Chapter 5 The sale of "The First Close Encounter".
On October 5, on the last two days of the National Day, "The First Close Contact" began to be on the shelves of bookstores.
Mr. Fat's methods are indeed extraordinary, everyone is very face-saving, and all bookstores in the ancient city have placed "The First Time" in a conspicuous position. Even Xinhua Bookstore, the leader of the national book sales industry, has specially vacated a book space in the center of the bookstore!
Unlike other authors who also have a pen name, Su Jin, who aims to collect beliefs, directly printed his name on the cover of the book. Regarding this point, Mr. Fat once discussed with Su Jin, speaking of a pen name can play a role in stealth, flexibility, and convenience, even if some more sensitive views are published in the book, it can also play a buffering role when dealing with it!
However, after thinking about it for a while, Su Jin still decided to use his real name, first, so that it would be convenient for more people to know him and collect beliefs. On the other hand, Su Jin felt that most of the previous authors used pen names, and many times it was because of political needs, such as the literati in the feudal period, or the literati before the founding of the People's Republic of China. Nowadays, it is rare to get convicted for words. As far as Su Jin knows, it is not uncommon for angry young people in later generations to scold the country and political axes on the Internet. I haven't heard of anyone being arrested. Besides, if the political axe really wants to arrest you, how useful can a pen name be?
Besides, many of the authors of the new generation no longer use pen names, and Han Han, Guo Jingming, and so on in the future generations use their real names. So Su Jin finally decided to use his real name!
The sales of "The First Time" can be described as tepid, not very popular, but not too bad. On the first day, about 300 copies were sold, on the second day 500 copies, and on the third day, because the students were all in school, there were 200 copies. In a week, about 2,000 copies were sold.
"Hehe, this result is not bad, after all, this is only the sales result of the ancient city, if it is spread across the country, there should be no problem with selling 100,000 a year. This is already up to the standard of a bestseller, Brother Su, it looks like I'm going to prepare a celebration banquet for you! Fat always said with a smile.
"No, this book should be sought after by students, why is it so tepid! Did something go wrong? Su Jin frowned and said a little incomprehensible.
"Hehe, Xiao Su, you're a little ambitious, don't blame my brother for saying that you, you must be good at reading the books you write, as if you look at your own children as well. But not everyone agrees with you! The so-called 'turnip greens, each has his own love', this is the truth. It's pretty good that you're writing a book for the first time! Mr. Fat said with relief.
Su Jin ignored Mr. Fat's relief and continued to fall into his own contemplation. "The first time in the previous life is now published online, watched by many netizens, and it was not published by the publishing house until two years later, and even this has created an annual sales of 400,000. It stands to reason that **Cai first published it on the Internet, let many netizens watch, it should lose some readers, even so, it still created an annual sales of 400,000 results, and now he has not been disseminated on the Internet, directly distributed in the publishing house, theoretically it should be better! Su Jin pondered the difference between the sales of "The First Time" in his previous life and this life, and suddenly a flash of inspiration flashed in his mind, and he called out directly, "Ah, I know, it must be like this!" ”
"What's like that? Do you have something in mind? The puzzled fat always turned his head to look at Su Jin.
"Haha, it's nothing, I thought of the reason why the sales of "The First Time" were so tepid!" Su Jin said confidently.
"Why, what?" Hearing Su Jin mention this, Mr. Fat couldn't help but be interested and asked with interest.
"The reason is that we haven't done enough publicity, and his corresponding readership hasn't been heard of yet." Su Jin said affirmatively.
"Propaganda? We have done a lot of publicity, various reading magazines have published the news of the sale of "The First Time", major newspapers and periodicals have also advertised for us, in the ancient city culture newspaper, the ancient city youth newspaper, the ancient city [***] and other influential newspapers and periodicals and we specially hired commentators published commentator articles, is this publicity not enough? "Fat is always a little angry, speaking of which, in order to buy Su Xingfeng's favor, he really did his best and used all his relationships, just the various advertising expenses have been smashed into tens of thousands, not counting the various favors owed, it can be said that "The First Time" can reach the current sales level has a lot to do with the publicity he does. Now, although "The First Time" has signs of becoming a bestseller, if it only becomes a general bestseller with annual sales of 100,000, Mr. Fat will just return to the original. He is all aiming at Su Xingfeng's face, and now Su Jin still says that his propaganda is not enough, even if it is the fat city government, he can't help but be a little unable to suppress his anger.
"Hehe, fat brother, don't worry, listen to me tell you slowly!" Compared with the anger of the fat boss, Su Jin behaved quite relaxed at that time, after all, he had already found the key to the problem!
"Okay, then you say, I'd like to see what you can say!" Mr. Fat finally suppressed his anger and was ready to listen to what Su Jin had to say.
"We have indeed done a lot of publicity, and Fat Brother has made a lot of efforts from it, and I am sincerely grateful for this!" Su Jin first expressed his gratitude to Mr. Fat for his hard work in the sales of "The First Time". After all, he sees it all in his eyes, if it weren't for the efforts of Mr. Fat, it is estimated that the sales of "The First Time" would be completely on the street!
"Hey, our relationship, let's talk about this, and we'll see the outside!" Mr. Fat's face improved slightly.
"But I have to say, all these efforts have not been used to the point!" Su Jin took a turn and said bluntly.
"You didn't use the idea, what kind of consciousness are you?" At this time, Mr. Fat really calmed down, after these days of getting along, he no longer treats Su Jin as a student, during this period of time, Su Jin has shown the thoughts of an adult through his speech and demeanor, Mr. Fat believes that since Su Jin said so, there must be his reasons.
"Every book has its own readership! Fat brother, who do you think the readership of "The First Time" is? Or who are the main readers? Su Jin didn't say the answer directly this time, but asked Mr. Fat a question.
"Readership? The readership of "The First Time" should be students! Fat always thought for a moment and said.
"That's right! It's students, young people to be precise! Although there are many adults who come to buy it, his main audience is young people! However, how many young people today think they read newspapers and how many of them read reading magazines? Su Jin said solemnly.
"Well, it shouldn't be much." Fat always said a little hesitantly. For what young people will see now, Mr. Fat really doesn't know much, although he can barely be classified into the ranks of young people, but he always prides himself on being an entrepreneurial and promising young man, and most of the people he deals with every day are in their forties, and over time he has become a little out of touch with today's young people.
"It's not much, I can tell you with certainty, not even one percent!" Su Jin said affirmatively. He is absolutely confident in this! With the rise of the Internet, today's young people, in addition to those wonderful, who else can read newspapers and magazines! One computer can solve all problems!
"Well, what do you think young people will watch nowadays?" Fat always humbly asks for advice.
"Go online! With the rise of the Internet, young people nowadays like to go online, and what they like to accept on the Internet is what they like to accept the most! Su Jin said with certainty.
"Network? It's a novelty, but what does it have to do with our books? Do you want to advertise on the Internet? That's a good idea! Fat always said thoughtfully.
"Not only advertising, young people are generally more flexible in their minds, although they accept things on the Internet quickly, but at the same time, they who understand the Internet also have a strong guard against all kinds of advertisements on the Internet. After all, the current network environment is not standardized, and all kinds of false advertisements are everywhere, who knows which one is true and which one is fake! Su Jin said lightly.
"Then what do you mean......" Mr. Fat continued.
"I want to upload chapters directly on the web!" Su Jin said.
"Upload chapters? Isn't that leaked? In this way, people will not be able to read it on the Internet, and who will come to buy physical books. "Fat always called.
"Of course not all the chapters, I'm going to upload a third, so that the plot just enters **, if they still want to read the following content, they have to go to the physical store to buy the book!" Su Jin said lightly. At the same time, I secretly sighed in my heart: "I didn't expect such a simple method at first, this is not a common method of the network in later generations, but the network equipment in later generations is more convenient, and even the step of buying physical books in physical stores is saved, and readers can pay directly online!" I still claim to be a senior reader at a certain point, and I didn't even expect this! ”
"Is this okay?" Fat is always a little uncertain, after all, this is another unprecedented measure.
"Definitely!" Su Jin was quite confident when he arrived, after all, this is something that history has proven, although this history has not happened in this time and space!
"Since you're so sure, let's do it, what do you need me to do?" Seeing that Su Jin was so confident, Mr. Fat didn't hesitate, but he really hadn't carried out this kind of propaganda, and he didn't know what to do for a while.
"You don't have to do anything, just leave everything to me, you don't need anything anyway, you wait for my good news, your main job now is to contact the printing house, reprint the "First Time", I believe that soon "The First Time" will usher in real hot sales!" Su Jin said confidently.
"Hehe, okay, then I'll wait for your good news, rest assured, the book must be enough!" seemed to be infected by Su Jin's self-confidence, and Mr. Fat also laughed.