Chapter Thirty-Nine: The Curse of the Kennedys

"50 First Loves"? Mixed reviews, mysterious movie! ”

The movie is about to be released tomorrow, Xiansen smiled and put down the newspaper in his hand, the title of this newspaper is his efforts in the past two months, success or failure depends on tomorrow, sighed, Xiansen couldn't help but recall what happened in the past two months:

The publicity fee of "50 First Loves" is more than five times the investment of the film, 10 million US dollars, and even Xiansen admires Cook's courage and invests so much in a low-budget movie, it seems that this old man is quite confident in his vision.

There are still more than two months left before February 14, in order to catch up with the schedule, Xiansen has also increased its efforts in publicity, money is good, for a movie, there are many ways to publicize, such as Internet advertising, TV advertising, advertising in magazines and books, or various large-screen outdoor advertising. In fact, with 10 million US dollars, Xiansen didn't have to think about the method of propaganda at all, he just needed to throw the money into it.

However, many things will not go as smoothly as imagined, and after the first round of advertising for "50 First Loves", a name that has been forgotten by everyone suddenly appears, and that is Margaret Kennedy. I don't know if Margaret is ruthless in her love for Leonardo, or if she is rude and domineering in her surname and is used to doing whatever she wants, just when Xiansen was preparing for the second round of publicity, this woman actually spent a lot of money to spread the negative news of "50 First Loves" like crazy.

Like what the crew revealed: "50 First Loves" is a disgusting movie; The heroine Julie relied on unspoken rules to get the role; Leonardo admits that the film is worse than "The Beach"; This should be called "50 One Night Stands"

In Hollywood, it is normal to have trumped-up charges, there are more of these baseless words, and there are more people who believe it, although the movie has not yet been released, and many people have not seen the movie at all, but affected by these reports, they have scoffed at this movie, as if not scolding "50 times of first love" is not a trend, in the online forum, as long as it is related to the news of "50 times of first love", the following is a group of people who are making bricks, sneering at everything, even if there are a few sane people who say two sentences, It will also be attacked by the swarm. Of course, these professional trolls hired by Margaret still want to be dedicated.

Good things don't go out, but bad things spread thousands of miles. People have the psychological characteristics of choosing their surnames to remember bad news, so even if the movie has not yet been released, the reputation of "50 First Loves" has already stinked.

Originally, Xiansen wondered who was behind his movie, but when he received Leonardo's news, he learned that Margaret, a woman, went to Leonardo after spending a lot of money to slander "50 First Loves", and her tone seemed to be quite proud.

Women are sometimes crazy, Xiansen felt that he suddenly understood this truth, but he still didn't understand Margaret's purpose for doing this, in order to destroy Leonardo? Threatening Leonardo? Or is it to show what you're capable of? Showing off your means? Anyway, the reputation of "50 First Loves" has been ruined, and Xiansen asked himself that he was not capable of dispelling all these negative news.

The first round of publicity belongs to the warm-up surname, so Xiansen's investment is not very large, and there are not many things released, but what he didn't expect was that because of Margaret, "50 First Loves" unexpectedly became the hottest topic in the whole of Hollywood, which was not what he wanted.

There are clouds in ancient books: one blows, then declines, and three is exhausted.

Like the current popularity, Xiansen hopes to appear when it is released, not now, and now it will only consume the freshness and popularity of the movie little by little. Even Xiansen had to admire Margaret for making a good move, which was pushing his movie into the abyss little by little.

Some people must wonder why Xiansen didn't come forward to explain, which is better to understand, in Xiansen's opinion, instead of coming forward to explain now and adding fuel to the fire and adding to the topic, it is better to honestly ignore it and wait for this fire to burn out.

"This woman is really not afraid of anything, doesn't she know that this time she is not only you, but also our Columbia Pictures?"

Seeing the criticism of "50 First Loves" everywhere on the Internet and in the news around him, Cook couldn't sit still in the office, called Xiansen to his office, and asked anxiously: "Young man, what do you say you should do?"

Originally, Cook and Xiansen divided the publicity into three grades, the first gear is to warm up, broadcast some commercials and trailers, and then a slight introduction to the storyline and starring is enough. The second gear is large-scale publicity, covering the news of the movie to every corner of life, and the third gear is viral marketing, reporting the story of the movie as a real person, and then going to major media to publicize. The last thing is to be released.

But now Margaret has disrupted all these arrangements, so that even the usually steady Cook is in trouble.

"What to do? What else can I do? A small and fresh movie was splashed with dirty water like this, do you say that the black dots on the white paper can be wiped off? ”

Xiansen gave an example very casually, although he didn't have any good solutions, but he was not in a hurry at all, in his opinion, it was useless to be anxious, it was better to be patient.

"You're just letting it go?"

It's hard for Cook to understand Xiansen's current attitude, you must know that this is a major event related to the box office of the movie, in order to make a movie, he has also seen how impulsive Xiansen was, but why did he become so calm when it was about to be released? The contrast is too great.

Maybe this is the difference between Cook and Xiansen, for Xiansen, the most important thing is to make a movie successfully, as for the box office of the movie, it is just an accessory to the success of the movie, so this is also the reason why Xiansen is the director and Cook is the manager, and the two people focus on different places.

"Actually, don't worry, I'll have a way after a while."

Xiansen saw that Cook's forehead was sweating, and replied with confidence.

"After a while? After a while, the movie is going to be released, and you are just publicizing, and the popularity will not come back. ”

Cook is very disapproving of Xiansen's time, in his opinion, after a while this craze has passed, who will go to the movies?

"So you don't know the art of war, my father taught me to avoid its edge and attack it unprepared, when to find the topic, as long as it is exciting, it can drive the boom at any time, such as you look at this."

As he spoke, Xiansen took a pen and wrote down such a line of words on office paper.

"The reason for the Kennedy family curse was revealed, so the rumors were used to ban the movie "50 First Loves".

The curse of the Kennedy family, almost all Americans know about this rumor.

"Is this immoral, this is a desperate record."

"It's okay, Colombia carries it for us"

[Well, twenty-two is ten o'clock, the melon seeds miscalculated at the beginning, I'm sorry, I started to continue to go crazy, and the next one is a little more]