Bai Wenjing also sent his right-hand man to be responsible for the marketing of the film this time, not that he didn't want to be responsible for it personally, but there were many other things, which didn't allow him to have so much time to follow. In mid-October, the producer brought the team together to exchange creative concepts with the director.

The first part of "The Legend of the Car God" is a story that happened in Hong Kong, and the second part went to Europe, where it developed better. So, in some ways, the film has to take into account the receptivity of Western audiences.

Since Xiao Ran is planning to make this film, he naturally has considerations. In the conference room of the Phantom Image, Xiao Ran sorted out his thoughts, and then looked around. There are many people here, all of whom are heads of various departments of the crew.

Art and costume styling director Yip Jintian, this is an amazing character, he worked as an art director for "Crouching Tiger, Hidden Dragon" and also won an Oscar. He is good at dance, drama, opera, etc., and his works have repercussions all over the world, and he is quite sharp in costume styling. Moreover, this person also did executive art for films such as "The True Color of Heroes", but Xiao Ran didn't pay much attention to it at that time.

In fact, there are two top art directors in Hong Kong, Zhang Shuping and Xi Chinese, the former is indeed very powerful, Xiao Ran fully believes that Zhang Shuping can win. The latter is not very good at this kind of intense action scenes, and is even better at emotional scenes.

Ye Jintian is different, first he is young enough, Xiao Ran can teach, for this kind of talented talent, Xiao Ran has always thought that there is no need to teach it by hand, but only tell him the concept and let him figure it out by himself. He is good at beautiful scenes, very sensitive to color, and has a very soft beauty.

In terms of director of photography, this time Xiao Ran also abandoned the old team and replaced Huang Yongheng with a young photographer from the mainland, Jiang Lan, who served as the director of photography. Jiang Lan's ability is definitely not weak, and he can even be said to be one of the best photographers among all the students sent by the mainland, and what he is best at is capturing movements.

In terms of soundtracks, Xiao Ran used to be very difficult, Hong Kong really lacks really good soundtracks. He originally planned to use Lin Daoyun, a guy who has become a top soundtrack artist in Hong Kong, but Huang Zhan quickly recommended someone to him - Lei Songde!

With Huang Zhan's reminder, Xiao Ran remembered it. This kid is not simple, the young man who can have a good friend with Uncle Zhan is the producer behind famous singers such as Li Ming and Chan Wai Lam, and he is also one of the most famous musicians in Hong Kong in the future. Resunde didn't look tall, but he wasn't too short, just a little thin, and he looked younger.

And the editor is undoubtedly the most important, but this time Xiao Ran still abandoned Zhang Yaozong, who had a good understanding with him. It's just that Xiao Ran still has a headache on this, because there are only a few masters in editing in Hong Kong, and Mai Zishan is certainly a very famous editor, but he doesn't want to use it for the time being.

In the end, Liu Chun recommended a young editor, and after glancing at it, Xiao Ran couldn't help but feel a little weird. He originally wanted to win with the trend, but he didn't expect that this would cause the people who appeared here to be basically young people.

It seems that this time I have to use my popularity to promote newcomers! Xiao Ran sighed with emotion, glanced at the people who were waiting for him to speak, and then clearly told them his specific creative intentions: "This is a racing movie, the theme is very simple, that is, love and struggle. Xiaoye, I want this film to present a harmonious beauty, in contrast to the intensity of racing, and in the choice of colors can be more vivid. Because this is a film that is mainly aimed at young people, it can be a little more avant-garde in terms of costumes and styling, do you have any questions? ”

"This doesn't seem to be very good...... Ye Jintian was handpicked by Xiao Ran, so he was very grateful to Xiao Ran for giving him such an opportunity to try. It's just that he doesn't agree with Xiao Ran's meaning: "If the theme is struggle, it may be better to show a relatively powerful color." It's okay with the costumes, I'm good at this. ”

Xiao Ran also thought of the question raised by Ye Jintian, but he hoped to make this film full of a little romanticism, which determined that the color must be brighter. In terms of the filming schedule, he also considered that it was autumn and the leaves were falling, as a metaphor for the protagonist's dull life. These scenes are filmed before the arrival of spring, and then the sudden appearance of spring greenery is used to express the birth of a legend.

So, he couldn't help but smile lightly: "Xiao Ye, have you forgotten?" It's autumn, and autumn is a powerful season. Ye Jintian suddenly realized, in this way, there can be a certain degree of coordination between the two.

"Jiang Lan, in photography, I don't want hazy or sluggish things, I need you to capture the limits of speed, dynamic moments." Xiao Ran smiled lightly, and made a joke by the way: "Of course, don't forget to capture the bleakness and solemnity of autumn!" Whatever team you need, it's best to build it at this time, and you have to have your own style. ”

Because he was not very familiar with Xiao Ran, Jiang Lan didn't dare to be presumptuous with his boss, and when he saw Xiao Ran joking, he was convinced that his boss was as amiable as the rumors. Immediately he smiled and said, "I think, this should be no problem!" ”

Moving his gaze to Lei Songde, who was infinitely energetic, Xiao Ran smiled lightly: "Ade, Uncle Zhan said that you are very powerful, this time it depends on your ability, the soundtrack is very important, I will communicate with you more when the time comes!" ”

Glancing at the indifferent editor, Xiao Ran smiled indifferently, saying that there will be an opportunity for communication in the future, but he is not in a hurry. Only then did he look at the flying car stunt team and smiled: "I must need your help this time, do it well!" ”

Turning his head to the sound effect group, Xiao Ran's explanation was very simple: "Figure out the sound that will occur in various situations for each model of different car, and I want each sound to be different in the later stage." ”

After more than ten days of exploration and exchanges, all departments have gradually figured out the clue, and the preliminary preparations have been basically completed. What made Xiao Ran sad was that he had to prepare several cars to hit him in order to make this film, and that was all money.

With the cooperation of the marketing department, the media quickly focused on Xiao Ran's new drama, and even more than a dozen journal reporters came when filming began. In short, the news and tidbits of this film will be continuously provided to the media, and the media has indirectly become the promoter, which is exactly what Xiao Ran wants.

The sponsors brought in by the producer wanted to talk about cooperation in detail, but Wei Dongling immediately refused to talk about it, because he negotiated terms with Xiao Ran, and the film was in charge of Xiao Ran, an expert. Xiao Ran had no choice but to negotiate with the sponsors, but these sponsors were very fierce.

said that Mitsubishi and Volkswagen of Germany, Xiao Ran didn't know how the producer got these sponsorships, and when he was filming "Spy Change", Yu Jiayu went to solicit sponsorship, and no one paid attention to him at all. Unexpectedly, now that he has just opened a new play, these two major companies will come straight to him.

Mitsubishi's willingness to cooperate was expected by Xiao Ran, after all, the company had gained a lot of benefits from its long-term cooperation with Golden Harvest. In fact, the capital has always been flowing in the Hong Kong film industry, such as Debao, they have all financed or sponsored the company, and it is no exaggeration to say that the capital and sponsorship of the company occupy a considerable position in Hong Kong films.

It's just that Phantom acquired Golden Harvest and then spun off and sold it to Lei Kaitai, which means that the cooperation contract is invalid. It's not the first time Mitsubishi wants to cooperate with the Phantom, and he took the initiative to extend an olive branch as early as three years ago, but Xiao Ran is very sure that he doesn't need financing. Of course, in terms of sponsorship, Xiao Ran will never object.

And back then, there was little choice, but now it's different. Mitsubishi took the opportunity to request a long-term cooperation this time, and Volkswagen was obviously ready to move, but it still did not plan to engage in any long-term cooperation.

This choice made Xiao Ran quite difficult, and the conditions proposed by Mitsubishi were very good, which was simply to send money and a car to the Phantom. Volkswagen, on the other hand, is a bit proud and only intends to sponsor the car. Of course, they are fighting for the ride of the protagonist. But there is no difference, and it is difficult for these two companies to tolerate being a supporting role.

Xiao Ran will not consider it because Mitsubishi is a car, although he also doesn't like it, but business belongs to business, and this truth still has to be understood. Moreover, in Xiao Ran's expectation, the biggest injustices who will pay for Phantom films in the future are Yuben and Germany.

Not to mention the relationship between capital funds and Hong Kong films, you don't see that some small-scale Hong Kong films in the 21st century are not released in Hong Kong, but are released in the book or distributed in the book. These films are basically the funds of the book, because the book has a large group of Hong Kong film fans. It was still in the era of the decline of Hong Kong films, and it is even more conceivable that it has changed to the golden age of Hong Kong films.

In order to develop its own films, Germany has made a provision on taxation, that is, the money earned from investing in films can be exempted from taxation. And this means legal tax evasion, and the top tax rate in Germany is as high as 49 percent, which means that 100 yuan of income has to be taxed for 49 yuan. If you use this money to invest in movies, no matter how much you get in return, it will be your own.

In fact, it is not only Germany that has such a policy, many European countries have similar policies to encourage investment in films. It's just that other countries generally require the film to be filmed in their own countries under such circumstances, so as to drive economic development. Only Germany is so impartial and unselfish that it does not expect anything in return.

In the five years from the 90s to the beginning of the 21st century, German funds flowed into Hollywood amounting to more than $6 billion, and the total investment amounted to more than $10 billion. It's just that it is difficult for Germans to make money in Hollywood, such as Stallone's "Sniper Killer" and John #8226, and Travolta's "Earth Battlefield", which are ironclad and money-losing films, are all "kind" Hollywood "kind" investors in them.

However, it can't be said that there is no money, for example, "Fast and Furious" is mainly invested in Germany, and it has become a dark horse at the box office, making the Germans earn a lot of money. This made the Hollywood film executives hate the Germans and swore that they would not leave the Germans with any opportunity to make money. Films such as "Mission Impossible" and "Terminator 3" have German funding.

Therefore, we can fully understand Xiao Ran's dilemma, he intends to attract German funds in the future. After only a little hesitation, Xiao Ran finalized that he could not give concessions to the Germans, and only sponsored cars, which was too contemptuous of people.

After the decision was made, Xiao Ran asked the producer to deal with the Germans, and he met himself in the office. In fact, there was nothing to talk about with him, Xiao Ran resolutely refused the request for long-term cooperation, and even rejected the other party's initiative for financing. Just kidding, the Phantom now has money, and it still needs to be invested.

Of course, Xiao Ran understands his thoughts very clearly, not that he doesn't want to use foreign funds to share risks, but that the profit margins of Hong Kong films are still very large. If the profits are shared with him, he will definitely be unwilling.

Regardless, Mitsubishi sponsored the cars in the film, and also provided a four-million sponsorship. Of course, the four million is not financing, it is just a sponsorship, and it is not eligible for a share. The Germans were very depressed and went back to their hometown, who made them willing to pay for cars rather than money.

Don't think that everyone can get sponsorship, just rely on the cast and behind-the-scenes team of "The Legend of the Car God" to be able to get some sponsorship from some of the other long-term sponsors of the Phantom. However, with Xiao Ran's reputation as a director, as long as the producer fills in his name as a director or producer, he will definitely be able to attract a lot of sponsorship.

The sponsor is not wronged, and it depends on whether the film has enough influence to decide. A talent like Xiao Ran, who is famous in Asia, is of course easy to sponsor. In fact, people even think that even if it is a film supervised by Xiao Ran, it is definitely worth it. Because Xiao Ran has been doing it for so long, he has basically only been the producer of those films that he thinks are good, and word of mouth can easily spread.

The sponsorship fee plus the advertising fee alone adds up to 20 million. Sometimes making movies is really that simple, especially for people who have become famous, we really can't help but admit it.

;