"The Story of Ah Lang" at the end of October last year, when Wang Xiaohu went to Thailand to shoot "Earth-shattering", it had already entered the post-stage of improvement, and Wang Xiaohu arranged it to be released in prime time before the Spring Festival, and it is not difficult to see how much attention Concord attaches to this literary film. [No pop-up novel network]

As early as the start of filming, the outside world maintained a skeptical attitude towards Wang Xiaohu's literary films, and even Run Run Shaw once laughed that he went astray, put aside kung fu films that make money at the box office, and did not invest, and filmed such thankless literary films. But Wang Xiaohu is still shooting in his own way, not swayed by any negative remarks from the outside world.

Now, this literary film has finally launched a publicity offensive in Hong Kong, Macao, Taiwan, and Southeast Asian countries, and many peers have already moved Mazha and are waiting to see Wang Xiaohu's jokes.

In the Wong Bik Shan Tea House in Mong Kok, people from some low-budget film production companies gather for tea, and most of them are screenwriters and directors who are active in Hong Kong's film and art circles.

"I heard that no, Wang Xiaohu is going to release that literary film." A middle-aged man with glasses and a mustache whispered.

"I've heard about it for a long time!" A person next to him took over and said: "You said that this Wang Xiaohu is making kung fu movies, his kung fu films have been deeply rooted in the hearts of the people and cater to the market, if you don't consolidate the good market of kung fu movies, you actually grab jobs with us, in my opinion, he just has nothing to do, hum!" Wait for the streets. ”

"Definitely hit the streets!" This is the normal thinking of ordinary people, they all say that they can't eat grapes and say that grapes are sour, this group of people has such a mentality, in their opinion, Wang Xiaohu's achievements now have far exceeded what they have earned in several lifetimes, how good is it to mix in your circle, and even make literary films, how do you make these colleagues who rely on literary films to eat like? This is either idle or burned, and there is money to burn!

"Who's to say it's not, last year's "Seven Little Blessings" was probably the worst grossing movie since the creation of Concord, right? What does this mean, it shows that their thinking of making literary films is not correct, and their experience is not as rich as ours, if Qi Xiaofu had not achieved today's achievements, if it were not for them under the guise of Qi Xiaofu learning art and gossiping, no one would have gone to the theater to watch! ”

In the eyes of outsiders, the Concord Company led by Wang Xiaohu did not learn lessons from the dismal box office of "Seven Little Blessings", one of the old filmmakers in his fifties said: "I estimate that now Wang Xiaohu is working hard with a mentality of almost reaching the end in the dark, not hitting the south wall and not giving up. ”

"Lao Liu is so right, if you don't have rich social experience and don't have enough analysis of life, you can't make a moving literary film!"

Everyone commented while drinking tea, and then another person said excitedly as if he had discovered a new world: "I heard that the starring role is still Chow Yun-fat!" Hasn't this actor always played the role of a villain, if Li Zhao in "Ip Man" is still a good person, then Cai Xuefu in "Jingwumen" really makes people gnash their teeth, Wang Xiaohu let such a hated villain as the starring role, anyway, I am not optimistic about Chow Yun-fat, and I don't know what he thinks! ”

"If I'm not mistaken, he seems to be a newcomer, right?"

"That's right, not only Chow Yun-fat, but also the one named Wu Mengda, I heard that he has a bad reputation in the circle and often gambles!"

"Hey, I'll break the news for you again, their female lead is called Zhang Aijia, right?"

"That's right, it's Zhang Aijia!"

"According to a male star who cooperated with Zhang Aijia, she was rebellious in her early years, and mixed with all kinds of characters in the United States, and finally her parents had to send her from the United States to Taiwan, don't look at her beautiful face, but there is no market in Taiwan, tsk, this Wang Xiaohu is really a character, what messy actors and scum get together, and they are ambitious to make literary films!"

"Why don't we find a few media to splash some dirty water and combat this kid's arrogance?" A screenwriter who has just entered the industry suggested.

"You'd better get rid of this idea in your stomach." Lao Liu just now snorted and said: "Wang Xiaohu is rich now, and he is also tied to the film and television tycoon Run Run Shaw, not to mention his identity on the surface, he is also inextricably linked with 14k, there was a reporter named Bai Yunsheng who splashed dirty water again and again, and in the end it was not."

When Lao Liu said this, he stretched out his palm and made a cutting motion on his neck, and the young man who proposed to splash dirty water to smear Wang Xiaohu suddenly widened his eyes, shrunk his neck and lost his momentum, and his heart became uneasy.

The depressed film counterparts here sighed for a long time, expressing their envy and jealousy for Wang Xiaohu, but the media reporters over there kept strangely quiet, for no other reason, recently, the entertainment reporters of the major newspapers were invited by "Ming Pao" to participate in a symposium, the main content of the symposium is to regulate the Hong Kong entertainment newspaper market.

The conference was presided over by Mr. Yu Wing-kin, a famous film critic who was active in the 60s, and attended by more than 20 newspapers in Hong Kong.

Newspapers can participate in the Cinema Fortnightly, become a shareholder, and, of course, choose whether or not to join the ranks. There is no intention of forcibly joining, this point has been communicated with Jin Yong long before the meeting was held, and there is also such a proposal in the submitted plan, mainly to let more newspapers in Hong Kong join this grand organization and jointly prosper and expand the influence and market of Hong Kong film newspapers and periodicals.

But Wang Xiaohu's good intentions have not been recognized by several newspapers, they think that this move is tantamount to recruiting security, and it is a concentrated suppression of them by "Ming Pao" and the Hong Kong film industry, after all, their newspaper has always adhered to its own style characteristics in terms of entertainment editions, and has a relatively stable readership, why was it swallowed up by your "Film Fortnightly"!

Yu Yongjian looked at the peers who were not interested in the audience, and shook his head somewhat embarrassedly, "Hey, you are still short-sighted, since you are not the first to join this ranks, then after the market of "Film Fortnightly" grows, won't your piece of cake be eaten up sooner or later?" ”

Yu Yongjian thought like this, sighed and announced the end of the symposium, this veteran who had been in the film criticism circle for 60 years, immediately became interested in hearing Jin Yong mention the program planning week of "Film Fortnightly", in fact, he has been paying attention to every move of Hong Kong films in recent years, and is sincerely pleased that Hong Kong films have flourished in a few years, and he admires Wang Xiaohu who has such a magical idea, after all, there are too few tycoons like Wang Xiaohu who also pay attention to the development of entertainment media.

At the same time as the symposium with "Film Fortnightly" was disappointing, Wang Xiaohu also heard all kinds of negative comments about Concord and him.

After pouting disapplausively, Wang Xiaohu no longer paid attention to it, but thought about other issues, whether it was "Ah Lang's Story" or "Best Partner" in his memory, both of which achieved a box office of more than 30 million Hong Kong dollars, and the launch of these two classic movies 7-10 years earlier also means that it is impossible to achieve the box office results in memory, after all, the current Hong Kong film heritage is not so deep.

"Hey, you can't have both fish and bear's paws, but the current Hong Kong movies must be injected with fresh blood, so that these guys can be accepted by Hong Kong citizens first."

Everything has gains and losses, Wang Xiaohu thinks about it in this way, but in order to maximize the benefits of "Ah Lang's Story" in the local market in Hong Kong, he still discussed with Xu Junlong very seriously for a long time and discussed a set of publicity plans.

Soon, under the personal supervision of Xu Junlong, the propaganda offensive of "Ah Lang's Story" was in full swing, although the poster propaganda seemed relatively outdated in the eyes of Wang Xiaohu, but at this time it was still the main means of publicity, which was a good habit left over the decades, and Concord Company naturally had to make good use of it.

For the same poster, Concord imported advanced printing equipment from Hollywood, and at the same time improved it by ILM's mechanical modification team, so this poster was born like a real photo. In fact, with the equipment at that time, it was possible to make such a poster, but because the cost was too high, few film companies adopted such expensive publicity methods.

Subsequently, 300 theaters in Hong Kong released the trailer of "Ah Lang's Story" at the same time, several flashing wonderful motorcycle stunts, several humorous and hilarious father-son interaction warm pictures, several love-hate emotional entanglements, Chow Yun-fat with long hair, the beautiful and moving Zhang Aijia, the clever and lovely Stephen Chow, and the poignant and beautiful "The Way You Look", all of which aroused the watchability of many audiences.

It can be said that as soon as the trailer of just 2 minutes and 30 seconds came out, those literary film colleagues who thought that Wang Xiaohu would hit the street not long ago were immediately dumbfounded, what they never expected was: Literary films can be shot like this!

Wang Xiaohu, who is young and made a fortune with kung fu films, has added such an element of commercial surname to literary films, not to mention anything else, just those few cool motorcycle stunts have now become the actions of Hong Kong young people imitating each other, you don't see a few young people flying cars everywhere on the roads in Hong Kong, they learn the actions in the trailer, and start the motorcycle to roar through the downtown area of Hong Kong, causing many citizens to scream and scold.

The propaganda has just started, and it has already received good results.

(To be continued)