Regardless of whether Wang Xiaohu agrees or not, Corkrian is Wang Ba is the king who eats the scales and is iron-hearted, and he is behind Wang Xiaohu's buttocks, and he is a week. [No pop-up novel network]

In this week, Sensei said that the horrific assassins who scared the mafia out of their hearts were not even the enemies and opponents of Corkrian, and they were so quiet that they couldn't be quiet.

In addition to sleeping in a separate room, eating and drinking Lazar will definitely not be left behind by Corkrian, Wang Xiaohu has also been unaccustomed to it from the beginning, and now he is gradually getting used to it, anyway, Corkrian didn't make any trouble around him, what should he do, it's a big deal to ignore his existence.

After a month and a half of promotional work, the publicity effect of "Mulan" in North America is very impressive.

is more concentrated and intensive than the release of "Myth" that year, and Wang Xiaohu has concentrated almost all of his publicity power in the developed country of the United States.

Posters of all kinds fill the major theaters in the United States, and huge billboards that serve as posters are erected high on the main roads, with various photos of Lin Qingxia hidden on them, some riding horses, some bending bows, some wearing battle robes, some meditating under the stars, and some wearing traditional Chinese costumes

Each poster is full of mysterious oriental style, plus Wang Xiaohu has two successful films "Myth" and "Shaolin Temple" as a foreshadowing, plus the honorary halo of two Cannes awards, plus Lin Qingxia's own oriental beauty and heroism, everything Americans who have seen these posters are amazed.

In addition, Concordia International played "Stallone, Harrison. Hollywood superstars such as Ford have teamed up for dubbing", "Michael. Jackson personally created the song of the same name for the film", "Industrial Light & Magic Post-Production Special Effects", "Cannes Palme d'Or winner Tiger Brown". Wang spent two years contributing" and other trademarks, all of which convinced American audiences that this film was the best film of the year.

Moreover, the simultaneous recommendation of major newspapers and magazines in the United States has made "Mulan" the hottest topic in the past month, and this Chinese film with many trademarks has raised the expectations of American audiences to the top!

Concorde International Film Group has taught a profound lesson to its Hollywood counterparts who have always been proud and complacent, because Wang Xiaohu's publicity and promotion methods have never been heard of or seen before, and its publicity and promotion plan is very mature and perfect, covering almost all the media resources that can be used.

It is foreseeable that after the release of "Mulan", this set of perfect mass evaluation and public opinion system will be used as a reference by Hollywood peers, no matter what the box office of the film ends up with, at least for now, the film's various tricks in the early stage of release are very clear.

Relatively speaking, Hollywood colleagues are more looking forward to the release of the film than the audience, because they want to know what methods Wang Xiaohu will use to stabilize the box office of the film in the middle and late stages.

At the beginning of July, the long-awaited "Mulan" was finally released in 2,359 theaters in North America.

Concord International's global publicity and promotion work this time was very concentrated, and various promotions were interspersed at the same time, and the plan for a global release was basically realized. (Due to the time difference, it may not be released on the same day, but it will be concentrated in the first few days of early July.) ）

There are no shocking and dazzling computer special effects in "Mythology", no thrilling treasure hunting missions, no dazzling kung fu in "Shaolin Temple", and some are just the growth process of an oriental girl fighting on the battlefield for her father.

is such a story, but it makes people all over the world watch it with relish, and even the American Film Academy, which maintained a strong prejudice against Wang Xiaohu at the beginning, also revealed that it likes "Mulan".

On the first day, the attendance rate of major theaters in North America reached 85%, and those who came to watch the movie were all the popularity that Wang Xiaohu had accumulated before, even including lovers of industrial light and magic, and of course, Harris. Fans of Ford, Stallone, Jackson.

Nowadays, the box office statistics method is much more advanced than a few years ago, and the next morning, Wang Xiaohu got the first box office data in the office of Concord International Film Company.

"$1.8 million!" Wang Xiaohu nodded when he heard this, and said, "This data is still within the acceptable range!" ”

"God, aren't you too little?" As a protected person, Corklian has recently moved to Wang Xiaohu's office to work, but the gambling king's work is very leisurely, drinking coffee, smoking cigars, and reading Playboy magazines to pass the time.

As soon as he heard that Wang Xiaohu was still a little dissatisfied with this data, the gambling king immediately launched a jail: "Some Hollywood works may not be able to have such income in a week." ”

Wang Xiaohu shrugged and ignored Corkrian, instead asking the secretary to call Winterdur into the office.

"Lao Wen, the second plan is to bombard major contracted TV stations in turn, and the propaganda theme is: feminism, I don't care what advertising words you use, I want to attract all the housewives and professional female surnames in the United States to the theater!"

Winterdur immediately complied, and the next night, the attendance rate of the major theaters continued to skyrocket to 93%, and according to the survey, the increase in the 8% of the audience was mainly housewives and professional women, who went to the theaters after watching TV programs.

In the words of a female white-collar worker at an American law firm: "Watching "Mulan" made me stronger, and it is hard to imagine that there were such successful female surnames in China thousands of years ago, and they are examples for us to learn." ”

It can be said that the topic of Wang Xiaohu has exploded again among American citizens, especially housewives and female employees, female CEOs, and female political leaders, and "Mulan" has made them fully understand that there was a feminist idea thousands of years ago in distant China, completely subverting their impression that China is a patriarchal and backward feudal society.

Under the combination of various external and internal factors, "Mulan" began to gain momentum from the third day in the first week of its release in North America, especially in the last two days of the weekend, with a cumulative box office of 15 million US dollars.

The box office won 15 million US dollars in the first week, which is definitely a super performance in the box office list of Hollywood in previous years!

"Tiger, I can't take it anymore!" In Wang Xiaohu's office, Corkrian glared at Wang Xiaohu with a pair of eyes like a beast eating people: "OGM, there are fifteen million dollars in the first week, you will scare those colleagues to death!" ”

"It's going to go up again!" The corners of Wang Xiaohu's mouth curled up and said confidently.

You must know that the current world film industry is more stable than the box office of the 21st century in the previous life, in the previous life, because of the Internet, DVD, piracy, etc., the box office was diluted, and many audiences would not enter the theater after watching it once, but in the early 80s, these convenient conditions did not exist, and even the video tape would not circulate in the market in just a few days.

"You don't have any crazy plans yet?" Corkrian asked hurriedly.

"You'll find out later!" Wang Xiaohu smiled mysteriously.

At the beginning of the second week, the box office of "Mulan" was still growing steadily, and at the end of the second week, the cumulative box office was 37 million, and the summer season has begun, and more and more American audiences are entering the cinema, and one-third of the cinema attendance once reached an astonishing phenomenon of 98%.

At the beginning of the fourth week, the box office began to decline, because the sci-fi blockbuster "Star Wars 2" also took advantage of the summer season to start its release, diverting a considerable part of the audience, and even so, "Mulan" also won 8.59 million box office results in the fourth week.

"Man, something is wrong!" The gambling king Corkrian said to Wang Xiaohu with a cigar in his mouth and a smile, and he had a lively posture. "You said the box office would rise steadily."

"You're still worried about your safety!" Wang Xiaohu snorted coldly and called Winterdur into the office to start the third round of momentum.

So early the next morning, all major newspapers in the United States hung up a big gossip: British Prime Minister Margaret Thatcher, who is known as the "Iron Lady" in the West, also likes to watch "Mulan"!

At first, Americans thought that Concord was in an uproar and was deliberately hype, how busy the "Iron Lady" is a national leader, how could he watch "Mulan"?

Some unbelieving American reporters flew directly to the UK for interviews, but the "Iron Lady" did not see it, but confirmed a reliable news: Elizabeth II and Margaret Thatcher did indeed watch "Mulan", that is, before it was released in the UK!

The media who originally wanted to take this opportunity to satirize Wang Xiaohu suddenly lost their temper, they knew that Wang Xiaohu had already learned the news from Hong Kong Governor MacLehose, and everything was waiting to be used for hype when the box office fell slightly.

Sure enough, Americans who always care about politics don't know the name of "Iron Lady", and even "Iron Lady" likes to watch "Mulan", which shows that this movie is indeed worth watching.

Those American citizens who cared about national affairs and had never watched "Mulan" finally couldn't resist the temptation to enter the theater, and naturally raised the box office of "Mulan" again, once crushing "Star Wars 2" to the bottom.

When "Mulan" was released in the seventh week and "Star Wars 2" was released in the second week, the former had a cumulative box office of 135 million, and the latter had a cumulative box office of 15 million.

A film that does not rely on computer special effects and seriously tells the story of traditional Chinese culture can earn 135 million in just seven weeks in North America, which is a miracle.

"Guys, in order to thank you for your diligence and hard work in the past two and a half months, our bold Mr. Gambler has prepared a five-day vacation trip to China for everyone, let's thank you for your generosity with warm applause!"

Wang Xiaohu stood in front of the square of the Concorde International Film Group and said loudly to the 200 employees.

(To be continued)