Chapter 272: The King of Commerce

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It's hard to imagine what the reason is, maybe because of Xiao Ran's popularity, or maybe because of various reviews in newspapers and magazines. Pen & Fun & Pavilion www.biquge.info The screening of this "True Colors" in eight literary theaters is always full, and the interesting thing is that there are very few people who can feel everything in the theater.

It's a wonderful feeling, and many viewers may have experienced it. We all know and the plot is very clear, but there is always something in it that people have to reminisce or ponder. It's just that when you suddenly understand it, and then look back and enjoy it, it feels very different, like reaching another realm of appreciating the film.

What is extremely interesting is that because of the appearance of "Dark Flower", Xiao Ran opened up the audience's ability to think when watching movies. And because of "True Colors", he has made the audience evolve a lot, and they can stand on a higher place to appreciate it, which is the different feeling brought by a high level.

A few years later, Xiao Ran realized that he had put himself in a balance between business and art in "True Colors". Because, for the public, this film is very entertaining. For audiences who have reached a certain level of appreciation, they can taste another meaning, which can be said to be a period of balance between commerce and art.

After the film was released overseas, some unnoticed comments soon popped up around the world, for example, the famous European film critic Davis said in an extremely strange tone: Before you enjoy this film, you can never imagine what a genius film it is, except for amazing, it is really difficult to describe it more accurately. Praise be to God for letting me get it all.

The tone of the North American film critic Mike is also very strange: watching this film gives people the feeling that the whole person is completely immersed in an active event, and the sense of three-dimensionality is very strong. Xiao Ran didn't give you what you wanted this time, but he instilled in us what he wanted. He was a genius who had been favored by God to create such a film.

After the official premiere of the film, it was screened in eight theaters for 30 days, and the box office actually reached more than 10 million. Later, in view of the fact that the film was still full, the number of theaters released was finally expanded after the film theater and the phantom company determined the share.

However, this expansion is not a big expansion all at once. It was gradually increased, and it was not until half a month later that the number of more than 60 theaters in the film theater was increased to in addition to the literary theater. The terrible thing is that even when this film was released in more than 60 theaters, it still maintained a ninety percent attendance rate.

Indeed, as Li Zhuotao commented, Xiao Ran has brought commercial entertainment into another realm, a realm close to literature and art. By the time it reached 60 days, this moisturizing and silent film had grossed 60 million at the box office in Hong Kong alone. But all this has not stopped, and the theaters have gradually decreased to 20 theaters on the 90th day, and there are still 500,000 yuan a day.

In the end, because of the release of countless films, the film theater had to put this film back into the theater after 90 days. It has been plundering the money in the pockets of the audience endlessly, and it has been released for 120 days, and in the end, the box office has beaten the terrible historical record set by "The Ghost Love" and created an even more difficult height - 91 million.

I have to admit that there is definitely an important reason for inflation. However, according to the investigation of the Phantom Planning Department, this film is only slightly inferior to "Human Ghost Love" in terms of audience attendance, so in a sense, "Human Ghost" is the real record champion.

What made the distribution department, the planning department, the film company and the basic film company laugh was that Xiao Ran's new work had earned back the production fee and profit because of sponsorship and advertising before filming started. And this means that no matter how much the film can sell, it is all profit.

Strictly speaking, "True Colors" has absolutely no sensation, and the marketing department has not even done anything for this film. It is no exaggeration to say that the marketing department has no advertisements at all, except for a few advertisements with general surnames. Being able to create such box office figures cannot but be described as a miracle.

What shocked all departments of Phantom even more was that the film not only became the all-time box office champion in Hong Kong, but also achieved extremely good results in Asia, Europe and North America. Especially in Europe and North America, the results are not lower than "Ghost Love", but a little higher, second to "The Legend of the Car God", with a global box office of 2.5 billion Hong Kong dollars.

And Xiao Ran, who is currently sharing 8% of the figures, finally got a full 60 million commission on this film alone, who said that filming can't be developed? To be able to achieve this point, it is difficult to be underdeveloped. However, I have to be convinced that since this film, Xiao Ran's worth has soared to 13 million, and some Hollywood companies are even willing to pay 10 million US dollars to hire Xiao Ran as a director.

This lesson is very clear to the Phantom crew, large and small, that it doesn't have to be blockbusters to be a blockbuster. However, it is true that this film did make a lot of money for the Phantom.

Of course, all this happened later. Xiao Ran quickly rushed to North America after the release of the film, and after directing and arranging some things about global work, he rushed back. Now is not the time to clean up Hollywood, he must first focus on winning the mainland market.

Soon after he came back, when he was in the office, Yu Jiayu suddenly came with the kid Qiuyu. Xiao Ran still admires Yu Jiayu's disciple very much, and when it comes to disciples, Xiao Ran usually has two assistant directors and assistant directors, both of whom are some potential newcomers, so they can be regarded as his disciples.

Xiao Ran really hopes to use his own strength to promote some newcomers, and also teach newcomers a little more, so he always spares no effort to teach. And I have to admit that of the six disciples he taught, only three have become famous, and the others are still gradually trying their own experimental films.

Yu Jiayu is the one who has not yet become famous, his previous experimental films, Xiao Ran has appreciated, it feels very much like his own works, with small productions and small scenes, but it can be magnificent. Yu Jiayu is also very funny, he is now married to Daisy. Xiao Ran knew that this kid had enough ability, and he originally planned to assign him to the North American branch, but this kid insisted on being a director.

Qiu Yu is very depressed, although he has been a member of the Phantom screenwriting team for several years, but there is no special script to come out. Those inspirations were circling in his mind, and there was only one chance to break through. And the ones who came in later even won the Academy Awards.

"Brother Ran, Qiuyu now has a script, I want to direct it!" Since Yu Jiayu has been with Xiao Ran for so long, of course there is no need to talk nonsense, and quickly said his intention: "This script is the one you asked Qiuyu to do before!" ”

Have it? Xiao Ran proved it slightly, and then remembered that because Qiuyu himself was good at scripts with great generosity, he instructed Qiuyu to unite with others to make a script for an ancient war. However, he also thought about it, didn't the script writing team hand it in and approve it?

Regarding this question, Qiu Yu scratched his head very embarrassedly: "Brother Ran, it's like this, I plan to do it myself." So, plus checking information and consulting experts, it took so long to make this script! ”

Qiuyu very much hopes that his book can sell well, and he doesn't dare to hope for the award. Just kidding, how can it be so easy, now it's definitely not fake to say that strong players are like clouds, the twenty or thirty colleagues in the screenwriting team alone are all first-class masters.

If he can reach a global box office of more than one billion Hong Kong dollars, then his worth can soar to at least three million. At present, the most valuable screenwriters are the two apprentices taught by Xiao Ran, You Hai and Tanaka Shin, both of whom have reached six million. And everyone who can enter the Phantom screenwriting team, even if they don't have a single work, is worth at least one million.

However, not only the screenwriter, as long as it is a filmmaker signed by the Phantom, it is that no film has been made, and the value is guaranteed. Because being able to be favored by the Phantom is a symbol of strength, as long as I say that I am the contracted screenwriter or director of the Phantom, then I will immediately get a different look.

Xiao Ran suddenly felt ridiculous, he had been preparing for the costume war epic movie a long time ago, but he couldn't find a suitable candidate for a while. Moreover, the special effects are not enough to reach the level of "The Lord of the Rings", and Xiao Ran himself can't spare time, so he has to give up for the time being.

Perhaps because of Xiao Ran's variable, the progress of computer special effects is quite great, and at present, Infinite Vision is abundant, and all kinds of miscellaneous talents pour into it every year, and now he is making the film "Comet Hitting the Earth".

I took Qiuyu's script and appreciated it, this is the story of the period of Emperor Wu of the Han Dynasty, that is, the story of defeating the Xiongnu in World War I. Qiuyu has done this script very well, and the overall situation and details are cleverly arranged. Xiao Ran closed his eyes and thought about it a little, if these ingenious details are used, if Yu Jiayu can derive that kind of surging murderous aura and big scenes, this film may have a great chance of winning the Academy Awards.

However, can such a first-class script be handed over to Yu Jiayu, who has never directed a big scene or a big production, really work? Xiao Ran himself was very skeptical. According to Xiao Ran's experience, the film could only be shot in the mainland, and it also required the assistance of the military and the long production of computer special effects. In this way, with the addition of two first-line red stars, the budget is at least as high as 120 million.

With the assistance of the military, Xiao Ran was not worried. Since 92, the military has had a cooperative relationship with the Hong Kong film industry, no, he will receive a guest from the military in two days. Filming in the north, Xiao Ran is not worried, the Phantom Cinema City in the north has completed the first phase.

The only worry is, can Yu Jiayu control such a big production? This is not a simple job, you need to take into account all aspects, this kid is a producer, this should be no problem. Suddenly, Xiao Ran remembered that there are not a few producers who have changed careers to become directors, such as Miao Yu, who has now become a famous female director in Hong Kong.

After thinking about it for a while, Xiao Ran smiled at Yu Jiayu and said: "You can go to the planning department to try it, this script will definitely pass, and Qiuyu can insist that you be the director, I think it will be no problem in this way!" Wait a minute, I'll have the secretary call them! ”

Yu Jiayu is undoubtedly in control, and as Xiao Ran, who personally brought Yu Jiayu out, he certainly knows it very well. In addition, he really needed epic movies to shock the market and give Hollywood a shock, so he agreed.

A few days later, a guest of the military came to visit, a young civilian colonel. Because of his identity, Xiao Ran still chose to talk in his own home, and invited the three giants. This time, they are going to talk about business, and it is not a shameful thing.

Although this young colonel is a civilian, he seems to be very bold, and he walks a little more than the waist of an ordinary soldier. Judging by his appearance, he should be the kind of person who is very upright.

Seeing that everyone had arrived, Xiao Ran introduced them to them. This colonel's name is He Zhishan, and Xiao Ran is very skeptical that this name refers to the ambition in the country. After He Zhishan took a sip of water, he glanced at the four giants of the Hong Kong film industry: "We have considered the suggestion put forward by Mr. Xiao last time, and we think that it is not without a feasible surname!" ”

Xiao Ran's suggestion for the military is very simple, he hopes that the military can assist in the filming at some point, provide military information experts and ordnance experts, etc., to help make the plot of the film reasonable.

He mainly suggested that the military should set up several departments to assist in film shooting, just like the US Army Public Affairs Department and the Navy Public Affairs Department.

Xiao Ran knows very well that movies and politics are always inextricably linked, and it is impossible to completely get rid of them, as if Hollywood is the big movie of the left. However, the relationship should be one of working together, perhaps rather taking advantage of each other. As in the United States, movies use the military to provide weapons to provide information, and the military uses movies to promote the military.

Why are there no war films in Hong Kong films? Very simple reason, where are they going to get fighters and tanks? Just say that the extremely famous military rank mistake in "Domestic Zero Zero Paint", if there were more specific information provided by people from the military, it would be absolutely impossible to make such a low-level joke, and even as long as there is a little research on the mainland military, it will not be wrong.

Therefore, it is obviously urgent to solve such a problem. If Hong Kong films want to have a more stable position on the current basis, war movies are absolutely an indispensable theme, and even ordinary action movies need the assistance of the military.

"Our military can provide fighter jets and all kinds of weapons, which, of course, comes at a cost." He Zhishan's unsmiling look was really serious: "However, you may not agree with this number." ”

Xiao Ran was stunned for a moment, it wouldn't cost tens of millions to dispatch a Su Erqi, right? Then he might as well think about spending money to buy it with Russia! Seeing Xiao Ran's expression, He Zhishan finally showed a slight smile: "Mr. Xiao, the fee you gave me in this regard is not suitable for us, if a Su Erqi is dispatched specifically for you, and only receives hundreds of thousands, it is obviously unreasonable!" ”

Speaking of this, He Zhishan's expression became serious again: "Moreover, we have another condition, that is, the plot of the film in the future shall not be allowed to smear the People's Liberation Army!" ”

(To be continued)