"Do you think there is a future for making mechanical pencils like this?"

After doing his own simple product test, Li Mo remembered that there were a group of factory managers standing beside him, and then pointed to his test results and asked.

"When... Of course no problem..."

Chang Hanming couldn't laugh or cry, is the young boss in front of him deliberately mocking them old workers, even if this kind of technology is put into the US imperialists, it is a god-like existence!

Chu Shanhu, who had always been prejudiced against Li Mo, also looked at Li Mo's achievements at this time, and was also speechless.

Although he hasn't seen the final sales yet, he knows very well in his heart that this young boss really wasn't bragging to himself at the beginning.

The powerful practical function of this called "mechanical product" in front of him has already made him admire it in his heart, if it wasn't for Li Mo making things in front of him, he would never believe that there would be such a product.

"Since there is no problem, I plan to upgrade all the equipment in the factory according to this prototype, and as for this prototype, it will be used as a training machine for the workers first." Then Li Mo stood up and thought thoughtfully, "In the future, the factory will focus on this product, Director Chu, in the past two days, I will take the time to gather the salesmen who are in contact with the factory, and I plan to promote this new product with the publicity department." ”

"Got it."

Involuntarily, Chu Shanhu made such an answer, as if he was completely infected by the other party's temperament, and couldn't help but accept the leadership of this young man who was at least twenty years younger than himself.

"Also, in the future, this brand will no longer be a red star."

After telling this, a smile suddenly appeared on Li Mo's originally serious face, and he said a thought that he had hidden for a long time.

Chu Shanhu stared at him and asked, "What's that called?" ”

"Ugly fish stationery, or ugly fish stationery, the new registered trademark has been available, I will send it to you later, and the trademark needs to be changed in the packaging and printing in the future."

The reason why he gave such a slightly cute name was purely because Li Mo was too lazy to think about any domineering names.

Although there is only one stationery factory for the time being, Li Mo has not imprisoned his mind here, and there will be many things he will do with the help of the new name in the future, such as two other ready-made printing factories, paper mills, etc., these industries will also be classified under the name of "ugly fish".

Ugly Fish Light Industry, Nemo Catering, Li Mo has probably planned a development blueprint of his own in his heart.

No matter what kind of glory and loneliness this factory had before, since it began to produce its own exclusive products, Li Mo naturally could no longer allow the factory to continue to use the previous logo, even if it was an old brand with a certain reputation accumulation.

Li Mo believes that with his own efforts, he can also quickly create another more brilliant brand.

…

After explaining what he should explain, Li Mo returned to the company that had been renamed "Ugly Fish Stationery", a four-story office building located at the junction of urban and rural areas.

Nominally, it is a company with three factories that has a lot of money, but including Li Mo, the entire company has only 178 employees, including the financial department, the product design department, the publicity and marketing department, and the two manager's offices that are also the personnel department.

Because he has things to do in all aspects, Li Mo still chooses to leave it to a professional agency to be responsible for the patent application instead of being tired of contacting the patent office to apply for a patent, and he only needs to fill in the patent application materials as required and attach the samples.

Although there is only one product, it is extremely unwise to apply for a patent for this product.

Therefore, Li Mo did not directly apply for a patent with a vague concept such as "mechanical pencil", but dissected the entire process and submitted a separate patent application for all the technologies and even parts with unique invention value.

From the manufacture of processing tools to the final finished product, more than 40 process inventions, namely manufacturing processes, processing methods, more than 10 product inventions, namely mechanical refills, control paddles and mechanical pencil as a whole and other new components, in addition to two design patent applications.

In this way, the annual patent fee paid is several times higher than that of a single application, but it protects the interests of its own products to the greatest extent.

After handing over these to the local patent agency, Li Mo continued to contact the previous manufacturer to mass-produce the new processing equipment.

At present, the factory that has been renamed "Ugly Fish Stationery" has a total of more than 60 automatic pencil making machines, and counting the 40 machines that Li Mo plans to purchase and renovate, a total of 100 machines.

In this way, it is necessary to prepare 100 processing tools.

In addition to the investment in processing materials, Li Mo also prepared an additional 500,000 yuan of advertising expenses, which he planned to use in the promotion of new products.

…

"Hello, Beihe Evening News Advertising Department, may I ask how I can help you."

A pleasant female voice came from the microphone.

"Hello, I'm Li Mo from Ugly Fish Stationery Company, and I want to publish a product advertisement in your magazine."

On the night of applying for the patent, Li Mo contacted a large-scale media newspaper in Beihe Province, Beihe Evening News, and dialed the other party's advertising department, preparing to take advantage of this time to promote his new brand first.

"What kind of product is it?"

Li Mo, who was sitting in his humble office, replied without hesitation, "A mechanical pencil." ”

"Mechanical pencil?"

Hearing this answer, the staff of the Beihe Evening News Advertising Department, who was in charge of receiving Li Mo, was stunned for a moment, "Is it just advertising for mechanical pencils?" Or is it to advertise a new company or something? ”

"Just mechanical pencils."

For the promotion of the new company, Li Mo didn't think too much about it for the time being, in his opinion, the key is to make the product attractive, and no matter how good the names of other companies are, it is useless.

"Yes, we are all customer appointment system, you see when you have time, we will send someone to explain to you in person the method and price of advertising."

Although there were some suspicions that the young guy was deliberately making a disturbing call, the female employee over there still said in an enthusiastic tone, "Are you free tomorrow afternoon?" ”

Hearing this, Li Mo glanced at his notepad, and the main content of tomorrow is to use the prototype to demonstrate the mechanical pencil manufacturing process to the workers, in addition to contacting the purchase of security monitors and infrared anti-theft equipment and other items.

After all, these machines that are being built are not like plane products that can bind users, and if they are lost or stolen, they can automatically strike or destroy, so it is necessary to increase the vigilance of their own factories.

However, there was still time to meet with the newspaper staff, and then Li Mo responded, "I am free tomorrow afternoon, if I can, I don't know if I can make an appointment with Nemo Coffee in the city center?" ”

Since he was going out to discuss business, Li Mo also hoped to go back to the coffee shop to have a look.

"Okay, please leave your contact number..."

…

The next day, at the Nemo coffee shop in the center of the city, Li Mo met an employee of the "Beihe Evening News" newspaper who came to introduce him to the advertising business, a young lady dressed as an OL professional.

High heels, black stockings tightly wrapped around slender legs, knee-length brown professional skirt perfectly outlines the mature figure of one meter and seven convex in front of the back, long hair shawl, and a pair of black-framed myopia glasses on Qiong's nose set off the temperament of the woman with a sense of surname in front of her.

When this female surname who called herself Lu Zichen appeared in front of Li Mo, it also made Li Mo a little distracted for a moment.

"May I ask you are the person in charge of 'Ugly Fish Stationery', Mr. Li Mo?"

Standing in front of Li Mo, who was sitting on the chair, Lu Zichen, who had just put down his mobile phone, asked politely.

"It's me, you're Miss Lu?"

Hearing that the other party took the initiative to ask him, Li Mo also stood up and responded, "I didn't expect you to come so quickly, please take a seat." ”

Sitting on the seat with his legs bent gracefully, Lu Zichen's slender legs folded to one side, then put a stack of documents in his hand on the table, and said with a smile, "I didn't expect it to be such a young customer." ”

"I didn't expect the newspaper society to send a beautiful woman like Miss Lu to receive me, and I was flattered." For such a commonplace opening remark, Li Mo laughed and boasted.

Glancing at Li Mo with a smile, Lu Zichen handed Li Mo a copy of the document in his hand, "This is the different advertising categories of our "Beihe Evening News" and the corresponding publicity effects and prices, you can take a look at it first." ”

Long before this conversation, Li Mo had already bought a copy of the Beihe Evening News to study it, and at this time he basically understood in his heart what he wanted in the advertising section.

Then Li Mo took out the newspaper he had prepared and pointed to one of the pages of the advertisement, which occupied nearly half of the page, "I don't know much about this, I plan to make a propaganda advertisement here." ”

Looking at the place where Li Mo pointed his finger, Lu Zichen nodded and said with a smile, "The advertising space you mentioned is a type of advertising space in our newspaper, which is particularly eye-catching and has a very good effect, so the price is slightly more expensive." ”

As he spoke, Lu Zichen took out a copy of the information in front of him, "This is the A1 version of the advertisement, which is in the front position, and the publicity is the largest." ”

On this paper, the prices of different A-version advertising spaces are listed according to different price items, and the advertising prices in a single day range from 10,000 to 100,000.

Glancing at this expensive price list, Li Mo seemed to suddenly understand why such a beautiful woman as the newspaper sent out to negotiate, just so that those thin-skinned bosses could spend a lot of money on advertising.

Since the advertising space in the early stage has been booked, after some selection, Li Mo finally finalized a week later, the A1 version will be a red version of the advertising space from Thursday to week.

In just four days, the advertising cost reached 180,000.

"Do you create your own ad copy, or do you entrust our newspaper to create it?"

Seeing that this young man had finalized the advertising space so straightforwardly, Lu Zichen, who had saved some tongue explanations, couldn't help but have a good impression of Li Mo a little more, and introduced the newspaper business more politely.

"I'll do it myself."

In the past two days, Li Mo has also contacted the company's design department, in addition to making new trademarks, he also began to be busy with future promotional content.

"You're really just advertising for mechanical pencils?"

Thinking of his colleague's introduction to him, Lu Zichen couldn't help but ask curiously.

"Yes... I also wanted to do a newspaper ad. ”

As if reminded by the other party, Li Mo pointed to an advertising space and spoke.

The newspaper eye, that is, the horizontal layout of the newspaper masthead on the side of the page.

According to the presentation on the document, the layout area is not large, but the position is very significant, important and eye-catching. If it is a news section, it is mostly used to publish short and important news, or a summary of the content. This position is used for advertising, which obviously has a higher attention value than other layout ads, and will naturally reflect the authoritative surname, news surname, timeliness surname and credibility.

Lu Zichen nodded, "Okay, but there aren't many things that can be played in this advertising space... It's better to have a plain slogan, as well as the name of the business..."

"Just print the 'ugly fish culture'."

Without waiting for the other party to finish his introduction, Li Mo replied categorically.