A premiere is a ceremony held for the premiere of a movie. In Wang Xiaohu's impression, it seems that even in Hollywood, this kind of premiere publicity has not been used. After all, such a thing as a premiere only began to rise in the future 90s (in Europe and the United States and other countries, the domestic premiere only began in "Ambush on All Sides"). From the start of filming investment in "Ip Man" to the later publicity and production, it cost Concord nearly 1 million, of which the most spent is the layout of the four major scenes, and then a batch of shooting equipment purchased, it can be said that since the release of "Righteous Heroes", Wang Xiaohu began to improve the company's equipment and framework little by little. He has been preparing, so now he will not seem so passive when he breaks with Golden Harvest, even if he is completely blocked in terms of distribution, doesn't he stick to it?

On July 10, Concord Cinemas and Shaw Brothers Cinemas began to announce the official trailer of "Ip Man", and Hong Kong TVB TVB also broadcast this trailer in prime time.

Although "Ma Yongzhen" and "Cold Tiger" have both made trailers, their editing techniques cannot be compared with Wang Xiaohu, the creator of the trailer, and the same film If you can't grasp the selling point and suspense of the film, the publicity effect will be very different.

The official trailer continues the style of the teaser, in the thick, grand and Chinese-style "Little Thoughts" music, Wang Xiaohu played Ip Man seriously hit the wooden stake on the screen, and briefly told Ip Man's family affairs with a few warm pictures, so that everyone knew that Ip Man was a little "strict wife" small symptoms, and then it was interspersed with Huang Chunliang's arrogance of kicking the hall around, and took a group of people to Ip Man's house to compete, but everyone saw a beginning tightly, that is, Wang Xiaohu was very handsome and showed the posture of Wing Chun asking hands, said coolly: "Wing Chun, Ip Man" was silent.

Immediately followed by several sets of pictures of the army's invasion of Foshan, the appearance of the little devils made the audience immediately understand, "Ah, this is a film that plays a small book, a patriotic film, you must watch it!" "Then the afterglow left by "Jingwumen", the patriotic theme of "Ip Man" once again caters to the tastes of Hong Kong citizens, they are aroused by "Ip Man", and they are eager to know whether Ip Man, who fought against ten little devils on an empty stomach, is victorious, and the final battle in the ring is just right to outline this suspense, and the hearts of the citizens are also pulled up with Ip Man slowly walking into the ring in the trailer. As a man, the more he faces difficulties, the more he must be calm, and self-encouragement to move forward bravely and go straight to the destination! That's the signal from the short trailer.

"Hey, did you buy a movie ticket for "Ip Man"?" Citizen A asked, and Citizen B said depressedly, "I went to buy it, but I didn't buy it!" "Why don't you line up to buy it?" "What do you know, the premiere tickets for "Ip Man" this time are limited!" "Limited?"

"Yes, limited!" Wang Xiaohu replied in an interview with reporters: "It's not that the premiere is limited, but the tickets for the New Century Cinema, which is the leading cinema chain of Concord Company, are on sale in limited quantities!" Because we will hold a premiere on the evening of July 12, just before the film is released, tickets for other Concord theaters and Shaw Brothers theaters will be available for purchase, and those theaters will show "Ip Man" at the same time after the premiere! ”

"What kind of procedure does the premiere take?"

"Hehe, this program is a secret at the moment, everyone will know it when they go in and see it after they buy the tickets." After Wang Xiaohu finished smiling, he kindly refused to reveal any information again.

As for why it is limited, in fact, the reason is very simple, the largest theater under Concord Film Company currently only accommodates more than 400 people, compared to Shaw Brothers and Golden Harvest 600 seats, there is still a big gap, after all, it is a newly renovated theater, and it is still small in scale, but this situation will not last, Wang Xiaohu has begun to invest in the construction of a wider theater in Kowloon City.

Run Run Shaw hoped that Wang Xiaohu could arrange the premiere in his own theater, but Wang Xiaohu firmly disagreed to do so, after all, his company's works will no longer be laughed at by people in the industry when they are released in their own leading theaters.

The 400-person theater actually sold less than 200 tickets, and the remaining 200 tickets were mainly given to the company's employees and some of the senior executives of Shaw Brothers, such as the Shaw family planned to attend the premiere, and the emcee Fei Fei and Xu Guanwen, who hosted the premiere, were also seconded from the "Happy Tonight" program team. In addition, there are those senior brothers in Wing Chun Gate, and there are a lot of them.

Although Wang Xiaohu has repeatedly emphasized that the premiere is just a simple procedure, and the quality of the film of "Ip Man" will not be discounted due to the premiere, but Hong Kong citizens are like this, the more you emphasize the ordinary, the more curious they are, and they have to find a ticket to a New Century Cinema to see the freshness.

In contrast, Golden Harvest's "Cold-Faced Tiger" is somewhat deserted, although Zou Wenhuai imitated Wang Xiaohu to toss out the trailer, mainly emphasizing the big production and luxury lineup of "Cold-faced Tiger", and in order to make up for the impact of the two of them jumping ship, they took the initiative to reduce the ticket price by one yuan, but it was not as sensational as "Ip Man".

"Hey, Wang Xiaohu has made up the premiere again, what is this premiere of Avi?" Zou Wenhuai rubbed his temples with a headache and asked. Luo Wei shook his head in confusion and said, "I don't know what the premiere is, I wonder, where did Wang Xiaohu learn so many new tricks?" ”

"I don't know, I secretly inquired about Sanmao before, and they didn't know, they just said that he had a serious illness when he came back from the United States, and after waking up, he changed his past and became a new person." Yuan Xihua frowned and said, "This is basically consistent with the news I inquired about from Ah Zhi. ”

In the temporary office building leased by Concord, Li Shaonan came over with a newspaper and said, "Master, Golden Harvest has decided to reduce the ticket for "Cold Faced Tiger" by one Hong Kong dollar!" ”

"Lower? Take it and I'll take a look! After hearing this, Wang Xiaohu glanced at the newspaper and threw it on the table with a smile and said, "Do you want to use the price war to boost popularity?" Shaonan, you immediately contacted influential newspapers such as "Ming Pao" and "Hong Kong Women's Daily" and told them that all the box office revenue on the night of the premiere of the New Century Cinema was donated to the victims of the June 18 rain disaster! ”

"What! Xiaohu, are you crazy? We've already donated more than $800,000! When Bruce Lee heard this, he immediately raised an objection: "What's more, our company is just reading now, and all aspects need capital turnover!" (Drives are not counted.) Wang Xiaohu raised his eyebrows and said: "Brother Xiaolong, it is precisely because of the company's reading power that it needs to boost popularity, besides, the actual tickets sold for our New Century Premiere are only 200, hehe, how much do you calculate?" ”

"Uh, you wait!" After Bruce Lee lowered his head and calculated, his face was immediately filled with an expression of "you are so bad" and said: "Haha, less than 2,000 Hong Kong dollars!" ”

Wang Xiaohu stood up and spread his hands and said, "Yes! 2,000 Hong Kong dollars is not much, not to mention that the outside world does not know the actual number of tickets we have sold, and will think that we have donated a lot, in exchange for a good name, wouldn't it be cost-effective? ”

"Xiaohu, you are too cunning!" Bruce Lee smiled bitterly and said: "Zou Wenhuai did not hesitate to lower the ticket in exchange for popularity, but he didn't expect you to move back to the situation directly with 2,000 Hong Kong dollars, if he knew the truth, he would definitely vomit blood!" ”

"It has nothing to do with me whether he vomits blood or not, I am also planning for the future of our concord!" Wang Xiaohu stood in front of the window and looked at the street scene of Hong Kong and sighed.

"Xiaohu, tell you the truth, how much will the box office of "Ip Man" reach?" Bruce Lee walked up to him and said. It didn't take much time from the filming to the completion of the film, but it took a lot of preparatory work, as for how much the box office can be, whether it will surpass "Righteous Heroes" and "Raptor", this has always made Bruce Lee wonder.

Wang Xiaohu shook his head and said, "It should be more than five million, and I don't know the specific upper limit." ”

In fact, Wang Xiaohu has no clear reason, "Ip Man" swept most of the box office in China, Hong Kong, Macao and Taiwan in the previous life, and the first round of 100 million yuan was impressive, but now it is in Hong Kong in the 70s, the filming conditions are subject to different restrictions, the cast has also been adjusted, the script is even different, and the content of the shooting should be greatly changed, it can be said that "Ip Man" has undergone fundamental changes except for the main theme, and it is a work that completely belongs to Wang Xiaohu. Box office, hehe, I'm afraid the statistics will shock you to death. Wang Xiaohu has this confidence!

After entering the evening on July 12th, Wang Xiaohu and Bruce Lee drove to Ip Man's old house on Lida Street, and very ceremoniously took Ip Man and Wing Chun main disciples to the New Century Cinema. followed by Ip Man's personal doctor, which was raised by Wang Xiaohu, after all, the old man's health is not as good as before, and if he encounters an unexpected situation at the premiere, he can take care of it.

The front of the New Century Cinema was already crowded, and the group entered through the back door of the theater, and when they entered the theater, Sammo Hung, Yuan Heping and others were in the final debugging work. Seeing that Ip Man arrived, everyone stopped what they were doing to ask Ip Man for peace, they knew that it was this old man who cultivated an international star like Bruce Lee, and Wang Xiaohu was his apprentice. The film that will be shown in theaters tonight is based on the true deeds of his old man, and such a legendary figure is deeply respected by everyone.

Ip Man looked around at the layout of the theater, nodded and said to Wang Xiaohu with a smile: "Xiaohu is not badly prepared, will we all have to play Wing Chun on the stage later?" ”

"Master, the general process is arranged like this, if you feel unwell, you don't need to participate, just let Master Huang and Brother Xiaolong take it." Wang Xiaohu replied respectfully.

"Hehe, how could I miss such a prosperous time? As long as it is beneficial to the promotion of Wing Chun, I will participate in it! Ye Man sat in the front seat with a smile and said with emotion: "This year is the year I have watched the most movies in my life, and I am afraid that there will be no chance in the future."

"Master, don't say that." Bruce Lee hurriedly persuaded when he heard this, Huang Chunliang and other disciples also stepped forward to persuade with some uneasiness, and then Wang Xiaohu sighed softly behind the crowd, feeling a little sour in his heart, he knew the meaning of Ip Man's words, the old man knew that his time had come, and it was also a blessing in life to be able to see his biopic in his old age.

"Xiaohu, come here." Ye Man beckoned Wang Xiaohu to his side and said: "The sequel you mentioned to me a few days ago, I have seriously considered it, although your kid's script is well written, but it is not my story, most of it is made up, and there are some things mixed with Chunliang, you, you, but it's okay, you always have to pay attention to commercialization when making movies, if you continue to shoot, I won't stop it." ”

"Master, you" Wang Xiaohu's heart was shocked when he heard this, and he was about to say something when he was stopped by Ye Man with his eyes: "It's okay to have Chunliang and Xiaolong with them, you can go and get busy with your own affairs first." ”

Wang Xiaohu nodded, the corners of his eyes were a little moist, he knew that Ye Man had made a big concession to himself, and gently wiped the corners of his eyes when no one was paying attention. Even Bruce Lee and Huang Chunliang didn't understand what dumb riddle the two had just played.

At about 8:30 p.m., Run Run Shaw and other Shaw executives arrived at the scene, and the 65-year-old Run Run Shaw was still walking at the forefront of the team, and after seeing Wang Xiaohu and Bruce Lee, he shook hands cordially and said: "Sure enough, young and promising, really young and promising!" One article and one martial arts are very harmonious! ”

Wang Xiaohu also saw Run Run Shaw outside the screen for the first time, you can't tell his reading talent from his kind smile, and said with a smile at the moment: "Thanks to Uncle Shao's help this time, otherwise I'm afraid I'm at a loss for Concord." Run Run Shaw said: "Don't say such things in the future, I, Shao, am just doing something icing on the cake, even without my help, I believe that with the popularity of you and Bruce Lee, you will get through the difficulties!" ”

The people present are all understanding, and they immediately laughed after hearing such a conversation between the two, one is a tycoon in the film and television industry, and the other is a movie upstart who has risen in the past six months, the first meeting between the two did not burst out much gunpowder, but they touted each other, how interesting such a scene is. The reporters who came in early immediately filmed the two shaking hands, which I believe will become a headline in tomorrow's newspaper.

Wang Xiaohu looked at the time at 8:45 at this time, so he said: "The personnel are basically here, Sanmao and A Biao go and open the door of the theater."

(To be continued)