"Very good, since Mr. Zou wants me to say it directly, then I will say it!" Xiao Ran thought that this Zou Wenhuai was really impatient, looked at everyone with a smile, took a piece of information in An Yuxuan's hand, and gently stopped his gaze on Zou Wenhuai's face: "Last year, Golden Harvest invested in seventeen films, nine of which were comedy and action films, and in the second half of the year, "Uncle Zombie" became popular, and Golden Harvest immediately invested in four zombie films! ”

Zou Wenhuai's face changed slightly, and his mind quickly turned away, why did Xiao Ran investigate him. Xiao Ran's eyes stayed on the faces of Zou Wenhuai and He Guanchang, and smiled faintly: "These fifteen films earned 220 million for Golden Harvest at the box office last year, and in addition to the financing share, they also got about 140 million. Uncle Zou and Uncle He, is this very profitable? ”

"Mr. Xiao, what do you mean by investigating Jiahe like this?" He Guanchang's face sank suddenly, and now he was also very confused, why did Xiao Ran investigate Jiahe? But he thinks that Xiao Ran will not do meaningless things, and I believe that there must be a reason for this.

Xiao Ran smiled slightly, and calmly set his eyes on Yang Qi: "Tianluo Company invested in a total of 16 films last year, of which eight were action movies, three zombie scenes, and three comedy and love scenes will be filmed in the second half of the year!" These sixteen dramas earned 110 million for Tianluo at the box office and distribution. ”

Yang Qi was not surprised that Xiao Ran was able to know the investment situation of Tianluo Company, because he could also roughly guess the investment situation and profits of the Phantom last year, but it was extremely rare to be so accurate. Hearing Xiao Ran's words, he couldn't help but change his face slightly, whether it was a private position or a company, he and Xiao Ran were friends, why did Xiao Ran do this?

When Xiao Ran's gaze moved to Pan Disheng and Cen Jianxun, their faces couldn't help but change. Xiao Ran seemed to turn a blind eye, and continued to glance at the information and said: "Debao invested in fourteen films last year, of which six were comedy love scenes, four were action scenes with female surnames, and the rest were comedies!" It made a profit of 130 million at the distribution and box office. ”

For a while, the conference room was quiet, as if it was 20,000 meters under the sea. Wei Dongling couldn't help but laugh in his stomach, as soon as Xiao Ran made a move, he first used these things to suppress these disobedient and non-understanding market planning guys, and the rest of the matter was much easier.

In fact, Xiao Ran refers to the films that are invested in shooting, not the films that are generally distributed. Last year, a total of 132 films were released in the Hong Kong film industry, of which the phantom accounted for full half, and most of the rest were divided by the three major companies.

And Golden Harvest's profitability is low, firstly because the film is indeed not as good as the Phantom, and also because the financing has carved up a considerable part. And the Phantom has money, so naturally there is no need for financing to avoid risks, so it seems that the combined profits of the three major companies are far less than the profits of the Phantom.

But what does Xiao Ran want to do? It's very simple, just like his speech when he first participated in the film association. He wants all Hong Kong distribution companies to invest purposefully, instead of blindly following the trend, and the Film Association is undoubtedly a good way to control film companies.

A well-planned market is far more profitable than a chaotic one, and for Xiao Ran, this step is particularly crucial in curbing the phenomenon that has already begun to spread. The most typical ones are "Spy Change", "Dark Flower", "Ghost Love" and "Uncle Zombie", which just became popular again in the second half of the year.

The point of "Dark Flower" is to create such a cold style of school, and for filmmakers, it is a work of style, a work of complete personal style. As a result, personal style works that are almost non-existent in Hong Kong have become popular, and they often have good box office.

The appearance of "Spy Change" created a new school of action trends, captivating audiences with concise and extremely effective, yet exceptionally fluid graphics. The most important thing is that this film is not blindly pursuing how fierce and exciting the fight is, especially the fight scenes, which are mainly clean and neat, and by no means like all current action movies, you have to drum up a fight scene when you have nothing to do.

To a large extent, it has impacted the works of filmmakers like Hong Jinbao, because the audience feels too much about the kind of fights that are not very reasonable no matter how you look at them. Therefore, this year is a popular year for new action movies, and among the 132 films in the year, in addition to 22 tertiary films, at least 50 similar films have appeared.

This mainstream even hit Hong Kong's most entrenched comedy market, and for the first time, comedy films were put on the throne of the market. The appearance of "Ghost Love" has encouraged the trend of romance films, and various companies have started to shoot such films in the second half of the year.

The zombie theme had already developed to a bottleneck last year, but because of Lin Zhengying's research in this area, the success of the 30 million box office of "Uncle Zombie" in the second half of the year set off another boom. To put it simply, the mainstream of last year and this year is these three themes. This made Xiao Ran cry and laugh, originally "Uncle Zombie" only had a box office of 20 million in history, but now because of the Phantom's various types of films, the audience's acceptance has become stronger, and the box office of this film is actually higher than in history.

Xiao Ran doesn't want his hard work to make Hong Kong films become colorful The market is ruined by the audience, according to the respective investigation reports of the planning department and Miracle Company, although the audience is not tired of these three themes because of the current trend, as long as it continues for another year, it will inevitably fall back to the bottom. This is the truth that there must be a low ebb, just like writing a novel.

One of the reasons for the decline of Hong Kong films is that they are serious about following the trend, and Xiao Ran doesn't want to be so stupid that he has to step into it knowing the consequences. The reason why the boutique strategy is executed is that it is intended for the sake of exquisite films. It is undeniable that no matter what the era, the real boutique will always be only a minority.

However, the bad films of this era are well-deserved after more than ten years of the decline of Hong Kong films. At least Xiao Ran always liked to look for old movies to watch now, which felt more intimate. But all this obviously did not affect the Phantom's strategy.

As early as the first time he participated in the Film Association, Xiao Ran wanted to put forward this opinion, but unfortunately at that time, he was weak in words, and no one was willing to listen to what he said. It's different now, if he doesn't do this in his current position, I'm afraid he will regret it for the rest of his life.

"Bosses will really make money!" Xiao Ran still didn't sit back in his seat, he didn't like to sit and talk, and he felt restricted: "Just follow the trend and make a few scripts, and you can make money by inviting someone to shoot it!" ”

"Mr. Xiao, your phantom earned more than us combined last year!" He Guanchang narrowed his eyes and questioned Xiao Ran in a deep voice, but he obviously hadn't figured out Xiao Ran's intentions yet: "Speaking like this, aren't you ......?"

"What is it?" Xiao Ran couldn't help but sigh with emotion, looked at the people at this table with pitiful eyes, glanced at it with a deep expression before saying: "Last year, Phantom invested in fifty films, including eleven action scenes, eight comedy films, six romance films, ten experimental literary films, three historical dramas, four youth films, and four ghost films!" Four three-level films"

Zou Wenhuai is very clear about this number, but they are not surprised, but they are secretly jealous that Xiao Ran has won half of the market with an absolute advantage. But what Xiao Ran said below made them all look different: "Last year, the fifty films invested by Phantom made more than 2 billion yuan in production and distribution, you don't know this!" ”

More than two billion! Everyone present probably knew that the Phantom could make a lot of money, but they didn't expect it to make more than two billion as an exaggeration. Moreover, this does not include films that are not Phantom Investment, but are Phantom releases.

Last year, the total box office was only more than 800 million, and the combined profits of all production companies and distribution companies in Hong Kong may not be as good as the profits of Phantom. As soon as this sentence came out, Xiao Ran tried his best to observe the expressions of everyone present, which was very important and related to how he would eliminate his opponent in the future.

Pan Disheng's expressions are very similar to Yang Qi's, they both have shining-eyed looks, especially Pan Disheng gritted his teeth and decided to make a movie with all his might. Yang Qi didn't expect that making movies would be so profitable, thinking of Tianluo's profits, he couldn't help but clench his fists and vowed to win the market.

Zou Wenhuai's eyes were full of jealousy, complete jealousy, Jiahe has not been able to reach such a height for more than ten years. Xiao Ran even guessed that even in the year when Golden Harvest made a profit of 100 million US dollars overseas with the "Teenage Mutant Ninja Turtles" in history, the profit may not be as much as that of the Phantom.

Zou Wenhuai is not only jealous, but also angry, if Xiao Ran didn't suddenly rise up and disrupt the market, now Jiahe is at least one of the three giants, how can he fall into the situation of being surrounded by phantoms today. However, he seemed to ignore that Fang Ruohai was exactly what he wanted to use to deal with the phantom, and he didn't blame Xiao Ran for everything.

As Xiao Ran often said, in the shopping mall, if you don't beat others, you must be defeated by others. Just look at the changes of the world's top 500 companies every year, since the 90s, the original top 500 companies have gone bankrupt and replaced by new ones, and the new ones are replaced by new ones at any time.

"Mr. Xiao, we all know that Phantom makes a lot of money, but what do you mean by mentioning this now, and what do you mean by spying on our company's investment?" Zou Wenhuai closed his eyes, as if he was recuperating and thinking, and only He Guanchang spoke on behalf of Jiahe.

"It's boring...... Xiao Ran's voice dragged on, and he turned slightly to stare at the other distribution company bosses: "Do you want me to talk about your investment situation!" ”

"No need, Mr. Xiao, if you have anything to say, you don't need to beat around the bush, just tell us directly!" The one who stood up and spoke was a tall and thin middle-aged man, only in his thirties, this person was Li Xingguo, the CEO of Meiya International Group Company, and he had a lot of cooperation with the Phantom.

Xiao Ran was very impressed by the Meiya company, and the logo of "Meiya laser" often appeared on the titles of films produced in the 90s, which was the video distribution company of Meiya Group (in later jargon, generally without deliberate separation, video tapes also include DVD and VCD, and this article is also the same).

Especially Meiya's anti-piracy title is even more interesting, I'm afraid everyone who often watches Hong Kong films remembers it. It was because of the fall of two of the big three that Meiya developed rapidly in the 90s. It's just that it is far from powerful in production, but it has done quite a good job in video distribution later.

Xiao Ran likes the existence of Meiya, as long as Meiya can develop, she will definitely be able to compete with the four seas. Expanding the market in the midst of competition is the best thing to do. Xiao Ran nodded to Li Xingguo, the corners of his mouth turned up slightly, and a faint smile appeared: "At the beginning of the establishment of the Film Association, I said that the market must be clearly planned, and now I want to say this." ”

Yang Qi asked confusedly: "What is market planning?" Can the film market also be planned? ”

Wei Dongling stood up at this time and looked at everyone with a smile: "Who said that you can't plan, of course everyone in the film market relies on strength to compete." However, we can plan the market of various themes every year, I don't know if I say this, do you understand? ”

"Planning the subject?" Yang Qi muttered to himself, he was a little confused, is it necessary to plan the theme? But when he saw Xiao Ran's steady look, he couldn't help but feel a little relieved, he believed that Xiao Ran would not have any bad ideas.

"I'd love to ask all the bosses here!" Wei Dongling always felt that he was infected by Xiao Ran, and now he has become a little smiling: "Are you planning to make movies for two or three years and stop doing them?" ”

Of course, no one will answer this question, Wei Dongling and Xiao Ran understand this very well, most of the distribution companies and production companies that can stay are really trying to make movies, not making quick money. But it can never be said that there are none, but there are more such things that fall on the production company.

"Golden Harvest's "Uncle Zombie" this year and Phantom's "Spy Change" and "Ghost Love", everyone has made a lot of money on this!" Wei Dongling actually didn't plan to attend this meeting, but Xiao Ran thought that it was still necessary for him to deal with such a matter personally: "Have you ever thought that tomorrow's money will be earned today, and a total of thirteen zombie films will be released in the second half of this year, do you think this is very interesting?" Don't you want to shoot next year? ”

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