Chapter 229: The Emperor's Mode

"Emotionally speaking, I am a director first, and then a boss, but now that Dongcheng Imaging has reached the moment to decide the fate of the future, I need to devote more time to the development of the company, after all, making movies, and waiting for the company to really stabilize at any time."

When the two reporters heard this, their eyes immediately fixed on Lu Yan. [Full text reading]

Immediately, one of the reporters asked in a low voice: "Director Lu, are you going to officially expand Dongcheng Imaging into a systematic film company?" ”

"Yes." Lu Yan nodded, since he had released all the words just now, of course he didn't care about admitting so positively: "So, basically, I don't think I will shoot any new works this year." In fact, filming "Rouge Buckle" also made me feel a little exhausted"

"Engaging in film is the same as any other industry, and there needs to be healthy competition. The current Hong Kong film pattern is the three-legged Golden Harvest, New Arts City and Debao, but Debao has just started. If you want to confront those two big companies, you will inevitably have more than enough heart and not enough strength......"

Listening to Lu Yan's eloquent talk, the hearts of the two reporters suddenly jumped at an accelerated pace.

"Then Director Lu, do you mean that Dongcheng Imaging is about to carry the banner against Xinyicheng and Jiahe?"

"I didn't say that." Lu Yan immediately smiled and waved his hand, and then said: "And the confrontation is too unpleasant, it should be said that it is competition before, in fact, now, we are not all trying to compete The scale of this company is not much related, but once the company is large, it will be more powerful."

The two reporters were both people who understood, and they heard Lu Yan's remarks. Naturally, I know that this is Director Lu Da giving himself a chance, how much bonus can he get if such news breaks out, and he can still move in his position

How many reporters wanted to give Lu Yan an exclusive interview, but they were all rejected by Lu Yan. Unexpectedly, the two little reporters who came to shoot the house every time and did not bother Lu Yan were actually taken by Lu Yan in a different way

In fact, Lu Yan would have needed to deliberately expose this news, but if there were no two reporters, the methods he used would be different. The reason why I talked to these two reporters is just very simple. That is, it is more pleasing to the eye to look at these two new reporters

Therefore, he usually blew up this news to these two reporters.

"There's a lot of things that an independent production company needs to do to evolve into a film company. Just the corresponding department...... "Although these two reporters have just entered the industry, they have done their homework very well. As entertainment journalists, they certainly have something to do with the relevant agencies. For Lu Yan, it is even more familiar. This is one of the characters that a journalist who is just starting out must know.

Lu Yan was very surprised: "I didn't expect you two to understand quite well, yes, it's because of this, so I don't have time to prepare for the new film." Fortunately, now the company has Wang Jing and their ......"

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The next day, "Hong Kong Island Daily" published an interview with Lu Yan. The people who wrote this interview were the two newcomer reporters who had been communicating with Lu Yan for a long time yesterday.

Regarding Lu Yan's speech, they can be said to be an untouched report. did not deliberately write Lu Yan as arrogant, but profoundly said that if the Dongcheng image developed. The impact on Golden Harvest and New Art City must be very large.

However, whether it is Golden Harvest or New Art City, they are all relieved when they see this report. Because the Spring Festival stalls are very important to them. Since Lu Yan chose to develop the company, he also frankly admitted that he would not shoot any more works this year. For them, the pressure can be said to be greatly relieved.

As for the impact on their company, in their opinion. Although several of Eastside Imaging's best films are very good, they want to develop an independent production company into a film company. It's not just a simple mind, but it requires a lot of planning.

In addition, Dongcheng Image is not allowed to be acquired by any company, and it is impossible to develop rapidly even if it is abundant in terms of capital. After all, the current Dongcheng Image, according to what Lu Yan said, there will be three movies for filming during the Spring Festival. In addition to the already filmed "Gambling Saint" and "Mong Kok Carmen", there is also a work by Wang Jing.

From this point of view, the funds of Dongcheng Imaging obviously do not allow Lu Yan to make too many changes.

As for Lu Yan, he has already started his own preparations, and his eyes are focused on the new art city. Now Xinyicheng is at the end of the crossbow, but his model is quite successful. Even if the Big Three have made a gap, the effect of the new art city is still there.

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The publicity department of the New Arts City has always been excellent, and the publicity campaign of the New Arts City is considered to be the strongest in Hong Kong. At the beginning, Xinyicheng set up a club, "Friends of Xinyicheng", with a maximum of 20,000 members. And held a program of "Friends of New Art City" on Commercial One to introduce the trend of New Art City movies for a long time. Before the release of the new film, the members of the Friends of New Arts City should also have a sneak peek, and then conduct a survey with them to collect their feedback. These surveys are of great benefit to the editing of advertising videos, the revision of films, and the determination of schedules. The biggest difference between "Friends of New Art City" and ordinary star clubs is that they not only meet the audience as stars, but also communicate and interact with members as a company of New Art City, so as to strengthen the friendly relationship between the company and the audience, and establish a golden signboard of the three words "New Art City".

After the appearance of Dongcheng Image, the promotion of the new film is mainly won by surprise. But in the long run, copying the model of the new art city will be the best choice. Because of this, Lu Yan has been thinking about cooperating with TVB. Commercial radio stations are obviously inferior to Tvb.

In addition, TVB's TV dramas are becoming more and more popular in Hong Kong, and Xiaosheng and Hua Dan from the training class have gradually occupied the Hong Kong market. If Dongcheng Image and TVB join forces, it will be a perfect offensive.

At the time, New Arts City was very market-minded, with its film production based on market research and its advertising focused on building the company's brand image. In order to establish the company's image, Xinyicheng spared no effort to promote films such as "Ghost Horse Wisdom and Multi-star" and "Chasing Girls" at a high cost of nearly one million yuan.

The marketing strategy of "I'd rather not make money, but polish the signboard" made New Arts City impress almost overnight and established the company's image in the eyes of the audience. This kind of marketing awareness was what the two old companies, Shaw Brothers and Golden Harvest, lacked at that time. The brand strategy of New Arts City has been quite effective, which has greatly enhanced the audience's loyalty to the brand. At that time, some people said that as long as there are three words of New Art City, the audience will buy tickets to watch the movie, regardless of whether it is good or bad.

In this link, Lu Yan is very clever to learn from the model of the new art city. It's just that since the establishment of Dongcheng Images, each work has been well-made. As a result, the audience was obviously imperceptibly affected. And Xinyicheng thinks that the box office has been overwhelmed by Dongcheng Films, and the movies shot by some emerging directors are not satisfactory. As a result, in terms of the audience's word-of-mouth, Dongcheng Imaging is now well-deserved to be the first in Hong Kong.

Especially Lu's movies, the audience's first reaction is that they are good-looking

In Lu Yan's view, these are all offensive marketing strategies. And what he really fancies, the current new art city is obviously just ready to prepare. But Lu Yan is obviously ready to preemptively improve it before the new art city.

In Hong Kong, before the New Arts City, it was not a common practice to put singers on the screen, or to market movies and their music as a whole. However, Xinyicheng has made a very bold attempt in this regard.

During the filming of the movie "The Wrong Car", Xinyicheng allocated NT$1 million from the production fee to make records. Soon, the original soundtrack of the movie was launched with the movie and was a big sale. Then, "Merry Christmas" invited singers Xu Xiaofeng and Chen Baiqiang to participate in the performance. "Happy Ghost Summer Vacation" used newcomers Yuan Jieying, Luo Meiwei, and Carina Chan to form the "Happy Girl Group", which not only sold out the film, but also sold the record "Happy Girl Group" and won the Golden Record Award.

Xinyicheng signed an actor that year, and if the actor was also a singer, the company would sign a record contract by the way. Due to the hot sales of the soundtrack album of "The Wrong Car" and the two records of "Happy Girl Group", Xinyicheng decided to set up a record company. So he cooperated with Polygram to create a record label called New Yibao. Later, Xinyicheng took the majority of the shares

NEW YIBAO'S BUSINESS IS BOOMING, HUI GUANJIE, LESLIE CHEUNG, IP QIANWEN, CHOW YUN-FAT, FAYE WONG AND BEYOND BAND HAVE ALL SIGNED NEW YIBAO. In the late 80s of the last century, the market performance of the new Yibao was comparable to that of the partner company Polygram.

But now, Lu Yan is obviously ready to start in advance. Today's Leslie Cheung and Anita Mui are still in Huaxing Records, and a group of outstanding singers emerge in the Rookie Singing Contest of Huaxing Records every year. If Lu Yan had come up with a company to cooperate with Huaxing Records before the cooperation between Xinyicheng and Polygram, then it would inevitably lead to extraordinary attainments

What Lu Yan wants to do now is to use Dongcheng Imaging to bring many singers to the screen, and establish a benign interactive relationship between the marketing of the film and the marketing of the film's music products, which has written a successful case for the post-product development of Hong Kong films.

The amphibious operation in the two fields of film and music has expanded the business scope of Dongcheng Imaging at that time, broadened the company's profit channels, and expanded the company's market influence.

Lu Yan is convinced that if such a marketing strategy is used, it will be successful, and the integrated marketing of singers and films, film music and other related products has become one of the most commonly used marketing strategies in the Hong Kong film industry.

The current Hong Kong music scene is very prosperous. There are a group of powerful singers such as Leslie Cheung, Alan Tam, and Anita Mui, but they have obviously not entered the craziest moment. Because the current artist packaging has not yet reached the extreme, when the singers of the Four Heavenly Kings, BEYOND, and Li Keqin begin to rise, Hong Kong will officially enter the packaging era. And what Lu Yan needs to prepare in advance is to ensure the existence of powerful factions in the Hong Kong music scene

In this regard, Lu Yan is confident that he can definitely do better than Xinyicheng. Because the cooperation between New Art City and Polygram is completely a tentative development. But in Lu Yan's head, there is the development history of many companies in the future. And what he is most optimistic about is the Emperor model

In fact, Emperor is more proficient in commercial promotion, but the need to improve the quality of music is a common problem faced by Emperor and the entire Hong Kong music scene. In the context of the subsequent recession of the Hong Kong music scene, Emperor stood out with its vigorous commercial packaging publicity and intensive acting training.

Emperor Entertainment Group is principally engaged in the development of recordings, music rights, stage musicals, performances and artist management, multimedia creation. In terms of record business, after the acquisition of Feitu Group's record and karaoke business, Emperor Entertainment Group began to devote itself to the production and distribution of record and karaoke business, in addition to the domestic market, the distribution network covers Hong Kong and overseas markets, and the rapid development of Emperor Entertainment Group's record businessEmperor Entertainment Group's fierce generals, heavyweight singers Luo Wen, Wang Jie, music darlings with complete sound and art, such as: Nicholas Tse, Joey Yung, Eason Chan, Ekin Cheng, Carrie Ho, Yip Peiwen, and Luo Jialiang, Zhang Jiahui, etc., who have a unique style of singing and singing. At the end of the century, the Hong Kong and Taiwan music scene was in the wave of international mergers, and Emperor has become one of the most popular record companies in the Hong Kong music scene in only five years.

And now the Hong Kong entertainment industry is a golden age in terms of movies and music. Lu Yan's ambition is to build Dongcheng Image into a full-scale entertainment company. And Dongcheng Imaging will be its film subsidiary at that time

When the time comes, a series of arrangements and advantages will naturally be reflected. Like Golden Harvest and New Art City, if they stick to the rules, they will inevitably be eliminated. When the time comes, it will naturally be the rapid development of the Hong Kong entertainment industry in an all-round way

And all this needs to be carried out on a strong economic backing. Then, LP companies are undoubtedly the economic machines in Lu Yan's hands. When the time comes, the entertainment company will be integrated and subsumed under the LP company, and then a good cycle will be formed. Before the Hollywood blockbuster hits, put Hong Kong movies on the right track in advance

After figuring out this layer, Lu Yan's blood suddenly surged. Because of him, he has defined himself as the 'leader' of the Hong Kong entertainment industry