124 Music Killer
It seems that due to the marketing pressure of the phantom, in a few days, a large number of advertisements for many products under Baojie and Unibirch began to appear on the TV screen.
In the past, only a few signs of the other party would come out to meet the audience and maintain a certain familiarity.
As for the advertising content, it is consistent with most products, and still makes a big fuss about the era, indicating how many years it has been established, how many years the product has been on the market, and what kind of strong R&D strength it has in the world.
I have to say that such an advertising strategy does have a strong inducement in the audience's psychology, after all, everyone buys things, and they also pay more attention to word of mouth.
It seems that in order to openly respond to the Phantom's publicity strategy, this time many foreign brands have also put on a layer of animation skin, with the help of more well-known domestic or brand animation, to relaunch the propaganda offensive to the younger generation.
However, compared with AACC's extensive publication of soft culture advertisements in its own media and the free naming rights of provincial TV stations such as Hunan Satellite TV, the overwhelming publicity effect that foreign brands such as Baojie are trying to create is inseparable from the investment of large sums of money.
This is also a reluctant move by the presidents of foreign giants such as Shi Shengwen in Greater China, whose initial sales strategy of cutting prices has made him lose hope for this quarter's earnings report, and the ensuing reform of workers' welfare has exacerbated this haze.
Now facing the Phantom marketing team, which is going to attack even the variety show market, these bigwigs can only bear to spend huge sums of money to put out several times more advertisements than before, in order to win over those consumers who are constantly wavering.
Almost all the brand leaders of foreign companies in the same industry are expecting Li Mo to make a fatal mistake at this time, fall hard, or be content with the status quo and no longer compete for the market so desperately.
Fear stems from the unknown, except for Li Mo himself, no one knows what competitive means the phantom will come up with next.
Unfortunately, to their disappointment, not only did the young boss not step into the various traps he had planted, but just when they tried to use advertising to suppress the momentum of their opponents, the phantom possessed by alien technology once again came up with an unexpected killer feature...
…
On Saturday, in a conference room in the AACC headquarters building, Li Mo, dressed in casual clothes, was leaning back in a chair, watching the new animation products in front of him with several executives.
"Rumble~"
In a trembling frame, a green planet fades into the projection screen.
Then you will see a vast bamboo forest, and several panda characters with unique shapes and different characteristics will appear one by one.
Immediately after a fast-paced music, the edited picture is quickly skimmed, the dynamic rhythm, and the funny and attractive animated characters are moving or static, interspersed with the plot to show their different skill characteristics.
It is not only reminiscent of Kung Fu Panda, but also clearly shows the different highlights of this anime work.
"Ding~"
After flashing the last scene, a line of subtitles flashes
"On December 1, the new anime "Panda Planet" premiered on platform A, and I will accompany you to "Dark""
…
This is exactly when the serialization of "Dark" is nearing the end, and a carefully prepared trailer appears on the homepage of the AACC official website
"Wonderful..."
Unexpectedly, the creative department would come up with such excellent works so quickly, and the senior officials of the publicity and marketing department couldn't help but applaud.
Compared to the story of sheep and wolves, such anime seems to be not only suitable for teenagers and children, but also for adults to feel a little fun.
Li Mo himself stared at the suspended picture, thinking about the next means of release.
The reason why he summoned these people is that he also hopes to use the power of professionals to better bring new products to the market and improve his own combat effectiveness.
In addition to many wonderful plot selling points like "It's Dark", this new anime work pays more attention to the incorporation of music and dance.
Its original soundtrack contains more than 100 songs of all kinds of pure music and theme songs to be sung, expressing the various moods of the characters in the story who are happy or lonely, and also contains two sets of systematic panda version of the fitness club, which is much more comprehensive and systematic than the "Phantom Dance".
It's the most technical anime work ever.
Perhaps in the eyes of others, "Dark" is already a new benchmark for domestic animation, but no one would have thought that Li Mo would have such a big killer weapon, which is comparable to any similar work at the moment.
As for how to use this product to serve himself, after some discussion, Li Mo finally decided to add a new way of publicity.
In addition to continuing the product coding payment strategy, that is, after registering as a member, the client downloads and pays to watch.
Nowadays, in addition to animation, novels and other characteristic signature entertainment content, AACC has also integrated news, games, finance and other traditional website content, under the leadership of Luo Qiu, it has also developed its own computer and mobile phone client.
Previously, due to strategic needs, Li Mo did not carry out large-scale client publicity.
But this time, he is interested in using his new works to enter the necessary publicity platform in the mobile era.
Compared with portal websites, mobile phones and other mobile clients have long become the most popular development trend, and the revenue they create can be said to have broken through the sky, giving birth to a batch of network rookies.
If you want to build your own effective publicity platform, entering the mobile platform industry is also an indispensable choice for Li Mo.
Only by occupying this high ground can we more effectively expand the publicity and influence of our platform in the future.
As for the use of means to call on people to download the client, Li Mo once again showed his tough side, that is, genuine is king.
As long as you download the client, you can get the genuine soundtrack of "Panda Planet" for free, and according to the registration level, you can get a certain number of anime paid codes as a reward.
As with anime, attempts to obtain pirated resources by cracking will still be futile.
…
Therefore, after the announcement of the new anime trailer, when netizens log in to the AACC official website again, they will unexpectedly find that in addition to the rather tempting new trailer on the website, there is also an additional section -
Phantom music
After entering this section, the first thing that appears in front of me is a series of pure music tracks that I have never heard of, marked with "happy", "lonely", "melancholy"... and so on.
Tap on a random song and it will flow from your headphones or speakers with different appeals.
Exotic and ethereal, passionate, sonorous and frustrating, jade and pearl round... Each track is intoxicating, and even the original mood seems to be reversed 180 degrees with the music.
When people are curious to see who made such a work, there is still only one answer
- This is the voice from the Phantom.
After listening, most people's first thought is naturally how to download such a track in its entirety, save it to their mobile phone or mp3 and listen to it repeatedly.
Then, another prompt to download the AACC client appears.
In this matter, Li Mo did not choose to maliciously bundle and install it without the user's knowledge, as some rogue software did, but clearly gave a hint for the user to choose.
Want to hear the best music all the time? Want to see the latest serials at any time? Want to see the most neutral breaking news?
Choose AACC!
Li Mo's approach is very straightforward, and you have no other choice than relying on this platform.
Even if you listen to free music, you must first know who the Phantom is and what he does.
Even those who have never read AACC comics will accidentally learn the name of "Phantom" after overhearing such dynamic pure music shared by a friend, and thus become a member of its followers.
For netizens who are keen on novelty, the temptation of phantom anime is already powerful enough, and the beautiful original music that does not move and the sound comes first unsurprisingly forms another powerful attraction, like a beautiful woman with all the color and fragrance, which makes people have no strength to resist at all.
…
"Boss, it seems that our strategy is still quite popular."
Looking at the gradually growing download data in the background, Luo Qiu, the former hacker master "Violet", excitedly reported to Li Mo, "This batch of music is indeed too powerful!" ”
As the main technical force of the network department, seeing that the website he built was so favored, he suddenly felt that his life was bright.
There are no large-scale money-burning ads, no spam-like bundling links, and in just one day, the background data shows that more than one million people have downloaded computers and mobile clients.
And most of them are already registered members, and they are also the main group of Phantom consumption.
As a newly established platform, such results are comparable even compared with the sales results of Phantom's products.
And with the broadcast of Phantom Music in major specialty stores, more and more people are still joining the experience group.
If Li Mo's previous foreshadowing was just to show his opponent his beautiful scabbard
Then this time, he really began to draw his sword, revealing the blade light that he had hidden for a long time. (To be continued.) )