Chapter 115: Eye-catching advertisement

Jing Xi and Ji Youyuan arrived at Tianjiao Society on the twentieth day of the first lunar month, and at this time, the smell of gunpowder that enveloped the entire county had not even had time to dissipate.

Arriving two days before Jing Xi and Ji Youyuan were two professional sound engineers and all kinds of high-fidelity sound equipment - these things cost Meng Zhe a lot of money, but he had already made up his mind to build a recording studio, because Ji Ji Animation Studio didn't just make an animation.

Meng Zhe, who went to the long-distance bus station to pick up the bus in person, expressed a warm welcome to Jing Xi and Ji Youyuan for their return from school, but then Meng Zhe's attention shifted to the skills they had learned.

After settling the two of them, early the next morning, Meng Zhe led Jing Xi and Ji Youyuan into the studio that had just been built for trial recording.

But Jing Xi and Ji Youyuan recorded a sentence or two according to their assigned roles, and they were stopped by Meng Zhe, who was frowning, and the reason for stopping the two was very simple - no matter how Meng Zhe listened, he felt that there was something missing in the lines that Jing Xi and Ji Youyuan read.

"Teacher Jiji, is there something wrong with me and the chick?"

Jing Xi took off the headphones, opened the soundproof door, and asked Meng Zhe who was sitting in the control room this question.

After pondering for a moment, Meng Zhe said: "I don't know why, I always feel that there is always something wrong with the lines you just recorded, so ...... I won't record it today, you guys go back and take a closer look at the character settings and scripts to find a feeling, and we'll continue to record tomorrow, okay? ”

To be honest, although he felt that something was missing, Meng Zhe couldn't think of what was missing when he thought about it carefully, so he finally came to the conclusion that it was about Jing Xi and Ji Youyuan's feelings for "Sword of Immortals" that were not enough, so the dubbed sound had no soul.

The meaning of Meng Zhe's words, Jing Xi and Ji Youyuan could understand it to some extent, so both of them nodded in agreement. Although Jing Xi and Ji Youyuan had already read the story script of "Sword of Immortals" that needed dubbing, they had already read it before the Chinese New Year, but after all, the two had just taken a car for two or three days to come to Tianjiao Club, and it was really not very good to start recording in a hurry after only resting for one night.

So after resting for two more days, Jing Xi and Ji Youyuan entered the recording studio again, compared to two days ago, the lines read by the two of them were full of emotion, but Meng Zhe's brows were locked again.

That's right, Meng Zhe still felt that there was something very crucial missing in the lines that Jing Xi and Ji Youyuan read.

What's missing?

This question bothered Meng Zhe, causing him to stop the recording again, and then Meng Zhe put his hands on his head, thinking about what made him feel missing.

There is no problem with the pronunciation, the pouring of feelings, the speed of speech, and the standard Mandarin...... Damn, what's the problem?!

Meng Zhe scratched his head a little, he couldn't find what the problem was, and then at this time, one of the two recording engineers, a videographer with a Guanzhong accent, expressed his dissatisfaction with Meng Zhe's behavior of interrupting the recording for no reason, he said: "Boss Meng, why are you hungry?" This recording is so good, you suddenly stopped being a god horse? ”

Immediately afterwards, Jing Xi's girl also opened the soundproof door of the recording studio with ease, and opened her mouth to express her thoughts in Mandarin mixed with Suzhou accent: "Boss, what went wrong this time?" ”

After listening to the words of the two, Meng Zhe raised his head sharply and showed a look of sudden realization - "Haha! I understand! I finally understand what the problem is! ”

"Huh?" Jing Xi's eyes widened curiously, and Ji Youyuan, who was tall and tall after her, also showed the same expression.

Fortunately, Meng Zhe immediately relieved everyone's doubts, and Meng Zhe said to Jing Xi and Ji Youyuan: "Let's start recording again, this time don't speak Mandarin with proper words, bring your Wu Nong soft accent!" ”

"Bring our Suzhou accent? Why do you want to do this, Mr. Jiji? ”

Jing Xi, who was originally wide-eyed, was now blinking with big eyes, and she obviously didn't understand why Meng Zhe wanted to make such a special designation.

"Why? To put it simply, the local accent will be more attractive and ...... Sprout! ”

Meng Zhe replied like this, and there was a time in his later life before his rebirth, when many provincial TV stations in China popularly dubbed "Cat and Mouse" with a provincial accent, and then these 'new versions' of "Cat and Mouse" with friendly and funny local dubbing received good responses everywhere - at least, during that time, the pirated local dubbing "Cat and Mouse" CD sold very well.

You must know that those who are responsible for dubbing in local dialects are not professional voice actors, of course, there are no professional voice actors in China after the 90s.

So, how was the dubbing of Chinese cartoons after the 90s?

It's very simple, find a few people when the cartoon is filmed, divide the lines into points, and then 'read' the lines of a dozen or dozens of episodes of cartoons within a few hours...... Although this is an exaggeration, the truth is actually much the same.

The dubbing of "Saint Seiya" introduced in 92, Athena will also call Seiya's name in a heartache-filled voice when Seiya is injured, but after 2,000 years, whether it is a domestic cartoon or an imported cartoon, all the dubbing is basically left with a flat and straight expression that can't tell whether it is joy or anger.

Of course, this is off-topic, Meng Zhe reminded him of the local accent version of "Cat and Mouse", but the reason is that although few of those dubbing actors have received professional voice actors, they convey abundant feelings under their true colors, and the familiar plot allows these people to devote themselves to the animation itself...... So this incident proves from one side that after dubbing anime with a local accent, it will be more popular than a pure Mandarin accent.

Just imagine, if CCTV's Spring Festival Gala changed all language programs to Mandarin, for example, Uncle Benshan, who wanted to vomit on the Spring Festival Gala every year, did not speak his Northeast dialect but spoke pure Mandarin...... How many of these linguistic jokes can be left?

It's the same with drama programs, Huangmei Opera, which originally sounded very soft, changed to Mandarin, probably no one will listen to it, right?

Besides, this principle also applies to the dubbing of this anime.,For example, it's easy to have a Kansai voice dubbing in mud bombing anime.。

The so-called Kansai dialect is the tone of speech of people in the Kansai region, and Kansai mainly includes Osaka, Kyoto, Nara and other cities, and Kyoto and Nara were once the ancient capitals of the city, so there are still many ancient languages and accents in the development of the language in the region.

Corresponding to Kansai is the Kanto region, which mainly includes Tokyo, Kanagawa Prefecture, etc., Tokyo was the capital of the city after the Meiji Restoration, and it is a relatively new city, so the language development is relatively fast, and it almost does not contain the pronunciation of the ancient language, so the Kanto dialect is very different from the Kansai dialect.

In general, TV anime is in Kanto dialect, and the Kansai dialect is generally used for adjustment (unless it is a special program that is only received in the western region), and the Kanto people think that the pronunciation of the Kansai dialect is more appropriate to tell jokes...... As for the reason, it's probably because there is also such a thing as sketches, and the main people who used to engage in sketch performances were Kansai people, especially Osaka people who were keen to make money.

In addition, just as people in the North and South of the United States still discriminate against each other, the Kanto and Kansai people actually look down on each other, after all, Tokyo in the Kanto region is the capital of the capital, and the superiority of the people of the capital is there.

But even so, there are actually quite a lot of famous comic characters with the Kansai accent, such as Hattori Heiji in "Detective Conan", such as the spring step in "The King of Az Campus Comics" is also a Kansai dialect, well, to be precise, the Osaka dialect in the Kansai dialect, so her nickname is called 'Osaka', such as the popular character Kitsune Ichimaru Silver in "Grim Reaper", Hirako Mako who is always slapped in the face by taking off her shoes, and Shinobu Yushi (Kiuchi Hidenobu) in "The Prince of Tennis", it is said that this guy's Kansai accent is very charming, A lot of fandom girls are fascinated by this person because of his voice.。

…… Of course, of course, Meng Zhe's request to use Mandarin with a local accent is also the result of careful consideration, because the local dialect version of "Cat and Mouse" in later generations was finally dragged to the collective shooting by radio and television, and the reason seems to be hindering the promotion of Mandarin or something?

Since in the future before rebirth, radio and television can ban local dubbing in "Cat and Mouse" by hindering the promotion of Mandarin, then Meng Zhe naturally can't let this kind of tragic thing happen to him, so he plans to use the edge ball - Mandarin with a local accent.

Speaking of which, in order to protest against Meng Zhe's cessation of the serialization of "Dream Eater", Jing Xi dragged the "Dream Eater" tape recorded and mailed by Ji Youyuan in Mandarin with a strong Wu Nong's soft accent.

And it is precisely because of this feature that Meng Zhe gave him an amazing feeling, and made the decision to fund the two of them to go to Yuben for professional voice actor training.

"Boss Meng, isn't this good?"

Without waiting for Jing Xi and Ji Youyuan to express their objections, the recording engineer with the Guanzhong accent opened his mouth and said so.

"Why isn't it good?"

Meng Zhe asked rhetorically.

"In the past, Hungry (I) also made recordings for other cartoons, but someone has never done it like this, and they all use standard Mandarin to the point of not working......

The recording engineer said his reason, Meng Zhe's salary is sufficient, so this recording engineer doesn't want to lose this hard-won job at all, he also wants Meng Zhe's animation studio to survive for a few more decades, and the animation work is to survive, so the recording studio hosted by him can also exist, right?

"Hehe, it's because no one else has done it that I want to try it!"

Meng Zhe smiled slightly, of course he understood what this recording engineer from Shaanxi Guanzhong was worried about, but Meng Zhe had already made up his mind to give it a try.

Since Meng Zhe, who is the boss, has said so, although the recording engineer is still worried, he can only do what Meng Zhe asks - serving people and bowls is managed by others, which is the fate of all part-time workers.

Subsequently, Meng Zhe explained to the puzzled Jing Xi and Ji Youyuan why they were asked to use local accents.

Jing Xi and Ji Youyuan, after all, have been on Yueben's side for so long, so how could they not know what Meng Zhe said about the Osaka dialect? And Meng Zhe said that he liked Wu Nong's soft words and the like, Jing Xi and Ji Youyuan were also very happy to listen to it, so where did the two of them not want to?

So, after Jing Xi and Ji Youyuan adjusted it, the recording was restarted again - it's also funny, Jing Xi and Ji Youyuan have been speaking pure Mandarin for too long, so they couldn't turn their tongues for a long time, and the lines they said were either pure Mandarin, or they were directly overplayed into pure Wu Nong's soft language, and it was accompanied by 'laughter' again and again...... Although Meng Zhe actually wanted to hear the recorded final lines immediately, he also knew that he must not be in a hurry to learn Chinese animation from the previous and subsequent lives, and the animation dubbing of n episodes was completed within an hour or two, and there was absolutely no quality assurance for the things that came out.

Slow work and meticulous work on dubbing are also rules that can be applied.

So on the first day, under the personal supervision of Meng Zhe, the dubbing of the first episode of the TV animation of "Sword of Immortals" was only completed by less than one-fifth.

In the next few days, Meng Zhe was resident in the recording studio, during which Meng Zhe even made a cameo appearance in dubbing, although Meng Zhe's dubbing was only a few 'hum' sounds.

However, after the first TV animation of "Sword of Immortals" is completed, Meng Zhe will still appear in the dubbing list in the form of "Little Mountain Boar: Meng Jiji".

Well, this is actually a means used by Meng Zhe to attract audiences, because on the same day, the designated spokesperson of Jiji Animation Studio published a post on the forum of the starting point Chinese network with the title of "Jiji Boss Friendly Voice "Sword of Immortals" Dubbing Work".

After the dubbing approved by Meng Zhe is completed, the TV animation of "Sword of Immortals" has also reached the stage of post-production, but at this time, "Sword of Immortals" still lacks three things - OP (theme song), ED (ending song) and BGM (background music).

Generally speaking, OP is basically equal to the opening song, but there are also many film theme songs that are other songs, and Meng Zhe didn't plan to make a different OP and opening song for his "Sword of Immortals".

Even, Meng Zhe has already thought about the OP, ED and the main BGM of "Sword of Immortals" - OP uses "Slaying the Wolf", ED uses "Sword and Fairy Love", and the main BGM uses "Back to Sleepwalking Immortals".

Of course, BGM can't just use "Back to Sleepwalking Immortals" throughout, so Meng Zhe found a conservatory in the provincial capital through the relationship with Yu Zhiwei, the director of Zhiwei Suit Factory, who has been closely connected with Kong Menghuazhang, to find creative talents who can read and compose.

Although Meng Zhe made cartoons, the fact that Meng Zhe became famous at a young age by drawing comics made the Provincial Conservatory of Music full of interest in this matter, so the Provincial Conservatory of Music even proposed to help produce background music for free, and Meng Zhe only needed to thank the 'Conservatory of Music' at the end of the cartoon.

Although saving money is a good thing, Meng Zhe also understands that if you want to get good background music, it's best not to do this kind of money-saving thing, so Meng Zhe said that he was willing to add the name of the Provincial Conservatory of Music to the end of the cartoon's thanks, but he will also give additional remuneration according to the market price and his satisfaction level for the background music created...... Money can make a grinding ghost.

The problem of background music has been solved, and the rest is the question of the singers of OP and ED, after all, it is only the beginning of 1995, so whether it is the original JS combination of "Slaying the Wolf" or Xiao Renfeng's of "Sword and Fairy Love", Meng Zhe doesn't know where to look...... Meng Zhe tried to choose someone in the conservatory, but he didn't pick a suitable one, and in the end, he had no choice but to let Ji Youyuan, who had a more penetrating voice, sing to kill the wolf, and Jing Xi, who had a more magnetic voice, to sing "Fairy Sword Love".

However, in the end, there was a problem with this arrangement - no matter how hard Jing Xi tried, she couldn't always sing the feeling of fairy sword intercession!

Seeing that the animation of "Sword of Immortals" is about to be completed, but this ending song always can't come out, which makes Meng Zhe's anxious mouth almost blister. With no choice, Meng Zhe simply dragged all the girls he knew, regardless of whether they had musical talent and foundation, into the studio to audition-isn't that how Supergirl came out?

Not to mention, Meng Zhe's method is really effective, after he dragged Kong Lan into the recording studio, after getting familiar with the melody and lyrics of "Sword and Fairy Love", Kong Lan, who was holding the headphones with his eyes closed and his hands, made Meng Zhe jump as soon as he opened his mouth - this is the feeling! That's how it feels!

In Meng Zhe's ears, Kong Lan's lyrics and voice are almost the same as Xiao Renfeng's original version of "Sword and Fairy Love"!

"Wowhaha, God help me!"

Meng Zhe has no reason to be unhappy, as long as this ending song is recorded, the production of the first episode of "Sword of Immortals" is equivalent to being completed!

The next thing to worry about is the review of the State Administration of Radio, Film and Television and other relevant departments, and the question of what channels to use to make the finished "Sword of Immortals" appear in front of the general public.

Meng Zhe is not worried about the review of radio and television departments, because there is Kong Lan in this regard, right? If Kong Lan can't do it, can't he still ask Ke Xun and Guan Yingluo for help?

In fact, the first episode of "Sword of Immortals" was submitted for review and was approved by comrades who were approved soon after, so what Meng Zhe needs to worry about next is how to make "Sword of Immortals" appear in front of the general public.

It's not realistic to release anything through the Internet for the time being, so Meng Zhe's idea now is the midnight shutdown time of each TV station - in the nineties, because of the lack of programs, basically all TV stations are left with a station logo at about 12 o'clock every night, and the better thing is the station logo plus music.

In other words, the TV station does not broadcast any programs during this time period...... Therefore, Meng Zhe found the person in charge of the provincial TV station through a relationship with a vice president of the Provincial Conservatory of Music this time, and expressed that he could buy the advertising time of the provincial TV station for two months, and then buy out the broadcast time from 12 o'clock to 12:30 o'clock every Saturday night for two months and a year.

For this reason, Meng Zhe prepared a fund of 150,000 yuan - to be honest, the reason why he was able to come up with so much money happily, Meng Zhe was stimulated by the original animation studio employee who was driven away by him with the phrase 'non-stop rolling'.

Meng Zhe tried to use this way to prove that he had made a very good TV animation, and he hoped to use the TV animation ratings at that time to prove that cartoons are not just things to fool children.

At 12 o'clock in the middle of the night, there are few children who can stay up, so Meng Zhe's audience positioning is obviously a person with a larger grade, of course, buying out Saturday night instead of other times, naturally it also has the meaning of attracting children, the more audiences, the better, isn't it?

In this era, the provincial TV station in the underdeveloped inland area, in the face of Meng Zhe's 150,000 yuan, was defeated without parrying a few rounds, and happily sold the one-year midnight time slot, which was originally broadcast everything.

There is a big boss who pays for this kind of ghost to play a show in a time period that doesn't have a show, and it's a fool not to agree, right? So it doesn't matter if it's a year, right?

Even if this wronged boss succeeds, the TV station will not suffer, okay, and the increased ratings can still be used as a political achievement, right? Besides, this unjust boss is not easy to mess with, not only is he saddled with the name of this young genius, but the relationship network is also first-class, and it will be good for us to be able to make friends with this young genius in the future!

The person in charge of the provincial station, who thought like this, happily agreed to sell the right to broadcast the program in the midnight period, not to mention, and also gave Meng Zhe an extra 30-second non-prime-time advertising time for free once a day for two months.

Coupled with the 30-second advertising period purchased by Meng Zhe himself, Meng Zhe can already play 30-second advertisements on the provincial station twice a day, although it will not be the prime time of eight o'clock, but the effect of two times is enough.

So, Meng Zhe took out the thirty-second clip of "Sword of Immortals" that he had made...... In this way, from March 1st, all TV viewers of provincial stations were shocked to find that the TV station picture suddenly switched to a CG-level TV cartoon after the noon news at 12 o'clock at noon!

In the TV picture, a woman in ancient costume sits sideways in front of a guqin, and the music sounds as the woman's fingers flick the strings - drizzle, the breeze is shaking, and the love is like infatuation.

The snow falls, the Yellow River is turbid, and he is heartbroken.

…… When the woman in the animation screen sang here, the picture turned to Yuntianhe, who was standing alone on the Qingluan Peak among the misty clouds with a longbow on her back, and the foothills of the mountain gradually moved down with the line of sight of Yuntianhe.

At the foot of the mountain, Han Lingsha, who was more youthful and lovely than the Fuqin woman, stood on tiptoe with her hands behind her back and frowned slightly, looking up at the ethereal cloud peak, thinking hard about how to climb the mountain.

"Sword and Fairy Love" performed by Kong Lan continues to sing - why do you want to, lonely, you are on the other side of the world...... With the ethereal and slightly sad singing, the picture suddenly jumped to the magnificent Kunlun Mountain Qionghua Sect again, and the rows of Qionghua Sect disciples holding the shining three-foot Qingfeng on the Chengtian Sword Platform were confronting the huge Dream Tapir Demon Clan in the Phantom Underworld.

The red glowing Xihe Sword and the cold Wangshu Sword appeared in shock, and then there was a glamorous battle between the Phantom Netherworld Banshee King, who was full of charm, and the Qionghua faction who looked like a decent head...... How can you write all the words and write all the deep affection for me...... When the head of the Qionghua faction was knocked over and fell to the ground in mid-sky, the 30-second animated short film finally showed the camera.

The entire animation screen is frozen into two lines of big text like this - "The epic animated film "Sword of Immortals" premiered on time at 12 a.m. on the first Saturday of May! Produced by Gigi Animation, so stay tuned! ”

Then the lines of text were blown away by the wind like flowing clouds, and then the logo of Gigi Animation Studio was revealed, a teenager wearing a cloak with the word "Gigi" on the back, drawing with his back to the TV screen.

Then, the 30-second TV animation is really all over, and the TV picture is back to those cheesy 90s commercials.

The TV viewers who witnessed the advertising just now were in a state of collective unconsciousness - some TV viewers were amazed at the blur in the animation, which was so clear that not only the clouds in the sky, but even the leaves of the grass and trees blown by the wind were delicate...... Some TV viewers were also amazed by the beautiful protagonists and Qionghuapai costumes for this era...... Some TV viewers were amazed at which song with beautiful melodies and fairy lyrics, but there were songs that were slightly sentimental and had never been heard...... Some TV viewers were also amazed by the fairy tale atmosphere shown in the animation, as well as the gorgeous fight scenes...... Some TV viewers were shocked by the last line of text just now - "Huh?! Gigi Animation?! Could it be a cartoon made of a Mengji guitar?! ”

So, five minutes later, the phone of the provincial TV station was blown up by the surging countless calls, and everyone who called was asking what the thirty-second "Sword of Immortals" promotional video just now was.

In the end, the person in charge of answering the phone on the provincial TV station, after picking up the phone, he would consciously answer first without waiting for the other party to speak: "Hello, "Sword of Immortals" is not a program produced by this station, it is an all-age cartoon operated by Jiji Media's reading power, and the official broadcast time is the first Saturday in May, and an episode will be broadcast on this station every Saturday in the future......"

After the routine was finished, the person who answered the phone hung up the phone directly, although the phone that had just hung up would immediately be made to jump by the new ringtone.

You know, in this era, even those blockbuster-level movies have not yet started to engage in TV commercials in this situation in China!

Therefore, this TV commercial engaged in by Meng Zhe is completely the only one for scorpion! Looking at the whole of China, you can't find such a stylish guy as him! Therefore, the phone number of the provincial station was blown up, which is an inevitable and absolute thing.

And this is the advantage and power of the reborn!

Then, some people with magical powers called Meng Zhe's newly registered 'Jiji Media', which belongs to two brands and one unit of Jiji Animation Studio.

But to Meng Zhe's surprise, the person with great powers who called first came not to talk about TV animation, but to talk about the music of ...... "Sword of Immortals".

(To be continued)