In the lives of Chinese, the Spring Festival is often regarded as a very important watershed, and the production and life of the people are generally arranged around the Spring Festival.

Before the Spring Festival, everyone's life is basically moving in the direction of having a good year, and every household, whether poor or rich, is preparing for the New Year and welcoming the New Year.

The whole of China is basically full of chickens, ducks and fish at this time period, and everyone is full of oil, which can be regarded as a reward for the hard work of the whole year.

Of course, the customs of the north and south of the river are different, the northerners make dumplings, the southerners make zongzi, and everyone prays for a good harvest and peace in the coming year.

For the Liu family, this year's Spring Festival is particularly festive.

Although the planned harvest in the tomato field has come to naught, the new distillery is like a cash cow, which has greatly improved the life of the Liu family.

Generally speaking, the output of small wine-making workshops is not high, and after deducting the cost of rice wine sold every day, there is basically not much left, at most it is enough for the family's usual expenses and pig raising investment. Basically, all winemakers are counting on the pigs in the pigsty to save a sum of money after they are slaughtered.

Not to mention anything else, even the Liu family was in such a situation half a year ago, and it was not until the new winery began to operate that the fundamental surname changed.

The new distillery is now able to brew at least 500 catties of rice a day, and the rice wine output is 1,000 catties, which is five times that of the past. Even in the case of strong market demand during the Spring Festival, the new brewery is almost at full capacity, producing one ton of rice wine per day.

Whenever the rice wine comes out of the pot, it is pulled by customers waiting in the yard in minivans and sent to the wholesale markets in the county and city.

Because Liujia Distillery has positioned the market in the mid-range bulk rice wine market in the county and city, the alcohol concentration of rice wine is relatively high, and the wholesale price is much higher than that of ordinary bulk rice wine.

According to the profit of two cents per catty, the Liu family distillery can have a net income of 200 yuan per day, which is not a small amount in the countryside for 2,000 years. If production can be expanded, income can be increased even more, it can be said that the Liu family is now on the right track.

For the current situation at home, Liu Jiahong is naturally very satisfied. After his injury, he had no idea that he would one day make a full recovery and that his family's business would grow so far.

Gradually, Liu Jiahong accepted Liu Rui's dropout and went home, and slowly felt that Liu Rui was not bad even at home.

This year's Spring Festival is happy, and Tongtong's most direct feeling is that there are many more fireworks at home than in previous years.

In previous years, the Liu family was headed by Liu Jiahong, and Liu Jiahong, whose surname was relatively frugal, was willing to spend too much money to buy fireworks? Besides, at that time, the economic conditions of the family were average, and Liu Jiahong and Zhang Guizhi were both able to save money.

Tongtong, who is active, can only cherish a few fireworks on his hand every year, and is reluctant to set them off, so he stands on the yard dam at night, wanting to see the fireworks in other people's homes. However, this year, Liu Rui was in charge, and the family's economic conditions have improved a lot, so Liu Rui did not skimp on the money and bought a lot of fireworks, which made Tongtong smile.

The festive and lively Spring Festival has passed in Tongtong's reluctance, and life has to return to the right track from the state of the Spring Festival carnival, and the ordinary life is the normal state of life.

Under the supervision of their parents and elder brother, Tongtong and Liu Zhi began to pack up their crazy thoughts, grab their books, and prepare for the start of school.

As for Zhang Guizhi, the main focus is still on the housework at home and the poultry chirping in front of and behind the house, at most in his free time to help out in the vegetable field on the edge of the pig farm.

Now the focus of Liu Jiahong's life has shifted to the winery, and he and several workers spend most of their time in the winery every day to ensure the normal production of the winery.

There is one thing that Liu Jiahong has never figured out, and it has become more and more confused as time goes by.

What puzzled Liu Jiahong was that the rice wine produced by Xinjiu was now maintained at a very high level in terms of quality and output, and almost no decline occurred.

Liu Jiahong, who has been engaged in the brewing industry for more than 20 years, is first-class in Liangcun and even Qingyun Town in terms of experience and technology, but the rice wine he usually brews will fluctuate in terms of output and quality. Liu Jiahong found that since his son took over the winery, the winery has been in surprisingly good condition for several months.

Liu Jiahong, who was puzzled, under Liu Rui's hint, could only attribute all the reasons to the miraculous effect of ancestral koji.

Liu Jiahong has never been able to discover such a secret before, and now that his son has only taken over the winery for less than a year, he has unearthed such a secret from the pile of ancestral old papers, how can Liu Jiahong not be happy.

The engineering construction personnel of the grain station and seedling cultivation base need to come to Liangcun after the Lantern Festival, and before that, Liu Rui felt a little bored.

Liu Rui really doesn't have much to do every day, except for going into the storage room of the winery and injecting enough space spring water into the wine jar to help the lees ferment. As for the tomato fields that Liu Rui himself is most concerned about, those withered plants have not yet dried and cannot be burned, and it is not yet time to cultivate small tomato seedlings, so he has to wait a little longer.

Liu Rui, who was bored, had no choice but to ponder the idea of setting up a large-scale liquor production enterprise in the future. However, when Liu Rui mentioned his thoughts to his father, Liu Jiahong was somewhat startled.

"Do you want to register a trademark and are you going to save money to open a factory?" Liu Jiahong's brows furrowed, and he felt that his son's idea was a little whimsical.

When he was a child, because of his relatively high family composition, Liu Jiahong was forced to drop out of school only when he was in the third grade of primary school. Liu Jiahong, who has not read too many books, still retains the cautious and conservative tradition of a traditional Chinese peasant, and feels that as long as he lives peacefully, he is not willing to toss too much.

In Liu Jiahong's thoughts, guarding the current winery and earning 108,000 yuan a year is already satisfying for Liu Jiahong. If there are more customers in the future, you can consider purchasing another set of brewing equipment to expand production. But now, his son actually wants to register a company and start a factory, how can this not shock Liu Jiahong?

Although Liu Rui has participated in the establishment of pig farms during this period of time, and successfully invested in 'Ruilan Company', expanding his family's industry several times, it cannot change some of Liu Jiahong's inherent ideas.

The Liu family of the pig farm only occupied the corresponding shares through the distillery provided by the winery every day, and did not let the Liu family take out real money for investment. Even if there is any accident in the pig farm, it is not enough to make the Liu family hurt their bones, at most, there is no dividend from the pig farm, and the income will be reduced. It is precisely because of this reason that when the cold snap hit some time ago, the pig farm was in turmoil, and Liu Jiahong did not show too much anxiety.

As for the 'Ruilan Company' that Liu Rui strongly joined, although more than 300,000 yuan of funds were invested, Liu Jiahong was not too nervous. In Liu Jiahong's view, even if the leisure farm will not be able to welcome a large number of tourists in the future, it will not suffer if it occupies such a large piece of land. More than 300,000 yuan, the profits of the winery in three or five years will be earned, so Liu Jiahong is not in a hurry.

When he was a child, Liu Jiahong always knew from his parents' memories that the Liu family owned a large piece of land because of the winery in the past. It's just that after liberation, the glory of the past can only appear in the memories of Grandpa Liu Rui.

It is precisely for this reason that Liu Jiahong has a deep affection for land and does not oppose Liu Rui's investment.

In Liu Jiahong's view, it only took more than 300,000 yuan to own 30% of the equity of the grain station of more than 1,000 acres of land, which can only be described as cost-effective. If it is possible in the future, Liu Jiahong is even willing to spend more money to pocket other shares and restore the glory of the family.

is completely different from the previous two investments, this time Liu Rui actually wanted to play a big one, which was so big that Liu Jiahong was a little unacceptable.

"That's right, we are making such a small fuss, no matter how hard we work, there is not much room for development!" Liu Rui didn't seem to see his father's frowning, and said to himself: "The degree of automation in the distillery is too low, there is a lot of repetitive work, and the production efficiency is not high. ”

At present, Liujia Distillery still relies on a large number of manual production to a large extent, except for boilers, distillers, condensers and other equipment are modern products, other cooking is basically the traditional manual way. From a certain point of view, the Liu family's winery is still an out-and-out handmade workshop.

"I understand what you said, but after you think about setting up a factory, where will our products be sold?" Liu Jiahong agreed with some of Liu Rui's views, but he also raised his own questions.

It is true that the products of Liujia Distillery are in short supply now, but after the factory is set up in the future, it will not be a few hundred catties and a thousand catties of output, and it can be discussed by tons at that time. After more than ten years of ups and downs in the winemaking industry, Liu Jiahong has a deep understanding of the bulk rice wine market. Qingshan County is not large, the market capacity is limited, if the output goes up, sales will become a problem.

In addition, the price of bulk rice wine is too low, the profit is too small, and it is okay to make a small fuss.

"Let's register a trademark and produce bottled liquor, so that the price will go up and the profit will be guaranteed!" Liu Rui was already immersed in a beautiful vision for the future, and said some of his thoughts.

"Producing bottled wine? Registered trademark? Liu Jiahong was more and more frightened by his son's thoughts.

In Liu Jiahong's view, these products can only be done by those powerful manufacturers, can a small workshop like himself still have the opportunity to turn pheasants into phoenixes?

In Qingshan County, the bulk rice wine brewed by the small workshop is affectionately called 'Tu Moutai' by consumers, which is an honor and a kind of helplessness.

Mellow and delicious bulk rice wine can be regarded as a status on a par with some high-end alcoholic beverages in the minds of consumers with relatively low incomes. However, no matter how consumers agree, it cannot change the low price and embarrassing position of bulk rice wine.

Generally speaking, the retail price of 22° bulk rice wine in the market is about eight cents to one dollar, while the lowest grade bottled liquor is generally sold for more than three yuan. If you are serious, the difference between bottled liquor and bulk rice wine is not very big, at most bottled liquor is purer and more aromatic.

During this period of time, Liu Jiahong also compared his own rice wine with some bottled liquor, and found that in addition to the gap in clarity, the products of Liujia Distillery are not inferior in terms of taste or mellowness.

"Yes!" Liu Rui was a little satisfied with his father's expression, and said with a smile: "Our ancestral koji can allow me to make good wine, if it is sold in bulk like this, it is really a waste!" ”

Since discovering that the space spring water can have a very good effect on the sake lees and produce a more mellow rice wine, Liu Rui's mind has been thinking about how to explore the greater added value of the winery.

The limited market capacity in Qingshan County, coupled with the low price of bulk rice wine, does not have much room for Liujia Distillery to develop no matter how much it develops. If we can set our sights on a broader region and a higher-priced bottled liquor market, the future development of Liujia Distillery is worth looking forward to.

"I know that, too!" Liu Jiahong nodded, and said with some worry: "It's just that if you want to build a factory, you have to invest a lot of money, and sales and management are also extremely important, can we do it?" ”

Don't look at Liu Jiahong who hasn't read any books, but he hasn't eaten pork, haven't you seen a pig walking?

If you want to build a factory, you don't have to make a fuss here in the Liu family compound, and then you have to find a suitable plot near the village. At that time, whether it is leasing land or buying it, the cost of the entire land use alone will be an astronomical amount.

In addition, the construction of various infrastructures, factories, warehouses, storage rooms, fermentation rooms, etc. will also require a lot of money, which is not a small amount.

In addition, the large expenditure on brewing equipment can be a desperate figure.

Just the full set of equipment of the new winery is so simple that 10,000 yuan has been invested, plus some infrastructure construction of the winery, and the expenditure of various bottles and cans, the entire winery also spent 20,000 yuan to build.

Liu Jiahong can't imagine the price of the brewing equipment required by a medium-sized rice wine production enterprise, but it is certain that the current Liu family will not be able to do it no matter what.

After calculating the investment in several aspects, Liu Jiahong suddenly came to a conclusion that made him a little smacked. If you want to build a distillery, it is basically impossible to build it without 1.8 million yuan.

In addition to financial problems, the biggest impact on the future of the distillery is the sales of products.

Liu Jiahong knows that like bulk rice wine, there is a good traditional market in specific areas such as Qingshan County and Qingzhou City, so the products of Liujia Distillery have room to survive. In addition, after the special fermentation of the products of Liujia Distillery, the taste is indeed relatively mellow, and it is logical that it occupies a sufficient market share.

But if the Liu family builds a factory to produce bottled liquor, how to open the market? That's the most critical question!

Watching TV and newspapers, Liu Jiahong learned that most of the so-called liquor companies rely on a large number of advertisements to cause a huge impact on consumers' hearts, thereby driving sales.

If you don't have enough money to advertise and build channels, no matter how good the product you produce, you won't be able to open a market that you are completely unfamiliar with in a short period of time.

Now, it is no longer the era of 'the aroma of wine is not afraid of deep alleys'.

In these days, everything is about a popularity, and after having popularity, things are easy to do.

For example, in the past two years, there have been two brands in the liquor market, Qinchi and Confucius, why have sales been rising? Isn't it because of the huge investment in advertising?

Qin Chi invested heavily in CCTV's advertising bidding, and won the bid king of the year in one fell swoop, driving the sales of the entire factory to soar like a rocket. If it weren't for the effect of advertising, Qinchi Winery would probably still be struggling in the quagmire.

The Confucian Distillery makes good use of its geographical advantages, vigorously promotes the cultural traditions of the Confucian family, and has done a good job in wine culture. A large amount of advertising investment, cleverly combined with the fame of Confucius, has made the development of Confucius Distillery in recent years like a fish in water.

As a rice wine expert, Liu Rui usually pays a lot of attention to the changes in the liquor market, and he also knows a little about the situation in some industries.

In Liu Jiahong's view, no matter what the situation is, if the winery wants to achieve leapfrog development, a large amount of capital investment is indispensable.

Now, Liujia Liquor Factory has nothing to lose, but there is no shortage of money!

This is also the reason why Liu Jiahong is very optimistic about the plan proposed by Liu Rui.

In addition, if you want to build a large winery, the management must keep up, and Liu Jiahong does not think that his son can take on such a responsibility before he has even finished high school. A large brewery is not comparable to a small brewery, and there are so many things that need to be involved that not everyone can play.

After thinking about it, Liu Jiahong found that if he wanted to set up a factory, his own capital, sales channels, and management level were not so suitable, so he could only postpone it temporarily.

Hearing his father's analysis, Liu Rui realized that running a factory is really not a playhouse, and there are many issues to consider.

However, even so, Liu Rui did not give up the idea of setting up a winery. In his opinion, the more difficult things are, if they are done in the future, won't they have a greater sense of accomplishment?

From now on, Liu Rui will work towards this goal, and slowly accumulate in the construction of funds, management levels and sales channels, and the winery and leisure farm are his best experimental fields!

When you have a dream, you will be motivated!

(To be continued)