Bai Wenjing is very busy, some time ago because the performance of the marketing company he spun off was not good enough, and the head office realized that this was obviously not in the interests of the business, so the marketing department was merged into the headquarters again, and he continued to be the manager of the marketing department.

He had to admit that after the spin-off, there always seemed to be an indescribable sense of emptiness and boredom. After merging into the company, emotions were raised. Of course, he didn't know very well that Xiao Ran had quarreled with Wei Dongling when he split up the marketing department.

Wei Dongling believes that there is no need to divest the marketing department, because this is not only the advertising department, but also one of the most important departments of Phantom. But Xiao Ran thinks that it is a pity that Bai Wenjing, these outstanding marketers, are not used to generate maximum profits, and as a result, after the spin-off, administrative expenses and taxes have only been increased, but the performance has not improved.

In the end, Xiao Ran had to admit his mistake and merge the marketing department back. However, his initial intention was to expand the marketing department and spin it off into an advertising agency. Now that it doesn't work, the head office has no choice but to set up an advertising agency.

Originally, Bai Wenjing could have been very relaxed, but the head office split up the experienced team of the marketing department and scattered them to its subsidiaries to be responsible for marketing. At least half of the current marketing department are newcomers, which makes Bai Wenjing sometimes have to do it himself, and by the way, teach newcomers the concept of selling first from Mr. Xiao.

Like last year, this year's Academy Awards are the focus of the marketing department and even the Phantom. To this end, Bai Wenjing handed over the specific marketing plan of the film to the newcomers, and he himself was in charge of the Academy Awards.

In Wei Dongling's office, Xiao Ran and Wei Dongling appreciated Bai Wenjing's marketing plan, Wei Dongling squinted at Xiao Ran, he knew that he didn't need to interfere in this kind of work, Xiao Ran, a guy who was enthusiastic about movies, would naturally take the initiative to share the work for him.

Xiao Ran's fingers unconsciously swept over his chin, Bai Wenjing's plan was not unfeasible, but in this plan for the last few days, it lacked the same sense of amazement as last year, which was very similar to last year. In fact, this plan should not be given to Xiao Ran, but should be given directly to ATV, but it was only because of Xiao Ran's attention that it was submitted to him for decision.

"Ah Jing, I said a sentence before, repetition is self-destruction, and this sentence is also suitable for marketing." Xiao Ran's voice dragged on for a long time, and his eyes stared at Bai Wenjing and said: "This plan is quite similar to last year, if you take it out like this, it is indeed not a big problem, but in the long run, it is likely to arouse boredom!" ”

"Brother Ran, what do you mean?" Bai Wenjing also felt that there was still something missing in this plan, but he had never thought of it, so he woke up and immediately realized the problem. To chew this sentence carefully is to self-destruct, and the more you chew, the more flavorful it becomes.

"It's all about that, but the point is that we have to try to make it look a little bit new. Don't give people the same feeling, you have to know that changing patterns is an important factor! Xiao Ran suddenly remembered that when he used to do sales, he couldn't help but sigh with emotion, in a blink of an eye, a few years later, he had such a huge change.

Bai Wenjing's eyes lit up, he thought that he really understood, for some people, some words don't need to be too straightforward. Just as he was about to leave to prepare, Xiao Ran stopped him and stared at him with a smile in his eyes: "I think you can try to promote it in a clever way, without blindly covering the world!" It's okay to use the lens of me and Qingxia to win gimmicks, but it's not every year, you have to dig out the passionate highlights that you have every time. ”

Bai Wenjing nodded knowingly, when there was only one week left before the Academy Awards, ATV dismissed the original plan to broadcast the scene of Xiao Ran proposing to Lin Qingxia. Instead, there is a shot of Zhou Yunfa and Xiao Ran winning the crown, with narration, and whether they can win four consecutive championships as a gimmick.

In Southeast Asia, Bai Wenjing's plan has played the greatest role, and the joint column of Phantom's subsidiary has also played an extraordinary comprehensive effect. Shuxiang, who already controls three newspapers and four magazines, as well as two publishing houses, has made a big deal of it in Influence, the most influential entertainment magazine at the moment, through various interviews and other articles.

This year's Academy Awards is based on whether Fa Ge can maintain four consecutive championships and whether the Phantom can sweep thousands of troops again. The Phantom's columns are all centered on this, and they all use clever techniques around this point, such as interviewing Xiao Ran and Fa Ge three days before the Academy Awards to increase the excitement of this heartbeat.

The most interesting thing is that in Bai Wenjing's plan, ATV will join hands with many industries in Southeast Asia, such as the logo of Fa Ge and Phantom on the bus body, which not only indirectly promotes Fa Ge, but also promotes Phantom.

Obviously, this method is extremely effective, and for a while, the whole Hong Kong people have aroused their emotions. Especially when they thought of Fa Ge's three consecutive championships last year, and the scene of the phantom showing the king, their emotions were even more aroused.

In Southeast Asia is the focus of promotion, this time, except for Yuben and South Korea, most other countries and regions contacted ATV as soon as possible and purchased the broadcast rights. This time, Zhu Guangli no longer complains bitterly about investment over returns, because this year's report is directly proportional to investment. On the last day, South Korea also bought the broadcast rights, leaving only the largest market.

And this time can be described as a breakthrough in the Academy Awards, and it can finally land in the mainland. Although it is only some areas such as Liangguang, and it is not a live broadcast, this has already made Xiao Ran very satisfied. After all, some things have to be done in accordance with the steps, and the appearance of this scene means that the mainland has begun to accept it, which is a good phenomenon.

The Academy Awards can be sold quickly, which is completely expected by Xiao Ran. Hong Kong films are originally the most influential in this era except for Hollywood movies, especially in Southeast Asia, and their status is extremely stable, that is, more than ten years later, there are still quite hardcore Hong Kong film fans.

Moreover, in the past two years, Hong Kong films have gradually become formalized and institutionalized under Xiao Ran's subtle transformation, and the films have become more and more sophisticated.

The most important thing is that the boutique effect is gradually prominent. Every year, the films that can be released to Southeast Asia through Phantom are definitely selected masterpieces, and the ones that are distributed to Europe are even more carefully selected. It is no exaggeration to say that the current Hong Kong films are no matter how bad they are, compared with films from all over Southeast Asia, they have to have entertainment and commercial surnames.

So, in such a situation where both quality and quantity prevail, plus some other factors such as dubbing accuracy. The market rate of Hong Kong films in Southeast Asia has gradually increased to 30%, especially in Taiwan, which is almost 90% of the market rate.

Looking at the numbers in front of him, Xiao Ran smiled, and smiled very happily. Now that everything is basically formed, if it weren't for the computer special effects that will start impacting Hong Kong films from next year, it doesn't matter if Xiao Ran is ignoring it now. After all, at present, all film companies understand how important talents are, and they are all learning to give newcomers as much opportunities as possible.

In such a situation, Xiao Ran is really happy, if he follows the original ideal, then his ideal is basically achieved, as long as he doesn't go the wrong way, Hong Kong films will not fall into death. Sometimes, the system is extremely crucial, and the formation of a good system can create a cycle of good surnames.

If you can, where do you go? Maybe it's a good idea to travel around the world, the world is so big, you can always see things that you couldn't see before! Xiao Ran felt excited when he thought that he and Lin Qingxia were happily traveling around the world like a fairy, and they no longer cared about these mundane things.

It's a pity that all this is definitely not his life in the short term, and Hollywood is towering in front of him like an insurmountable peak, in front of the phantom and in front of the Chinese movie.

Originally, Xiao Ran didn't plan to participate in the Academy Awards again, he was afraid that readers would scold him for delaying the number of words. However, this time, he was shortlisted for Best Actor, and it seems a bit too much to say if he didn't go.

So, it's still the Academy Awards, it's still the red carpet. Unlike last year, there are too many reporters this year than last year, and every region and country in Southeast Asia has sent some reporters to interview, and even European reporters have come, which is the influence of Hong Kong films.

Xiao Ran and Lin Qingxia walked on the red carpet with their arms in hand, and the most famous couple in Hong Kong immediately attracted every reporter's crazy photo, and countless questions were poked up with the microphone. Xiao Ran raised his hand and pressed it gently: "Friends of the media, don't worry, if you have anything you want to ask, take your time!" As for the first question, it should be regarded as a salute to foreign guests and give it to a reporter friend who said this! ”

"May I ask Mr. Xiao, do you have the confidence to stage another sweep of thousands of troops!" This is a reporter from Tokyo TV, and this guy is very fluent in Chinese.

Xiao Ran and Lin Qingxia couldn't help but laugh, and Xiao Ran smiled even more happily. From this first question, he immediately deduced that Bai Wenjing's marketing plan was executed very well, and now about the whole of Southeast Asia is paying attention to this matter!

"This is a friend of TV Tokyo, if you are familiar with Chinese, then you must know that there is another sentence that goes with the sweep of thousands of troops!" Xiao Ran glanced at it with a smile, and saw that many reporters were confused, so he solved the puzzle: "That is the falling flowers, the films that can be shortlisted for the Academy Awards are the highest level, it is difficult to measure by scale, whether you can win the award or not, it still depends on the judges!" ”

Falling flowers, which can be interpreted either as the Phantom being beaten to the ground, or the other way around, is definitely an unassailable answer. Liang Jiabao thought so, admiring Xiao Ran's methods of dealing with reporters more and more oilily. He didn't join in the excitement, but grabbed the camera on the side, grabbing Xiao Ran and Lin Qingxia's instantaneous looks.

"May I ask Mr. Xiao, have you ever thought about cooperating with Yuben, as far as I know, Phantom has basically not cooperated with other film companies so far!" The TV Tokyo reporter squeezed forward and asked the question again, which obviously upset the rest of the peers.

"It's not nothing, at present, the Phantom has a cooperative relationship with Debao and Tianluo and Taixing! As for cooperating with Yuben...... Speaking of this, Xiao Ran suddenly smiled lively: "I think the phantom is not strong enough to cooperate with this country!" ”

The crowd burst into laughter, mocking the reporter who asked the question. The reporter from TV Tokyo also smiled helplessly and touched his nose, this only blamed him for a mistake in his own question, what is the meaning of cooperation with the company, and cooperation with the company is what he wants to ask.

After answering some questions and taking some photos, I found Lin Qingxia, who was being photographed and interviewed, and walked inside. Just a few steps away, a luxury RV stopped in front of the red carpet, and it was Zhou Huimin and Ni Zhen who came out.

Seeing this scene, Xiao Ran couldn't help frowning. When he was young, he liked Zhou Huimin to come, but later he learned that it was Ni Zhen, a kid, who came to a golden house to hide Jiaojiao, plus his father Ni Madness, Xiao Ran's dissatisfaction with these two fathers and sons can be said to be quite large. However, he has a good relationship with Ni Mad's sister Yishu, which is a bit strange.

"What's wrong?" After all, Lin Qingxia and Xiao Ran were already husband and wife, and immediately found that Xiao Ran was a little wrong, and looked at it with his eyes, and couldn't help laughing: "Don't you know about Zhou Huimin and Ni Zhen?" ”

Xiao Ran shook his head slightly, it was difficult to describe how he felt now. However, looking at Zhou Huimin's current happy appearance, Xiao Ran faintly felt that he should not break up for his own wishes. Strictly speaking, Zhou Huimin is still very young now, and I don't know why Ni Zhen walked with her so early.

"Mr. Xiao, Mrs. Xiao, you are here too!" A familiar voice of Xiao Ran sounded behind him, and when he turned his head, it was Cheng Xiaodong, but the two beside him surprised Xiao Ran slightly, and then felt very funny.

The two beside Cheng Xiaodong, if Xiao Ran hadn't seen it with his own eyes, he really couldn't believe it. That is Zhang Yimou, who has been scolded by at least 600 million people in the future, and Gong Li, who is touted as an international actress.

Xiao Ran has always been very unhappy with these two people, and the reason for being unhappy with Zhang Yimou is known to the whole world more than ten years later. But there is only one reason to be unhappy and even disgusted with Gong Li, I remember that one of the three major film festivals in the 21st century invited Gong Li to be a judge, but this woman dressed as if she was sold, two big meat bombs that swelled for no reason, plus a fake nobility that was completely out of tune, it was so vulgar that she lost the face of Chinese movies, and she was still an international Chinese actress!

Originally, Xiao Ran only knew that Gong Li was bad at acting, but since that time, he has simply been disgusted. However, compared to more than ten years later, Gong Li now looks too much stronger.

Seeing that the two were also there, Xiao Ran suddenly remembered that several co-productions had started this year. "Ancient and Modern Wars of the Qin Warriors" is one of them, this film is a collaboration between Cheng Xiaodong and Zhang Yimou. At that time, Xiao Ran didn't plan to approve this film, but after thinking about it carefully, this co-production was recommended by the Film Bureau, and he had to give face no matter what.

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