Shaw Brothers has only 36 mainstream cinemas, while Wing Ko has 37 cinemas, and 31 in addition to six theatrical theatres. There are 41 cinemas in the cinema chain, including 6 theatrical cinemas and 35 mainstream cinemas.

A total of 102 theaters screened "Spy Change", and Fang Ruohai was determined to pull all the literary theaters, and "Pride and Love" only had 49 theaters on it. Golden Harvest's "Home Alone" ten days ago has now accumulated a box office of 15 million, while Debao's "Courtship Expendables" is only 8 million.

With the perfect cooperation of the Phantom Marketing Department, all kinds of interesting advertisements have been covered in every corner of Hong Kong. In the propaganda war, the Phantom won steadily. In the trailer, the trailer that Xiao Ran personally cut with a knife and cut won the essence of the Hollywood trailer more than ten years later, which deeply aroused the audience's appetite and won again.

The grand occasion of the premiere of "Spy Change" is indescribable, and the pre-sale box office alone is as high as 8 million. It can be seen how attractive the combination of Xiao Ran and Zhou Runfa is, and in many magazines and newspapers, as well as film reviews, Xiao Ran and Fa Ge are simply called the most box office appealing golden partners in this era.

The premiere said that there was a long queue at the entrance of the theater where "Spy Change" was released to buy tickets, but fortunately, the cinema line has been equipped very late in this regard, not only updating the equipment, but also improving the efficiency a lot.

Xiao Ran has to admit that Liao Jingping is a very good manager. This Liao Jingping can be said to be one of the founding heroes of Lei Kaitai's film myth, since Haile fully acquired Xinyicheng and Princess Jin, Liao Jingping resigned and was invited by Xiao Ran to take charge of the film theater. In retrospect, the idea was a sensible one.

Fortunately, there is a good ticketing system, which does not make the audience scratch. However, Xiao Ran is also very embarrassed and emotional, it seems that the whole Hong Kong citizens have come out to watch the movie, and I am afraid that more than ten years later, only "Kung Fu" will be comparable when it is released.

That night, the box office of the premiere was counted by various theaters and handed to the distribution department of the Phantom Company, and Ge Wenqiu's report call was received. Xiao Ran settled down and continued to sit at the desk and write. Lin Qingxia asked impatiently: "What is the box office?" ”

"This ......" Xiao Ran first pretended to be a tragedy, and then laughed and said: "The box office of the premiere is 3.8 million, which is a big cut beyond the historical record!" Ha ha! ”

"Really?! That's great! What about Haile? Lin Qingxia couldn't help but almost jump up with joy, nearly four million, Xiao Ran couldn't wait to laugh wildly to show that this time it was a success. According to the current box office of fifteen yuan, it means that the seats of the three major theaters are all full on this day.

Haile? The premiere box office of "Pride and Love" was also not bad, with 1.8 million. Unfortunately, the rest was miserable. After the premiere, "Spy Change" defeated "Pride and Love" imitating Wu Yusen in one fell swoop with an extremely smooth plot and extremely dynamic action scenes.

In the following time, the word-of-mouth of "Spy Change" spread rapidly, and everyone was very happy to watch this very enjoyable super blockbuster. Lately, everyone's mantra is: "Have you seen it!" "Of course, this refers to 'Spy'.

"Spy Change" exceeded 10 million in three days, breaking the record of breaking the fastest record in history. On the eighth day, he broke the box office record of more than 20 million at the fastest time. On the fifteenth day, under the watchful eye of the public, it officially broke through the 30 million mark.

Since then, the number of theaters has been gradually reduced to 76, and on the 27th day, the fatal threshold of 40 million has once again been broken. No one doubts that "Spy Change" can break the all-time box office record, because even though the number of theaters has been reduced to 54, the box office still has more than 600,000.

The reduction of theaters is inevitable, and when half of the audience has watched the film, it will be difficult to make more reasonable use of theater resources. The gradual reduction of the theaters will definitely not affect the box office of the film, and by the forty-fifth day, the box office once again exceeded 50 million.

It wasn't until the sixtieth day that the film finally came to an end, and when it was finished, there was still a box office of 100,000 to 200,000 per day. In the end, the total local box office of "Spy Change" was as high as 56 million, which is a height that people dare not face upon.

And "Pride and Love" is only Fang Ruohai relying on his theater chain to resist, which barely dragged this film to 30 million. And these more than 30 million miles, but there is really a considerable part of the water. This will be mentioned later......

I can't fail to mention that "Spy Change" is indeed a Hollywood action blockbuster that has the flavor of more than a decade later, smooth and intense. Many viewers interviewed by the marketing department claimed that it was definitely worth it just to watch the explosion at the end.

After all, in this era, no one seems to have filmed such a huge scene, because the political axe does not support the film industry as much as it did in the future, Xiao Ran is equivalent to bringing more than ten years of films that are advanced in terms of technology and directing techniques to the present.

However, it is not only because this film is indeed an action blockbuster of the super era, and the quality is very good, so that every audience can get such a high box office. Also because of the marketing department's publicity strategy, they have not stopped promoting the film even after its release, trying to find out those audiences who don't watch movies often.

Another reason is that the statistics of the media and film critics on the various data of this film have made audiences who did not want to watch it interested. Therefore, a high box office can indeed drive a lot of markets.

To put it simply, the box office is not only related to the quality of the film, but also the quality is not promoted and released, and no matter how good the film is, it can only rot in the stuffy quilt. In this marketing battle, which is definitely the most powerful in the Hong Kong film industry, every staff member in the marketing department has grown rapidly, and this kind of experience is not something that everyone can gain.

The distribution department also went through a very severe efficiency test, and Xiao Ran issued what seemed to be an extremely strict requirement in this era: the film must be released in every region and country in Southeast Asia within 10 days of its Hong Kong premiere.

This is simply a battle of honor for the distribution department. If they win, they will be able to win the title of the most efficient distribution department in Hong Kong, but they are very jealous of the title of "Hong Kong's most planning professional marketing team" given to the marketing department by the media.

Taiwan is close to Hong Kong, so it can be released almost without time difference, which is not worrying. However, there are some troubles in places such as Fima, Singapore, Thailand, and India, because it takes a lot of time just to make copies. As a result, under the personal leadership of Ge Wenqiu, the copies were sent to all parts of Southeast Asia almost as soon as they came out. Once, because the plane was delayed, Ge Wenqiu even wanted to charter a plane to send it.

In any case, the distribution department did it. The latest screening was in Thailand, a very inefficient country, and it took only eight days in total. When the outside world was amazed that the Phantom had such an efficient ability to do things in every department, Ge Wenqiu and his subordinates were so tired that they couldn't wait to find a place to sleep.

For the praise of the media, Ge Wenqiu and his subordinates were even more ashamed. Because this release does not include the book and South Korea at all, otherwise they will most likely not be able to do it. However, no matter what, Xiao Ran was very satisfied with this result, and personally went to meet all the employees who worked hard for the company, and personally gave each employee a big red envelope.

The total box office of "Spy Change" in Taiwan is 120 million, becoming the second film after "God of Gamblers" to exceed 100 million at the box office in Taiwan, and also rewriting Taiwan's box office record. In Xinmataifei and other places, the total box office of this film is 160 million, although it did not break the box office record, but it is the highest-grossing Hong Kong film in those places.

And just when the box office of "Spy Change" exceeded 20 million, Yue Ben and the Korean distributor went straight to Ge Wenqiu to talk about buying the film without washing the dust. It's a pity that they didn't know that after Ge Wenqiu and a group of subordinates shook their spirits, some stayed behind, and Ge Wenqiu personally led the team to Yuben and South Korea to have a direct dialogue with the theater.

With the strong momentum of this film sweeping the box office in Southeast Asia, Ge Wenqiu successfully won the agency rights of each of the two theater chains in Yueben and South Korea. The box office in South Korea was quite good, reaching 150 million. (Unless otherwise specified, they all refer to Hong Kong dollars, and the exchange rate between Hong Kong dollars and US dollars in the article is really not elegant, so it will be calculated according to the current situation)

Compared with the huge market in this market, the box office is slightly worse, only 210 million Hong Kong dollars, far less than the box office of "God of Gamblers". However, even so, the hurricane set off by "Spy Change" in Asia is still very shocking. However, the box office in the mainland was not satisfactory, and there was not even 100 million, only more than 80 million at the box office.

Because it is a direct dialogue with the theater chain, what is taken is not the money that was bought out of the first round of releases at one time, but shared. According to the general rule that the producer, distributor and projector each take one-third (not exactly the same everywhere, but it is roughly the same), Phantom Company, which is both the producer and the distributor, has earned more than 400 million.

However, this is also hard-won, and the total publicity expenses in various places alone are at least more than 40 million. However, this still allowed the Phantom Company to temporarily get a net profit of more than 350 million on this film, which is a profit that can make everyone jealous. What makes people jealous is that when the company releases the videotape, it makes a lot of money, and more smoothly opens up the video tape sales market in every region and country in Southeast Asia, forming a smooth network.

Not only that, but even Golden Harvest's "Home Alone" was affected by the oppression of the Phantom, and the box office stopped at 24 million. And Debao's "Courtship Death Squad" is even worse, barely reaching 10 million and basically no movement...... Everyone went to watch "Spy Change".

This film completely guided the trend of Hong Kong films, stimulated other film companies, and even allowed Pan Disheng to sell most of his other industries and start distribution, and also began to move towards large-scale productions.

Let's go back to the passionate July, when "Spy Change" has just been released for less than three days. Xiao Ran disappeared in front of people, at the home of Wen Bowen, chairman of the Hasten Group in the United States, Xiao Ran was talking with Wen Bowen.

Although Wen Bowen could guess Xiao Ran's intention, he was still very interested in the young man in front of him who showed a sense of maturity that was completely contradictory to his age. stared at Xiao Ran with interest, trying to find the reason for his hair in him.

Gently putting down the cup containing the water, Xiao Ran knew that Wen Bowen was looking at himself to make some judgments. chuckling, he leaned back on the comfortable sofa, this sofa was really comfortable, but unfortunately his eyesight was too poor to see what kind of leather it was: "Mr. Wen, in fact, I think you know very well what I mean!" ”

"You may know a little, but I think you might as well say it again!" Wen Bowen smiled, just by saying this, he knew that Xiao Ran was not an easy character to deal with. He is trying to provoke such an opponent, and he really can't make it.

"No problem...... Xiao Ran's fingers kept jumping on the sofa, as if he was testing what kind of animal skin this sofa was made of, and it seemed to have a taste of victory. He smiled mysteriously: "Mr. Wen, what you are doing now and what I am going to do are the same purpose, from my standpoint, I hope you can recover Haile's funds in the name of the chairman of Haisen Group!" ”

"Do you think I'll say yes?" Wen Bowen's heart skipped a slight beat, and he was almost frightened by Xiao Ran. He was indeed dealing with Fang Poli in order to embezzle his wealth, just looking at the meaning of Xiao Ran's words, he seemed to know, which made him not surprised, who thought he was doing very secretly: "Ah Hai is a very capable young man, he will definitely be able to make a lot of money for Hai Sen, I have no reason to get the funds back!" ”

Xiao Ran smiled, he really deserved to be an old fox in the shopping mall, and he really deserved to be a famous Chinese businessman who entered the Forbes 500 richest people, and he didn't leak a drop when he spoke. It's a pity that Xiao Ran has now learned through Guan Xin's intelligence that Wen Bowen has been preparing for a long time in order to deal with the Fang family.

Therefore, such words are obviously not enough to dispel Xiao Ran's thoughts, because he believes that in the mall, multiple friends are always better than multiple enemies. He didn't want Wen Bowen to come again when the Fang family left, although he knew very well that Wen Bowen could not meddle in the film industry. However, as long as his layout is implemented, it will be difficult to get back all the money invested by Haisen Group, and he does not dare to guarantee that Wen Bowen will not be annoyed and angry.

For Wen Bowen, sending Fang Ruohai, who is good at risk-taking and financial investment, is a very important part of his plan. If you take back the investment of Haile Group now, it means that the Fang family will definitely be dissatisfied with it, and Fang Ruohai may cause trouble after returning.

As a result, this is destined to be an unsuccessful negotiation. Now Xiao Ran can vaguely guess a little bit of Wen Bowen's plan, so he knows very well that there is no need to talk about it anymore, they all know very well that this is completely unnecessary.

Xiao Ran stood up and stretched out his hand with a smile: "Since Mr. Wen is unwilling to accept my proposal, then don't regret it in the future!" ”

Wen Bowen narrowed his eyes and smiled, and also stretched out his hand and said, "Of course not, I still hope to be able to cooperate with you, a young talent!" ”

"There's always a chance, isn't it?" Xiao Ran was happy, and now he was relieved.

*****

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