Chapter 031 The history of Jinshun Group

The silver-gray Bora sedan drove on the wide Beijing-Zhou Highway.

Fang Yuping smiled while driving the car and chatted with Ma Liang about some things about Jinshun Liquor Group, including development experience and some of the key figures, hoping to help Ma Liang in his work in the future.

In fact, when he came to Yanjing on the train, Fang Yuping had already told a lot of relevant information, and Ma Liang also knew the development experience of this rapidly rising liquor group, and now Fang Yuping focused on some of the connections between him and this group company......

Chu Mingyi, the helmsman of Jinshun Liquor Group, that is, the current chairman and legal representative, is a native of Henan, who is only 334 years old this year, and can be said to be definitely a young and promising figure. After graduating from junior college in the early days, Chu Mingyi opened a trading company in his hometown to deal in alcohol, in fact, he was a small distributor, because of his outstanding ability, and he did not need to invest much money in business in those years, he developed rapidly. (Note, this period is based on the social background of the mid-to-early 90s, and this story is purely fictional, and any similarities are really coincidental.) )

Insert a sentence here, the reason why Chu Mingyi did not need too much capital investment in business in the early days - very simple, at that time, because the circulation of national information was still relatively slow, there were not too many well-known brands for people to choose from, and many lesser-known liquor companies, in order to vigorously and rapidly develop to open sales network channels, can first provide goods without receiving payment, and then collect the payment after the seller sells the goods......

And at that time, the wine business was really good, there was less competition, and people's requirements for brand and quality were not as high as they are now.

In this way, the sales of alcoholic beverages can not only avoid the initial large investment, but also have huge profits, a box of beverages with a factory price of less than 20 yuan, when the local sellers wholesale out, can be sold for more than 35 yuan, and its profits are definitely many times higher than just a few years later.

Chu Mingyi quickly dug up the first pot of gold in his life, and then, with his keen business acumen, he took out a loan to Yanjing, built a small beverage factory in Huairou, and registered his trademark with his own brand.

With their own capabilities, as well as several capable cadres, they not only operate their own beverage series, but also cooperate with several well-known beverage companies to help them produce and process, and even occasionally sell on their behalf. In the mid-to-late nineties, business and wealth snowballed rapidly.

That is, when Chu Mingyi's beverage factory was just beginning to develop, Fang Yuping and Chu Mingyi met several people in their factory.

At that time, Fang Yuping's wholesale rice was pulled back from the Northeast, and the transportation was his own car. When the vehicle goes to the Northeast to pull rice back, it must need to pull some goods to the Northeast, so that by the way, you can also earn some freight, and there is no need to run empty cars to consume.

At that time, the logistics industry was not as developed as it is now, and there was no freight information network.

If you want to find a car for enterprise delivery, you have to book a vehicle several days in advance, and many times unfamiliar cars are not at ease to use, and self-employed car owners are angry.

At that time, the main sales network of Chu Mingyi's beverage factory was in Liaoning in the northeast, and most of the rice operated by Fang Yuping was purchased from Liaoning.

The next thing is to go with the flow, enterprises look for cars, and cars look for goods......

Fang Yuping and Chu Mingyi, who have the same interests, slowly became familiar with each other -- it can be said that in those three years, at least one-third of the goods shipped by Chu Mingyi's beverage factory were transported by Fang Yuping's several vehicles. And at that time, Fang Yuping just went to the northeast to pull rice back, and the freight would not be as outrageous as other vehicles; And Fang Yuping has a good attitude, so almost everyone in the beverage factory, from Chu Mingyi to the stevedores and doormen, is very familiar with Fang Yuping and his drivers, and has a good relationship.

After talking about this, Fang Yuping seemed to sigh with some emotion, and said: "It's a pity, Chu Mingyi and Chu Dong, who used to meet Brother Fang and Brother Fang, were affectionate as if they had met their own brother, but now they just nodded and said hello when they met...... People, it's probably like this, but fortunately, several of his heroes and elders have a good relationship with me. The reason why I opened this distribution station is also because I can act as an agent for part of the cargo transportation business of Jinshun Liquor Group. ”

"Since you are familiar with these people who must now be the brains of Jinshun Group, there shouldn't be much pressure on you to compete." Ma Liang said with some doubts.

Fang Yuping shook his head and said, "What do you mean that the county officials are not as good as the current ones?" The enterprise is getting bigger and bigger, and the old people have become leaders, where will they personally ask about the problem of cargo transportation? And now the managers and salesmen of the various sales departments are not so familiar with me, although many times they will look at the face of the boss and take care of my business, but they are also human beings and have their own relationships...... I won't go into details, but you can understand it. ”

"Hmm." Ma Liang nodded, this is society.

"Don't talk about that, you will work hard in the brewery in the future, and I will say a few more good words to the upper head for you, which should get you promoted sooner...... When the time comes, I hope that the freight forwarding business in the sales area you are responsible for can be left to my company. ”

"Uncle Cousin, I don't need you to say this, I will do it too." Ma Liang hurriedly said.

Fang Yuping smiled and shook his head, and said: "Don't worry, I won't embarrass you when the time comes, try to keep the freight as low as possible, and I won't be greedy for much profit, so that you will be criticized in the company, and there is competition between employees in the company, and you yourself have to work hard." ”

"Thank you, Uncle Cousin." Ma Liang thanked him sincerely, thinking that this matter was a bit of a "Infernal Affairs".

Fang Yuping waved his hand and said, "In these days, it's not easy to do anything!" ”

There was some helplessness and loneliness in his tone -- this is also a fact, today's social environment is no longer the 80s and 90s after the reform and opening up, and since the mid-to-late 90s, wealth has begun to concentrate relatively in the hands of a small number of people, and the big fish and meat have been eaten by a small number of people, and the rest of the soup has been fiercely contested by another part of the people.

Technology is becoming more and more developed, and the myth of wealth overnight has shifted from ordinary business to other advanced industries.

Ma Liang was also infected by Fang Yuping's emotions, and was quite sympathetic to Fang Yuping, and sincerely comforted: "Uncle Cousin, you can be regarded as a rich person in several villages in our hometown. ”

"Hehe, in Yanjing, it is not as good as an ordinary farmer who has just received compensation for land requisition." Fang Yuping laughed at himself.

Maleonn was silent.

He also seemed to feel the tremendous pressure for a while...... Success and wealth are not as quick as you think, and even if you put in absolute effort, you may not be able to succeed in obtaining enviable wealth.

After a long while, Ma Liang suddenly said, "Uncle Cousin, you still don't gamble in the future." ”

"Do you think I don't know the disadvantages of gambling?" Fang Yuping smiled and said: "It's just that in this industry, many times you have to mingle with those drivers who are good at gambling, and they are willing to come to your distribution station...... Business, what you pay attention to is a booming and lively, there is no car to your distribution station, how can you make money when you are deserted? It is not impossible to expect to transfer cars from the network and send goods from manufacturers to earn information fees, but the competition is fierce, and the path of development is getting narrower and narrower; And these vehicles are looking for goods from you, which is also a considerable and stable income. ”

Speaking of this, Fang Yuping sighed and said, "But I have to admit that in the past six months or so, I seem to have been a little addicted to gambling......

……