Chapter 54: Published! Publication! (Medium)
Shangguo Publishing House is a company founded by Lu Lingling, no matter how much you ignore it, you will be worried, and there should be no obstacles to entering the mainland market as a Hong Kong person, right? Maybe there will be a relaxation of the terms and conditions for arbitrary traffic? With this belief in victory, after the final plan was finalized, the four of them started work in full swing.
In addition to the work of the single book, they also had magazines to revise. Although there were some failures in the early recruitment of authors, considering that the single books have already come out, it is impossible for the magazine to be delayed again and again. Therefore, the first issue was decided to be "Shangguo", and "Q3" was used to occupy a large space, and "Q3" was used as the pioneer to produce the first issue.
"The magazine is scheduled to have a circulation of 10,000 yuan, 29 yuan per copy, and a sales volume of 290,000!" Lu Lingling made a declaration of victory before the plan version. Currently, these are scheduled issuances.
"Taking into account sales and taxes, in fact, about 95,000 yuan, plus 80,000 yuan of regular expenses, and 65,000 yuan of manufacturing expenses, the actual monthly profit is negative 50,000 yuan-" Wang Bingyu pointed out for a while, even if the plan is successful, the company will still make a profit and loss, reminding: "President, please be careful with what you say." β
"It's still red-" Elisabel, the gold lord, sighed, and seemed to have a little urge for Lu Lingling.
"It doesn't matter, Anya, we can use Xiao Limu's one-line book for cost recovery, I believe that the "Q version of the Three Kingdoms" in the magazine must be the most popular, and we can make a second one-line book."
"Okay, that's what the president meant, because we were told to decide at the end of the day, in addition to the single book, there are magazines to do, so this time we have to hurry, everyone has to hurry!"
"Yes!!" *3
The three of them answered.
Translation is actually the easiest task for editors who speak four foreign languages.
Next, for the magazine, they had to determine the font and size of the lines. In the days when computers and scanners were already available, the dialogue in the manga was not written by the cartoonist, but by the scanner who scanned the comic into the computer and marked it with the corresponding dialog box.
Fonts undoubtedly play an important role in comics. For example, "Ah!! can be bold and incremented with three exclamation points to enhance the visual tone. When you encounter a girl, you can use a cute font to the comic, and a good editor can add color to the comic.
If it weren't for the limited computer software of this era, Shangguo Publishing House could even adjust the color of the comics, such as light and shade, gradient conditions, etc., to create a terrifying or warm atmosphere for the comics.
But now they only need to typeset and number the comics so that they don't get misprinted when they are sent to the printing press, and they are careful about the placement of the page numbers. Rather than just writing at the top or bottom of the page, the archaic arrangement may be appropriate for vintage work, but the lively magazine page numbers should have jump surnames, and even be written in the interval between comic storyboards.
Translation, comics, typesetting, page-setting, magazine cover production...... There is also later work such as market development, and the work of the four people of Shangguo Publishing House is quite heavy.
β¦β¦
Working overtime and staying up late, when they finished arranging the single books of "Shangguo Magazine" and "Fullmetal Alchemist", Wang Bingyu and Ryoko couldn't help but breathe a sigh of relief.
"Okay, now just wait for tomorrow to hand it over to the people in the printing house!" At the moment when all the members of the club were tired, Lu Lingling stood up and announced with vigour.
The most idle of the four is President Lu Lingling. Elisabel also translated the comics into English, but Lu Lingling didn't know anything about comic editing, and after many mistakes, she helped and was ordered out of the working group by Wang Bingyu. In fact, 90% of the publishing work was done by Ryoko and Wang Bingyu.
"Don't make trouble, there is still sales work in the back, you are in charge of the mainland region, don't forget this!" Wang Bingyu reminded.
Some people are bitter before sweet, and some people are sweet and then bitter. Chinese mainland is much more difficult to conquer than other regions, not to mention the difficulty of approval there, and there is an extremely rampant piracy market.
Wang Bingyu waited and waited for Lu Lingling.
She is not very optimistic about sales in the mainland, and she does not plan to help Lu Lingling take on any work.
******
The next time, Wang Bingyu checked the manuscript again and sent the magazine and the single book to the Hong Kong Island Printing House.
Shangguo Publishing House is only a small company of four people, and it does not yet have the capacity to print tens of thousands of magazines on its own. Even the Mantianxia Publishing House sometimes can't print it, so it has to ask the Hong Kong Island Printing House to help with printing. Producing magazines in a professional printing house is not only more affordable than printing in your own company, but also has a very high quality of mimeographing.
The printing house is only responsible for printing and is not responsible for the formalities related to publication. Therefore, as long as the customer makes a reservation in advance, he can afford to pay for the work immediately.
"Let me see what kind of book is printed this time--" The manager of the production department got the original manuscript of the magazine from the business department, walked all the way back to the work area and read it all the way. Wouldn't it be a company that could only use the company name as the inaugural issue because it had not applied for a trademark number? β
With questions about the trademark number and the first issue, the department manager walked to the printing area. At this time, the mimeographers, who knew that they had work to do, cheered up and began to check the machine preparation.
"Huh? Comic magazines and monographs? Boss, is this time helping the world print again? A mimeographer approached the department manager and took a look.
"A new company, Shangguo Publishing House, doesn't know how long it can last, and it is a crazy company that plans to publish a single book before it even comes out with the first issue." The department manager of the production department judged based on experience.
Many entrepreneurs are hot-headed and borrow money to open a small company, saying that they want to start a journal and do a big business, but there is often a phenomenon of stopping the publication just after it was founded.
There have been so many companies that dig holes lately that even mimeographers are used to it. There are many reasons for the closure of the journal just after its inception, the most important of which is that the new company lacks planning and the company has to stop publishing due to its profit and loss. This makes many comic book writers shy away from new companies, and basically powerful manga artists will not sign contracts with such new companies.
"But even though it's a new company, the magazine is still quite interesting, so what's it called? "Q version of the Three Kingdoms". The mimeographer checked the trial plate he had just finished for errors and flipped through a few pages.
Then he couldn't help but look down word by word, looking at the way he flipped through the book, outsiders thought he was working hard.
"Funny, so funny! Look here [#ζ―θΏζ ·η, we need 3 wastes to be soldiers. #εε, Taoyuan Prison is so big, it will definitely not be the 3 of us. #ε―ζ―...... There are only 3 of you left in the entire Taoyuan Prison] Laugh at me, laugh at me~ Hahaha, turn the next page. A mimeographer next to him saw it with him, and the mimeographer's laughter was obviously relatively low.
After a while, the comic part of Q3 was flipped to the end, and after that, there were other "scum" comics.
"It's a shame it's gone......"
"It's just that the first part can attract attention, and the rest of it really can't stand it." The department manager commented. Apparently he had gone through the entire magazine earlier,
"Anyway, boss, is there a way to book the first issue of this company's magazine? I'd like to buy ten copies first. The mimeographer, who was in charge of the other part of the printing, said. In his hand is a single book "The Alchemist of Fullmetal".
"Looks like it's too much salary, isn't it? This kind of company that doesn't know when it will die, you can only buy so many books in vain. β
The department manager knows what the employees want to do, and it is nothing more than collecting the inaugural issue. He used to do this a lot, but after the collapse of several new companies in the collection, he lost interest in the inaugural issue of the collection. You can get one or two copies of these things just by talking to the publisher, but if you take them home and collect them, they will take up space.
The University of Tokyo Newspaper once solicited the inaugural issue of a certain publisher 80 years ago with a prize of 1 million yuan, and the print run at that time reached 100,000, but due to the long period of time, the earthquake and the Second World War, the inaugural issue of the publisher has not been found.
"Look at the author of this comic, I've been signing with them for 10 years! And they also threatened to sell 5 million copies, and I think they definitely have a future, and with this comic they can at least make a splash. This inaugural issue has a circulation of only 10,000 copies, and even if the company goes out of business, their inaugural issue will become valuable! "Mimeographers have their own tastes.
"Ali here also signed a 10-year contract, not a comic contract, a writer's contract!" The employees on the other side also made a discovery.
The inaugural issue is a meeting gift dedicated by the publisher to the readers, because when meeting the readers for the first time, they often add some self-introduction to the company, the purpose of the journal, the style, the requirements of the manuscript, the editor's words, the author's profile, etc. There are about two or three pages of text plus pictures. Lu Lingling has a slightly bad taste, and divides the single book "Conviction Teacher" and Q3's "Teacher Ali" into two people intentionally or unintentionally.
"Saying so much, only two authors in a company can get on the stage, and digging up one casually in the world can bring them down, anyway, I'm not optimistic. You've finished checking the trial prints, right? No problem, hurry up and start printing! The manager of the production department exclaimed.
The reason why he is not optimistic about Shangguo Publishing House is not only because Shangguo Publishing House is a new company, but also because the authors in the publishing house are all new faces. "Cutting-edge cartoonist" also means that the update is broken and unfinished, in short, even if the front is wonderful, the back will be different from the old cartoonist.
The department manager seems to have seen the strangeness of this new comic company.