"Brother Ran, if it weren't for your guidance, my brothers and I really wouldn't know that there is so much knowledge in lighting!" Dou Wenbao smiled, and his smug and joyful expression was undoubted.

"The crew's teamwork and close cooperation are a must." Xiao Ran's expression gradually became solemn, and people didn't dare to think that he was joking: "However, every department is a kind of art and a kind of creation, and you need to study and study it." And then put it together, it's a true classic! ”

Seeing the thoughtful looks of everyone present, Xiao Ran showed a faint smile. In fact, every aspect of film production is extremely important, such as recording. There are many types of sound engineers, including contemporaneous sound engineers, music sound engineers, sound sound engineers, sound mixers, sound editors, and so on.

The recording engineer must also have a clear understanding of the three major sound mechanisms: language, effect, and sound. Recording is not as simple as you think, and it also requires the selection and refinement of the natural sound field (i.e., the sound in the environment), as well as the design and processing.

Don't think that recording is that simple, it's also a very technical technology. This thing not only emphasizes the technical quality of sound clarity and sound quality, but also the artistic quality of distance, space, environment, and dynamics. To put it simply, every aspect of filmmaking is an artistic creation, which will have a great impact on the quality of the film.

"Ah Dou, as long as you can continue to study this film, coupled with your talent, sooner or later you will be able to become a truly well-deserved and artistically valuable lamp master!" Xiao Ran suddenly made a joke when he said it, which made Dou Wenbao blush. This lamp is not a good word, it has always referred to the arrogance of the lighting engineer.

Huang Yongheng laughed dryly, this Dou Wenbao can be regarded as his descendant. The reason why I say this is because the lighting team often has to have enough tacit understanding with the photography team, so most of the famous photographers have their own trusted gaffers, and this Dou Wenbao can be favored by a master like Huang Yongheng, and he can definitely be regarded as a first-class gaffer in Hong Kong.

However, Xiao Ran bet that after filming this film, Dou Wenbao's lighting work will definitely be able to go to the next level. Because films like this are often very particular about lighting, and "PTU", one of the films with the strongest lighting in Xiao Ran's memory, is very powerful, the contrast of light in that film, and the clever use of it is absolutely second to none in Hong Kong.

Then he focused his eyes on the soundtrack artist Lin Daoyun, and laughed cheerfully: "And Ah Yun, it is as important for you to make the soundtrack." Others may not pay attention to soundtracks now, but in a few years they will know how important a soundtrack is to a movie! ”

It's true that the soundtrack is not very valued at the moment, but it's a little better than in previous years. This can be seen from the change in the name of the soundtrack award at the Academy Awards, which was called Best Music in the early days and changed to Best Original Score in the late eighties.

In terms of the use of soundtrack, Xiao Ran admires the galaxy image the most. At this point, as long as the audience who knows how to appreciate the works of the galaxy can deeply experience the beauty of the soundtrack, sometimes it feels far more than the impact of the picture and the characters, which is definitely a peak of expression.

When it comes to the soundtrack, Xiao Ran remembered Zhong Zhirong, the galaxy's royal soundtrack, a top master, but unfortunately he doesn't know when this Zhong Zhirong debuted. In addition to Zhong Zhirong, Huang Jiaqian and Huang Yinghua are also Galaxy soundtrack artists that Xiao Ran values very much.

After the meal, Fa Ge, Su Renyao and Feng Fei'er all went back to the hotel together, and Xiao Ran left Bai Wenjing and You Zhi, who had just arrived from Hong Kong. Wandering around the streets of Macau, neither of them quite understood what Xiao Ran wanted to do.

Xiao Ran was playing with a mud doll, thinking about whether Lin Qingxia would like it, but after thinking about it, forget it, this is not as good as the mud doll in Wuxi. He thought it was time to test how much he had learned from him. Suddenly, he asked without looking back: "Ah You, what do you think about the filming of the film in the past half a month with me?" ”

You Zhi and Xiao Ran are filmmakers who have known each other relatively early, so they don't need to be too troublesome to speak. You Zhi was stunned for a moment, and suddenly felt moved. From Xiao Ran's abrupt sentence, even fools can hear that Xiao Ran is deliberately cultivating him.

After sorting out his own experience in the past few days, You Zhi became more and more itchy and remembered the situation in the past few days when he was filming the torture of the character Achen against the traitor. That day, Xiao Ran personally demonstrated the look of the time and the like, but what You Zhi saw in it was the use of violent scenes. What he especially admired was that Xiao Ran did not deliberately put the scene of prying his nails in the camera, but only expressed it sideways through the screams of the parties.

Thinking of this, You Zhi suddenly smiled, he thought that he had mastered the use of techniques: "Brother Ran, I think this is a very peculiar film, the style is cold and indifferent. However, I don't quite understand that you don't seem to be going to use an intuitive approach when it comes to lens usage! Moreover, I think the attitude of the film is to watch from the sidelines. ”

"Intuitive?" Xiao Ran was stunned for a moment, and couldn't help but glance at You Zhi, sure enough, he was a genius, and he quickly grasped the main point of the whole film. The use of the former technique is not enough, but the attitude of being able to observe this film proves it.

Under normal circumstances, the film will always choose to participate, that is, the cross-use of lens sense and other aspects to give the audience a sense of substitution. Just like a novel, the reader always likes to substitute it into the novel. However, not every film is like this.

Xiao Ran's deep impression is Xu Anhua's "Jade Guanyin", in that film, Xu Anhua created a distance in the sense of the camera, deliberately making it impossible for the audience to substitute, but to appreciate all these joys and sorrows from the perspective of a bystander.

Technically, it's a choice of angle, but conceptually, it's an attitude. The angle can choose a variety of angles, which is relatively specific to the technique. Attitude can be the mindset of dealing with the film, or it can be the subject.

There are several films in film history that dissect the other side of some famous criminals with a sympathetic attitude, which is the attitude of sympathy. In terms of attitude, the director can have several choices, but most of them are linked to the theme of the film. And, in general, attitudes are especially effective in non-entertainment films.

Explaining to You Zhi his understanding of attitude, Xiao Ran pondered for a moment, and taught this genius disciple as he walked: "The film is originally an intuitive product, and for literary films, other roundabout and gradual methods can be used to describe everything. However, for commercial films, the intuitive surname of the whole film is very important, which may also be regarded as the ingenuity of the narrative technique! ”

"When it comes to the specific use of a certain plot and a certain shot, it doesn't have to be very straightforward, it is a sign of lack of confidence!" Xiao Ran smiled slightly, he can now teach You Zhi to be a director, even he can't think of it. However, after knowing so many directors, he has accumulated a lot of experience and advantages: "A little side, a little detour, so that the audience has a wider room to think." In this way, you will be able to add to the charm! ”

In fact, Xiao Ran is teaching You Zhi his own things in advance, of course, there are also some exploration experiences about Xiao Ran's own directing skills. Regarding detours, the most typical of this is "Very Suddenly", there are two emotional scenes in the film, but they are not said.

If you have to give another example, it is "Autumn Fairy Tale", there is not a single word of love in this film, and even Brother Yu and Aunt Hong have never held hands. However, even the blind can feel the subtlety between the two. This is the ingenuity of the technique, it is no exaggeration to say that Xiao Ran is definitely not inferior to Zhang Wanyao in the use of this point.

You Zhi savored Xiao Ran's words, and admired Xiao Ran more and more. Although the whole film of "Dark Flower" has not yet come out, You Zhi already knows that this film will definitely be a sensation. It's just that You Zhi obviously doesn't know that Xiao Ran has no confidence in the box office of this film, because he knows very well that some films depend on the background of the times.

Take "Dark Flower" as an example, if this film is released in the 21st century, Xiao Ran dares to bet that the box office of this film will definitely not be low. However, this film eventually became a paving work for "Infernal Affairs".

Bai Wenjing was very depressed, he walked a lot with Xiao Ran, but Xiao Ran didn't say a word to him, and he didn't know what to ask him to follow! Xiao Ran guessed what Bai Wenjing was thinking, and no longer said anything to You Zhi, but let him continue to digest. But suddenly pointed to the TV commercial in one of the stores and said, "Ah Jing, I have read your publicity plan." However, there are still a few problems. ”

Fortunately, Macau is not big, they walked and walked to the Lisboa Hotel, and as soon as they stepped into the hotel, Bai Wenjing was shocked when he heard this: "There are still questions?" This is already a plan that all colleagues in the marketing department have done with enough energy! ”

Xiao Ran ignored the disrespect in Bai Wenjing's tone, just smiled faintly, but was thinking in his heart. Bai Wenjing's plan is indeed quite good, from the body advertisement to the TV station advertisement, none of them are bad. But this is not what Xiao Ran wants, he wants to use the publicity strategy of "Dark Flower" as a model to open up the thinking of the marketing department.

At that time, in order to determine the annual marketing plan, Time Warner's senior management held countless meetings to determine a feasible and effective plan. Eventually, Warner adopted a very large means of publicity, from newspapers to magazines, from television to the Internet, and all of Warner's subsidiaries were building hype for Harry Potter. has such courage and means, not to mention a good movie, even a bad movie has been hyped up.

Bai Wenjing's publicity plan is really good, first revealed the news of the film directed by Xiao Ran himself and starring Fa Ge in the company's Entertainment Weekly. It aroused the curiosity of some other newspapers and magazines, and then, as Xiao Ran said, claimed that the new film directed by Xiao Ran would be a very unique, very stylized work, which attracted the curiosity of the media.

It was then released at the appropriate time through the press office of the marketing department, and at the same time, advertising signs were put up all over the territory. It is not bad that the whole Hong Kong public does not pay attention to this film.

After entering the elevator, Xiao Ran stared at Bai Wenjing, and saw that he was a little weak-hearted, Xiao Ran smiled slightly: "Your plan is very good, but you still lack a little step-by-step skill." The news release should not be completely released at one time, but appropriately and gradually reveal some filming highlights and progress, so as to arouse the curiosity of the public through the media. ”

"In addition to this, we also need to thoroughly use the unique medium of the trailer to reveal some information and make the audience start to be curious!" In fact, what Xiao Ran is talking about is the usual method used by film companies in the future, but there are slight differences in details: "In terms of trailers, I have already made the first trailer, and there will be two versions to follow. Each edition is of a different length, so you need to get the timing right when it airs on TV! ”

"Why three versions of the trailer?" Bai Wenjing didn't understand, so he asked if he didn't understand, this was his surname, so he asked immediately, but Xiao Ran just smiled and didn't answer.

When Bai Wenjing returned to Hong Kong and watched the trailer, which was only 15 seconds, he froze. This trailer is actually basically unrelated to the film, just a maze, and a person who can't see his face goes around the maze, and several times he gets to the exit and goes around.

The reason why Bai Wenjing was stunned was because at this moment, he was actually hung by the trailer. He is even eager to see when the next trailer will come out, and this subtle and subtle trailer technique is definitely much better than the straightforward one.

Sure enough, three days later, both wireless and ATV screened this short trailer at the same time. For a while, this novel trailer made the citizens curious, and some even called the TV station and asked: "When will this film be released?" ”

Bai Wenjing didn't expect this trailer to cause such a huge response in Hong Kong, in fact, it was not so much a repercussion, but a trailer that hung up everyone. At this time, the press office of the marketing department took advantage of the wind blowing in Hong Kong and began to release the news of "Dark Flower" to the media, and at the same time launched the first poster.

It is a very delicate poster, Bai Wenjing followed Xiao Ran's meaning and found the best graphic designer to make the picture. The first poster shows the backs of two people, two almost identical backs. Many citizens speculated that it was probably the same person.

But the media knew that it was not, and under questioning, Bai Wenjing was overjoyed and took the opportunity to launch Su Renyao, a newcomer. For a while, it can be said that the whole city was unsettled by this "Dark Flower". The three major companies were even more surprised, but they didn't expect that Xiao Ran's work had already created such a huge market boom before it came out. Of course, in addition to surprise, more jealousy, but who made their propaganda team not professional enough.

Bai Wenjing continued to hang the news to hang the appetite of the media, and also indirectly hung the appetite of the audience. And in this craze, even the news of the opening of a film company was covered.

This company is the company that the three giants mentioned earlier and Xiao Ran mentioned through the merger, on this day, this company is too far from the day the phantom opened. Interestingly, on this day, even the behind-the-scenes boss of the company did not show up.

No one found out who the owner of this company was, and no one took this company too seriously. However, no one expected that another company with the ability to compete in the market would quietly be involved in the already muddy waters of Hong Kong.

*****

Friendly recommendation:New work of the ideal era,"Wind Thief",

The new work of the swordsman's traces, "Hip Beauty",

Heroic Laughter Works, "The City of Dreams"

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