Chapter 39: Midnight Audition
After intense post-production, "Shanghai Night" is finally scheduled for official release. and "Happy Ghost", produced by Huang Baiming and directed by Gao Zhisen, has already started a confrontation with Baohe's "Strange Soldiers of Province and Hong Kong", and the two movies can be said to be inferior.
You must know that Baohe's "Strange Soldiers of Province and Hong Kong" and "Happy Ghost" are evenly matched, and the whole film is directed by Mak Dangxiong and Sammo Hung is the producer. Behind the scenes is the strongest group today: Mak Dangxiong, Sammo Hung and Shum Kin Xun, and they advertise this group as the strongest man of the day behind the scenes.
The propaganda of "Provincial and Hong Kong Flag Soldiers" is overwhelming and very powerful. On the other hand, on the side of "Happy Ghost", newcomers, new directors, and small productions do not even approve the promotion company to be bigger.
There were long queues in the theaters of both films, and they all applauded the two movies. However, the audience of "Provincial and Hong Kong Flag Soldiers" only bought one or two tickets per person, while the audience of "Happy Ghost" bought six or seven tickets, and some even drew a line. The length of "Dragon" may be the same, but the box office numbers are different.
"It seems that this time "Strange Soldiers of Province and Hong Kong" is going to be defeated in the hands of "Happy Ghost", Huang Baiming really has a set." When Lu Yan saw this scene, he also had to sigh.
He has seen both movies, and the themes and styles are quite opposite. It is estimated that as the New Year approaches, everyone likes to watch movies with laughter and laughter. After all, the quality and content of "Strange Soldiers of Hong Kong" are no worse than "Happy Ghost".
Of course, from another point of view, it confirms the overall victory of "Happy Ghost".
Since the year before, there has been an interesting scene in the Hong Kong film industry: Shaw Brothers and Golden Harvest, who have been fighting for more than ten years, suddenly joined forces, and the two companies took turns to produce films. In its cinemas, Golden Harvest's "Qimen Dunjia", "Eight Colorful Lin Yazhen" and Shaw Brothers' "The Palm of the Gods" were successively screened on both lines, and later even co-produced the movie "Seven Little Blessings".
What is the reason for the temporary change of "enemies" into "friends"?
There is no doubt that there are only interests!
In the past, the Hong Kong film market was mainly dominated by Shaw Brothers and Golden Harvest, but in the 80s of the 20th century, a new art city emerged. In the Spring Festival of 1982, he sold 26 million Hong Kong dollars with a "Best Partner", breaking the highest box office record in Hong Kong, defeating Golden Harvest's "Young Master Dragon" and Shaw Brothers' "Eighteen Martial Arts".
Subsequently, "Difficult Brothers", "Night Terror" and "Little Fear" launched by New Arts City also ranked among the top ten grossing films of the same year, and in terms of its box office momentum, it seems to have stood with Shaw Brothers and Golden Harvest!
In fact, in the opinion of Run Shaw and Zou Wenhuai. Their real business opponent is not Xinyicheng, but the behind-the-scenes investor "Golden Princess" who invests in Xinyicheng. The so-called Shaw Brothers, Golden Harvest, and New Arts City are only on the surface, but in fact, the three major Chinese film movie theaters of Golden Princess, Golden Harvest, and Shaw Brothers are competing for Xiangjiang.
Everyone understands a truth, without the support of theaters and the scheduling of the best release schedule, no matter how good the film is, it will be difficult to sell well.
In this era, the cinema system became the economic backbone of Hong Kong's film industry. Except for Shaw Brothers and Golden Harvest, which can produce and sell their own products, other Reading Power production companies can only be "recruited" by theaters and rely on them to provide funds to shoot movies. On the other hand, if the Golden Princess Cinema Line wants to obtain a stable source of films, it can only fund Xinyicheng, Yongjia, and even the current Tsui Hark Film Studio and Li Xiuxian's Universal Pictures.
Only in this way can the Golden Princess be qualified to challenge the two major cinema chains of Shaw Brothers and Golden Harvest. At the same time, Golden Harvest and Shaw Brothers' "two-line joint screening" strategy to crack down on the Golden Princess is also in crisis. However, Shaw Brothers' works have been produced on the set assembly line for decades, and the standards are uneven, so the result of the double-line joint screening is often a well-made Golden Harvest movie.
However, it also happens to prove from this point that "Happy Ghost" defeated "Strange Soldiers of Province and Hong Kong" screened in two theaters with one theater, which can be described as a sudden rise.
Now that "Shanghai Night" is about to be released, Huang Baiming is really annoyed by this. After all, "Happy Ghost" is currently in theaters, and Tsui Hark's new movie is about to be released. This shows that the audience chooses to have one more option right away. immediately thought that Shaw Brothers' "The Frog Prince" would be released soon, and I felt better.
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"Yan Zai, a little nervous about participating in the midnight preview screening for the first time?"
Lu Yan nodded noncommittally, even if it was the name 'Midnight Screening', it was the first time he knew about it.
In fact, "midnight show" and "Chinese New Year stalls" are the two major phenomena in the most prosperous period of the Hong Kong film market in history.
Of course, the "midnight screening" is not the well-known midnight three-level movie screening venue of Chengren Cinema, but refers to the test ground before the official release of the new film. Once the problem is found to be serious, it can be modified before it is officially put into the screening. To put it bluntly, the 'midnight show' is the way for filmmakers to test the market, the audience and even the work.
At around 11 o'clock in the evening, the theater where the midnight show was shown was already crowded. The itinerant vendors in front of the cinema shouted and sold all kinds of snacks such as hot sugar cane, fried chestnuts, brine offal, roasted corn, popcorn and so on (you know, the cinema at that time did not have a commissary like now), and there were many patrons, and it was very lively. Lu Yan found that the vast majority of them were young people, and the bacteria of men and women gathered together and called friends.
Seeing Lu Yan's surprised eyes, Tsui Hark smiled and said: "Later, you will find that when they enter the arena and take their seats, they will chew sugar cane and applaud or scold the characters on the screen, and when they are not satisfied, they will even throw sugar cane on the screen." As a result, the midnight audience got the nickname 'Bite Cane Gang', and you will get used to seeing more in the future. ”
"Won't it?" Tsui Hark's words immediately stunned Lu Yan.
"In fact, whenever a new film is released, each company will hold a public midnight screening in the theater in advance. The director and producer are either backstage or hidden in the audience, listening to everyone's reactions. The audience who came to watch the movie at midnight was generally more upright and had a higher level of movie appreciation. In fact, most of the audience at this time are mixed in the road, and you have to have your own eyesight. When they saw the good points, they applauded thunderously and applauded loudly, and if they felt that the film was foolish, they would immediately applaud and even scold.
I remember one time, because the film was so bad. The audience actually blocked the exit and asked the director to come out and apologize to everyone. In the end, the director and other main creators could only escape from the back door in a hurry...... "Tsui Hark has naturally been accustomed to it for a long time, so he also said it lightly.
But these words sounded a little creepy in Lu Yan's ears.
"Haha! Don't worry! Although my Tsui Hark's films have been bad at the box office, they have never been applauded! So, you don't have to worry about us being besieged. After Tsui Hark finished speaking confidently and calmly, he took Lu Yan and a group of creators to sneak into the crowd and enter the cinema.
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