After a film is completed, in addition to entering the intense and orderly post-production improvement work, there is also publicity work at the same time. [No pop-up novel network]

Concordia has an absolute advantage in this regard, thanks to the rich experience accumulated during the release of "Mulan".

"Ip Man 2" is not an international blockbuster like "Mulan", it is Wang Xiaohu's masterpiece to restart kung fu films ten years later, and the general direction of "Ip Man 2" this time is mainly in Asia and Southeast Asia, supplemented by European and American countries, after all, the regional culture is in front of him, and Wang Xiaohu has no intention of using "Ip Man 2" to impact any international film festival awards.

However, he did not give up the opportunity to make money in Europe and the United States and other countries, who made his signboard as loud overseas.

"Kung fu movies are body movements superimposed to present the best visual appreciation to the audience, the more simple and popular it is, the more it can resonate with the audience and hit the box office, the first version of the trailer is OK to be made according to this idea."

Wang Xiaohu instructed the company's propaganda department.

Three days later, the Propaganda Department submitted the trailer to Wang Xiaohu for review, and he specially annotated three words on the reply to the opinion: Sense of the times!

Don't look at these three words as simple as death, but they make the Propaganda Department not brisk.

"Boss, I feel that our trailer is already good, why is Brother Tiger still not satisfied?" Yang Shenghua, deputy manager of the Propaganda Department, asked Xu Junlong.

Xu Junlong frowned, the Propaganda Department can be said to be the earliest department since the establishment of the company, he has worked hard with Brother Tiger for more than ten years, worked hard, learned a lot, and got a lot, unceremoniously said that this trailer is definitely a production in the circle, but it was beaten back by Brother Tiger.

"The sense of the times, the sense of the times" Xu Junlong muttered to himself: "The charm of the times in the 50s in the film is enough, what is the sense of the times emphasized by Brother Hu?" ”

Xu Junlong stared at the "sense of the times" for a long time, and suddenly felt that the words were as big as a fight, and his brain hurt.

Xu Junlong, who was confused by such an embarrassing situation, was so miserable that he didn't suddenly realize that he had inadvertently skimmed the "Ming Pao" on his desk.

Today's Ming Pao newspaper published a front-page speech by the Queen of England at the annual session of Parliament, mainly on the Hong Kong issue, in which the Queen said: "The political axe will continue to hold talks with China on the future of Hong Kong, with a view to reaching a solution acceptable to this parliament, China and its Hong Kong residents." ”

"Could it be that this is the sense of the times that Brother Tiger needs?"

After reading Elizabeth II's speech, Xu Junlong slapped his thigh and stood up, and said to Yang Shenghua: "Andy, hurry up and call everyone over for a meeting, I know what Brother Hu means by the sense of the times." ”

The so-called "sense of the times" is actually very simple, that is, the internal environment of the times in the film coincides with the real environment, which is the foundation of Concordia's foothold in the international film industry in the past ten years.

Xu Junlong immediately understood what Wang Xiaohu was referring to, and immediately was full of energy, and said to a group of subordinates: "Since the start of the film, the outside world has questioned "Ip Man 2" a lot, do you know the reason? ”

"Some people say that the second Ip Man fights foreign devils, and if the film is played, it will definitely be strangled by the Hong Kong British political axe."

"Some people say that Ip Man has never beaten the British, and thinks that we are dog-tailed minks."

"Some people say that Brother Hu's Ip Man is a spoof and smear Grandmaster Ip Man."

"Others also say that it is difficult for "Ip Man 2" to surpass its predecessor."

“”

The employees of the Propaganda Department expressed their opinions and reported the results of the market survey.

During the filming of the film, Xu Junlong and Yang Shenghua conducted a market research questionnaire, mainly for the various reasons why Hong Kong people are not optimistic about "Ip Man 2", and after a month-long investigation, it mainly focused on the above four views.

75% of them agree with the view that "Ip Man 2" will definitely become Wang Xiaohu's Waterloo, although Wang Xiaohu's business and influence are very large in Hong Kong, and even do business all over the world, but if it runs counter to the Hong Kong and British political axes and is screened at a critical moment in the Sino-British negotiations, the British side will definitely make a severe investigation into Concordia.

There are also 5% of people who believe that Wang Xiaohu was bribed by the mainland and is a commercial spy put by the mainland in Hong Kong, and the British police have long been eyeing Wang Xiaohu.

"Hmm." Xu Junlong listened carefully to the report of the employees, nodded in approval, and after everyone finished speaking, he knocked on the table and said: "Oh, these are the sense of the times that Brother Hu said, he asked us to disintegrate these questioning voices layer by layer through propaganda means to achieve the purpose of film publicity." ”

"Chief, what should we do?"

As an employee of Concord, we must hope that the company will show a good momentum of development, after all, Concord International is everyone's reliance and home in everyone's hearts.

After a brief pause, Xu Junlong said: "After the meeting was dismissed, everyone would immediately collect the current political news, all the information related to the Sino-British negotiations, Chinese kung fu and Western boxing rings, the living conditions in Hong Kong in the 50s, and so on, and then try to apply them to propaganda. ”

"Andy, let's go to the editing room and talk to Zhang Zongyao."

Xu Junlong made up his mind, and the entire staff of the Propaganda Department immediately became busy. For them, the pre-release publicity work of each film is like a war, and today's publicity is no longer a matter of printing out a few leaflets, as was the case ten years ago, but a comprehensive promotion of various information such as television media, newspapers, and film-related information.

At that time, the publicity cost of "Jingwumen" was only 20,000 Hong Kong dollars, but a few years later, the global strategy of "Mulan" smashed into tens of millions of Hong Kong dollars, which was far higher than the cost of filming.

"Ip Man 2" naturally can't lag behind, the cost of the film is 18.5 million, but the cost of promotion in Asia is as high as 15 million.

Wang Xiaohu nodded again and again after watching the revised trailer, and said to Xu Junlong: "Yes, this is the idea, the film has become the public opinion of the public when it was filmed, what you have to do is to maintain this kind of public opinion, reach the peak before the premiere, don't save publicity money, if it's not enough, I'll add it." ”

"Plus?" Xu Junlong grinned when he heard this.

Wang Xiaohu smiled, if 15 million is too extravagant to be used only for the promotion of "Ip Man 2", he has his own ideas, and these ideas are not currently something that Xu Junlong can understand.

On June 22, "Ming Pao" revealed: Vice Chairman Deng said in a meeting with Hong Kong and Macao CPPCC members who went to Beijing to attend the first session of the Sixth National Committee of the Chinese People's Political Consultative Conference (CPPCC) that if there is no agreement between the Sino-British talks and September 1984, China will publicly announce its own solution at that time.

As soon as the article was published in Hong Kong, the strong attitude of China's political axe caused another round of panic and turmoil in Hong Kong.

Seeing this, Xu Junlong immediately launched the trailer of "Ip Man 2" in major theaters, TVB, ATV, and movie channels in Hong Kong.

What is borrowing?

That's borrowing.

More than 100,000 small TV screens and more than 300 big screens will play the first trailer of "Ip Man 2" at the same time on June 22.

Since it is the first version of the teaser, the amount of information told to the audience is naturally very little.

In the trailer of less than a minute, both the small screen and the big screen show the audience an indescribable feeling.

At the beginning of the black-and-white film mode, a luxury cruise ship, a group of dock workers, a community full of queues for running water, a tide of unemployed people, a round table, and a big ring.

That's what keeps flashing in the first half minute.

"This is "Ip Man 2"?" Many viewers wonder when they see this, why is it that all the pictures are constantly flickering, and there is no protagonist?

"What does Wang Xiaohu want us to see?"

The next moment, the picture stopped flickering, and directly threw out two lines of dialogue.

"In Lower Ip Man, Foshan Wing Chun, under the tutelage of Chan Wah Shun." Wang Xiaohu, who was wearing a white coat, stood on the round table and said.

"It's so troublesome to open a martial arts gym in Hong Kong, it's better not to teach boxing!"

With a bang, the black and white picture exploded, and the title of "Ip Man" was printed on it, and a red "2" in the lower right corner of the word "Ip Man" was particularly eye-catching.

"Yo, it seems that Ip Man is going to open a martial arts gym in Hong Kong!" Citizens who have seen the trailer have been discussing.

"yes, it doesn't seem to be any clip of beating foreign devils."

"Yes, it is estimated that Wang Xiaohu also knows that fighting foreign devils will definitely cause dissatisfaction among the British, so the surname Suo deleted these scenes!"

"No, I feel like I still have to fight foreign devils, have you paid attention to that cruise ship?"

“”

The townspeople were talking non-stop.

After watching the trailer, Run Run Shaw shouted "Clever"! Fang Yihua snorted coldly and disdainfully, and said: "It's only been less than a minute, and the trailer has almost nothing to predict, what's so clever about this?" ”

Run Run Shaw shook his head and smiled bitterly and said: "You don't understand, this is Wang Xiaohu's cleverness, don't look at these pictures and say nothing, but the amount of information behind it is amazing!" ”

Just like when watching "Ip Man" in the theater, Run Run Shaw said patiently to Yihua: "You can directly ignore the dialogue in the back, mainly the flickering pictures in the front." Whether it is the luxury cruise ship, the dock workers, the residents of the community waiting in line for running water, or the round table and ring, they all show the film's sense of the times. ”

"Sense of the times?" Fang Yihua's brows tightened.

In the 50s, Fong Yat Wah just debuted in Singapore, and it was not until the end of the 50s that she followed Run Run Shaw to settle in Hong Kong, so she didn't know the customs of Hong Kong at that time.

Run Run Shaw nodded and said: "The luxury oil tanker represents the British, dock workers and Hong Kong people at that time when the tide of unemployment is said, and the round table and the ring are a subtle implication of the struggle between Hong Kong and British!" ”

Fang Yihua was immediately happy when he heard it: "Ha, I still think that there are no foreigners in the film, and the feelings are still foreigners, tsk, Wang Xiaohu is going to be unlucky now!" ”

Run Run Shaw shook his head with a wry smile, and said in his heart I don't know how many people in Hong Kong are staring at Wang Xiaohu's bad luck like you, but can that kid easily make people happy?

(To be continued)