Chapter 174: Asia Strategy
In the carnival, Cheng Long came inexplicably, and now he was in front of Xiao Ran and Lin Qingxia, staring at Xiao Ran quietly. When Lin Qingxia was worried about something, Cheng Long suddenly smiled, laughed very heartily, and reached out and patted Xiao Ran on the shoulder: "Ah Ran, I bless you and Qingxia!" ”
Cheng Long's brainless words made Xiao Ran feel extremely confused, but it was only later that he deliberately figured out the reason in Cheng Long's mouth. It turned out that Cheng Long didn't have any intentions for Lin Qingxia, he just wanted to defend his eldest brother Qin Xianglin. The reason why he didn't agree with Xiao Lin's love was because of Qin and his age, but this night, he was moved by Xiao Ran, and the mustard in his heart naturally dissipated.
The aftershocks of the Academy Awards have not yet passed, and on the third day, the top management of the Phantom and its subsidiaries held the most important meeting to date. In Xiao Ran's expectation, this high-level meeting will determine the direction and strategy of the Phantom in the future, and it will also determine the path of the Phantom's growth and expansion.
The performance of all subsidiaries is not bad, and they have begun to make profits. After they each reported their results, Xiao Ran nodded to An Yuxuan, and An Yuxuan immediately tore off the cloth on the wall, and a big screen appeared, and on the big screen was a picture of a world map.
Xiao Ran shrugged and stood up, he glanced at the high-level people around the big round table with a stern expression, and then said slowly: "Movies are not a simple and pure thing, after the distribution and marketing war of "Spy Change", as well as the promotion strategy of the Academy Awards, I believe everyone here knows this very well!" ”
There was silence below, listening carefully to Xiao Ran's words. The grim look on Xiao Ran's face became more and more intense: "In 1988, the annual output value of global films was 38 billion US dollars, while the output value of Hong Kong last year was only 5.4 billion Hong Kong dollars, which shows that Hong Kong films still have great potential for development. ”
Of course, everyone here is well aware that the output value that Xiao Ran is referring to is the total amount of box office and video distribution and television broadcast fees. Wei Dongling listened very carefully, he often discussed the future direction of the Phantom with Xiao Ran, but he always felt that Xiao Ran had some ideas that had not been fully taken out, and he thought that maybe he could hear it now.
"And the Phantom spans not only the film industry, but also other related industries. I hope that everyone here can make the subsidiary bigger and maximize the comprehensive effect of the industry. And in the coming years, the main task of the companies is to expand their business so that you can keep up with the expansion of Hong Kong films. ”
Speaking of this, Xiao Ran looked around with an extremely keen gaze, and said with a full sense of anger: "Our purpose is to create a three-dimensional comprehensive global entertainment empire, and we want to extend the company's tentacles to any corner of the world." ”
And so it was! The CEOs of each of the subsidiaries below shouted in their hearts, of course they had heard of Xiao Ran's ambitions. It's just that Xiao Ran has not made it very clear all along, but now Xiao Ran has completely and thoroughly expressed his intentions and ambitions.
A global entertainment empire, this is definitely an exciting goal, and the thought of it can make people's blood boil and make people want to jump into it right away. Xiao Ran glanced at the excitement in everyone's eyes, and smiled with satisfaction: "However, this is not a matter of one or two days, in front of us, we need to face not only local films from various countries and regions, but also strong Hollywood." So, it could take 10 years, or even longer. But I believe that we can completely replace Hollywood, make Hong Kong the global film center, and make Phantom the number one entertainment empire! ”
Speaking of this, Xiao Ran gradually sat down very satisfied with his eloquence. Wei Dongling stood up and picked up Xiao Ran's words: "Just now, Mr. Xiao said that our goal is not Hong Kong, but the world. At present, except for the film industry that can extend to Southeast Asia, the print media is only staying in Hong Kong, so we all need to work together! ”
Wei Dongling's gaze stayed on the face of Li Guangli, the head of ATV, and the face of Leng Pengfei of Shuxiang Media, and now the key is to look at these two people. He believed that these two guys had this ability, but the key was that he and Xiao Ran's intentions could not convey the wrong one, so they gave the two of them the wrong information and made the wrong decision.
"ATV and Shuxiang can try to integrate the market through acquisitions or mergers, so that local people can open up the market for us, rather than our own brainless collision." Wei Dongling saw that Li Guangli and Leng Pengfei both nodded seriously, and then looked at Lin Wei, the person in charge of thinking, with satisfaction.
"Thinking is now doing post-production, mastering the equipment, and your main goal is how to make post-production more perfect, so as to attract the business of production companies in Hong Kong. In terms of equipment, we can cooperate with some companies with development capabilities to develop them, so as to be able to master the technology on the equipment. ”
"Teana needs to become the number one record company in Hong Kong in the shortest possible time, and develop a precise promotion plan so that people who can't understand Chinese songs can also become our market. In addition, you can try to find suitable candidates in Europe to train, and you have to make a difference in the European and American markets. ”
Strictly speaking, in terms of pop music, Xiao Ran really has little confidence in the impact of Tian Lai on the European market. After all, they have accumulated too many years, and in addition to being experienced, there are also a large number of music producers, and Tian Lai is obviously very weak in this regard. Thinking of this, Xiao Ran's heart moved, he had faintly heard a lot of English songs, and maybe remembered some melodies.
"Sihai's goal is simple, the Phantom will hand over every movie merchandise and video distribution rights to you. And what you need to do is to tap into the value of each movie as much as possible, and develop any imaginative merchandise. At the same time, it is necessary to establish a safe and fast sales network, which can bring out products and movies at the same time in the shortest time. ”
"The task of the cinema is also very simple, to make acquisitions or mergers as much as possible. If this plan doesn't work in the European market, we can use a merger. However, it must be absolutely controlled! In terms of cinema environments, the general direction of the future is a comfortable environment with excellent sound. ”
"Therefore, in terms of the renovation of cinemas, it must be gradual, and there is a reduction in single-hall cinemas for surnames. Within five years, we will strive to have five to ten screening halls for each theater that can accommodate between 200 and 400 people. Wei Dongling's eloquent talk is really very general-like, and he can't complain that he can become the CEO of the Phantom.
Liao Jingping nodded, and he obviously felt the same way. The fullness of the cinema chain during this period of time has undoubtedly confirmed that if the theater environment is good, then the audience is naturally willing to enjoy this environment.
"Phantom Images still implements the concept of fine products, and carefully creates each film. As for the power investment fund, don't invest in the long term in the last year, because companies need a lot of money to expand! ”
"Our goal is very clear...... Wei Dongling took a small stick in An Yuxuan's hand, pointed on the map on the big screen, and pointed at the small dot in Hong Kong. From this small point of Hong Kong, countless lines immediately stretched out, laying to any corner and direction in the world: "It is the world!" ”
When Wei Dongling sat down, Xiao Ran stood up and straightened his waist and knocked on the table with a smile, adding a lot of rhythm to his tone: "Don't ignore the mainland, especially ATV and Shuxiang, from the perspective of the same text, as long as you can win the mainland market, it will be a great victory." Of course, for the time being, we just need to get in touch for a while and wait and see. ”
"When every company expands the market, it must have the characteristics of the surname and the local characteristics to expand, rather than blindly instilling our culture, otherwise it will be counterproductive. What we need now is the market, so that the market cannot do without us. Xiao Ran smiled slightly, as if the mainland had been occupied by smuggled video tapes and pirated CDs for Hong Kong films. As long as it can make people live without the Phantom, it is a real victory.
"After a while, the marketing department and the artist training department will also be spun off from the head office. From now on, all we need to do is expand and hold our own market when we reach a certain level of scale. Well, victory is in front of us, waiting for us to pluck! Xiao Ran smiled happily, the Phantom finally completed the inevitable spin-off in the transformation process, and now it has truly become a publishing company.
TV and traditional media are available, but now there is only one online platform. Well, ATV also needs to get involved in cable TV, which is a very lucrative business and can't be lost because of it. The structure of the media empire is maturing, and the film industry is also maturing rapidly, thinking controls the equipment and post-production, and the marketing department is also split, so that the industry is fragmented and equilibrium.
In addition to the Internet, Xiao Ran thinks that now the Phantom has gradually become a cross-industry comprehensive enterprise under his silent indulgence. And all this will revolve around the movie, which will become an important part of Xiao Ran's vision of the film empire.
In fact, Xiao Ran and Wei Dongling hardly interfere in the operation of the subsidiary, and only give a little guidance on major strategies, as well as detailed strategies on its development direction. To a large extent, the heads of each subsidiary are given enough room to play, and they are naturally supervised in terms of finance.
It is no exaggeration to say that Phantom and its subsidiaries have always been the most influential film companies in Southeast Asia as long as they do not make any fatal mistakes. However, Xiao Ran knows better that once Hollywood wins the computer special effects, it will be an irresistible demon. Hollywood, which has always had basically no market in Hong Kong, is precisely because of computer special effects that has broken through this market.
Therefore, in the case of being able to leave it alone and only be a rich man with peace of mind. Xiao Ran had to continue to do it himself, because the real enemy had not yet appeared, and he had not yet defeated the deadly enemy with his own eyes and in person. This conclusion obviously made Xiao Ran depressed, after all, he preferred to visit the mountains and rivers rather than shopping malls. Luckily, movies are also his favorite, so he can still enjoy some fun outside of work.
After the meeting, Xiao Ran left Liu Chun, the person in charge of Phantom Imaging, Li Guangli, the person in charge of ATV, Chen Jiale, the person in charge of Tianlai, and Tang Yan of Power. Xiao Ran only said one sentence to Chen Jiale: "Ah Le, I have composed a few songs, maybe Tian Lai can come in handy." In a few days, I will go to you myself! ”
After Chen Jiale left with admiration, Xiao Ran smiled at Li Guangli and said: "I have a few good program ideas, you go find someone who has the ability to talk to me!" ”
Li Guangli left in confusion, and he really didn't understand it now. Xiao Ran, who is this person, who can create pop music and make shows? Seeing him leave, Xiao Ran couldn't help but laugh, he felt that this was sometimes quite interesting. He suddenly felt that in the eyes of others, he might be a mysterious question mark.
This is not so exaggerated, Xiao Ran's "narcissism" is still quite serious sometimes. Turning his eyes to Tang Yan, Xiao Ran smiled, now among the subsidiaries of Phantom, the most awesome is this power fund, although the shares of Cisco and Dell are in the name of Phantom Headquarters. However, with the karaoke mastered by power alone, you can make a lot of money.
Xiao Ran's instructions to Tang Yan were nothing special, only that the company would definitely need a lot of funds from this year to next year. Not only should you not meddle in long-term investment, but you also need to sell your stocks as much as possible.
In terms of stocks, Xiao Ran disagreed, just his personal name has nearly 18% of Microsoft shares. Add to that the shares of Cisco and Dell, and that's enough to support the Phantom. Besides, there are only a few stocks with great potential that he knows, and it doesn't matter if he sells the rest.
Subsequently, Xiao Ran recruited Fang Xiaoqiang back in Yueben. The results are quite good, investing one billion, and as a result, he earned 1.2 billion for the Phantom in most of the year. For a time, the liquidity of the Phantom head office was as high as 3 billion.
Sony and Coca-Cola negotiated successfully, and Sony bought Colombia for $3.5 billion. This made Xiao Ran start to think about the acquisition of the film company, and Xiao Ran was also unsure about which company to buy. The only thing that is certain is that you will never buy MGM.
Just kidding, buy MGM? That butt of rotten debts and strange debts, Xiao Ran is still afraid that he can't figure it out. MGM is like a giant whirlpool right now, and anyone who gets involved in it won't end well. Xiao Ran is not stupid, so he doesn't want to be swept up in the vortex.
It looks like a very good takeover, but oh my god, it's Hollywood's biggest studio. There is a lesson from the acquisition of Colombia, if Warner is acquired, maybe the Americans will think that the Chinese have called! What if the time comes to trigger a nuclear war?
Disney? Xiao Ran couldn't even think that the market value of this company was so high that he hated it so much, where could he afford to buy it. Fox was originally very popular, but it was acquired by Murdoch as early as 1985. Paramount Communications is among the top seven companies, as well as countless classics such as "The Godfather", but in Xiao Ran's impression, this company has begun to fall, and it has fallen to the bottom in the nineties.
As for the Universal ...... Xiao Ran hesitated, he remembered that the company's later equity relationship was very complicated, which may make it difficult to make a wholly-owned acquisition. But suddenly, he remembered. In 1991, Panasonic followed Sony's example and bought Universal for more than $6 billion, but in 1995 it lost money to a foreign wine dealer.
In order to control the distribution network, Xiao Ran could not choose other small companies, or production companies. This forced him to choose one of the seven major companies as his target, and after thinking about it, he thought it would be better to put this idea aside for the time being.
This job is not easy to do, and Xiao Ran is very distressed. Now he really felt that what it is is impossible to have both fish and bear's paws. He wants it, and Pixar wants it. But the sum of these two items alone may not be less than $500 million. And the acquisition of film companies, this is indispensable for three or four billion. are all sources of headaches for him......
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