Chapter Seventy-Seven: Establishment of Sales Channels
After Zhou Fan invested five million funds in Zhou Fan and purchased eight new production lines, the entire Starlight Brewery already has six workshops, and the annual output has increased by almost double, so the annual output value is undoubtedly in a leading position among similar beer manufacturers in China.
At that time, the domestic celebrity endorsement had not yet started, and according to the current situation in the domestic entertainment industry, it was impossible for Zhou Fan to find the right person to serve as the spokesperson of the brewery, as for the artists in Hong Kong, because the Hong Kong entertainment industry had just been in line with the country, even the Four Heavenly Kings of later generations were still in a state of hearing at that time, not to mention the economic differences between China and Hong Kong, Zhou Fan could not afford to pay so much money to invite Hong Kong artists to do endorsements.
However, after this period of vigorous advertising, the brand of Starlight Beer began to spread among the population of Beijing, although it is not familiar, at least the streets and alleys of Beijing, the old folks have heard of it.
Since these days, Zhou Fan's main sales target for Starlight Brewery has been set within the scope of Beijing City, and a total of more than 300 sales personnel have been arranged in thousands of supermarkets, stores, and dealerships in the city to carry out a full range of distribution, although last year's sales target and Zhou Fan expected that there is still a bit of a gap, but three months is to sell the original year's sales, this alone is undoubtedly to make everyone full of motivation and hope.
If the people are good to follow the trend, then Beijing City is undoubtedly the first choice to follow the trend, which is why Zhou Fan first put the advertising campaign in Beijing City, in addition to the Starlight Brewery in Beijing City, there is another important reason, that is, the effect of following the trend, as long as the publicity in Beijing City is opened, then the publicity work in the rest of the provinces and cities is relatively simple, after all, everyone sees that people in Beijing drink Starlight Brewery, so we can't lag behind, right?
Since these days, Zhou Fan has gradually shifted the focus of sales to the surrounding cities of Beijing, and is actively looking for agents, hoping to spread the sales outlets of the brewery all over the country faster through the agent model, as long as this sales outlet is rolled out, then Zhou Fan's next goal can be carried out, which is why Zhou Fan let Li Baiyang focus on this, in addition to increasing sales, another important reason is to seize the opportunity, which is what Zhou Fan wants to see.
In addition to listening to the recent report of the Starlight Brewery, Zhou Fan also visited some of the new workshop put into production, because his cousin can't resist the relationship of the banner, some things Zhou Fan will inevitably have to do it himself, now Zhou Fan is only a deputy section level, some things have little to do with it, but when Zhou Fan really becomes the mayor and governor or something, it is impossible to come to inspect his factory every day, and Zhou Fan will only have more and more funds in his hands, such a big business empire, naturally needs to be trusted, If Li Baiyang is put in charge of the Starlight Brewery, Zhou Fan can rest assured, but if Li Baiyang really controls the business empire established by Zhou Fan, he is undoubtedly a little distrustful, and only Zhou Fan's closest people can really help Zhou Fan master the economic arteries.
It's not that Zhou Fan didn't think about letting Tang Aiju help him, but not to mention whether Zhou Fan could invite Tang Aiju's old man, just said that Zhou Ziming's identity as the vice minister of finance, and it was a little unreasonable to let Tang Aiju be in charge of managing these things, and Zhou Ziming was not easy to talk about
"Let's go to the advertising planning department." Thinking of Chen Feifei, Zhou Fan suddenly wanted to go and see someone, although because of his cousin's matter, Zhou Fan didn't show too much enthusiasm for Chen Feifei, but there were some things in his heart, and this feeling was indescribable.
"Director Chen is Boss Chen's daughter, right? A few days ago, their father and daughter almost quarreled. Li Baiyang opened his mouth and said to Zhou Fan.
Zhou Fan frowned slightly, it stands to reason that Chen Feifei is now holding a large amount of business from Boss Chen, Boss Chen will not be unable to get along with his God of Wealth, and the relationship between father and daughter should not be too stiff.
"What the hell is going on?" Zhou Fan asked with a frown.
Li Baiyang said what happened, but Zhou Fan couldn't cry or laugh, this Chen Feifei is really ...... to do things, Chen Feifei has done advertising materials before, and the budget for this advertisement is naturally very clear, according to Chen Feifei's price, in fact, Boss Chen didn't make much money at all, so it's no wonder that Boss Chen is unhappy, this woman is really too serious about doing things, and she doesn't recognize her six relatives, and Chen Feifei doesn't know that this business is about eating meat by herself, and she also wants to give people the opportunity to drink soup, otherwise this business will not last long, but Chen Feifei is also responsible, for Zhou Fan's sake, but because of this incident, Chen Feifei's father and daughter are not compatible, and Zhou Fan is really a little emotional.
"Okay, I'll talk to Director Chen about this." Zhou Fan nodded with a smile.
Li Baiyang smiled, Zhou Fan personally said to Chen Feifei, and Li Baiyang was saved from preaching, and Chen Feifei was personally arranged by Zhou Fan, for Chen Feifei's identity, Li Baiyang's heart was full of question marks, the news from this inquiry said that Mr. Zhao was chasing others, but looking at Chen Feifei's appearance, it seemed that he didn't mean anything to Mr. Zhao, but anyway, this Chen Feifei is undoubtedly the two bosses behind the brewery, and if you want to work in the brewery, it's better to turn a blind eye to these things. Li Baiyang is undoubtedly a smart person.
When I saw Chen Feifei, Chen Feifei was busy with his work, Zhou Fan walked to the side, Chen Feifei didn't find it, and when Zhou Fan blocked the advertising drawings with his hands, Chen Feifei muttered: "Get out of the way." ”
Seeing that he was obviously disturbed like this, Chen Feifei was still a little angry, and when he saw Zhou Fan looking at him with a smile, Chen Feifei said slightly embarrassed: "Mr. Zhou, you are here, I didn't pay attention to you just now, I'm sorry?" ”
Zhou Fan smiled and said, "What? We're all old classmates, and we're still seeing each other like this? I don't feel awkward to call it this week? In the future, call me Zhou Fan. ”
Chen Feifei's face was slightly red, and then he said with a smile: "I thought you had forgotten my old classmate and didn't come to see me for so long." ”
"Let's eat together at noon, let's catch up with old classmates, and by the way, we have something to tell you." Zhou Fan said with a smile.
Chen Feifei nodded, just like when he was studying, Chen Feifei is a person who doesn't talk much, even if he was in the same class as Zhou Fan at the beginning, the two didn't talk much, basically Zhou Fan said a few words, and Chen Feifei should say a word.