Chapter 114 100 million boys Han Han plan
"In today's society, sales is king in any industry! The same is true for books, professional and all-round packaging and publicity of authors can play a decisive role in the sale of books. ……”
Su Jin held a plan in his hand, looking at the man in front of him who was spitting and dancing his teeth and claws, and there was an inexplicable smile in his eyes.
The broadcast of "Cha" in the ancient city has not ended, but there is nothing to do for Su Jin. The situation in the ancient city is very good, and the dramas of other TV stations have not yet been replied to, so it is too early to worry about it.
Su Jin rarely had time to sit in the company, who knew that he received such a plan as soon as he arrived at the company. Lu Jinbo's proposal. Lu Jinbo was signed by Su Jin under the banyan tree after the first online essay competition.
Originally, he signed a contract as an author, but Su Jin can change the direction of history, but it is impossible to change a person's interests and hobbies. Of course, he has no interest in changing either. Lu Jinbo finally embarked on the road of manager.
So the general manager of Wanrong Book Industry Development Co., Ltd., who later became an editor under the banyan tree. Of course, as an elite talent, it is natural that you cannot be an editor forever. So Lu Jinbo completed the gorgeous transformation from an editor to a deputy editor-in-chief under the banyan tree in three months.
His promotion process can be used to make a workplace inspirational film. Su Jin didn't have any opinion on his plan, he was interested in what was revealed behind the plan.
The full name of this plan is the "100 million yuan boy Han Han" plan! A brilliant plan.
Su Jin remembered that in later life, he once planned a "100 million yuan girl Guo Ni" plan. The same plan is the same as it is now, and it has been a great success.
It's just that Guo Ni hasn't appeared under the banyan tree yet, so he chose Han Han. Han Han was signed under the banyan tree at the same time as Lu Jinbo.
As the first prize of the online essay competition, Han Han's work "Triple Gate" won the opportunity to be published. Well, in fact, even if this book doesn't win an award, Su Jin plans to release it, how can he let go of a book like this that is destined to make a lot of money.
"Triple Gate" was released almost at the same time as "Hui Ming", which gave the two books a chance to compete. The result is obvious, "Hui Ming" and "Triple Gate" really do not have comparable surnames. The share of "Huiming" received by Dream Network is 3.27 million. This is already the result of Mr. Fat using all resources to tap all the potential of "Huiming".
But the share of "Triple Gate" is 7.86 million, just like later generations, Han Han successfully established his identity as the most famous young writer in China with the book "Triple Gate".
Of course, Han Han didn't really get so much money, because he signed a contract under the banyan tree, so he could only extract the share from the share received by the website under the banyan tree, which was about two million.
Don't look at the banyan tree, it seems that too much revenue has been intercepted from it, but you must know that due to the special relationship between Su Jin and Mr. Fat, the share from the publishing house under the banyan tree is far more than the share that the general website gets from the publishing house.
Even if Han Han jumped under the banyan tree and signed a contract with the publishing house directly, the share he got might not be as much as it is now. Han Han's success gave Lu Jinbo a chance, he thought that Han Han still had a lot of potential to tap, both in terms of publicity and packaging methods needed to be improved, so he submitted this plan to Su Jin.
Of course, that's what he's saying on the surface. Su Jin never thought that things would be so simple, if it was just because of this, he did not submit the plan to himself, the chairman, at all.
He could have submitted the plan to William Zhu, the general manager under the banyan tree, and with William Zhu's ability, Su Jin didn't believe that he would not see the value of this plan.
But Lu Jinbo didn't, but gave it directly to Su Jin. Obviously, he is reporting beyond the level. Human society is a hierarchical society, reporting and conveying from level to level.
Skipping the level of reporting is obviously a taboo move, because it indicates a distrust of your immediate supervisor or a certain degree of dissatisfaction. If there are no special circumstances, most people will not do this, because it will cause your immediate superiors to be dissatisfied with you.
The county officials are not as good as the current management, and I believe everyone understands what the consequences will be if your immediate superiors are dissatisfied with you. Of course, people like Lu Jinbo know better. But he just did it.
Moreover, even from the point of view of the plan itself, there are certain problems. As the vice president of the banyan tree, Lu Jinbo is mainly responsible for the promotion of the banyan tree. This is the second most important thing under the banyan tree, obviously, William Zhu still recognizes his ability, otherwise he would not be responsible for this matter.
The most important thing under the banyan tree is undoubtedly the management authority of the author, as a cultural website, the author is the main asset. This is especially true for the current banyan tree.
Why does the banyan tree have today's prestige? It's not up to these authors yet. If it is said that under the banyan tree in the early stage, it attracted many authors by relying on its excellent original spirit.
So in this period when cultural websites are growing together and every website pays attention to originality, under the banyan tree no longer has the original attraction. The reason why this situation can be maintained, and even grow again, depends on these authors, who are the core competitiveness under the banyan tree.
It stands to reason that the right to manage the author is the most important and crucial right of the website under the banyan tree. After all, managing authors can communicate with them and build good relationships. In this way, if the relationship is good enough, it can even pull the authors away from each other and form a new cultural website.
Such an important right is, of course, in the hands of General Manager William Zhu. But Lu Jinbo's plan is directly aimed at this right. Although he only said that Han Han was alone, as one of the only few big Buddhas under the banyan tree, Han Han's value cannot be ignored.
The most important thing is that Han Han's influence cannot be ignored. As a teenager of only seventeen, he earned two million for his first book. This makes him a lot of popularity among the authors under the banyan tree, and many authors will look at his wind direction.
Once Lu Jinbo successfully turns Han Han into a "100 million yuan boy", then his prestige in the eyes of many authors will increase dramatically. After all, who doesn't want to be famous? Lu Jinbo can help Han Han become a "100 million yuan boy", so can he also become a "100 million yuan boy"?
Perhaps, not 100 million yuan, 10 million, 10 million. If only, as a cultural website, there are some requirements for authors that cannot be ignored. It doesn't matter if it's an individual request, but if it's a general surname, it's best to do what the author wants, otherwise there will likely be consequences that you don't want to see.
Of course, some, plus work, giving bonuses and the like are certainly not included. But what if the author doesn't want Lu Jinbo to be the general manager under the banyan tree? To this request or not to agree?
Of course, Su Jin is not worried about this problem, and William Zhu is also worried. For Su Jin, if it is really the request of many authors, it is the same to replace William Zhu with Lu Jinbo. After all, Lu Jinbo's ability is not as bad as William Zhu. When it comes to culture, the industry could be even better.
What interests Su Jin is the relationship between William Zhu and Lu Jinbo, on the Internet in later generations, the relationship between William Zhu and Lu Jinbo can be described as extremely intimate, and the good one is almost wearing a pair of pants. But now Lu Jinbo obviously stabbed William Zhu in the back, it seems that there are many unknown stories behind the intimacy between the two.
Of course, this is not a bad thing for Su Jin. He didn't have any aversion to Lu Jinbo's approach. People go to higher places, and water flows to lower places. It's human, and there's nothing wrong with it.
Of course, Lu Jinbo's ability is not willing to always be the vice president, only by becoming the general manager under the banyan tree, can he show his strength and realize his ideas. Although the vice president is in a high position, he cannot play a decisive role in determining the surname after all.
What worries Su Jin is that Lu Jinbo and William Zhu will not affect the overall situation under the banyan tree because of infighting. Struggle is everywhere, and it has never disappeared since the day when human beings developed wisdom.
For Su Jin, if the subordinates are all harmonious and hugging together, it may not be a bad thing. It is also a good thing to maintain the necessary struggle and form a good surname competition. Let's hope they don't go overboard.
"What do you think are the chances of success of this plan, and Han Han can really become a '100 million yuan boy'?" Su Jin said lightly.
Lu Jinbo thought for a moment and said: "Success can almost be said to be 100% success, you know, Han Han's publicity plan is not too outstanding, although your attention has made Mr. Wang give the necessary attention, but compared with the publicity of "Huiming", there is a certain gap. As long as we can further increase our promotional program, we can definitely see another increase in sales.
As for whether Han Han can become a '100 million yuan boy', it's not easy to say. This is just a means of publicity, in the current period, the sales market of online books is not very mature, and it is still a little difficult to earn 100 million. But it should be no problem to earn one or two million.
In fact, as long as we do that, we succeed. ”
Su Jin nodded, and had to admit that Lu Jinbo's words were still very reasonable. It is worthy of being a trendsetter in the cultural market of later generations, and has a deep understanding of cultural products.
"In that case, let's go according to your plan. Since it is a plan made by you, it is up to you to carry out this plan. I will coordinate with Mr. Zhu to let Han Han be managed by you temporarily. Han Han said lightly. Gave what Lu Jinbo wanted.
"Yes, Mr. Su, don't worry, I won't let you down." Lu Jinbo's eyes lit up and he hurriedly said.
Su Jin nodded noncommittally, and Lu Jinbo turned around and walked out. After staring at his back as he went out for a while, Su Jin picked up the phone on the table.