Just when many consumers are sharpening their knives on the products of Huayang Power at the Beijing Auto Show, Huayang Power is also doing future product planning and marketing routes, after being busy with the first two days, Jin Xiaoqiang is organizing some middle and senior managers of Huayang Power to hold a meeting in Beijing.

The main topic of the meeting is how to face the domestic automobile market in the next two years.

In recent times, especially in the past year or so, Huayang Power's development has been smooth, and it has achieved success in both the domestic market and the international market.

In China, they have forced the original boss Volkswagen to step down, and in the international arena is also making great progress, in a vigorous expansion of the market, at present, Huayang Power's products are not only sold in Europe and the United States, but also in North Africa, Central and South Asia and South America have opened up the market, and have achieved good sales performance.

So during this period of time, especially in the second half of this year, there are many high-level ideas within the company that have been relaxed, and even some of them believe that Huayang Power is high-end enough, and everyone's opponent is just like this.

Prior to this, Zeng Jianxin also reflected this aspect of the matter like Jin Xiaoqiang, in recent times, the company's internal production efficiency has declined, and the management of production quality has also declined, of course, a large part of the reason is that the company has expanded the factory, and some of the original workers have taken up management positions to train new people in other branches, which has caused the decline in the quality of workers.

But in Jin Xiaoqiang's view, a bigger part of the reason is because our workers have a slack in their hearts, thinking that we are already the boss of the country and can do what they want, after all, it is impossible for individual consumers to wrestle with large enterprises now.

Such a mentality is absolutely unacceptable in Jin Xiaoqiang's opinion. Therefore, it is necessary to hold a rectification meeting this time, and it is necessary for everyone to be psychologically prepared and adjust their work ideas.

Think about the time of the previous life, the Japanese Toyota cow pen no? At the beginning of the century. Isn't it precisely because of such slackness that they will continue to repay their debts in the next few years?

At the beginning of this century, because Toyota Motor not only achieved good marketing results in the American market and the world, Toyota thought that the day had come for Toyota to take on the challenge of the world's number one automobile company, so they began to expand production capacity everywhere. Increasing production, while the supervision of the quality of automobile production, has also declined, not to mention in materials, cutting corners has become an inevitable trend.

So later, the outbreak of the Lexus brake door incident gave Toyota the most serious blow, so that Toyota had to recall millions of cars around the world, followed by a series of recalls. All dealt a heavy blow to Toyota.

They had just sat under their butts and had not been hot for a few days in the world's No. 1 throne, and they had to obediently hand it over again, which shows the idea of slackness. How serious the impact is on a company.

Now Huayang Power is also in a period of crazy expansion, although their expansion purpose is different from Toyota's striving to be the world's first, but they are now in the first position in the country, not yet hot, Jin Xiaoqiang does not want to bring any big scandal to the company because of the slackness of employees.

You must know that Huayang Power has only been established for a few years, and the heritage is not as deep as Toyota, and now it is precisely because of their efforts to change the time when Chinese people look at domestic cars.

Moreover, the three major factions of Japan, Germany, and the United States are eyeing each other on the side. Their strength is also good, so there must be no mistakes at this time. …,

Once there is such trouble as Toyota, Jin Xiaoqiang does not know how much effort Huayang Power will have to spend to redeem consumers' distrust of domestic cars.

Although the sales of Huayang Power's cars were very hot in previous years, according to statistics, people who bought Huayang Power cars. Eighty percent are first-time car buyers, or consumer groups with relatively low incomes, and some are consumer groups who know cars very well.

For the middle class with the greatest purchasing power in China, Huayang Power is not too recognized by them, and this part of the people with the best purchasing power still trusts foreign brands, such as Japanese cars, as well as German cars, and the worst is also American cars.

Although in the past two years, with the continuous improvement of Huayang Power's corporate image, their brand is also being accepted by the majority of the middle class, but the current stage is also the rising period of people's brand acceptance.

Therefore, Jin Xiaoqiang must ring the alarm bell to the company's leaders at all levels at this time, warning them that it is not the time to lie down on the credit book and sleep, and the problem of product quality must be grasped.

Another thing is that because there are many middle and senior leaders in Huayang Power, all of whom were dug from the original state-owned enterprises, the ability of these people is good, but the ideological concepts are still relatively old.

Especially after seeing the recent situation of Huayang Power's automobile exports is very good, many people believe that we should increase the intensity of product exports, and strive to make the brand of Huayang Power bigger and stronger overseas, after all, the profits earned by exported models are much more profitable than those from selling products in China.

Therefore, while earning more foreign exchange, why not earn face for our people overseas, so why not do such a thing of fame and fortune?

Therefore, during this period of time, when Jin Xiaoqiang was not in China, under the instructions of some leaders within the company, the supply of Huayang Power's export products was relatively sufficient, but the domestic supply was relatively small, so many consumers had to wait for a month or even three months to buy a car, so many consumers were lost.

After Jin Xiaoqiang heard about this incident after returning to China, he felt very angry.

Why are these people so brainless? They still can't distinguish between priority and priority, think about those joint venture brands, or pure foreign brands, when they produce a product, they often buy the best products to the domestic market first, meet the domestic market, and then consider exporting, and they buy the products of the Celestial Empire, which has been deleted several times. Shrinking a lot of key components, such behavior is completely market discrimination.

And our Huayang Power can do the same, in fact, it is enough to give face to these foreign devils!

And then there is a word that is not angry. Huayang Power is a Celestial Empire enterprise after all, and if you want to gain a foothold in the Celestial Empire, the first thing you must do is to take domestic consumers as the main body and take it as the foundation, rather than taking foreigners as the main body and taking it as the foundation.

Indeed, now that we are earning foreign exchange through exports, we can enjoy state subsidies. can also earn higher profits, but Jin Xiaoqiang still does not think that this is a reason to ignore the domestic market.

Now the market situation is good, but if the market situation takes a sharp turn for the worse, after the outbreak of the world financial crisis next year, the purchasing power of Europe and the United States will drop significantly, and some of their countries will definitely raise the specifications of imported cars in order to protect their own industries and workers. In this way, the export of Huayang Power will definitely be affected.

Even if you treat them well now, they won't miss any of your benefits when the time comes, so it's better to do it at this time. The strength of being polite to foreign devils is applied to domestic consumers, and more loyal consumers are cultivated in China. …,

It's just such a simple truth, but some middle and senior managers who originally came out of state-owned enterprises still can't see through it, and they are still holding the old thinking of earning foreign exchange through exports, which makes Jin Xiaoqiang feel that it is time to unify one thought.

In the second half of next year, the financial crisis that will affect the world economy for at least five years will erupt, and these people here do not know how serious the crisis is. But as a person who has come over, Jin Xiaoqiang knows very well how powerful this financial crisis is.

The first to be hit the hardest was the United States, and then to Western Europe, the two most economically developed regions in the world, the economies of which were hit hard one after another, and then there was a real impact on consumers, with oil prices soaring in many countries. The shrinkage of consumer income will affect the sales of Huayang Power Vehicles.

The country will also be affected by the end of next year and the year after that, and then the country will promulgate some bailout policies, and from then on, the Celestial Empire automobile industry will enter the most golden two years.

Therefore, at this time, we must seize the time to adjust our thinking, develop new models, and take advantage of this opportunity to crush the most advantageous competitors in the market, German and Japanese, and completely consolidate our position as the top seller of the Celestial Empire.

Only if he has a firm foothold in his own home, the rest is the time to slowly plan the world, so in Jin Xiaoqiang's view, he must take precautions and give some preventive shots to some senior leaders in the company first.

"Recently, there has been such an attitude in the company, that is, we have sat on the throne of the first sales in the Celestial Empire, and we are invincible in the world, so we don't have to work as seriously as before......"

"Bang!"

Speaking of this, Jin Xiaoqiang slapped the table fiercely, he has been the boss of the company for many years, and he has frequently shown his face on important domestic and international occasions, and now he naturally has the majesty of a superior person, he slapped the table like this, he was angry, and the people below who were twice as old as him were shocked, and everyone immediately sat up straight, not daring to slack off as before.

"I know some of you may be unconvinced, and you will complain that how can we think like that? Yes, you don't think so, but you do? This is last month's quality inspection report, last month our company produced 792 pieces of defective products, the defective rate reached 4.2%, a new high since the establishment of our factory. And the product quality complaints received by our company have also hit a new high since its establishment, as well as the data of the previous months, I will not list them one by one here, this is the evidence. Am I wrong? ”

As soon as Jin Xiaoqiang said this, several middle-level leaders in charge of production and quality management sitting below lowered their heads, for fear that Jin Xiaoqiang would make an example of them.

This company is not a joint-stock system, let alone a state-owned enterprise, this is a word from Jin Xiaoqiang, if you are not convinced, then you can leave immediately.

But who is willing to leave? The salary and benefits of Huayang Power are just now, and it is definitely in a leading position in the industry in the country, and this job also has face!

"We have only been established for a few years in Huayang Power, who can we rely on to achieve today's results? Why do you have such thoughts? Do you really think that we can compete with Volkswagen, Toyota, Honda and other world-class companies now? Americans were taller than us back then, but it was precisely because they ignored product quality and didn't pay attention to consumer feedback, what was the result? They are now being beaten by Japanese products in the automobile market, do you really think that we have the same capital as the Americans? ”

Jin Xiaoqiang's series of loud reprimands in a storm made many leaders in the audience speechless, and he saw that the situation was almost the same, and the goal had been achieved, so he planned to change the topic. …,

"In short, I don't want such a situation to happen, the previous thing, who happened under whom, I hope you will take the initiative to talk to me later, in short, I don't want this kind of thing to have a next time, I hope everyone will strictly control the quality, so that our products have zero defects slogan, not in vain."

Speaking of which, many leaders have begun to wipe their sweat......

"Next, I will talk about our development direction, we are a daily dynasty enterprise, we are based on the ground under our feet, and the consumers living on this land, the masses, not thousands of miles away Americans, Europeans and Japanese, although the export of cars is indeed more profitable than buying cars in China, but everyone should not forget, after all, here is our roots! I have a data here, which shows the economic situation in Europe and the United States in recent years, you can see, it is true that the European and American economies have performed well in the past two years, but this is all good for the financial industry, as for ordinary people, they have not received much benefit, so if this continues, can their purchasing power be sustained? On the other hand, there is the growth of our domestic consumption...... I hope that everyone can pay attention to our domestic consumers and our domestic market...... Instead of blindly going to the most export to earn foreign exchange|! You can look at the data comparison, once there is a problem in the economy of Europe and the United States, where can our products not be sold in them, then the market of our Celestial Empire will become a must for global automakers. Why not start now? (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )