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On January 18, the capital. Pen & Fun & Pavilion www.biquge.info

In the studio, the last reshoot was filmed, and the whole crew laughed for a while, and the 4-month shooting finally came to an end.

From September to now, everyone has experienced a lot, learned a lot, and gained a lot. The whole film has been created from scratch, from the first shot to the present, and the film with the largest investment in the history of Chinese cinema was born in their performances and work.

It was also a difficult four months for the actors, who endured a lot of hardships and suffered a lot of crimes, traveling thousands of kilometers across the country and traveling to six or seven different cities.

Now, finally liberated, the movie has finally been completed, and the rest of the time will be handed over to Su Li and them to solve, and most of the things that the actors are responsible for have been completed.

Everyone fell into a short carnival, and they all looked a little excited, so even if Fan Bingbing hugged Su Li in joy, Yang Mi was not the slightest unhappy when he saw this. Su Li himself even felt the urge to burst into tears, but he still pressed it down. It has been seven months since preparations began in May last year, and now the film is finally taking shape in our hands.

The piles of film are a sign of the end of this battle, and for the actors, the film has come to an end, but for Su Li, the Long March is not over.

The next thing is even more tedious in some cases!

First of all, there is the problem of editing and post-production special effects, these two of which can't be played without Su Li, and he has to be responsible for specific guidance on the side.

The editor also invited the best in China, this blockbuster has been raging all the way to the end, and there is no continuous investment in funds without the slightest softness, but Su Li did not blink his eyes at the huge amount of money, full of determination.

And the special effects were completely handed over to the Burning Shadow, and now the Burning Shadow is completely an affiliated team under Li Guang Entertainment Company, for the post-production of "Inception", Su Li discussed with them I don't know how many times.

Now if this film wants to win the final battle, it is very crucial here.

The second is the issue of publicity, and the promotion of this film will definitely not be limited to China.

Su Li has even taken out 100 million yuan of publicity expenses and smashed it directly! Such a big deal made some people in the know really feel that Su Li was really crazy, and he did not hesitate to do anything for a "Inception".

The publicity cost of 100 million yuan is only a few million yuan in China, after all, the gimmick of the largest investment in Chinese movies in history is enough for Chinese fans to chew slowly. When the time comes, as long as the fuse is lightly lit, the fire of propaganda in China will be ignited in an instant.

Most of their money goes abroad, first and foremost in Asia.

Under the influence of "Source Code" and "Li Jing Apostasy", Su Li is already the best of the young generation of Asian stars, and Su Li's filming of "Inception" has also received a certain degree of attention in Asia. Su Li deliberately asked people outside to say that "Inception" is also a science fiction film like "Source Code", and it may have some commonality in some places.

This immediately attracted everyone's attention, after all, in the past year, "Source Code" was one of the hottest films in Asia, and it was a big hit in the Asian film market just after its release, and the box office number exceeded 10 figures. Therefore, now "Inception", which is said to be the film with the largest investment in the history of Chinese films, immediately attracted everyone's attention.

The Asian market is an important battlefield for "Inception" to recoup its costs, and for the promotion here, Su Li has spared no effort to invest, at least some sufficient publicity in a few major countries.

Then there is the North American market, after "Source Code", many people know Su Li, and vaguely know a little bit of "Inception" news.

Because of the success of the collaboration on "Source Code", many distributors and theaters in North America have established contacts with Lai Guang Entertainment, and they will also help promote "Inception" before it is released. In the North American market, Su Li also intends to invest a lot of publicity money, at least let the Americans know that the director who made "Source Code" has a new movie again, and his new movie will be good.

The two major markets of Asia and North America will take up a lot of publicity expenses, but this is far from over.

In this "Inception", Zuli is the whole world!

It will also start to go out of its way in Europe, and in fact, Su Li knows that his Inception may be the most popular place in Europe.

Europe is the philosophical center of the world, and people on this map like to think, and intelligent films like "Inception" are even more popular in Europe than in China.

Therefore, Su Li even plans to spend more money on the promotion in Europe, before "Source Code" was not released too much in Europe, but it also caused a great response, Li Guang Entertainment Company relied on DVDs to make tens of millions of dollars in Europe, and people there also knew "Source Code", knew Su Li, and occasionally knew a little "Inception". Europe is likely to be the region with the largest investment in Inception.

As soon as the final version of "Inception" comes out, Li Guang Entertainment will immediately send it to the Cannes Film Festival and the Venice International Film Festival to participate in the exhibition, whether it will win the award is another matter.

The main markets that Inception wants to attack are these places, Europe, Asia, North America...... Basically, that's all, and in other places, Su Li has no plans to infiltrate for the time being, and he doesn't have that ability, so he can only see if anyone wants "Inception", then put it on them. In other regions, the main way to make money is still through DVDs.

In order to promote in these places, what Su Li and they had to do was to cut out the trailer of "Inception" first, and first synthesize some highlights with special effects, so that everyone can know more about what kind of movie "Inception" is.

Post-production and publicity constitute the two major problems that Su Li faces next, but it is definitely not easy for him after he started in 2010 - first of all, he must complete all the post-production of "Inception" with everyone, he will participate in the Spring Festival Gala in mid-February, and he will have to go to several small concerts in March, there will be an Academy Award in April, and he will go to Cannes in May, and May is the preliminary scheduled release time of "Inception...... Sure enough, filming "Inception" can't sit back and relax at all, and Su Li still needs a lot of time to do the follow-up of this movie.

On the afternoon of January 18th, ――――――, the press conference for the official completion of "Inception" was held in Beijing, and the stars who participated in the press conference were quite complete - Su Li, Yang Mi, Fan Bingbing, Huang Xiaoming, Chen Kun, Deng Chao, Chen Daoming were all present, and many dissatisfied reporters gathered here waiting for the official start of the press conference.

Sitting in front of the stage, Su Li, who had just removed his makeup, felt haggard that could not be concealed, and several other actors were more or less in bad spirits.

The reporters thought that this must be a difficult filming process, and their hearts were even hotter to ask questions.

So, by the time the press officer had just allowed the reporters to start asking questions, they couldn't wait.

The first reporter who was called quickly stood up from the crowd, held the microphone and handed over his interview opportunity to Su Li without hesitation.

"Mr. Su Li, now that the movie is completely finished, can you tell us about the filming of this movie?" This person's question is still a bit tricky, and if Su Li wants to answer it well, it will take a long time.

Su Li thought about it for a while and said, "I've said a lot about this movie. Now what I can do is to make a summary, the whole movie traveled to seven provinces and cities across the country, dozens of scenes, lasted more than four months, and now that all the filming is completed, my heart is finally a lot more steady. More than 900 shots have been filmed in this film, and now it has officially moved into post-production, and it is expected to be released in the middle of this year......"

He said a lot, and these things are relatively exposed, he continued: "I want to thank all the people who care, support, and help in this movie, and thank the actors who work hard. During the filming process, it may not be common to go to bed until two or three o'clock at night, and it is troublesome to change scenes at every turn, and the other crew members also paid a lot for this movie, they gave up a lot of rest time to run around for this movie...... I ask my permission to express my gratitude to them. ”

The reporters applauded one after another, regardless of whether Su Li was coy or from the bottom of his heart, it was polite to applaud.

After the next question, the reporter asked sharply: "Judging by some current news, the investment in Inception has been exceeded...... Can you tell us how you plan to recoup this huge cost? ”

This question has actually been asked, but now there are more other meanings when asked out loud, and now there are even rumors that the investment in "Inception" has directly exceeded 1 billion! It's a staggering figure, and while everyone knows it's impossible, it's true that Inception is overinvested.

Su Li said: "That's right, during the filming of "Inception", there was a deviation compared with some estimates, and in terms of action scenes, we invested much more than the budget. In addition, in order to cooperate with the special effects studio of Burning Shadow, we also temporarily added the shooting scene of Snow Mountain...... Such an investment is indeed much higher than expected. ”

"As for the issue of recovering costs, I have already said that the key now is to make something that everyone likes, and only when everyone likes it, then the box office will have the momentum to grow. Judging from the current filming progress, I can confidently say that I have achieved my expected goal of shooting, and as long as there are no problems with the follow-up, then I can confidently say that everyone will love the ...... of Inception."

"Bang Bang!" The applause rang out again, and Su Li pushed the interview opportunity to other actors after accepting a few interviews, and he listened quietly on the side.

(To be continued)