Chapter 59 Fans and Hype

1. The power of the network

Bistable state then looks: from the point of view of the similarity of the meanings of the words fan and believer, the word fan is extended from the word believer. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info, but fans are not as stubborn and ignorant as believers, loyal and sticking to something.

Our era is in the era of transformation from the traditional economy to the fan economy, Taobao and Xiaomi are the winners in the era of big data, and they rely on the loyal buyers formed by fans. If the brand of products and products of children's bank, enterprise and network group wants to become a winner in the market, it is necessary to cultivate a large number of loyal fan buyers in the market, once the fan group in the market is formed, the fans will form a huge team to stir up our products and brands, then our products and brands will be hot in the market.

Now let's talk about stir-frying, the word stir-fry was originally used in stir-frying, and later people used it in the hype of something, and it is not difficult to see that the two words are the same as the word propaganda.

The role of the word propaganda is enormous, and the German propaganda master Goebbels once said: "A lie repeated a thousand times is the truth." At that time, the German propaganda machine was in the hands of the fascist regime, and Goebbels used the propaganda machine in his hands to propagate lies into truth.

The world has entered the end of the twentieth century and the beginning of the twenty-first century, the world has entered an Internet era, and a new word has appeared in the Internet era: "stir-fry" hype has brought the word propaganda to a higher level.

In the Internet era, the information about the birth of Xiaomi mobile phones only took a few minutes to spread this information around the world through the Internet. It can be seen that in modern society, whether it is a lie or a rumor, if it spreads through the Internet, it can be known to all people in the world in a very short time. It can be seen how powerful the role of the Internet is!

The Internet provides everyone with an opportunity to pronounce their voice on the Internet, everyone can express their opinions and opinions through the Internet, the earliest way for people to express their opinions and opinions on the Internet is **, everyone is on the Internet to publish their **, so readers to see whose ** is good? This makes people think of the best to see celebrities.

As a result, major websites join hands with celebrities to let celebrities speak on their own websites, and major websites have hollowed out their own employees to attract celebrities to improve the popularity of their websites.

As a result, the Internet website is crowded, entertainment stars, sports stars, media people, hosts, public welfare people, government officials, these originally scattered roles are gathered together, they have appeared on the big stage of the Internet, they stimulate each other's enthusiasm to intervene in public life and social affairs, and quickly become the new opinion leaders of the ** space, they occupy a high position of information to trigger topics and set agendas. Become a "trigger", "filter" and "megaphone" for your discourse.

Since people have a certain preference for bizarre theories, this has contributed to the emergence of big V, small V, 2V, 3 V, and 4 V on the Internet---------。 This has also contributed to the birth of big rumors and small ballads operating on the Internet, ** It seems to provide ordinary people with an opportunity to pronounce, but the power to dominate public opinion is gradually concentrated on the big "V", a large V group with a total of only 250 people, has become the core of the spread of news about hot events on the Internet.

This kind of core was seen by the merchant Taobao, and the Internet made Taobao popular all over the world. This kind of core was seen by literati, and a few bad books written by a young author who was not very literary were also taken to the Internet and hyped up, and they were able to attract more than 10 million fans--------。

Now I want to introduce two cases, case one, there is a young author, born in the New Concept Essay Contest, this person has written a few bad books and made a bad movie, he relies on the boost of the Internet, the power of the big V, and the pursuit of fans, only a few years to grow at the speed of light, and has been selected into the "Forbes Celebrity List" and "Chinese Writers Rich List" several times, and even was rated as the "most popular writer" with Jin Yong and Lu Xun! It's really a cynical god who lets children play pranks in the literary kindergarten through the Internet, but there is an old Chinese saying that a young man is more unfortunate than he is, and the future of this young author will depend on time to test.

Case 2 is an incident in which the Internet has made the world more chaotic and unbelievable, and there is a small couple of ordinary looks, she can earn at most two or three hundred yuan a night in the civilian community. This woman posted a photo of her performance showing off her wealth on the Internet, which immediately caused netizens to go viral, and this kind of crazy spread made her instantly become an online celebrity, and her value increased by a hundred times, making her an Oiran who can sell for hundreds of thousands of dollars in one night. What makes people think deeply is that the Internet has brought unstable weather to the world.