The idea is certain, Li Mo immediately notified the creative team to start a new issue of extra production, the theme is for his latest worker welfare strategy.

His purpose is very simple, that is, to use animation to attract popularity, and then cooperate with the publicity, create a soft culture propaganda strategy, and promote the company's philosophy - we want to make Chinese workers no longer regarded as thinking robots.

After receiving Li Mo's new order, the production team, which had already had a clear division of labor, plunged into intense creation again.

In just two or three days, a movie called "Cry of Darkness" appeared on the official website of AACC, attracting the attention of many audiences.

The film uses the plot to reflect the current reality, and at the same time points out the importance of the Phantom taking great risks to improve the welfare of workers for the revitalization of the nation.

Although it has the exaggeration of anime, the content is enough to shake people's hearts.

A look back on the history of the Chinese background, as well as the rise of the national industry in the future era, made those young audiences enthusiastic and applauded the phantom's approach in their hearts.

The last sentence of the film is aimed at the workers' cry, "You, you are not alone in the struggle", which caused the collective tears of AACC employees, who felt that they had entered a warm and considerate new factory.

And with the broadcast of this anime and the release of the Phantom's new benefits, the factory workers under the Phantom have become the object of renewed attention in the industry.

When it comes to their identities, these front-line employees working in Phantom will also proudly raise their heads and say "I work in Phantom", instead of saying "I work in a broken factory" in frustration as before.

As competitors, Baojie and other brands also instantly felt the pressure brought by Li Mo's move, not to mention cutting profits and lowering prices, but also trying to suppress the workers' gradual dissatisfaction with wages under the influence of foreign factory intervention.

They never expected that the Phantom not only did not follow him to carry out a price reduction strategy, but instead came up with such a trick to disturb his military morale.

However, within these giant rival companies, these high-ranking officials also praised each other for playing a good hand in their hearts for Li Mo's favor marketing with the help of national emotions.

In response, companies such as Baojie have also had to raise certain benefits to prevent workers from rising further.

But what is a little helpless is that even with the company's repaid bonus, these factory workers of foreign-funded enterprises are still grateful to their rival Phantom for giving them such an opportunity to improve their welfare.

…

"Boss, the cooperation with the TV station has been completed, the contract has been signed according to your requirements, and the first selection and recording will start as early as this week."

Not long after the implementation of the new plan to deal with brand giants such as Baojie, the head of Li Mo's publicity team, Ling Jia, who was wearing a traditional OL formal suit, stood in front of him to introduce the specific cooperation.

Since helping Li Mo decide on the name of the new product, the former beautiful manager of the public relations department can be said to have risen all the way, and with opportunities and talents, she has successfully become the leader of the publicity team.

Although she couldn't get an emotion with the young boss, she still had some small expectations in her heart, and once she had the opportunity, she would go to Li Mo to report the situation in person.

"Because their station temporarily suspended a program called "Variety Show" is similar to our selection this time, so the host is also the original program host, He Jiong and Xie Na, and the time slot will also be placed in the original broadcast time of "Variety Show", every Thursday at 10 p.m."

"Is the name of the show ready? Shouldn't it be called "Variety Show 2"? ”

Although he hasn't watched this show, he has heard of these two hosts Li Mo, and when he heard that Hunan Satellite TV actually arranged these two well-known hosts to host the new program, he was also secretly taken aback in his heart, it seems that Hunan Satellite TV really attaches great importance to his selection activity this time.

Previously, he was only responsible for coming up with a rough idea and then leaving it to his subordinates to complete the supplement, so he himself was not very clear about the name of the activity.

"Of course not, it just looks similar, and the content is still very different." Ling Jia looked at Li Mo and smiled, "As for the name of the new show... The TV station is temporarily positioned as 'Animation Star Show', which is the homonym of 'Animation Rookie Show', and the slogan is also the first animation reality TV selection program in China, as for the specific process, in order to meet the needs of TV audiences, the editing and directing team has also made a certain degree of transformation, and the overall is still the same as our original intention, and the final is to vote for the best actor through audience voting. ”

Li Mo doesn't know much about entertainment programs, so he can't feel good or bad when he hears that the new show is named "Anime Star Show", and the only thing he is curious about is whether this show can become popular.

"Got it, then you guys continue to follow up and tell me any news in time."

Li Mo nodded, since there is such a professional team to control, he only needs to ensure the supply of content, no matter how much, he can't intervene.

"Got it, there's another thing." Ling Jia immediately said, "As the title sponsor, the Phantom will also send a representative to participate in the first recording ceremony, participate in the press conference and other activities, and the TV station hopes that you can come forward, after all, everyone outside now knows that Mr. Li Mo is the real butler of the Phantom, and the TV station also hopes that you and the host will start a new program together." ”

"Anything else?"

Hearing that a representative was going to be sent, Li Mo's first thought was naturally the general manager who had been assigned to the Phantom, and he was still in command behind the scenes.

But since the TV station has made such a request and has come up with the hottest host lineup in the station, it would indeed be insincere if he still sent a representative.

"Then you help me inform the assistant, make my travel arrangements, and leave a little more time for maneuvering."

Although it is not as busy as the big names of artists now, Li Mo's schedule is also quite tense.

In addition to processing all kinds of application reports submitted by the heads of various departments on time every day, I also have to go to the front line from time to time to understand the production status, and then stick to my own exercise plan, and occasionally go out with friends and family to relax.

"Okay."

After making sure that there were no other problems, Ling Jia turned around and left Li Mo's office with some reluctance and rushed back to his job.

…

Three days later, the new program "Animation Star Show" jointly launched by Hunan Satellite TV and Phantom officially held a release ceremony on the TV station, and reporters from various media who heard the news almost crowded the entire release site.

As the representative of the title party Phantom, Li Mo sat on the stage with several leaders in the TV station, briefly expressed his joy and excitement, and answered the reporters' questions with a smile.

Strong production standards, impressive innovation capabilities, high ratings of popular programs... As one of the top TV platforms in China, Hu Nan's every move naturally leads to the nerves of all media parties.

In the first half of the 2013 national network ratings rankings, Hunan Satellite TV ranked third all day and first at the provincial level; In the two most valuable rankings of prime time and evening file, it is even more domineering and exposed, and both won the first place on the list.

In addition, in the "Huaxia 500 Most Valuable Brand List" released by the World Brand Lab not long ago, Hunan Satellite TV is 15.872 billion, followed by CCTV and Phoenix Satellite TV.

Similarly, the newly rising Phantom Yuehua relies on a huge system of production and marketing system to easily push a series of local brand products to consumers, and with the help of a unique marketing model, it rushed to the fifth place in the market share of personal care products in just one month, subverting the situation that the domestic market is almost completely monopolized by foreign-funded enterprises.

In the marketing curtain of the Phantom, the popular "Phantom Dance" and the popular animation work "Dark" among young people won the title of "Best Domestic Production" in one fell swoop, and the highest number of on-demand episodes on the official website has already exceeded 10 million.

Those who have a little heart will also find that the ugly fish, which is the same brother as the phantom, has firmly occupied the position of the king of the Chinese stationery industry, and is eyeing the overseas market.

Therefore, different people are full of different speculations and expectations for this powerful combination of TV stations and local enterprises. (To be continued.) )