043 This script is not ordinary

After agreeing on a meeting time with the other party and sending the electronic version of the script to an email address designated by the other party, Li Mo dialed another number.

After connecting, Han Xiuyin asked in a low voice on the other side of the phone, "Senior, is there anything wrong?" ”

As a sophomore in the Department of Business at HKUST, Han Xiuyin is also in the library for the final semester review.

"Can you come out tomorrow morning? There's something I want to talk to you about. Li Mo asked straight to the point, "Around eight o'clock." ”

"Tomorrow morning?" Han Xiuyin hesitated, "There is another economics exam tomorrow morning... Why don't I call the teacher in a moment and ask for a deferred exam? …”

Although it is not clear what Li Mo is looking for him, Han Xiuyin has no doubt about Li Mo's invitation and refuses.

"Well, you don't have to, you wait a minute."

After speaking, Li Mo hung up the phone.

"What? …”

Listening to the busy sound from the mobile phone, Han Xiuyin looked dazed, and couldn't help but be a little worried, could it be that she had angered this senior just now because of hesitation?

Just when she was undecided, she considered whether to give Li Mo a phone call again to explain, but a few minutes later, the mobile phone in her hand vibrated again.

This time, it turned out to be my economics teacher.

"Hey, Mr. Zhao?"

Then a middle-aged man's voice came from the earpiece, "Is it Han Xiuyin, a student in the third class of the second year of the Department of Business and Commerce?" ”

Han Xiuyin immediately responded, "It's me." ”

"You don't have to take this final exam, I will refer to your usual grades and last semester grades for scoring, it's a good thing to win glory for the school, don't worry about it."

"Huh?"

Listening to her teacher's strange explanation, Han Xiuyin couldn't help but be a little in a daze, and waited for the other party to finish speaking before hurriedly saying, "Thank you, teacher." ”

Immediately afterwards, Han Xiuyin received a text message marked "Handsome Senior".

"No problem, right? Tomorrow remember to dress up in the sunshine and live, and the location is still Nemo Coffee Shop. ”

Suddenly received a notice from the economics teacher that she didn't need to take the exam, and when she saw such a text message again, Han Xiuyin really had the heart to kneel for herself, a senior who seemed to be omnipotent, it was amazing...

While cleaning up the textbooks on the table, she couldn't help but wonder what the other party would be looking for her, could it be the "surprise" she said last time?

…

The next morning, Xin Street, Nemo Coffee Shop

An hour earlier than the agreed time, Li Mo came to the coffee shop early and waited quietly for the PepsiCo employee named Feng Yuanshan to appear.

Half an hour later, the male employee who appeared in the department dean's office that day appeared in front of Li Mo again, still wearing a white shirt and black trousers, a decent workplace dress, and the female employee surnamed Shen was also dressed as OL and followed closely with a folder.

"Hello, long waiting."

Seeing that Li Mo had arrived, the other party said slightly apologetic.

"No, I've just arrived, so please sit here."

Then Li Mo led the other party to a more secluded chair, and the store manager immediately brought three cups of freshly brewed coffee.

The aroma also made the two PepsiCo employees look down at the drink in front of them, and if it weren't for politeness, they would have liked to grab their coffee cups and take two sips first.

"The electronic version has been sent to the mailbox, and this is the printed version of the script that you brought according to your request."

As he spoke, Li Mo put the script printed on A4 paper with the title of "I Have a Dream" on the table, and pushed it slightly in front of the other party.

After receiving the script from Li Mo, the man surnamed Feng smiled and said "thank you" and then opened it and read it.

In fact, he was just doing it simply, after receiving the electronic version of the script sent by Li Mo, the Pepsi Greater China Publicity and Planning Department in Yanjing had already organized the advertising copywriting elites to study the content of the script overnight, and finally came to a surprisingly consistent conclusion

――This book must be bought!

You know, in Pepsi, where creative talents gather, a publicity or advertising copy is often discussed upside down, changed frequently, and even has to be decided by the boss in the end.

But when I saw the creative script from an online writer, even these people who stayed up late and worked overtime were instantly moved and awakened by the passionate and inspirational story, and asked "Did you buy the story?" ”

It's not that this kind of story has created a new creative genre, but because of its slightly alternative fuzzy world setting, superb fast-paced narrative means, and extremely explosive plot, it is not intended to fit the current Pepsi propaganda strategy and slogan.

In the case of these planners with different surnames, they may be able to come up with one or two stories with sharp points and highlights, but they can't do it like this book, where each highlight is compact and reasonable to form a vein line.

Ostentatious but not empty, low-key and exciting, there is a kind of fantasy in the urban background.

When they learned that the author of this work was the author of the popular micro-movie "Remote Control", these people exacerbated this feeling.

Quietly waiting for the other party to look through the script, Li Mo looked out the window from time to time, curious about when Han Xiuyin would come over.

"There's nothing wrong with the script."

Finally, after ten minutes, the man named Feng Yuanshan put down the script in his hand and replied, "It seems that you are still planning to recommend an actress yourself?" ”

"Well, yes, but I told her to come over at eight o'clock, why don't we finish the book first?"

looked at his watch, it was only seven forty, and Li Mo then said his thoughts.

"yes, okay." Seeing Li Mo skillfully mentioning this crucial issue, the other party did not pretend to delay any longer, and opened his mouth to say his own standards, "Comparing the market price, and then referring to Mr. Li's popularity, our script intends to be paid according to the remuneration standard of thousands of words and thousands of yuan, what do you think?" ”

A thousand words and a thousand yuan, that is, a word and a piece, a book of 60,000 words is 60,000 yuan, which may be far beyond what others imagined, but it is far lower than Li Mo's expectations.

However, Li Mo did not show dissatisfaction with this cost, which was far lower than his psychological price, but said with a smile, "I think this work should not be treated according to the remuneration standard, this is not only a work, but also a commercial advertising copy, I think it should be considered according to the dual factors of commercial script and advertising creativity." ”

"What do you mean?"

Negotiation and negotiation, first negotiation and then judgment, Feng Yuanshan, who came on behalf of Pepsi, of course also knew that negotiation was a struggle between the two sides to fight for the bottom line, and a thousand words and thousands of yuan was just his first card.

He had also collected information about Li Mo's online influence before he came, and he didn't have any hope in his heart that he could get Li Mo's book at this price - unless the other party was really a poor student who had never seen money.

However, in this regard, Feng Yuanshan is still confident that his experience is more than twice as much as that of this civil engineering student.

"Let's put it this way, last time I helped Linda to invest only 400,000 micro-film scripts, the work premiered nearly 2 million hits a week, and now it has approached 4 million on-demand, including Xiuwo.com, Linda Film and Television, Weihao Automobile, including directly increased the advertising price or brand promotion by 20%, according to official statistics, the profit margin reached about 4 million, counting indirect benefits, the publicity and profit increase increased by more than 10 times..."

What is strength, this is called strength, list the value you can create one by one to convince the other party, instead of playing a child's temper, I won't sell if you don't give more money.

In the face of this price negotiation, Li Mo himself also prepared a large number of convincing materials, including the performance data of the novel and the previous work that can reflect the value of his creativity, as well as the advantages and selling points of this work.

Of course, the main thing is to explain the potential commercial value of this work.

Feng Yuanshan has nothing to refute the achievements that Li Mo proposed, of course, these are also within the scope of his investigation, and it is certain that Li Mo said less, after all, those merchants will not tell him the real increase in income.

But even if he agrees with Li Mo's statement in his heart, as a representative of the interests of Pepsi, Feng Yuanshan naturally has to do his best to reduce the price and continue to talk about risks, "No one can guarantee that this work will still be as popular as the previous part." ”

"If you can do business without risk, wouldn't everyone be able to get rich?"

Li Mo suddenly remembered what the landlord Sister Li said to him when he rented this store, and moved out for the other party at this time.

"That's the way it goes... So what is Mr. Li's psychological price? ”

"Three hundred and fifty thousand, plus the female number one designated by me."

"It's too expensive, it's hard for first-line screenwriters to get such a price, so let's do it, 150,000, you can set the female number one."

In the blink of an eye, the price of the entire book doubled in the other party's mouth.

But Li Mo didn't stop there, "300,000, otherwise I can only cooperate with Coca-Cola to promote it." ”

A quick bargain ensued between the two.

"Two hundred and fifty thousand, one of the actresses is designated by you, we appreciate Mr. Li's talent, and your school also expects you to win glory for the school, I hope you will not disappoint others."

Thinking of the opinions of his colleagues in the Propaganda Department from the headquarters, Feng Yuanshan gritted his teeth and quoted his final psychological price, "60,000 words and 250,000 yuan is already a sky-high price for a screenwriter." ”

For this book that can be described as a classic for the comprehensive index, Feng Yuanshan suddenly had a feeling of fighting.

"Ok, deal."

Li Mo still had a sunny smile on his face, and he didn't refute it again, as if the dispute just now had never happened.

50,000 yuan more than the 200,000 yuan I expected in my heart, which is not bad.

【Ticket Request】

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