In the movie theater, a sports car sped by, stirring up the maple leaves on the ground four or five meters high, so fast that only the afterimage and taillights of the car could be seen! A calm and rich male voice sounded in the theater: "The most passionate sport, the decisive duel at the moment, the speed faster than the wind." It will be released on July 15, and the world is looking forward to it - "The Legend of the Car God"! ”

This is the pre-release advertisement of other films, and this time the marketing department has mobilized a lot of power to strengthen the power of making copies, and bring out the comprehensive effect of the entire Phantom empire. While the film was still being filmed, the news had already been highlighted in Asia and Europe through the Phantom's major media and various advertising methods, and even advertised for the first time in the mainland.

The four posters and three trailers have been officially released worldwide, which is indeed global. As a long-term partner of Phantom, Time Warner also put down its posture this time because Xiao Ran directed a new film again after two years, and took the initiative to schedule the film to be released in mainstream theaters.

And this film sold for 20 million US dollars for the North American copyright (including video tapes) alone, setting the highest sellout fee in North America for Asian films, and earned hundreds of millions of Hong Kong dollars without even being released. This means that Time Warner believes that the film can reach at least $40 million at the North American box office, otherwise their profits may not be guaranteed.

In fact, it's not that Warner underestimated this film, but a relatively conservative estimate that 20 million is already a breakthrough in history. Don't ignore it, if there is no director Xiao Ran, this film will definitely not sell so much.

After the precipitation of time, Xiao Ran's name as a great director has been confirmed. is much more famous than Wu Yusen and Xu Ke in the world, the key is that Xiao Ran knows how to please overseas audiences, but Wu Yusen and they cannot.

However, all this is changing, and Wu Yusen and Xu Ke have learned the differences and commonalities between the needs of Eastern and Western audiences in the filmmaker training classes held by the Phantom Planning Department. It is believed that they will soon be able to adapt to this change, and then become an international director with the expansion of Phantom.

Don't think that Xiao Ran has forgotten the concept of guiding the audience at the beginning, he knows very well that if the audience doesn't even accept Chinese movies, let alone talk about guidance. Therefore, the first thing Xiao Ran needs to do is to let the audience accept Chinese movies, and then to guide, and the steps are very important.

If Phantom didn't have a European distribution network, then the film would definitely have to sell the European rights. However, since there is, it is naturally a logical release. But Xiao Ran still gave Bai Wenjing an instruction, within ten days, Europe, Asia, and North America will release this film.

The North American side was easy to solve, and although Warner was surprised by this condition, it still agreed. The U.S. branch of Phantom also handed over the publicity to Warner, but the effect was far inferior to the marketing department presided over by Bai Wenjing, which shows that the concept of marketing is actually extremely critical.

It is precisely because of Xiao Ran's instruction that it is getting closer and closer to the global effect of simultaneous release without time difference. Of course, he didn't intend to achieve true global synchronization before the advent of the information age, and it would be foolish to do so. Because the transmission of information is not well understood, the effect of global synchronization is basically not presented.

Bai Wenqiu has to be busy for a while during the summer vacation and Spring Festival every year, because these two schedules are the focus every year, which determines the annual box office results. In fact, since the establishment of Phantom, it has been able to occupy at least five of the top ten box office charts in Hong Kong every year, and has been the annual box office champion for four consecutive years, and the credit of the marketing department is absolutely great.

In fact, not only that, but at least five of Phantom's films every year can dominate the annual box office list in Asia, and Hong Kong films can occupy at least eight seats. Don't think that the market is big, but the status of Hong Kong films in the whole of Asia is unbreakable.

The publicity planning of this film began shortly after the filming started last year, and the cost of publicity alone was at least 60 million. And many of them are free advertisements, such as street signs, etc., which are taken by some companies to take the initiative to take advantage of the east wind, which is the case with "Kung Fu". However, in terms of advertising revenue (excluding sponsorships), it also reached an all-time high, reaching 40 million in Asia and Europe combined.

I have to admit that Xiao Ran's film this time can be said to be the most powerful in the world except for "Star Wars". This is of course because of Xiao Ran and the Phantom, but more importantly, Xiao Ran deliberately let the marketing department create a huge momentum for Chinese films.

The release of "The Legend of the Car God" can be called a grand event, and almost all subsidiaries of the Phantom are moving. And, because it has become a hot topic, they can always get first-hand information, and they also benefit a lot. For example, ATV took the opportunity to invite a group of leading actors and main creators to do the show, needless to say, the ratings of this show are of course swept thousands of troops.

At the moment of global attention, the film launched a three-day test screening in Hong Kong. This year's test screening was quite different from the previous ones, and several theaters showed the English version as well as the Japanese version and the Korean and French versions. Thinking has worked hard in dubbing, and I can't wait to invite all the language professors and good voice actors to the company.

Xiao Ran actually doesn't have to dub it himself, because he will definitely take the initiative to dub it in English if it is released in Europe. But the phantom is a vertical distribution method, and Xiao Ran hopes that the dubbing can be the most expressive, which can ensure the level. And because DVDs have not yet become popular, and the voice advocating the original has not yet appeared, Xiao Ran has to use this to deal with it.

Xiao Ran took Xiao Han's hand and entered the theater under the puzzled eyes of others, and Jin Chengwu and other actors followed closely behind to find a place to sit down. After a few product advertisements, it was time for the trailer of "Spy 2".

I can't help but admit that this trailer is very sharp and grabbed the selling point almost immediately. The best thing in the first part of "Spy" is the ten-minute chase scene, after a few years, even the proud Americans have to admit that it is a classic chase scene in action movies.

And "Spy 2" is also ingenious, first attracting the audience's attention with a tense and intense chase scene, followed by other clip trailers. After a trailer for an action movie, it was time for the feature film.

In fact, Xiao Ran has watched the film and knows that this film should be no problem. But now he couldn't help but be very nervous, and even Xiao Han beside Xiao Ran could feel it. Xiao Han looked at her brother in the dark in confusion, she didn't understand, according to her brother's current identity and status, what else could make him so excited.

Xiao Han obviously ignored one point, dreams and ideals, which are definitely not the excitement and satisfaction that identity and status can give. Xiao Ran's ideal is not only to make Chinese films rise, but also to hope that he can become a real top director, which is his dream.

Now he was standing and wandering outside the temple, looking for a window or door to enter the temple and enter with his true self-power. It's an attempt by him, and even though he's well aware that a commercial film like this is basically hopeless, it's worth trying.

For this, he even gave other people films such as "This Killer Is Not Too Cold", for example, "Groundhog Said" was given to Wei Changqing, and "This Killer is Not Too Cold" was given to You Zhi. You Zhi made two experimental films, both of which could not be successful because they were too black, and the third experimental film finally returned to the mainstream a little, Xiao Ran knew that it was the time, so he handed it over to him.

The film began, and the first thing that appeared was the subtitles, compared with the previous opening and then subtitles, this time Xiao Ran is extremely abnormal. However, subtitles don't seem to mean that there are no titles. It's just that Xiao Ran expressed it in another way.

The first subtitles are still the four characters of Xiao Ran's work, followed by the names of the male and female leads. Just after the four characters of Xiao Ran's work disappeared, the speakers that had been updated to Dolby sound made a low humming sound in the theater, similar to the sound of a car engine.

The sound grew louder and clearer, and suddenly, all of a sudden, the sound of the tires grinding during a frightening turn could be heard. This sound didn't last long, and it quickly returned to normal, but it was a little strange that at this time, there was a fierce wind in the theater. Combined with the sound of a car speeding at high speed, it gives the impression of being in the middle of the action, as if you have seen a car racing at breakneck speed in the wind.

Xiao Ran smiled at Xiang Bao, a sound designer who was also present, Xiang Bao debuted less than two years ago, and this cooperation with Xiao Ran can be said to have benefited a lot. Xiang Bao closed his eyes and enjoyed the deadly pleasure of the arrival of this sound effect, at this moment, he fully believed what Xiao Ran said: "Sound is not only a skilled work, but also a kind of creation, when you realize that every sound is different, then you have obtained this artistic creativity!" ”

This sentence was told to him by Xiao Ran in the later stages of his work with Xiao Ran. He originally planned to do it with experience, but after Xiao Ran frowned a few times, he decided to give up all the sound effects he had done before, and Xiao Ran told him that "this soft sound effect was never what I wanted".

In order to pursue the most realistic sound effect, Xiao Ran chose the most effective and stupid method, which is to directly capture natural sound. After bringing in Chen Jiafeng and the retired drivers, let them drive, while the recording crew prepared for the recording in corners and other places.

Even Xiao Ran, in order to pursue the subtle differences in the sound effect of every corner and start, asked Chen Jiafeng and the retired driver to imitate other people's special surnames. It was at this time that Xiao Ran told Xiang Bao what he said. Xiang Bao is dismissive of this, if Xiao Ran is not the boss and director, he will not bother to pay attention.

However, now he knows that he was wrong, and sometimes the sound is pushed to the limit, and it is just as enjoyable. He remembered Xiao Ran's delicacy in making sound effects, and after screening the differences of various voices, he put them in, and now what he got was an immersive sound effect.

The title of the film came out very violently, and it rushed like a powerful typhoon, and cut the picture like a knife, and a speeding car appeared. At this time, the powerful rhythm of the music accompanied by Resunde seems to be inheriting the sound effects of Fang Cai, bringing people into a continuous stimulation.

Under the clever editing and control, the speeding of the car and the switching of the picture are faintly closely linked to the rhythm of the soundtrack. This obviously very expensive sports car has a very good surname, and the camera follows the car like this, but it never scans who is in the car. The aerial footage is interspersed for about five seconds or so, and the lens looks extremely atmospheric.

Suddenly, an RV appeared in front of him, but at this moment, the car completely overtook the RV, and the camera swept over the driver in the RV, only to see that his face was white and he braked suddenly. At the same time, the long shot flashes for three seconds.

After another corner at a very fast pace, a sports car appeared in front of me. Once again, the car sped forward at breakneck speed, and the car took the lead as if waiting for the car.

The two cars were quickly entangled, and when they came to a corner, the mysterious sports car ran to the front. There was a straight road ahead, and a roaring young man came out of the car that had been thrown off. The camera then zooms straight to aerial photography, overlooking the mysterious sports car at just the right height. Interestingly, under this kind of lens, the sports car, which should be very small, is extremely clear, and it complements each other even more with the aerial camera turning in the air.

The camera switches again, and a garage appears. The humming sound continued to come out at this point, and suddenly, the car rushed into the camera, and came an extremely violent and impactful braking, making a 180-degree turn.

The car stopped, the door opened, and out came Kim Sung-moo, a cheerful young man with a smile on his face, and his clothes were very trendy, and some people had never even seen it. At this moment, the hearts of the audience finally returned to their original positions.

This is definitely a very clever and successful title, and Xiao Ran has always thought that the title is very important. If it's an action movie, then don't give the audience any respite for at least three minutes at the beginning of the credits.

The opening was a great success, as everyone heard and felt the enthusiastic applause and excited shouts from the audience. The so-called excitement is perfectly presented in these three minutes, and the degree of smoothness is almost unmatched, which only makes people feel that the camera is constantly moving and excited.

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