Chapter 27 The First Advertising Business [First Update]
"I'm here to pull ads!" Wang Zhengfei said.
Pull advertisement, the editor-in-chief is a little dumbfounded, what kind of world is this, pull the advertisement to their heads, is he not awake or the world is too crazy, I didn't listen to the book puppet and pull the advertisement to their heads of these magazines, they originally relied on advertising for a living, how could they still advertise.
"Zhengfei, you're not kidding, are you?" The editor-in-chief asked.
"Of course not, I know the magazine isn't doing very well right now!" Wang Zhengfei's words made the editor-in-chief's face a little embarrassed, but what comforted him a little was that because of the relationship between "Myth", his recent results have improved, which is also the reason why he didn't get up to catch up.
"That's why it's all the more necessary to advertise!" Wang Zhengfei said with a smile, "Don't be angry with the editor-in-chief, listen to me, what the magazine needs now is an advertisement that is not expensive, but has first-class results!" ”
The editor-in-chief smiled and said, "So, you have such a platform?" ”
"Yes, a month ago, a few friends and I started a social networking site called Renren!" Wang Zhengfei said lightly.
The editor-in-chief almost laughed out loud, just a website that has been established for a month and dares to come to the door to pull advertisements, he wants money and wants to go crazy!
Wang Zhengfei saw the smile flashing on the corner of the editor-in-chief's mouth, but he didn't care, but continued: "Although our website has only been established for a month, there are already more than 30,000 registered users! ”
30,000 people, a month of website can break through 30,000 people What is this concept, this is not at all like a website that has just been launched for a month, but like a website that has been opened for a long time, such achievements are too strong, although he is not engaged in a website, but it does not prevent him from understanding the difficulties in this, of course, if Wang Zhengfei is not lying.
Next, Wang Zhengfei's words gave him an even greater shock, "Our website adheres to the real-name system, and more than 30,000 users are registered under the real-name system!" ”
Now the popular anonymity system on the Internet, and even many people feel that this is the true meaning of the Internet, so it is normal for a person to register several accounts, but Wang Zhengfei said that their websites are real-name system, and everyone can only register once, which means that there are more than 30,000 users, not more than 30,000 accounts, there is an essential difference, usually as long as more than half of the website user data can be true and effective, it is very good.
And most importantly, this miracle was created in just one month.
"And we are mainly dealing with students, and the previous month was not very effective because the students were all home for the holidays!" Wang Zhengfei said with a provocative corner of his mouth.
The editor-in-chief suddenly had a feeling of speechlessness, this is still not good, so if the effect is good, then do you want others to live.
"With the start of the school year, a large number of students returning, and we will be adding other universities in the university town to Renren in a short period of time, we expect that the number of registered users will increase to at least 100,000 within a month, and to 1 million within half a year. It is not difficult to spread its tentacles all over the country! Wang Zhengfei said confidently.
"One million in half a year!" The editor-in-chief can't believe that compared with ordinary traditional enterprises, Internet companies have always appeared as nouveau riche, whether it is customers or scale, they usually show blowout development, but one million in half a year is still a terrible number.
Tencent QQ is menacing, and it took a year to reach one million registered users, and it is also a virtual name system, half of which have no users, far from being able to compare with the real-name system of Renren, of course, at that time, the popularity of computers and networks in 98 years is far from being compared with today five years later, but if there is really as good as Wang Zhengfei said, then Renren is definitely the next Tencent, even stronger than Tencent.
"Yes, don't think it's impossible, the main users we are facing are students, and in just one month, we have 30,000 registered users of teachers and students in F University, which shows that our website is very in line with the trend of college students now, and this is because only F University students are allowed to register!" Wang Zhengfei said eloquently, "Editor-in-chief, do you know how many college students are in school this year? There are 14 million, what a huge number, in the case of our Renren, there is no website that has a greater appetite for college students than us, as long as it can be recognized by one-tenth of college students, it is easy to break through one million! ”
Originally, I thought that breaking through to one million people within half a year would be like a fantasy, but after Wang Zhengfei's analysis, the editor-in-chief felt that it didn't seem to be so difficult to reach an astronomical number.
The editor-in-chief now gradually understands why Wang Zhengfei came to pull advertisements so confidently, with 30,000 real-name registered users, he also has the confidence to pull ads, and it is growing anytime and anywhere.
"But that's not why we have to advertise with you, is it? If you want to advertise, I think many places are much stronger than your Renren.com! The editor-in-chief said noncommittally.
"Yes, that's right. In comparison, we are just a rising star, there are many media with better advertising effects than us, and there are many websites that are better than us, but how much is the price of those advertisements, I think the editor-in-chief should be very clear! Wang Zhengfei just smiled and continued, those advertising prices are undoubtedly unaffordable for this declining magazine, and the best effect is CCTV prime-time advertising, but it is absolutely impossible for them to afford such a price.
"I think so, the magazine is to report some news anecdotes in the entertainment industry, and the customer base is mainly young people chasing stars, and among the people chasing stars, college students have the most potential for consumption, and it just so happens that our Renren network is facing the most in, the most trendy and fashionable part of the college student community, so I think there is a complete basis for cooperation between us!" Wang Zhengfei continued.
The editor-in-chief pondered for a while and said, "Zhengfei, you convinced me, maybe it's a very good idea to place ads on your website, but I also want to ask carefully about the price and time of advertising!" ”
"Now we currently have the best banner position, 50,000 a month, we currently only sign a one-month contract, calculated on a one-month cycle!" Wang Zhengfei didn't sign a long-term contract so simply, and now Renren is in the stage of rapid development, if you sign a long-term contract for one and a half years, it will not be a loss, and the advertiser will make money.
"Okay!" The editor-in-chief thought about it, and the price was quite reasonable.
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Everyone, give a little effort, 2000 collections will be five more, and there is no cap!
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