"Zhengfei, you're here!" Wang Zhengfei walked into the backstage of the press conference, and Chen Long stepped forward very enthusiastically and said.

"Sorry, it's late!" Wang Zhengfei said a little apologetically.

"No, no!" Chen Long said enthusiastically. "Come on, let me introduce you, this is my good friend, Liang Jiahui, and the Korean beauty, Kim Hee-sun!"

Everyone is a little curious about Wang Zhengfei, Wang Zhengfei is so young, he can be so valued by Jackie Chan, this is the first time in the world, you must know that Jackie Chan not only has a unique position in the Chinese-speaking circle, even if he has considerable influence in Asia and even the world, how can there be no reason why he is so optimistic about Wang Zhengfei.

Wang Zhengfei stepped forward to meet one by one, with Chen Long taking the lead, everyone naturally wanted to give Wang Zhengfei face, and Wang Zhengfei's role in the crew is also very important, screenwriter, screenwriter, although the money is not much, but when it comes to status, no one can underestimate it, especially when he is still the author of the original work, although he has signed a contract, but if he is really dissatisfied, no one can change it except Chen Long and Tang Jili.

Wang Zhengfei didn't stay in Xi'an for a long time, only stayed in Xi'an for two days, in fact, Wang Zhengfei rushed back to Hengdian the next night, Wang Zhengfei only played a cameo role in Zhang Liang on the side of "Myth", in order to take care of Wang Zhengfei's time, Wang Zhengfei was arranged to shoot early the next morning, and the scenes that were not many were all completed in one morning, and then Wang Zhengfei flew back to Hengdian.

As soon as Wang Zhengfei returned to Hengdian, he began to work intensely, and two months passed in this minute and second.

Two months is not a long time, but it is not a short time, it is enough for a lot of things to happen, Wang Zhengfei has been filming "Fairy Sword" for two months.

But in the outside world, it set off a wave of crooked farms, Wang Zhengfei shot an advertisement before, an advertisement about crooked farms.

Wang Zhengfei in the advertisement incarnated as a farmer, and then kept planting and harvesting vegetables in a virtual environment, turned around, smiled and asked, "Did you plant vegetables today?" ”

Wang Zhengfei said: Did you grow vegetables today? It instantly sparked a craze for growing vegetables.

This special advertisement specially shot by Wang Zhengfei for Crooked Farm was broadcast on major television stations across the country, except for CCTV, which had a conflict with Wang Zhengfei, other major television media have broadcast it.

Unlike later generations, it was already commonplace for games to be advertised on TV, but at this time, it was still a very shocking thing for games to be advertised on TV.

In this era, TV has just been accepted by worried parents, and it is no longer regarded as a flood beast, of course, a very important reason for this is the rise of computers, but advertising on TV still makes many parents unacceptable.

Many parents called the TV station to strongly demand that the advertisement be stopped, but the TV station did not agree, Crooked is now their big customers, they are just pointing to these customers to live, and what audience is God, it is just a game to deceive children, if you believe this, then you will lose.

There are even many education experts who have come out to say that it will affect the future of children.

In reality, Wang Zhengfei's advertisement can be said to have caused countless topics, in the end, the ministry should broadcast an advertisement for online games on TV, countless discussions have come and gone, there are supporters, thinking that this game is not as pornographic and violent as many games have, and many people in big cities lack an understanding of this kind of thing, this game is still good, but there are also opposing opinions, thinking that all games should be defeated, and even once on CCTV's focus interview, In this era, the focus interview is still very ratings, and those who can be on the focus interview are all the focus content in the near future, whether it is for support or opposition, but everyone has to admit that this is an advertisement for the crooked farm in disguise, how long has the advertising of the crooked farm been, it is impossible to be known to the whole people, Wang Zhengfei does not have the financial resources to spend all the money on advertisers, just this level of advertising, has spent tens of millions of dollars, For the first time, Wang Zhengfei has a deep understanding of the word that advertising is a gold-swallowing beast.

However, through this national discussion, a free and nationwide advertisement was made for the crooked farm in disguise.

In fact, Wang Zhengfei couldn't laugh or cry at these controversies, he really couldn't laugh or cry, he couldn't laugh or cry, and the "Crooked Farm" game was designed according to the habits of netizens from the beginning. Unlike Renren, which focuses on college students, the "Crooked Farm" game was designed for the white-collar class from the beginning. First of all, white-collar workers generally sit in the office and use computers to work, and they have a lot of time and opportunities to contact the Internet and games, while college students who do not have computers can only browse Renren in Internet cafes. Second, the design of the "Growing Vegetables" game is simple and clear, it is not a high-intensity continuous surname game, and "Growing Vegetables" has a time intermittent surname and flexible surname. This coincides with the work habits of white-collar workers who are "busy and idle". In between finishing tedious tasks, they can pack up fruits and vegetables at the click of a few buttons.

He didn't think about taking students as the main force at all, his target is simply those white-collar workers, in this era, the penetration rate of computers is not so high, most of the Internet are office workers, college students, high school students also have a part, the lowest is a small number of junior high school students, unlike Wang Zhengfei's later life, almost to the point that primary school students have a lot of Internet access, so it is completely those parents who think too much.

But that doesn't mean that he wants to give up the student market, after all, although students are not the main force, but it is also a very large market, if he can do a good job, it is enough to be proud.

However, the current situation in China makes him have to consider that although the market potential of students is large, there is no way to transform this potential into consumption power after all, and this kind of growth and change is not something that people of Wang Zhengfei's level can promote.

So now the target is mainly the white-collar market, and unlike Renren, the white-collar audience for Crooked Farm is richer, more time, and more enthusiastic about this kind of game, which can be said to be a natural customer.

Life in reality can be depressing at times, especially for white-collar workers in their 20s and 30s, who like to relax in the virtual world and find things that they can't get in reality. And the crooked farm in the vegetable and some famous cars, pets, etc. have satisfied their self-esteem, so that they get psychological comfort and desire, which may be the reason why more people choose casual games, although the online game of planting vegetables is virtual, but also contact relatives and friends around them, all of which allow players to have a dual identity, that is, to face the pressure of reality, and enjoy the fun in the virtual world.

So Wang Zhengfei really wants to say, those parents think too much, even if he has to face those students, can those students access the Internet?

But those parents are also old-fashioned, just thinking that games are always harmful, and there is still the kind of tangled idea that games are always for children.

Wang Zhengfei especially wants to say from the perspective of a game business, he wants to make money, if he wants to make money, he must choose the audience, obviously, the number of white-collar workers is much more than that of students, and there is more money, and there is more time, how to choose?

Of course, there are also games that will treat students as the main consumers, but it is not a crooked farm, and Wang Zhengfei is not so bad, the money is inexhaustible, life does not bring death and does not take it, there is no need to do this kind of thing that makes people poke the backbone, as for some students who are taken by the way, Wang Zhengfei has no choice. But how to say these truths, there is no way to say, the game is completely existing as a flood beast at this time.

Some things are not explained to be useful, and this deep-seated bias has always existed.

Compared with the twists and turns in reality, the crooked farm on the Internet can be said to be popular, before the crooked farm was listed, Ruifeng has done a lot of work, all kinds of advertisements are not only on Renren Online, Renren Blog, Ruifeng Online, and crooked on the uninterrupted rolling broadcast, even on other portals, in addition to Tencent, others have also done a lot of advertising.

The money thrown on the Internet is not less than in reality, Wang Zhengfei threw tens of millions of dollars at once, crazy advertisements on major websites, and for a time Ruifeng's big money scared the major giants on the Internet, such a large amount of tens of millions of advertising, they have not seen it, those large companies, especially foreign ones, often tens of millions of advertising industry is not without it, but the problem is that this is a new company that has just been established for less than a year, plus tens of millions in reality, It is equivalent to throwing 20 million in one breath to advertise, such a big pen, anyone who knows this insider company is all gasping, such a large amount of advertising is absolutely unique in the Internet industry, because all the Internet companies that can come up with so much money are all types with considerable influence, they don't need to advertise at all, they themselves are a huge signboard.

(To be continued)