"Hahaha!"

When Fang Ming was happy, he laughed even more at this time, and said, "No, it has nothing to do with this, I was walking just now, but I thought of a good idea again." ”

"Oh? No way? You have another great idea? ”

Sikong Zhe was frightened by Fang Ming.

This treasure contest has just begun, another idea? Doesn't this make you miserable and happy?

"I was thinking if we might as well organize an event to popularize the entry-level collection of antiques? For example, some discussions and so on? ”

"Huh? That's it? ”

Sikong Zhe was stunned, there was no bad person in Fang Ming's idea all along, but now this idea really made him not know how to say it. This kind of lecture, in fact, has a lot of people, at least it is more common, but the effect is not good, how could Fang Ming put forward such an idea?

"Huh? The idea is not good? ”

Fang Ming also confused Sikong Zhe's performance, in his opinion, this idea was quite good, but why did Sikong Zhe not react.

"This ...... Fang Ming, you can't be serious, right? Do you really think that's a good idea? ”

Sikong Zhe looked at Fang Ming a little cautiously when he spoke, in his opinion, this idea was really not good? But Fang Ming's serious appearance really made him feel a little unsure.

"Of course, of course I'm serious, it's a really good idea!."

Fang Ming was also a little confused.

"This ...... Oh, I really don't think it's a good idea, in fact, this kind of popularization lecture has been held before, but the final effect is not good...... Or very badly. ”

"Smack!"

Fang Ming patted his forehead lightly, he finally knew what the problem was now, it turned out that Sikong Zhe had misunderstood his thoughts.

"Everyone can play tricks, but not everyone can play them, they will play well, the same popular publicity, as long as the idea is good, the way of operation is different, it can also be played."

Sikong Zhe thought about it and found that it was really like this, the idea that Fang Ming came up with must be new, he was too anxious before, and he didn't listen to Fang Ming's words.

"Tell me about it."

Fang Ming thought for a while, and said: "The reason why such lectures failed before is actually related to the purpose of such lectures, no matter what kind of name many such lectures use, in fact, to put it bluntly, the person who does the lecture wants to sell his own things, and if he has such a purpose to do it, then it must be deviated, our lectures are different, that is, purely about antiques, with such a premise, there will be no big problems." ”

Sikong Zhe nodded lightly, what Fang Ming said was the truth, this is indeed an important question, no one is a fool now, no matter how much a person with such a mind says it will directly arouse the suspicion of others, and the effect is naturally very problematic.

"We have experts here, when they go to speak, we require all the speakers to tell the real thing, such as the basis for identification, what are the possibilities of fake things, and they must provide real objects to compare, and ...... The most important thing is to give those who come to listen a chance to get started, and to belong to the kind of church. ”

"That way, it must be of interest."

Sikong Zhe nodded heavily, this is another major weakness of general lectures, those people often only speak two points out of ten, and the people who listen to it seem to understand whether they understand or not, and there is no chance to get started, after listening, it seems that they have learned something, but when they identify it last year, they don't know what to do at all.

The glaze red in the Hongwu period is characterized by thickness, while the blue and white in the Yongxuan period is gorgeous, and the characteristics of the doucai in the Chenghua year are very elegant...... In terms of styling, the pursuit is plump, heavy and simple...... Such a summary is known to many people, why? You can find a book about it or you can find it by looking it up on the Internet, but what's the use of knowing it? Can you tell the difference between two pieces of porcelain in front of you?

What is Coagulation?

What is Glamour?

What is Elegance?

These words are very abstract, there is no physical object, there is no use, and you can't understand it if you know it. The vast majority of lectures are just a few words on it, to explain, there are a bunch of various theories, but there are very few opportunities or methods for actual combat, and many people may be interested in it at the beginning, but slowly after finding that they can't learn anything at all, they will lose interest.

But if it is carried out as Fang Ming said, it will definitely attract a lot of people, after all, antiques have always been very popular now, and everyone understands that antiques can maintain and increase their value, and antiques are often

It is also a work of art, and collecting or playing with such things is very good for a person's taste.

"Of course, there is another very important thing, that is, if we don't do it, we have to, if we do it, we have to do it in a big way, the scale must be large, of course, at the beginning in our Ningdong City, but we must be prepared Once the effect is good, we will go to the whole country."

Sikong Zhe really understood Fang Ming's plan now, and immediately laughed and said, "Hahaha! Fang Ming, you kid, your brain is good, I thought you really wanted to do something good now, but I didn't expect to find benefits. ”

Brand is a very important thing in modern society, many times or just do nothing, as long as you have a good brand, you can make a lot of money when you license it, why? It is because of the good brand and good reputation that consumers recognize this brand and are willing to pay for it!

How is the brand established?

Of course, it is not easy, but it is not impossible, this proposed by Fang Ming is actually a way to establish a brand.

Who are the people who come to such lectures or something? Aren't all antique collectors? They are actually collecting consumers in this market, as long as these people are captured and cultivated, they are actually establishing a brand.

In the name of Dongcheng Street, such a lecture is carried out nationwide, which is to carry out a publicity and establishment of the brand of Dongcheng Street is a collection world among all collectors!

So on the surface, it seems to be thankless or not a dime, but invisibly it earns the most important thing brand!

"There is a key point in this, that is, every lecture, there must be dry goods for those who participate to learn well, if not, then such a lecture will be a mere formality, and it will be meaningless to us at all! Therefore, quality is still the foundation of everything. ”

"If we don't do it, we will do it, and if we do it, of course we must do our best."

The expression on Fang Ming's face was very serious, this matter is related to the status of Dongcheng Street as the ultimate brand in the collecting circle in the future, and it is also a key to whether it can really survive, after all, in his opinion, Dongcheng Street should become an emerging and real paradise for antique collecting, rather than a small toss, so everything must be taken seriously.

Sikong Zhe nodded cautiously, "The reason why our exhibition has invested so much in publicity this time is quite one

Part of the reason is to establish a brand and let more people know about the existence of our Dongcheng Street. This lecture is also related to this aspect, and I will pay attention to grasp it. In fact, this thing is not too complicated to operate, not to mention the experts, we have a lot of Dongcheng Street, the key point is to say that our family should prepare enough antiques that can let those people get their hands on them, so that they can learn to identify a class of antiques under the physical operation, do this well, we will be able to succeed. ”

Sikong Zhe is also a master after all, he recalled the process of learning antique appraisal back then, and deeply realized that for beginners, it is actually the most difficult thing is not to remember the characteristics of antiques in various periods, but not enough physical objects to compare and analyze, so as to truly transform the knowledge in the books into their own practical ability.

For example, porcelain is a large category in the collection, but many people really walk into the store and see the large and small porcelain on the shelves after reading the appraisal, and they are dumbfounded, they can't distinguish at all, and their minds are blank! Because their impression of what kind of blue and white porcelain is only from the words and pictures in the book, there is no chance to take the real blue and white, and they have never seen the fake blue and white, so how can they be identified?

In fact, the best way to get started is to collect as much as possible the porcelain pieces of various dynasties or various porcelains, compare and play, so that you can intuitively see or feel what the porcelain of a certain period is like, and the ability to identify will naturally go up.

This method is simple and effective, and because it is a porcelain piece, the cost is not high, and ordinary people can accept it.

However, even if it is such a simple method, if no one tells you to give advice, not everyone knows about it, and even if it does, it is not so easy to collect such porcelain tiles.

However, for those who deal in antiques here on Dongcheng Street, it is not too difficult to leave some care, and not only can you collect the real ones, but also the fake ones, whether it is for anyone, if you can find such a complete set of porcelain pieces to play with day and night, you can become a small expert.

In fact, such things can be done here in Dongcheng Street.

"Fang Ming, speaking of this, I have another related idea." Sikong Zhe furrowed his brows and looked at Fang Ming.