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Like the North American film market, the film schedule in the mainland is also roughly divided into spring films. Pen, fun, pavilion www. biquge。 info[all in the library*.ss.] Summer file, "May Day" file, "Eleventh" file, Chinese New Year file and other periods, and the summer file and the Chinese New Year file have always been the most box office schedules in a year, and they are the "battleground for soldiers".

The word summer has existed for a long time, but summer file is a term that has been mentioned repeatedly in recent years. From summer to summer, this is not only a difference in one word, but also a change in concept and the formation of a market.

"Summer file" is a foreign word from Hollywood, strictly speaking, it should start from May 30 every year on Memorial Day in the United States, and generally refers to the movie and TV schedule from June to September every year. The primary audience is a student audience aged 4-24.

The name of the summer file itself has already positioned its target audience on the student group to a certain extent. Due to the fact that it is the longest time of the year for students to take a break during the summer vacation, many movies suitable for young people will be released during the summer vacation to attract young people during the holidays.

For the entire Chinese film industry, which is eager to achieve steady growth in the scale of the industry, it is obviously unhealthy to concentrate too many key films on the Chinese New Year file, and Chinese filmmakers must find another outlet for market expansion.

As another important period after the Chinese New Year, the summer file is heating up year by year.

The summer file is far longer than the Chinese New Year file, the capacity is larger, and the types of movies suitable for release are more diversified.

In 2004, Zhang Weiping advanced "Ambush on All Sides" from the Chinese New Year file to the summer file, officially launching the value of the summer file in the eyes of distributors. In 2004, the film "Ambush on All Sides" held a grand premiere, and under the fierce publicity offensive, the box office income of "Ambush on All Sides" was 63.95 million yuan in a day.

Since then, the summer file has not only been formed, but the important thing is that it has finally been taken seriously by domestic films.

July 1st, the official beginning of the summer file, after a period of appetizers in June, ......, Squirrel Scott with the arrival of "Ice Age 2", to the end of August, "Cars" ended with the start of school during the end of the "Superman Returns", "Mission Impossible", "Garfield 2" and other blockbusters followed, and domestic films seem to continue to be embarrassing, of course, except for one movie, that is, "Qin Shi Mingyue", everyone is full of confidence in "Qin Shi Mingyue ~ Next", there is it, Don't be arrogant about those foreign blockbusters.

Everyone still remembers clearly the rampant situation of its predecessor a few months ago, the miracle of breaking 100 million yuan in three days is still a miracle, and during the Spring Festival at the beginning of the year, "from the first day of the Lunar New Year to the seventh day of the Lunar New Year, the domestic film "Huo Yuanjia" and the imported film "King Kong" accounted for seventy percent of the box office and became the absolute main force.

But as soon as "Under the Bright Moon of Qin Shi" was released, the glory of these two films immediately became history and swept into the garbage heap, although this time it is more crowded than the Hollywood blockbusters of the Spring Festival, but "Under the Bright Moon of Qin Shi", which has the super popularity of "Under the Moon of Qin Shi", is also menacing, and has the posture of killing Hollywood blockbusters, in North America, "On the Moon of Qin Shi" and these blockbusters have fought successively, in China" In Asia, "Qin Shi Mingyue ~ Next" is about to fight them, I have to say that Wang Zhengfei and them are still very fateful, " "Qin Shi Mingyue" went to North America and even the world with the hope of the whole people, and "Qin Shi Mingyue" is waiting to block these Hollywood blockbusters at home.

Burdened with the hopes of the whole people, Gao Yan naturally would not let go of this excellent propaganda excuse, and immediately hyped up "Qin Shi Mingyue, Xia", and after giving a large amount of pen money, major media have released reports that "everyone has portrayed "Qin Shi Mingyue ~ Xia" as a lonely hero, going to the meeting alone, and a model of national films.

""Under the Bright Moon of the Qin Dynasty" is the masterpiece of domestic films in the summer file, and the only hope to compete with many blockbusters!"

"The boss of Xingchen Entertainment made a bold statement that this time "Under the Bright Moon of Qin Shi" will face to face with Hollywood blockbusters, fight against each other, and create a world for domestic films!"

"Under the Bright Moon in the Qin Period" will face, the encirclement and interception of Hollywood blockbusters, is it a lonely hero "going to the meeting alone?" Whether "Under the Bright Moon in the Qin Period" can continue the strong offensive of the last episode, let's wait and see! ”

The media have built momentum for "Qin Shi Mingyue, Xia", as if they can kill Hollywood blockbusters just by relying on "Qin Shi Mingyue", as for other domestic films, they have been completely ignored.

However, in this regard, other domestic blockbusters are also helpless, "The so-called immortals fight mortals suffer, "Under the Bright Moon of Qin Shi" and Hollywood blockbusters are fighting, and they naturally can't get involved in grabbing the box office of the * schedule, so they can only eat some scraps** For them, "Qin Shi Mingyue" is a sky-high cost movie, and the cost of those Hollywood movies is even more sky-high, and the total assets of the company behind them are not as good as the cost of a Hollywood blockbuster, and they are destined to be unable to participate in the competition at this level. For these two sides, they don't have any tendencies, they are opponents anyway, and it doesn't matter to them whether they are domestic or foreign.

On the night of July 1st, the night was like ink on white paper, unconsciously occupying the entire sky, but for Shanghai, a city that never sleeps, it did not have much effect, and the lights everywhere dispelled most of the darkness, which was more prosperous than the day.

Daguang Cinema is a time-honored brand in Shanghai, with a history of more than 80 years, enjoying, "Far East Chapter 310 has a good reputation and box office, "Qin Shi Mingyue" almost immediately gained countless attention as soon as it was released, everyone is looking forward to "Qin Shi Mingyue" can break through the limit and reach a new limit, anyway, "Qin Shi Mingyue" is already a limit for Chinese films, and can break his record, from the already filmed, and the upcoming movies are only "Qin Shi Mingyue, Xia" With such qualifications, this cannot but attract the attention of countless people.

In such a situation, if you can blow it at the premiere, even if it is not an absolute protagonist like Wang Zhengfei, just show up a little, in this kind of national attention, it is also very good for the rise of fame.

For artists like Wang Zhengfei, too much media will only be annoying, but for those second- and third-tier artists, the more media, the better, the greater the chance of their exposure, and they are likely to become popular.

Go to bed first, and then see if you can get up and code Chapter 310 before the mouth point No! I also want to endorse, Xiaochen does his best!! ~！ （)