Chapter 42 Branding

Quan Zhenying naturally locked her eyes on Jin Shenghan's body. Jin Shenghan's streamlined, as if carved side face, looks very confident and resolute.

HOOK Entertainment's ready-made top music producer, with the copyright of many songs he wrote since his debut, has accepted the invitation of the Composers Association in the first half of this year and became a member of it, and its copyright income is hundreds of millions a year, the only thing that makes people dissatisfied is that he is so talented that he still did not enter the ranks of the top ten composers.

However, this point is not important in the eyes of Quan Zhenying, at least Jin Shenghan has that strength, and gold will always shine. Therefore, with Kim Sung-han here, Jeon Jin-young felt inexplicably relieved.

"Ahem, Shenghan! Kara's rebirth will inevitably cause a squeeze on resources, and our company is still in the stage of trying a girl group after all. After walking out of Kara's practice room, Jeon Jin-young said to Kim Sung-han on the road. The slow pace seems to be very casual.

After listening to it, Jin Shenghan also nodded his head with deep sympathy, although Kara is talking about freshmen, but the previous dismal results are almost disregardable, so it is equivalent to HOOK Entertainment This is to win two combinations within a year! The first half of the year was Davichi. This thing obviously seems a little crazy in the eyes of most people, and even SM has never had this kind of move of two newcomers a year, especially since both are girl groups!

Even if Kara makes a comeback like Kim Sung-han, he has lost the opportunity to win the rookie award, which is a pity. In contrast, Davichi is still able to compete. In any case, a newcomer of a company who has won the newcomer award is equivalent to an appreciation of the company behind him.

There are conflicting places between the two, and there are also differences between the two. Davichi attaches importance to the market of lyrical songs. Kara, on the other hand, is the style of a traditional girl group, and it is more biased towards the dance music market. It may lead to a few one-bit misses. But at least in terms of profitability, it is still considerable.

With such a calculation, Kim Sung-han not only agreed with Jeon Zhenying's words, but also saw a lot of them. From a normal point of view, there will be gains and losses, and the imbalance in resources is obviously unavoidable, but Jin Shenghan doesn't know that Jeon Jinying has already planned to go to Jin Shenghan.

"What? Do you want me to work on the album for Davichi and Kara? When Jin Shenghan learned about this plan from Jeon Zhenying, he didn't care about the fact that a few people were still in the company corridor, so he immediately called out in surprise.

Jeon Jin-young pretended to cough twice. didn't bother to care if there were any senior executives of the company next to him, so he said to Jin Shenghan very plainly and naturally: "Of course it's not just you, Shengmin and Eunchan, none of you can run." Shenghan is definitely too late to take charge alone, you must help! ”

Jeon Jin-young's idea is very good, although whether it is in the five-person period or the current three-person period, Kim Sung-han is the core of the core, and he is also a composer and lyricist who has attracted much attention. But. The credit of the other members is also not to be overlooked! Ahn Sung-min and Kang Eun-chan both have strong music creation strength, although they are not sharp, but that strength is real. Quan Zhenying naturally knows them well.

Ahn Sung-min and Kang Eun-chan, who were still sneering just now, were stunned when they heard this. Before, because Jin Shenghan was not in charge of many things, the two of them were basically idle, so they were also in charge of the new songs of the three of them. It can be regarded as sharing the burden for Jin Shenghan.

But just like Kim Sung-han's miserable appearance and heart-wrenching complaints, "Sun Danfei Nuna's new song." Davichi's new song, and our JAJ's new song. Now for another Kara! Uncle, do you really think I'm a robot? ”

The Pledis branch invited a song to HOOK Entertainment, which seemed to the outside world to be a song invitation to Kim Sung-han, and it was quite unexpected that Kim Sung-han agreed. In fact, this is completely Jin Shenghan taking care of his own business, but people from the outside world don't know the truth at all!

Davichi also ended his singing period because of the album "Amaranth", and entered a break for a while. However, where do newcomers have so much rest time, and the newcomer period is often the most desperate, even in HOOK Entertainment, which can't change this. The two of them are already planning a new song company, and the person in charge is Kim Sung-han himself.

JAJ's comeback concert this month is coming to an end, so their new song is about to start brewing, and it's almost the progress of the audition, and these times are mainly busy with new songs, lyrics and music, and none of them are missing.

The three tasks are pressed on his body, Kim Shenghan is already reluctantly adjusting, JAJ's new song is imminent, and it has been brewing for a while, so naturally this is solved first, and the songs on both sides of Davichi and Pledis are pushed back accordingly, although the delivery time is not sufficient, but it is not very tight.

It's just right for three of you to gather together, but with one more Kara, you really can't stand it. Even if Ahn Sung-min and Kang Eun-chan are added, they will not be able to do anything for the time being. For the song to Sun Danfei, Sun Danfei and Kim Sung-han had many exchanges some time ago, and it was obviously impossible for Sung-min and Eun-chan to intervene. As for Davichi's songs, the main idea is also in Kim Sung-han's head, and the musical styles of the two of them are not suitable at all; The last Kara, even Jin Shenghan, what can they do?

Songs are not just given by you, this kind of tailor-made work is the most rare, and Kim Sung-han himself has a reputation for being a high-quality product, if he delivers the song without knowing Kara, it is obviously not only bad for Kara, but also damaged his signature.

Kim Sung-han really felt the pressure, if all the music of a company was pressed on a limited number of them, HOOK Entertainment would not have much good development. A core-like music team is clearly key! Kim Sung-han now believes that a music group has reached a very urgent point for HOOK Entertainment, and the number of artists is increasing!

Jeon Jinying finally began to think about it, it's hard to find talents! Although Kim Sung-han is talented, he can't stand up to him alone, and Ahn Sung-min and Kang Eun-chan are also very limited in what they are good at. Indeed, when the time comes to need a dedicated music team, the number of artists increases, and the music department is still so backward, such a development seems deformed and will become an obstacle to development.

So in the end, Jeon Jin-young dismissed the matter of letting Kim Sung-han make an album for Kara, and let him concentrate on finishing the matter at hand first! JAJ, Davichi and Sun Danfei's new song, in addition, the itinerary of the three TV stations, the itinerary of Japan, and MBC's exclusive variety show! He's just got enough on his itinerary.

I handed over Kara's new song to the existing company team and did my best. After all, in addition to songs, publicity is also very important.

Expanding the music team also requires recruiting some talent.

Jin Shenghan, who didn't have one more task, still had a lot of burden on him, especially in the middle of May, when something that was a big deal happened to him.

The trendy brand store that was originally accepted by Choi Woo-young and Park Hye-min has now been officially registered under the brand name "Flying" after about a year of operation, and has become a unique brand. At the same time, the expansion of the "Flying" store also came to an end.

As the owner behind it, Jin Shenghan will inevitably participate in the ribbon-cutting event of the opening ceremony, which is equivalent to announcing to everyone that "Flying" is Jin Shenghan's industry!

In the previous store, "Flying" was used, but at that time, in order to have a good reputation, the initial store was mainly engaged in design, and it was up to the buyer to choose how to design the decorations on the items. Now that the reputation and the masses have accumulated to a certain height, it is natural to officially start the project of "Flying".

Brand is a very important ranking, when a name has a certain "brand effect". Then the brand can be regarded as a basic success, and maintaining this effect for a long time is the real challenge! Not only the concept of the trend, but also the change in human service, we must do our best.

After the reopening, "Flying" really began to fly high, just like its name. With the opening of online shopping and the continuation of on-site design services, "Flying" will become a competitive fashion brand, which is what Kim Sung-han wants to see, and even more concerned about than the Prince store.

Therefore, there is no reason not to go, it is good to tell the public that this is his own store, at least, Jin Shenghan himself hopes to make such a company, instead of simply inheriting his father's business when he can't sing in the future, that kind of life is very boring.

Being young is an asset, and it would be a shame not to squander your talents. Kim Sung-han has a meat supply company, shares in the Prince store, a coffee shop, and the trendy store "Flying"; Kang Eun-chan has a dessert shop under his name, a stake in the Prince Shop, which is currently preparing for the gym; As for Ahn Sungmin, in addition to the shares ordered by the prince, he also has a piano room, which can be regarded as a favorite.

On May 19, the opening ceremony, which had been prepared for many days, was finally confirmed to be held on this day. On that day, Kim Sung-han will participate in the ribbon-cutting as the president, and Ahn Sung-min and Kang Eun-chan will be the guests. Jeon Jin-young also knew about Kim Sung-han's incident, and directly said that he would participate in the ribbon-cutting ceremony, and similarly, as colleagues in the same company, like Lee Seung-gi and Davichi would also choose to participate, and high-level executives like Yang Guang could not be absent, just like a party within HOOK Entertainment.

However, this is not the case, as the newspaper "HOOKY" and its magazine "FashionShow" began to promote "Flying" a week ago.

Soon after, more than 30 artists congratulated Kim Sung-han on the opening of his brand store! The news came out, and once again it spread like a small earthquake throughout the entertainment industry.

(To be continued...... (To be continued......)