Chapter 123: Resolving Disagreements
After three days of consideration, Mark Zuckerberg finally decided to accept Lin Mingyang's capital injection, and he was also willing to remove the campus restrictions on Facebook user registration, and high school and college students across the United States can apply for Facebook user accounts, as long as they fill in the real information, they can log in to the Facebook page.
But Mark Zuckerberg also made a request, Lin Mingyang must register a real-name account on Facebook, his user homepage cannot set browsing permissions, all personal information must be public, and Lin Mingyang also has to steadily update his chronicles, and from time to time break some news about his life or small tidbits in filming.
The idea didn't come to mind by Mark Zuckerberg himself, but by Billy Olson, a sunny peacock man in the same dorm. Mark Zuckerberg took Billy Olson's advice, and he wanted to use this to break the current bottleneck in Facebook's development and attract more registered users.
The idea is already very similar to the public pages of celebrities on social networking sites that have developed in later generations, and Lin Mingyang accepted Mark Zuckerberg's request, and he not only registered his own Facebook account, but also brought in all the female celebrities he knew. Needless to say, Kate, Megan and Angelina, who are close to Lin Mingyang, even Avril, who usually doesn't like to surf the Internet, agreed to register a user on Facebook, but she only added Lin Mingyang as a friend.
Keira Knightley, Scarlett Johansson, Jessica Alba... These Hollywood movie stars have become registered users of Facebook, and although the news is not directly public, the speed of online transmission is still very fast. As long as someone clicks into their personal page, they will find that there are really photos of their lives in it, these are not candid photos of the paparazzi, but commemorative photos left by themselves in life.
By the time the media noticed this, Facebook had more than 1 million registered users in the United States, and this total number was soaring at a very objective rate every day.
At the time of his development at Harvard, Zuckerberg had not made any formal business moves. But after receiving the investment from Mr. Lin, he began to demonstrate a chief operating officer's intuition for strategy and a strong desire to face the competition. Facebook's offensive across the U.S. was in full swing, with Stanford members able to register after opening up to Columbia University, and Yale University joining on the 29th of the same month. A week later, the Stanford Journal ran a story about the "Facebook whirlwind sweeping campus." According to the newspaper, 2,981 Stanford students have already registered.
The surge in user base and record-breaking web traffic not only test the capabilities of Facebook's newly acquired servers, but also test the cohesion of Mark Zuckerberg's team. Online ad providers have thrown olive branches to Facebook, and the disagreement between Saverin and Mark Zuckerberg has flareted up again over whether to accept the sponsorship of these ads.
Zuckerberg met Savirin at a Jewish student sorority, when they were both new to the group. Born into a wealthy family of Brazilian business tycoons, Saverin was well educated and popular, working as a clerk in the school's investment club. He invested $1,000 in Facebook's initial development, acquiring a third of Facebook's equity.
But after Mark Zuckerberg accepted a capital injection from Mr. Lin, his stake was diluted to five percent. However, according to Lin Mingyang's purchase price, Facebook's total market value is now $40 million, and if Saverin transfers his shares, he will immediately become a millionaire.
Making the web fun is more important than making it money, and that's the point that Mark Zuckerberg has always adhered to. But Saverin is more from a business point of view, the website is consuming money all the time, and with only a very limited advertising investment, it is difficult to even maintain the basics, let alone make money.
In the living room of the H33 dormitory, Mark Zuckerberg and Saverin are at odds with each other over the issue, and the two become more and more emotional, and finally the argument turns into an argument. Both of them have the same loud voices, and each has a good reason, of course, no one can convince anyone, as the second shareholder of Facebook, Lin Mingyang, who is sitting in the middle of the two, has never spoken.
When the two were tired of arguing and sat on the sofa and stopped talking, Lin Mingyang broke the silence.
"One of you is the CEO of the company, and the other is the CFO of the company, both of you stand on your own position and want to convince each other, but you also see it, have any of you persuaded whom? When you were arguing just now, I kept thinking, is it true that the goals of the two of you are contrary to each other, and there is nothing in common? Can't Facebook operate in a fun and profitable way? ”
Lin Mingyang's series of questions made Mark Zuckerberg and Savirin look at each other, if the target can be reconciled, is there still a need for them to quarrel?
"Advertising will inevitably affect people's interest in browsing, and people come to Facebook not to see ads, but to make friends." As soon as Lin Mingyang said this, Mark Zuckerberg immediately nodded in agreement.
"But all commercial websites are for profit, and there is no development without profits." Lin Mingyang changed his words, and it was Saverin's turn to nod, and Mark Zuckerberg did not speak.
"There must be advertising, which is fundamental to profitability. But you need to be skillful in your placement, and you can't passively let users accept what they don't want. In this case, we give users the choice of advertising and let them take the initiative to choose the ads they need. Celebrities can have their own pages on Facebook, then companies can also set up their own pages, we are responsible for recommending, interested users can choose to follow the latest product trends of a company, and then we will charge the company advertising fees according to the number of visits to the company's page. ”
Mark Zuckerberg didn't speak, silently saying that he could accept such a plan, but Saverin doubted that the number of clicks on such ads would be very low, and the advertising revenue they would eventually receive was still very thin.
"High clicks do not mean that the advertising effect is good, and the biggest advantage of active clicks is that it can identify the user's consumption tendency, and the users who are willing to take the initiative to pay attention to the homepage of a company must have a consumer demand for that aspect of the product, and these people are the real impact of advertising on that part of the population, and they are also potential consumer customers of the product, which is the quality of clicks."
"And in terms of the number of clicks, if the number of our target customers is only 1 million, then there will definitely not be many clicks, but what if it is 100 million? As long as we have a large user base, we have an absolute advantage over surnames, even if Facebook's main site is not profitable at all, we can use the extension of the surname service to make a lot of money. Therefore, the most critical problem facing Facebook at present is not to rush to determine the profit model of the website, but to think about how to extend Facebook's tentacles to the world. We can ignore those advertisers for the time being, and the huge user base is our most valuable asset in the future. ”
After Lin Mingyang's meticulous analysis, Mark Zuckerberg and Saverin finally reached a consensus on the development goals of the website at this stage. Immediately after sending Saverin away, Mark Zuckerberg locked himself in his bedroom and began writing a new program for the website.
Lin Mingyang looked at the "Harvard Crimson Newspaper" in the last two days, just when Facebook was triumphant all the way in colleges and universities in the United States, and the number of registrations increased by leaps and bounds, Harvard's own school newspaper can still see criticism of Mark Zuckerberg and Facebook, although these criticisms seem insignificant in many praises, but some of the criticisms of ** protection are still quite insightful. In the end, Lin Mingyang discovered that these reports were all written by Luna without exception.
While lamenting the woman's deep resentment, he saw a news in the latest yesterday's "Harvard Crimson Newspaper" that in order to complete a research project commissioned by the United Nations, the Harvard Institute of Social Research will set up an investigation team to go to several countries in central Africa with the rescue team of the United Nations High Commissioner for Refugees to conduct field investigations.
The team was led by several long-time professors who had studied Africa, and in addition to the researchers in charge of fieldwork, they needed other talents, such as photographers, to help the team with the collection of moving images.
Lin Mingyang was a little moved after reading this report, but did not leave the contact information of the investigation team behind the news, but asked interested parties to contact the editorial department of "Harvard Crimson" directly. Encountering such a situation, Lin Mingyang naturally thought of Ginny, she is now a celebrity in the "Harvard Crimson Newspaper", and if she asks her for help directly, the possibility of success should be greater.
dialed Ginny's phone, and her sweet voice came from the microphone: "Big star, why do you have time to remember to call me?" ”
Because they often go in and out of the H33 dormitory, Jinni and Lin Mingyang are already acquaintances. Outside, Lin Mingyang is a big star in Hollywood, but at Harvard, he is just an ordinary student, without the sense of distance brought by the difference in identity, Ginny and Lin Mingyang talk casually, and even tease Lin Mingyang, a handsome junior brother, from time to time.
"Big reporter, I'd like to ask you for a favor." Lin Mingyang didn't go around in circles, and directly explained his intentions.
"The position of the photographer in the investigation team is still vacant for the time being, but there are quite a few people who have signed up, and you suddenly asked about this, are you interested?"
Tanzania, Congo and Rwanda are not African tourist destinations, with political turmoil and ethnic conflicts, otherwise UNHCR would not have thought of sending rescue teams to those places. With Ginny's cleverness and wisdom, it is not difficult to guess Lin Mingyang's plan.
"I'm a bit bored at school, and I haven't had much to do lately, so I want to go out for a walk!"
"It's only been a little over a month since I entered school, and I can't stay there?" When she received Lin Mingyang's call, Ginny had just finished taking a shower, at this time she wrapped her wet blonde hair in a towel, lay on her bed and chatted with Lin Mingyang, "Harvard professors are not so easy to deal with, if you often miss class, be careful when the final class grades are evaluated, they will give you a D!" ”
In American university courses, students have a great freedom to choose their own courses, they can take any courses according to their interests and hobbies, and in the end, as long as they have enough academic style and complete their thesis, they can graduate smoothly. But professors in the university are not easy to fool, and if they are not careful, they will "fail", and there is no chance to make up the exam, which means that you will not get the credit for this course.
The top score of the coursework is 4, and D is a failure.
"I have a good relationship with the professors who took the class, and in their eyes, I have always been a good and diligent student, so I still get a week or two off."
Ginny tilted her head and thought, "Then I'll help you ask!" ”
"Is there any difference between that and not saying yes?" Lin Mingyang called Ginny, if it was just to let the other party help him ask, then he might as well call the editorial office of "Harvard Crimson" directly to register, "I need an affirmative answer, you must have a way!" ”
"What's in it for me to help you beg someone?"
Lin Mingyang gritted his teeth, "After the matter is completed, an interview!" ”
"Don't you have a better way to thank you?" Ginny changed to a more comfortable sleeping position in bed, "like eating, watching movies, drinking coffee." ”
"Then I'll give you a kiss!" After Lin Mingyang finished speaking, he kissed the air in front of the microphone.
Ginny was caught off guard by this sudden "flying kiss", and despite the phone, she still blushed. She yelled "bastard" into the microphone, hung up the phone, and slammed the phone on the pillow in shame.
Hearing the busy tone on the phone, Lin Mingyang, who closed the phone, showed a smug smile on the corner of his mouth. If you want to tease girls, Lin Mingyang can be regarded as a master, and Ginny's reaction just now made him sure that the position of the photographer would fall on his head with eighty percent certainty.
As expected, the next day Jinni brought good news to Lin Mingyang, and through various efforts, she successfully won the position of the photographer for Lin Mingyang. But there was also bad news in the midst of the good news, and Ginny herself applied to join the investigation team. Throughout his trip to Africa, Lin Mingyang had to face this attractive and sharp-minded legal rose.
(To be continued)