Chapter 113: Money is immeasurable
In the calm and noisy, the first final exam of Tang Yin's high school career is getting closer and closer. And this type of exam-taking exam, for Tang Yin, who has already previewed the content of the second half of the third semester of high school, the difficulty is equivalent to reaching out to take off his trouser belt, and pulling his left hand with his right hand, which is easy.
And before the exam, according to the convention, it is a large number of question sea tactics. Although it is not as perverted as ten years later, it is enough for everyone, especially Tang Yin. He has a headache with this way now, and even more headache than this is homework.
That kind of massive homework consumes too much of his time, and to be honest, he really doesn't have much time.
Recently, in addition to coping with the exam, I also had to find Li Chunbo to get an ID card. Without an ID card, the journey to Dannan City during the winter vacation will not be established, and an ID card is required to take a plane. And if he chooses to take the train, it is estimated that the time is equivalent to crossing again.
My father's work has come to an end because of the final decision of the Cangshan City Standing Committee and the treatment of the deputy department level, which can be said to be a good progress. Two foreign-funded companies also invested in the Laolin Village Gold Mine and the base of the Houshan Township Branch as scheduled, and the finances of Houshan Township suddenly became more prosperous.
However, Tang Kangming did not use it blindly, but still continued to further expand the process of new rural construction according to the original plan. If nothing else, at the beginning of the second year, it will be on the fast track to all-round development. At that time, whether Tang Kangming left or not was no longer enough to affect the development of Houshan Township.
Being so tossed by Gao Changfu, the people of Houshan Township seem to be more and more united, and strive to turn Houshan Township from a poor township to a rich township. The cadres and the masses also cherished the days of struggle with their secretary Tang Kangming, and everyone was more energetic.
Compared to his father's career once again developed smoothly. The business of her mother's Yan Ruyu Life Hall has to be continued to worry about Tang Yin. Because of the previous actions. The beauty industry in Cangshan City has been alerted, and there are not a few imitators. Competitive pressure from the market began to come to the face.
In order to help his mother meet the huge pressure of the first round of competitors, Tang Yin not only formulated a new series of marketing strategies for his mother, but also asked Li Huiling, vice president of the administration of Qiuxiang Company, to send someone to contact his mother Qiao Qiumei to bring Qiuxiang's new Crystal Flower Rain I series to Yan Ruyu Life Museum.
In this era, people in the interior are particularly sensitive to the word import, even to the extent of worship. The brand of Xiangjiang Qiuxiang Company is now very loud in the industry, and it is also a Xiangjiang enterprise, which is enough to satisfy the vanity of those ladies in this regard. And the cosmetic effect is not generally good.
In particular, Qiuxiang Company's new crystal flower rain series not only has the hospital decoration products of beauty salons, but also household products that meet different skin types and even sensitive skin.
In this way, Tang Yin brought another concept to his mother, in-store takeaway. When Tang Yin designed the spiral staircase in the beauty salon, he took this factor into account and placed the takeaway products in the background display case in the staircase.
When the psychedelic laser light of the display case hits the sample, that high-end atmosphere hits the face. Every customer visits twice a week during the year, and this strong in-store advertising effect is highlighted.
After improving the customer's favorability, let the beautician carry out different degrees of promotion to different customers, according to the customer's consumption level. Carry out different levels of sales promotion, and establish in-store customer consumption level files.
In this way, not only customers can enjoy the most professional skin care from the beauty salon. and home cosmetics purchased directly from beauty salons, and beauticians also received a valuable takeaway bonus. Of course, beauty salons have also received a channel to generate revenue, which can be said to kill multiple birds with one stone.
For the initiative of the Akika company. Although Tang's mother felt inexplicable, she was still very happy to accept this kind of good thing. Now, under Tang Yin's deliberate indoctrination, Tang's mother's business philosophy is at least five years ahead of her contemporaries, even if Tang Yin does not participate in it, Tang's mother's beauty salon can be invincible.
In this era, there are not many circulation channels for cosmetics, and there are not at all online channels and offline channels like in later generations...... Cosmetics supermarkets have not really made consumers acceptable, and the real front-line contact with customers is still big shopping malls and big supermarkets, but there are too many intermediate procedures in these places, and the price of cosmetics in the hands of customers will be more than 20 times the factory price. In this regard, Tang Yin, a former cosmetics practitioner who has been a "person who has come over", has a deep understanding.
And like Yan Ruyu, the direct sales model from manufacturers to beauty salons to consumers without any intermediate channels is a real outlier in the industry. The discount rate enjoyed by customers of beauty salons is unimaginable.
What really made Tang's mother feel pie in the sky was that Xiangjiang Qiuxiang Company not only took the initiative to contact her, but also waived the agency fee, making her the only provincial general agent in Jiangdong Province.
This is not the end, Qiuxiang Company also took the initiative to cultivate offline promotion talents for Yan Ruyu Life Museum in Cangshan City, so that Yan Ruyu Life Museum has the ability to go out. Of course, the word offline was generally recognized in the industry in the era of universal computers, but it had not yet risen and was little known at that time.
For this unfamiliar offline promotion model, Tang's mother is still a little repulsed in her heart, after all, she has been in contact with the beauty industry for too short a time, and she has a certain fear of new things. But with Tang Yin here, let her thoroughly understand the benefits of this kind of promotion, which is also something that can be solved in seconds.
In fact, this is Tang Yin's deep-seated thoughts, and he is not satisfied with his mother's single store business model. This pattern of horizontal development of points, lines, and planes is too slow. If you want to have branches all over the world, it is definitely impossible to do without more than ten years of accumulation.
Besides, the upfront capital required for this development model is too large, and it is not suitable for the development of a self-made person like the mother.
It is different from Qiuxiang company to sign an agency contract, once this way of operation is mature, it will expand outward with a blowout development momentum, it is no exaggeration to say that as long as Qiuxiang is a brand, Yan Ruyu Life Museum will be able to dominate the entire Cangshan City in a short period of time, and even the beauty industry of the entire Jiangdong Province.
The truth is actually very simple, it is a sentence: "borrow chickens to lay eggs"
With the offline sales team, the autumn fragrance cosmetics flowing from Yan Ruyu's store to the industry in Jiangdong Province will appear overwhelmingly in large, medium and small beauty salons.
The most important thing is that Tang Yin has already started to arrange for Bai Xue to open the fifth trick. In this envelope, is the Crystal Flower Rain II - Yan Ruyu series, as well as related information.
Once the Yan Ruyu series is launched, the number of customers of Tang Mu's Yan Ruyu Life Museum, as well as Yan Ruyu's franchise stores, will blow out. This is the biggest artifact that Tang Yin gave to his mother, and with this artifact, Yan Ruyu Life Hall can trample all competitors under his feet.
And this is the most quintessential part of Tang Yin's borrowing of chickens and eggs, those beauty salons in Cangshan City that have used the Crystal Flower Rain I series will sadly find that their customers are constantly losing, and the direction of loss is Yan Ruyu's life museum.
There are only two choices in the face of them, one is to completely lose the customers who were once accustomed to Qiuxiang cosmetics, and the other is to change the face to join the ranks of Yan Ruyu Life Museum and become a listed or even real Yan Ruyu franchise store.
This can't be blamed for Tang Yin being too insidious, but the inevitable trend of market development, without forming a real brand effect, it will not be able to become bigger and stronger. These beauty salons that join Yan Ruyu Life Hall are not without benefits, they can get a greater discount rate, more perfect after-sales service, and more concentrated diffusion and social brand effect after joining Yan Ruyu Life Hall.
Of course, the premise of Tang Yin's doing this is that he wants his mother to register the brand of Yan Ruyu in the trademark registration office, so that there is only one Yan Ruyu in the country, and others want to use this brand, and the industrial and commercial registration will not pass, and they will face the bad luck of a lawsuit.
After Tang Yin finished these things, he would no longer need to worry about his mother's Yan Ruyu Life Hall, as long as he put all his thoughts on Qiu Xiang, it would be okay. Yan Ruyu Life Museum has its own Qiuxiang Company to take over, and it is truly moving towards a benign blowout development path.
It is foreseeable that in the second year, the funds in the hands of her mother will be absolutely unimaginable for her and her father Tang Kangming.
With the opening of the fifth letter, Crystal Flower Rain II - Yan Ruyu series products have also entered the development process, and the Yan Ruyu series will enter the countdown when it is put on the market.
Qiuxiang Company continued the first phase of the promotion meeting of the Magic Capital, the Imperial Capital and Xiangjiang, and the second phase of the promotion meeting was launched again.
Since the original Cangshan Daily Chemical Plant has been successfully merged by Qiuxiang Company, Qiuxiang Company has a huge production base and no longer completely relies on OEM processing. But at the same time, the price paid by Qiuxiang Company is also very expensive, and tens of millions of superimposed investments have put a lot of pressure on the company's funds.
Although this is a rolling investment, not a one-time capital injection, it is still a huge test for the capital chain of Qiuxiang Company, which has just started for a few months.
After all the equipment in the factory was in place and successfully debugged, Tang Yin gave an order, and the factory production line began to start the whole line, bursting out with strong productivity, quality and quantity of the production of crystal flower rain series.
In addition, the second recommendation meeting of the crystal flower rain series I is in full swing in major provincial cities across the country.
In this promotion meeting, Qiuxiang Company paid a huge price and hired several first-line female stars as special guests for the tour promotion meeting for a high-intensity tour display.
Tang Yin's purpose is very simple, it is one word - money, in this round of promotion, to get no less than 50 million agent deposits, but also to get hundreds of millions of orders for expanding production, as well as to pay the merger and acquisition of daily chemical plants. (To be continued......)