Chapter 157 Determine the release time

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"Painted Skin" officially ended filming in February and is now moving to post-production. Pen | fun | pavilion www. biquge。 info

This movie is known as the Oriental magic masterpiece, of course, if you want to really talk about Chinese magic blockbusters, except for works such as "The Legend of Shu Mountain", the others are just martial arts films dressed in magic. Of course, this is the characteristic of Chinese movies themselves, and it is also to meet the needs of the audience - if the fights in the movie are all two people standing on both sides and attacking each other with Ultra Light Waves, Knight Light Waves, etc., everyone will not like it.

Although the strength of the 'Burning Shadow Special Effects' is strong, after all, the number of people who can participate in the production of "Painted Skin" will be about 20 in the early stage, and all the technicians will be able to devote themselves to the production of this film in the later stage.

This business can bring more revenue to the Shadow Burning Special Effect, and it can also further expand the pattern in the future.

In fact, the special effects of "Painted Skin" don't use too much, and the special effects of Burning Shadow have basically won about 60% of the special effects technology of this movie, if the number of people is not too small, they may directly take 100% of the special effects technology to themselves.

The special effects production is done directly in the studio of the Burning Shadow Special Effects, where they have enough equipment, and in "Painted Skin", there will also be people who come to supervise the production of the Burning Shadow on the spot, and will put forward their own requirements when they see the shortcomings.

This is a high-budget movie like "Painted Skin", which almost takes people to wait seven or eight months from filming to release. Su Li's small-budget film "Nightclub. Supermarket can't be like that, such a movie can basically be shot in a month or even more than two weeks and put into post-production.

At present, for Su Li, shooting costume films is a completely thankless task, and his own film plans are all slow.

The Burning Shadow Special Effects Studio soon began its work in the capital, and within this time, "Nightclub. The finished product has also been sent to the relevant departments for review.

Nightclub. The first trailer has been cut out, which will include a few laughs, but if the jokes are shown in the trailer, the audience will not have to pay to go to the cinema. Therefore, the laughter in the trailer is mainly the paragraph in Xu Zheng's copycat "The True Color of Heroes", as well as the tire face saying expressionlessly: "I am the tire", and the final laugh is mainly on Zhang Jiayi.

"Who just starved (me)?" Zhang Jiayi said loudly with a gun.

He ...... "Everyone pointed their fingers at the supermarket delivery man who rushed out." The main thing here is to let Zhang Jiayi use his dialect to be funny.

In addition, Su Li, as the biggest gimmick of this movie, has naturally become a more eye-catching character in the trailer.

Su Li's few scenes are really not funny, he is basically just to match the plot and the funny of Xu Zheng's group in this movie, so Li Junwei played by Su Li is not "Nightclub. The protagonist of "The Supermarket".

However, for those who follow Su Li, it is enough to make sure that Su Li will appear in it, and some people even predicted: "The name Su Li is worth 10 million at the box office!" ”

The trailer has already started to be uploaded on some video sites, and now "Nightclub. The official release date of "Supermarket" has not come out, so the trailer will be shown in the cinema and will have to wait for "Nightclub. The official review of "Supermarket" only began.

On February 14th, it seemed to be Valentine's Day, and on this day, Zhang Yimou found Su Li on the phone and asked Su Li to show him the finished movie.

Zhang Yimou saw this movie in the movie screening room, and he had seen "Nightclub. The script and some shooting scenes of "Supermarket", and now I am also a little curious about this movie.

"I'm going to see if it's as funny as the script......" Zhang Yimou thought when he was in a nightclub. The words "supermarket" were cut in half, and then the two words "supermarket" became flesh and blood and became the listing of a supermarket - the movie officially began.

After the movie started, Zhang Yimou's attitude that originally seemed a little casual immediately turned serious, he has made movies all his life, and his sensitivity to movies is difficult for others to compare.

Then, "Nightclub. The content of "Supermarket" has officially begun.

Seeing Zhao Yingjun play Zhu Liao to say goodbye and then turn around and hit his head on the refrigerator, Zhang Yimou couldn't help laughing. Then he felt a little out of shape in front of Su Li, so he tried his best to hold back his emotions.

However, although Zhang Yimou has been holding back his emotions and trying to keep himself from laughing, when he saw a few funny scenes, he couldn't help it at all, and once he accidentally sat on the ground laughing!

It wasn't until the end of the movie that Zhang Yimou reacted from his laughter, he was really embarrassed, and said to Su Li: "Gaffe, gaffe." ”

Su Li also held back a smile in his heart, he could make Zhang Yimou laugh like this, this movie can be regarded as a success, you must know that a person like Zhang Yimou, what kind of movie has he not seen?

Su Li said, "Teacher Zhang...... The main selling point of this movie is to make people laugh, and if you don't laugh from beginning to end, you will fail. ”

Zhang Yimou nodded and said, "You're right...... This movie, you guys made it even funnier than the script, but it's a pity that my producer is completely idler, otherwise I would have been able to leave a little mark on this interesting movie...... "Although Zhang Yimou has made many movies, he has basically never made a movie like "Nightclub. "Supermarket" is such a funny comedy, so it's a little regrettable now.

Su Li said: "Mr. Zhang, you also participated in the filming, and it was your on-site guidance that day that was able to control that not a small scene. ”

Zhang Yimou smiled: "That can't be counted as my shooting...... You did a really good job in this movie, which also proves that my judgment is correct. And this kind of movie, as long as you do some work, then it is very simple to pass the review, and the main thing I can help you is to release it in theaters online......"

Such a film really didn't offend the nerves of the slightest, and it could pass the review with just a little bit of work. The top will not suddenly get nervous and ask for what rules and whom, this kind of thing also has a bottom line.

What's more, there is also a Zhang Yimou next to him to help.

Among what Zhang Yimou said, the most important thing is the issue of the theater release, the original version of "Nightclub. "Supermarket" suffered a big loss on the screen. If they can add a few more theaters, their achievement is definitely more than just 23 million box office.

In 2004, Stephen Chow's "Kung Fu" directly broke the box office record in Hong Kong. But this has a premise that on the day "Kung Fu" was released, almost all Hong Kong theaters were showing the movie!

Zhang Yimou can provide some help to Su Li in this regard, which is difficult to buy with no amount of money.

Thinking of this, Su Li nodded slightly and said, "Teacher Zhang, thank you for your help." ”

"It's just a gesture...... Have you figured out when the movie is going to be released? Zhang Yimou asked this question.

For Nightclub. Supermarket", the time is really not embarrassing, and it will be too late to be released in February; March is the off-season for movies, and there is little competition this month, but it is difficult to guarantee the box office; In April, the box office was also a bit dismal, and there were several films competing together...... After May, all kinds of blockbusters will come out, "Nightclub. Supermarket is even more difficult to get some living space in it.

All this is also because Su Li has no energy, if the movies he makes have a good reputation and a guaranteed box office, many movies will automatically avoid him, but now it is he who wants to avoid these movies and choose carefully in the release time.

Another is the issue of the time period between the release and the next picture, and general special effects blockbusters, such as movies like "Wu Ji" and "Red Cliff", can generally be shown in mainstream theaters for a month before being transferred to the second line. But "Nightclub. A low-budget film like "Supermarket", without the help of others, is basically impossible to enter mainstream theaters, and even if it does, it can maintain less than a week's screen time at most.

The original version of "Nightclub. The release of "Supermarket" was completely carried out in second-rate theaters, and it won a box office of 23 million in this way.

Zhang Yimou's so-called struggle for the release of theaters will definitely give him a period of mainstream theater release time. In fact, just having the name Zhang Yimou in this movie is enough to win the attention of a certain mainstream theater chain, after all, these people also want to make money, as long as there is a movie that can make money, they will catch it and show it no matter what way they do.

The most important thing now is the release date, the release date of a movie is also very important to that movie, and if you choose the wrong one, you may face a situation where you will lose everything.

Su Li said: "I have thought about this issue many times, and I have discussed it with Director Lu Zhongfei many times, and finally decided to premiere it in March!" There are basically no blockbusters competing with us this month, although March is the off-season for movies, and in recent years, the difference between the off-season and the high-season for movies has not been so obvious......"

Nightclub. Although the quality of "Supermarket" is very good, there is no need for them to compete with blockbusters to consume vitality. The release in March was a sword-cutting choice, and they wanted to show the good of the film within this period.

Su Li believes that the audience will buy it, he is confident that this intelligent movie will be loved by everyone, and the release in March is a very dangerous choice, but if it can be successful, the benefits are also obvious - in March, if there is a movie for people to remember, everyone will keep this memory very well.

Moreover, Su Li also has some advantages and is not afraid of the film performance being affected by the off-season - first of all, Su Li's own popularity, he is widely known after the hit of "Eavesdropping", and some people even say that he is the first screenwriter of the current young generation in China, and his new film will definitely be watched by many people.

Another gimmick is Zhang Yimou's producer, as we all know, in order to welcome the arrival of the Olympic Games, Zhang Yimou has been out of film for a long time, and now he suddenly said that he is serving as a producer in a comedy, you can imagine how surprised everyone will be. Of course, now that Zhang Yimou is the producer of this movie, it has not been revealed, and very few people know about it, and when everyone really knows, you can imagine how much box office Zhang Yimou + Su Li can bring to this movie.

Therefore, Su Li was not afraid of the challenges of the off-season, so he decided to let the movie be released in March.

Zhang Yimou also has some considerations of his own - if Su Li plans to release it in May or something, he will have a headache, because at that time there will be several blockbusters flocking to the market, even his current status, plus the fact that this movie has the name of his producer, it is difficult to give "Nightclub" in mainstream theaters. Supermarket to find a location. March was different, there were hardly any strong films in March, and he could even give "Nightclub. "Supermarket" strives for nearly a month's worth of blockbuster treatment - staying in the mainstream theater chain all the time!

However, March is indeed a month of swords, and it will be up to us to see if Su Li can win this game of chess.

Thinking of this, Zhang Yimou said: "Have you really decided to release it in March?" Although there are not many competitors this month, there are not as many people watching movies as in other months...... However, it is possible that the film will compete for some box office titles and attract more people, which will help you in the future. ”

That's what Su Li thought about, he really couldn't wait, if "Nightclub. If "The Supermarket" doesn't come out until May or June, his plans will get harder and harder — the stuff in his system will only be plagiarized until 2013.

Therefore, for a variety of reasons, he put "Nightclub. The release date of "Supermarket" is scheduled for March.

"Yes, I think about it that way too, and I choose to believe in Nightclub. Supermarket Quality ...... It's sure to stand out in March. ”

Indeed, the original "Nightclub. "Supermarket" has achieved such good box office results under many unfavorable factors, and Su Li believes that his "Nightclub". "Supermarket" can go to the next level in terms of box office results compared to the original version.

Zhang Yimou smiled and said, "Okay...... It's good to have confidence, and I also think that this movie should have a good performance, so I wish you success...... There is not much problem in terms of review, I can also help you with the problem of the theater line, the most important thing is to see whether the audience buys it or not! ”

Su Li nodded: "Yes, it mainly depends on the audience...... Thank you, Mr. Zhang...... You're probably going to have to put a lot of work into this movie. ”

Zhang Yimou waved his hand, smiled and said, "It's okay, it's actually just a gesture...... The most important thing is to see ...... yourself."

Zhang Yimou chatted with Su Li slightly about other things Su Li broke up with him, after leaving Zhang Yimou, he made a phone call to Zhong Dajun, and then said to him bluntly: "Dajun, "Nightclub. Supermarket" we can add some content. ”

"What's the content?" Zhong Dajun asked before Su Li finished speaking.

"Director Zhang Yimou is the producer of this film......"

"Uh......" Zhong Dajun on the other end of the phone was instantly petrified!

(To be continued)