Chen Baisheng is a very straightforward person, and he has always looked down on characters like the boss of a film company, which is a common problem among literati. It's as if Scholarly Media doesn't interfere except for Xiao Ran's instructions in terms of strategy, because he knows that there will always be a generation gap between businessmen and literati.

Fortunately, Chen Baisheng admires Xiao Ran very much, of course, just appreciates Xiao Ran's achievements in movies. When he asked Xiao Ran's purpose very directly, Xiao Ran said with a solemn expression: "Ah Sheng, have you ever thought about attracting films from other places to the Academy Awards?" It's like the Oscars. ”

Chen Baisheng was immediately stunned, he really hadn't considered this. Hong Kong movies are only just rising, how can they compare with Hollywood, and the Academy Awards can't compare with the Oscars. In the heyday of Hong Kong films, I wanted to do that, but I still couldn't match the strength of Hollywood, and I had no future.

He understands very well what Xiao Ran means, that is, to open up the competition conditions for awards such as Best Picture. At present, the Academy Awards do not even have the award for Best Foreign Language Film, where can we dare to open such conditions, otherwise if a classic like "Rain Man" is sent over, then Hong Kong films will not only fail miserably.

"It's unlikely, but the best foreign language film can be considered!" Chen Baisheng is not without ideas, he is currently referring to the Oscar, and plans to make a Chinese Oscar. It's just that this pace can't go too far ahead.

Xiao Ran smiled, rubbed his nose relaxed and happily and asked, "Then why do you think it's impossible?" I think this will increase the international prestige of the Academy Awards, I think you should understand! ”

"Then do you think the current Hong Kong films can beat Hollywood films?" Chen Baisheng immediately sneered at him, he was not Xiao Ran's subordinate, and he was not afraid at all. In the final analysis, there is still some literati atmosphere, and I am a little disgusted with film businessmen like Xiao Ran.

"No one said that the conditions should be opened now, I didn't say that, and you didn't say that!" Xiao Ran couldn't hold back the feeling of wanting to laugh, the purpose of his trip was to teach Chen Baisheng a lesson and give him a thought. In this way, he doesn't need to organize any film awards in the future, just make the Academy Awards a Chinese Oscar. As for literary films, the Hong Kong International Film Festival is holding on.

Film awards and local films are always closely related, and without the prosperity of local films, it is difficult for film awards to prosper. Only high-quality films can attract more high-quality films to participate in the competition continuously. Just like when Cannes was founded, French cinema had a very important place in the world cinema.

The influence of the Academy Awards cannot spread because the charm of Hong Kong films is limited to Southeast Asia. Therefore, Xiao Ran is very aware of this, and also tries to make Chen Baisheng's thinking and pace follow the expansion of the phantom and quickly enhance its influence internationally.

The more detailed approach is interesting, such as "Dark Flower", which has already been released on video. Because he won the Best Director at the Golden Horse Awards, Xiao Ran very deliberately asked the cover designer to put the Golden Horse Award for Best Director in front of Cannes, so as to imply that the Golden Horse Awards are almost the same in Cannes in terms of strength.

Whether this is the case or not, then there is no need to know. Anyway, a film award needs an authoritative surname and fairness, and most importantly, popularity. Xiao Ran wants the Academy Awards to be able to expand its influence accordingly when the phantom works are selling well in the European market.

"And what do you mean?" Chen Baisheng was a little confused, he felt that Xiao Ran was not simple, but he didn't expect Xiao Ran to be so appetizing when he spoke.

"It's very simple, ATV has already offered a high price to win the broadcast rights from you this year!" Xiao Ran smiled faintly, he knew that this deal was an ironclad loss, but in order to support the Academy Awards, there was no way: "It's twice as high as wireless, do you know why I want them to take such a price?" ”

Chen Baisheng shook his head, he is a literati, how can he know these complicated things in the business field. Xiao Ran stared at him deeply, and couldn't help but sigh, in this sigh, Chen Baisheng actually felt like a son who didn't grow up in front of his father.

He doesn't understand this, Xiao Ran has always liked to take the lead, in his understanding, this preemptive voice does not have to be strong, but he must take the initiative to mobilize the opponent's emotions and psychology. Now that Chen Baisheng had obviously fallen victim to his psychological warfare, Xiao Ran deliberately shook his head and said: "I set this price to give you enough money to do publicity and promote this award." Whether it's a TV commercial or a print commercial, I hope you can use the money to promote as much as possible in Southeast Asia! ”

Chen Baisheng was stunned for a moment, and finally nodded to show that he understood what Xiao Ran meant. Xiao Ran sighed, literati are literati, it's really unenlightened: "This time, I hope you will give the right to publicity to the Phantom, and my company's marketing department will do everything possible to help you publicize the Academy Awards." ”

"Marketing?" This Chen Baisheng is very clear that the marketing department of Phantom is very well-known in the industry, and is known as the most efficient marketing team of Hong Kong film companies. If there is this marketing team to help promote it, I am afraid that the promotion of the Academy Awards will not be a problem.

Thinking of this, Chen Baisheng was moved, if he could expand the prestige of the Academy Awards, he would also have a light on his face. So, he nodded and said, "This is no problem, I just don't know how much publicity money is needed!" ”

"Believe me, this time it's purely to help the Academy Awards and help Hong Kong films, and I don't make any money from you, but I also post a lot of money. I just need to win the broadcast rights of the Academy Awards for the next ten years, and ATV will be responsible for all the publicity in the future. Xiao Ran smiled bitterly, where is this money that doesn't make the Academy Awards, he is simply planning to post money to get in.

According to Xiao Ran's idea, he wants to broadcast advertisements on TV stations throughout Southeast Asia for the moment clips of Fa Ge and himself winning awards last year, which requires an investment of at least 10 to 20 million. And the broadcast fee of the Academy Awards is only one million, and the salary is not enough. However, it can be regarded as sponsorship of the Academy Awards.

"What I want is very simple, you know that Phantom films have a certain market in Southeast Asia and Europe!" Xiao Ran finally turned to the topic, muttered for a moment, stood up and paced around the office with his hands behind his back: "If the Academy Awards can take the opportunity to promote and launch, it must be very promising!" ”

Chen Baisheng's eyes lit up, but then he said vigilantly and coldly: "What benefits do you want to get here?" Money? ”

"Do you think I still need money?" Xiao Ran suddenly turned his head to stare at Chen Baisheng, Chen Baisheng couldn't withstand the pressure brought by Xiao Ran's turn, and hurriedly avoided the past. Xiao Ran said in a deep voice with satisfaction: "If I say that my ideal is to let Hong Kong films rule the world film industry, you must not believe it." So, I have to tell you that I want Phantom to become a global movie empire! ”

Chen Baisheng's mouth opened wide, as if he had seen the Buddha's manifestation, and he was speechless for ten seconds. In Xiao Ran's tone, he sensed sincerity, although he didn't know that Xiao Ran's two sentences were true. But in any case, if Xiao Ran can do it, it will definitely be extremely beneficial to Hong Kong films.

"As for opening up the conditions of the awards, we can do it slowly, can't we?" Xiao Ran smiled, he liked Chen Baisheng's speechless appearance in front of him: "The Oscars are not made in a day, you just need to prepare and wait for this day to come!" ”

After thinking about it for a long time, Chen Baisheng couldn't find any harm in the conditions put forward by Xiao Ran, let alone Xiao Ran's bad intentions. As a result, when he saw that Xiao Ran's words were finished, he reluctantly said: "I think this matter needs to be discussed with the rest of the weekly!" ”

Xiao Lin's love gradually lost its most powerful critic because of the compromise of the Oriental Newspaper, and the voice of public opinion was much quieter, and Xiao Ran and Lin Qingxia were much more relaxed. As for the editor-in-chief who made Xiao Ran and Lin Qingxia almost in a difficult situation, he was fired, and this result made Xiao Ran very satisfied.

The carrot and stick tactics he learned from the United States are quite effective, and besides, the law is not to blame. If Xiao Ran insists on dealing with the reporters and editors involved in this matter, the consequence must be to arouse the collective disgust of the media, and this will be a trick to divide it. The news deliberately planned by the editor-in-chief spread, and the Oriental newspaper industry inevitably seemed a little inferior in the eyes of its peers.

However, Xiao Ran did not feel sorry for the East, because he remembered that one of the two most famous and despicable gossip magazines in Hong Kong was from the Oriental Press. It was already very merciful not to drive out the Eastern Capital, but it didn't seem to be so easy.

In short, there are still reports in newspapers and magazines, and the discussion has not completely stopped. However, the madness caused by Xiao Lin's love has finally come to an end, and everyone has begun to try to look at all this with a rational mind, and this is exactly what Xiao Ran is trying to make people do.

The Phantom Marketing Department is indeed a very strong professional marketing department, and it is even likely to be ranked among the best in Hong Kong. This time, Bai Wenjing took over the single job of the Academy Awards, and ATV also won the broadcast rights of the Academy Awards in the next ten years.

Although ATV needs to pay for the annual publicity, according to the accurate calculation of the marketing department, it is believed that as long as the publicity is in place and the influence is expanded, ATV will no longer need to be at a loss in three years. has a lot of influence, just like the Oscars, people who pay for advertising are fighting for their heads! So, the deal is definitely a good deal.

Because of Xiao Ran's attention, Bai Wenjing had no choice but to make a publicity plan in person. Bai Wenjing is really a marketing wizard, and he quickly came up with two plans, one to save money, and the effect is worse. The other one costs about 20 million, but it's much more impressive.

The final choice was luxury, and Xiao Ran felt that luxury was more in line with the theme of the Academy Awards. In order to allow the Academy Awards to have more money to make the ceremony more gorgeous, Xiao Ran had to ask Shuxiang Media to sponsor five million. With these five million, it is absolutely no problem to do it in the Art Center Guild Hall, or even in the Red Pavilion.

Originally, Xiao Ran planned to invite Coppola over, but he and Comrade Lao Ke often talked on the phone, which was a bit of a New Year's friend. But after thinking about it, wouldn't inviting Lao Ko to come is tantamount to indirectly promoting a more powerful Hollywood? After Wei Dongling and Lin Qingxia collectively mocked Xiao Ran to be careful, Xiao Ran touched his nose helplessly as if he hadn't heard.

The 20 million funds that Bai Wenjing got from ATV made Ma Weiqiang, the current general manager of ATV, feel extremely painful, but when he saw the effect, he soon began to praise Bai Wenjing, who was "the first in the marketing world" in the head office.

Bai Wenjing's method is actually very simple, and he invited Wu Yusen, who is directing "Bloody Heroes", to direct a short film that lasts for a minute and a half. Some people say that short is the essence, and that's a good thing. All the actors who were shortlisted for Best Actor played roles in this short film for free, and the effect was also very interesting, and it was a very meaningful action scene.

This short film is inserted with the scene of Fa Ge and Xiao Ran winning the award last year (and the two of them are the most well-known in Southeast Asia), cut into a one-and-a-half-minute and thirty-second version respectively, Xiao Ran was full of praise after watching it. He feels that this is much stronger than the promotional short film of the year when "Infernal Affairs" won the award, and the most important thing is to stand on a strong angle.

Contact TV stations in Southeast Asian countries and first broadcast a 30-second version on TV for the price of an advertisement. And on the eve of the Academy Awards, the one-and-a-half-minute version was officially launched, which made interested viewers anxious, but they couldn't find the broadcast on TV.

In addition, the cinema company received a sum of money from ATV's symbolic surname, which immediately put the 30-second version of the advertisement at the beginning of all films released in Southeast Asia. Of course, every visitor who buys a ticket can also get a picture designed and photographed by a professional from the marketing department.

In addition to the actor nominees, there are also nominees for Best Actress, as well as a phalanx of photographic photographs for Best Director and Best Picture. In addition, Sihai Audiovisual took over the task of making a simple and interesting game, and soon obtained a free license to make a melee football game for Best Actress and Best Actor nominees.

Of course, this game is not just a random one. After handing it over to the marketing department, the distribution company calculates the account into the distribution cost of the film, and sends it out with the release of the film. In addition, three magazines and one newspaper under Shuxiang also advertised, interviewing Academy Award nominees and other reports one after another.

*****

Recommend the new work of two strongmen

Red Tiger's new book "Secret World",

Hongfengda's new book "Big Stick",

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