Chapter 115: Word of Mouth

Thirty dollars can listen to a concert; Watch a movie with popcorn; Save some food that can be eaten for three days; Everyone has their own **, magazine people have their own magazines they want to buy, why should they buy magazines from Shanghai Publishing House?

Why? -- With his unrivalled style of painting.

Early in the morning on the day of the release.

"This, is this really 'Ali' painting? This is a magazine from Shangguo Press? That third-rate publishing house?! The retailer asked in shock as he took the magazine from the wholesaler and flipped through it.

Shangguo Publishing House is not as short of funds as before, and this sale is only a small place in Hong Kong, and it does not need a lot of money. This time, the surname Suo was directly handed over to the wholesaler to promote himself, and each shop came with a large poster.

There are generally two ways to obtain magazines in stores and newsstands: one is to subscribe to the post office distribution department; One is to ask the wholesaler directly. There is a one-year cooperation basis of "Shangguo Magazine", and the agent wholesaler mentions the new issue when he sees a customer, and by the way, he comes with a poster for publicity.

"It's the 'third-rate publishing house', but this time the magazine is top-notch." Wholesalers are suspected of boasting.

"It's top-notch, it should sell......" the retailer nodded.

The painting style of "Shangguo Boutique" and "Shangguo Magazine" is completely different, and the difference between the hands should be too great, and even the chewing head "Ali" used by Shangguo Publishing House to attract old customers has also changed greatly.

The "Q version of the Three Kingdoms" drawn by the pen name Ali belongs to the "Q version school" comics, and the head and body are almost in a 1:1 ratio, and it can also be a 1:2 two-headed body drawing method. This style of painting is suitable for moe works, and is often used to sell moe meat, including Ginji Amano in the Shining duo, who often incarnates as a two-headed body. Sometimes I even use only one head, and there are no fingers and toes when I draw my hands and feet, which is really labor-saving and labor-saving.

However, the new work "Qin Shi Mingyue" is much more complicated. It belongs to the "aesthetic school" painting style, and compared with most beautiful works, it pursues the high realism of the background and the characters, and the proportions of the figures' heads and facial features tend to be more normalized. In fact, if you subdivide it, the Qin Dynasty Mingyue painted by Limu should belong to the "Later Beauty School" - that is, the lines are complex, the decoration is numerous, and it is beautiful and flawless.

Professionals will feel that his Houmei's technique is a little rusty, after all, Riki is good at "white drawing" comics like steel. The painting techniques tend to be simple, mainly lines, and there is no excessive decoration on the facial features and face shape, but the background that cannot be called gorgeous is used by him in a realistic style.

In fact, most manga can't be summed up in a single style. In "Whirlwind Butler", there is a mix of "Q version school" and "hard school" from time to time. However, it is not possible to mix various schools of art indiscriminately, and if Cinderella grows the monster teeth in Junji Ito's manga, it is estimated that it will be difficult for normal people to accept such a comic.

Six comics of Shangguo's fine products-

"From the New World" author "Future" adopts the minimalist and aesthetic painting style.

"The Magic Apprentice" author "June" uses the Baroque style of painting.

The author of "Blue Star of Gargontia", "Iron Block", adopts a beautiful painting style.

"Ali", the author of "Qin Shi Mingyue", adopts the post-American style of painting.

The author of "Jiuding Ji" "Taoist" adopts the traditional style of painting.

The author of "Golden Strings" "Yueji" adopts a beautiful form and aesthetic painting style.

Riki gradually applied painting techniques such as oil painting, Chinese painting, ink painting, and ukiyo-e to manga, learning those techniques that he was not familiar with. The ukiyo-e school used in the later "Strange Flower Cat" was derived from ukiyo-e.

Over time, as long as the manga is not beautiful, it will be said to be "poor painting style". For example, the "hard" or "muscular" or "technical" style of "Jojo's Bizarre Adventure" is difficult to get praise.

With four American comics that will soon occupy a mainstream position in the Asian market as the main keynote, Shangguo Press intends to stand on the cusp of comics and prepare to be a trend leader. There are pros and cons to everything, and the old retailers of the previous era did not approve of the cartoons of "appropriate and advanced consciousness".

"This is a fine product selected by the Shangguo Society for a year of silence, don't you really plan to buy a few copies back?"

"How many? You ask me to buy too many copies of this kind of comic, and I can't sell them and use them to pad the table legs? ”

This kind of retailer is stubborn and emotional, because he is disgusted with the rapid development of the times, and rejects the whole comic book by rejecting one style of painting. And there are a lot of such retailers, all of them are about fifty or sixty years old. They don't like to order from the post office in a modern way, but come to wholesalers from far and wide to inspect the goods in person, specifically selecting and selling some hard-to-sell and old things.

"I think if you buy a few more copies of Old Master, you'll have to go out of business."

"Now there are young people who like "Old Master", you don't know how to talk nonsense!"

The old man's single-mindedness naturally also cultivated some regular customers, and the "young man" he spoke of was a tricycle driver who was twenty years younger than him and was already in his thirties.

Fortunately, although some old retailers don't like the new style of painting, they are still willing to try it for the sake of the traditional school "Jiuding Ji".

"This comic is okay, give me five."

"I don't usually wholesale ten copies, but this time the new issue will be cheaper for you."

"Who is cheaper, who may not know." Retailers buy only for the sake of wholesalers' recommendations.

To be honest, the traditionalists belong to the group of painters who draw more and paste less (dot paper); Minimalist belongs to painting less and pasting more; Both the aesthetic school and the aesthetic school belong to the same type of painting with a lot of stickers.

The three main factions are actually the most complex in terms of aesthetics.

The comics of the aesthetic school are delicate and exquisite.

Delicacy shows that the cartoonist draws with care and care; Beautifully representative material is used a lot, and the reader is pleasing to the eye. Which kind of manga has a higher surname price for readers, and the results are clear at a glance.

The so-called style of painting is actually the style of painting, and all successful paintings must have their own unique style. If a manga artist can develop his own unique style of painting, he will inevitably be able to cultivate a group of loyal fans. Mr. Ito's thriller style is a successful example, and he didn't have much fame at first, but he gradually made a name for himself in the horror manga world after persisting for a while.

It can be seen how important the style of painting is for a comic, and even for a cartoonist. However, the speed of Rimu's painting was so fast that the world was shocked to have to separate the pen names, and try different painting styles under each pen name.

Although Riki tried an unfamiliar style of painting, although it was a little rusty, his painting skills were top-notch. At least the average cartoonist doesn't know the skills of oil painting, ink painting, pencil sketching, etc., and the average reader can't see that he is unfamiliar with the pen at all. When he went to press, he paid special attention to his own painting style, and all the unqualified ones were crumpled into a ball and thrown into the trash, and the qualified ones that were not consistent with the other six works were also discarded.

I know that when readers read an unfamiliar comic magazine, in fact, what determines whether they read it is not the plot, not the thoughts, but the style and skills of the painting!

The first sentence of about 40p, I can't see any plot at all, but I want to talk about a more profound central idea.

Closing time in the evening on the day of sale.

In a magazine store called Express Bookstore in Yau Tsim Mong District, a customer finally discovered the new magazine of Shangguo She.

"What is this?!" The woman, who wanted to buy a youth magazine, stopped holding two magazines, and she was attracted by the poster behind the counter.

The poster is oil painted, and the picture is fresh and natural.

In the painting, all kinds of plants exude green shoots, the cyan of the small leaf banyan and the light green of the new leaves are intertwined, and the pale white moon is dotted in the middle, which is very beautiful. There seemed to be a huge green velvet carpet on the floor, gentle, soft, undulating with the wind.

In the center of the poster, under a white shelf full of vines, there is a white round table, which is small and small, and the round table contains manuscript paper, dipping pens, cloud rulers, and drawing ink.

There is also a cup of tea that has not yet been drunk. Halfway through the painting, the owner is gone. Before the people are there, the flowers are in full bloom, the potted flower spikes are still spitting out fragrance, and there is a quiet and peaceful atmosphere everywhere, all of which wraps the person looking at the painting in that hazy comfort.

"Uncle Express, what is this?" Fascinated by the atmosphere in the large poster, the woman with the young man in her arms couldn't help but ask.

"This poster? It's a poster of "Shangguo Boutique", which promotes a comic magazine, which you don't like to read. The owner of the Express bookstore knew the woman's interest, and he had watched her grow up as a girl.

"I want to see it." Knowing that it was a comic and not a novel, she begged for the first time this time.