Chapter 714: Doing Everything (Part 2)
"A Playboy and a Game of Countless Beauties" - this was the front-page headline of the Hollywood Chronicle after the premiere of "I Know a Woman's Heart". "I Know a Woman's Heart" completed filming at the end of June, and was officially released simultaneously worldwide in mid-July, which is Playboy's first film work after "Titanic".
Although it is absurd, it reveals the hypocrisy of the dark side of human nature, but KING has completed such a story in a light-hearted way, of course, the most eye-catching thing may be that from the beginning to the end of the film, countless beauties are beating in front of your eyes, and maybe you have missed several in the blink of an eye.
It's like a playboy playing a game with countless beauties, pleasing to the eye, perhaps, many people, like me, will first think of whether this is a true portrayal of KING's own life, can he really read a woman's heart, it is really worth exploring the question - Edmond.
"The Real Entertainer" - there is no doubt that KINGCH is not burdened by the fame of "Titanic", although "I Know the Heart of a Woman" is a good movie, but it is definitely not very good, but we see that the light-hearted KINGCH brings us a light-hearted comedy, which is the perfect embodiment of his relaxed mentality and ultimate entertainment spirit, and he is free to roam in his movie kingdom - "Boston Herald"
"The Perfection of Details" - "I Know a Woman's Heart" has an investment of only 40 million US dollars, but there are fewer scenes, if it is according to the usual situation, KINGCH can easily complete all this for about 20 million US dollars, but he spent twice the money, and this money, we can see from the perfection of the details, the props and sets. Lighting, makeup, photography, this is a commercial romantic comedy, but his details are handled like a rigorous art film, which may be the success of KING, and it is also a manifestation of his growing maturity. He's really a master of cinema now -- USA Today
- It seems to be a novel plot, but it is full of clichés, and KINGCH's attitude towards this film is even more suspicious, he is not like making a movie, but is holding a reality show. We don't see any traces of performance, the only thing we see is beautiful faces; We can even think of it as a super long commercial, because, until the end, what we see is actually like a commercial film, from the beginning of the conception to the production, to the molding, it is an advertisement for the shoes of Jennifer Aniston's new company, KING'S Shoes. That big KINGS is really striking and glaring -- New York News
Jennifer Aniston has not made any more films since last year, and she has been looking for the right thing to do, at the beginning, she planned to learn to produce and invest in movies with Playboy, which she is most familiar with, and with Playboy's help, she also thought about other things such as investment. Make costumes. perfume and much more.
But there are other people doing all this. She is not an easy person to admit defeat, so in the end she pestered the playboy and asked him to help him come up with ideas, and the playboy saw that she really wanted to do something, but she supported it, so she remembered the matter of Converse.
Converse is actually a super old brand, but it only began to become famous after the acquisition of Nike in 2003.
Converse is not best known for basketball shoes, although it was once the official shoe of the NBA, he is best known for canvas shoes, or colored canvas shoes, which Nike later packaged in the image of him, and the image he became famous all over the world.
The current Converse is not enough, and Playboy didn't think about buying Converse, he just simply thought that maybe he could try the concept of colorful canvas shoes and see what the results would be after promotion. Of course, he is very confident in his own advertising effect, if he really does it badly, then he can only admit it, and he can't coax Jennifer Aniston when the time comes. Since you want to do it, you can't be sloppy, Playboy asked Jason Young to help and start preparing the company's structure, including talent, the most important factor, management, marketing, production, design, etc., which is a very serious matter.
Everything is ready, in March this year, KINGS's free series officially began to debut, Playboy gave him the definition is not Converse's kind of retro, popular and environmentally friendly, but free and comfortable, relaxed and joyful, individual self, at the same time, eye-catching and classic colors - black, white, pink, khaki, coffee, royal blue, navy blue, apple green and other colorful colors shine on the stage, wear-resistant and flexible canvas upper, unique appearance design can instantly catch everyone's attention.
THERE IS NO DOUBT THAT WITHOUT PLAYBOY, THE PROSPECT OF KINGSSHOES IS UNPREDICTABLE, BECAUSE IN THE UNITED STATES, NIKE HAS RISEN, AND OTHERS SUCH AS REEBOK AND ADIDAS ARE ALSO CRAZY TO GRAB THE MARKET.
But with Playboy is different, just say the laying of the marketing network, with the Jinchen Group and other KINGS networks in the United States and even the world, the most important thing is where to hang the image of Playboy, that is, the God of Fortune, very simple data, Playboy's advertising in the world after the crazy rollout, KINGS's colorful canvas shoes instantly infiltrated the world's market, that is completely the charm of the star, but also only Playboy can have a huge appeal, no wonder last year's " The editor-in-chief of the Financial Times, Gerard . Moore said that Playboy has become a phenomenon, that is, what he loves, people all over the world love, they believe in his choice, they are obsessed with his choice, and of course, Playboy's choice is very nice almost every time.
After the success of the casual series, that is, the free series of shoes, Playboy's ambition is definitely more than that, he already has a covetous mind about Nike's status, in the final analysis, Nike is not as powerful as it was later, and the reason why Nike made a career is nonsense to say that it is not half of the credit of the old man Jordan, and KINGS has him Chen Jin, a giant god.
So, without doing anything, he began to launch a sports series, not only did he go into battle himself, but also signed a lot of sports superstars, in short, in this era of information explosion and propaganda is king, he began to do everything possible to spread out his own influence, as long as it does not damage the image, and the maximum extent of the exploration of its own value, is what Jason Young has been telling him before, but unfortunately he doesn't care too much.
Therefore, Nike in "I Know a Woman's Heart" has become KINGS, think about it, this movie is estimated to have at least 40 million views, how can such a big advertising effect be wasted casually.
I don't know when it started, because the headquarters of Jinchen Group is in New York, and all the premieres of Playboy's movies are chosen there, which is very envious and jealous of Los Angeles and even Hollywood, and many fans protest against such behavior, because the headquarters of Jinchen Film Group is in Hollywood.
This time, Playboy finally put the movie premiere of "I Know a Woman's Heart" at the Chinese Theater in Los Angeles, and the promotion of New York was scheduled to Las Vegas, after Miami, and the first weekend after the movie was released.
Although "I Know a Woman's Heart" is not a blockbuster, and the plot does not seem to be distinctive, but the playboy who has not made a new film for a long time is still hugely sought after, of course, although it is not a blockbuster, it is easy and joyful, the plot is smooth, and there is a little bit of playboy coolness, plus Tom Hanks, Julia Roberts, Will Smith, Sean Connery and other super big names, as well as all kinds of beauties who work hard to be photogenic, there are naturally a lot of highlights.
Therefore, the three-day weekend box office has 70 million in the United States, and a staggering 220 million US dollars worldwide, which naturally makes many people envious and jealous. ..., at the media and fan meeting in New York, Yu Ji asked the playboy directly, "KING, do you think "I Know a Woman's Heart" can have a box office of more than one billion dollars, and what do you think is the biggest success of the film?" ”
There are 220 million US dollars in three days, although the box office has always been crazy, not to mention the long-awaited playboy of movie fans, but everyone knows more about the appeal of this guy, according to ordinary rules, it is not difficult to spend a billion dollars, but now the movies with a box office of more than one billion dollars are not particularly surprising, one is that there is a super blockbuster like "Titanic", and then there is "The Second and Third Parts of The Magic Apprentice" have more than one billion dollars, Even the third part of last Christmas was more than 1.36 billion US dollars, which made everyone basically have an understanding of the fourth part that is about to start filming, that is, it is difficult for the series of "Magic Apprentice" to fall one billion dollars, because of this, one billion dollars is no longer an obstacle for a giant bull, and now it is just a more important threshold.
The playboy seemed to be in a great mood, and actually replied with a smile: "I don't think a billion dollars should be too difficult," shrugged his shoulders, looking bullish, "As for the success factors you mentioned, I think all of this is that I, including the creators, as well as the director, lighting artist, makeup artist, photographer, and even our car driver, they have done all their work very well and seriously, and this is why such an excellent movie was born." ”
The reason why this guy is so happy is that he hugged the young grandmother and Miss Junying to the same bed last night, although when he got up in the morning, the young grandmother almost didn't kill him, but last night's enthusiasm was very powerful, so now thinking about the bubbling of Dumei, I want to sing a song proudly.