【Chapter 156】 Steady and steady

While the villagers are making various preparations for the harvest in the coming year, the expansion project of Liujia Distillery is also being carried out in an orderly manner, the main project has been basically completed, and the outline of the new distillery has gradually become clear.

Before the beams were put on and the purlins and rafters were laid, the boilers, steamers, condensers and stills ordered by Liu Rui had all arrived at Liu's house and were stacked in the yard, shining in the sun. Compared with traditional brewing equipment, today's equipment is more compact, much easier to install and use, and has higher production efficiency.

Liu Rui still remembers that when he was a child, his family still used a huge iron pot to steam rice and make wine, and at that time, every time the rice was steamed, a large number of crispy pots would be produced, which was also one of the joys of Liu Rui's childhood. Steaming rice in an iron pot causes a certain amount of waste because of the pot, which reduces the profit of brewing. In addition, if the heat of the steamed rice is not mastered properly, it can easily burn, and the brewed rice wine will have a smoky smell.

At that time, Liu Rui often heard from those villagers who came to buy wine at home that there was a burnt smell in the wine, which felt a little strange. Later, when he grew up, he understood why.

In addition, because the old-fashioned brewing equipment has many deficiencies in sealing, when distilling alcohol, there will always be a lot of alcohol escaping into the air, causing losses. In the past, when sake was brewed, due to air leakage, the brewery would always be filled with a rich aroma of sake, as if it was soaked in sake.

In general, the production efficiency of old-fashioned brewing equipment is relatively low, the quality cannot be guaranteed, and the requirements for brewing technology and experience are relatively high. If the market competition was relatively weak in the past, such equipment could have been able to cope with the past, but now it is outdated. If we want to achieve greater development, we have to change.

Five years ago, Liu Jiahong took out his savings for many years, gritted his teeth and bought the first set of small brewing boilers and related equipment in Qingyun Town, and began to improve the traditional brewing process. At that time, Liu Jiahong's actions were also ridiculed by the surrounding crowd, thinking that he would definitely fall behind, after all, it is not easy to improve the traditional mature process.

However, Liu Jiahong grew up in the winery since he was a child, and he already knows all aspects of the winemaking process well, plus he is willing to work hard to study, and he quickly mastered the new technology.

Since then, the production efficiency of Liujia Distillery has improved, the quality of products has also stabilized, and profits have skyrocketed. This is also an important reason why the Liu family's economic situation has been improving and their life has been getting better and better in recent years.

The successful experience is the best example, and soon, all the brewing workshops in Qingyun Town have successively eliminated the original old equipment and old technology, and entered the boiler era. From this point of view, Liu Jiahong also led the progress of Qingyun's brewing industry.

If it weren't for Liu Jiahong's car accident, which led to an instant return to poverty, Liu Rui would not have dropped out of school and gone home to farm. However, life is so wonderful, if he didn't go home, Liu Rui might not be able to get Shennong space, and he would not be able to start a completely different life from the usual.

Blessings and misfortunes depend on each other, that's the case, right?

This time, the Liu family ordered brewing equipment that can brew 400 catties of rice at a time, which is four times the output of the current equipment. If it is fully produced, it can brew nearly a ton of rice wine every day, which can be regarded as the largest private winery in Qingyun and even Qingshan County. With such a huge output, a small market like Qingyun alone cannot be digested, so Liu Rui set his sights on the other side of the Tongjiang River.

Liu Rui is not very worried about the sales of products, after all, the 500 catties of rice wine produced at home every day are already in short supply. With its mellow taste, the rice wine of Liujia Distillery has gradually opened up the market in Qingshan County, and more and more food stalls and small restaurants have begun to order with Liu Rui.

Most of Qingzhou, when eating and entertaining, prefer the low-priced, mellow 'Tu Moutai', which is the market foundation of Liu Rui's confidence.

In Liu Rui's plan, Qingshan County, the county seat of neighboring counties and even the urban areas farther away will be the key sales markets of Liujia Distillery in the future. As long as these places are grasped, the Liu Family Distillery does not have to worry about the development prospects at all.

In the future, Liu Rui plans to gradually abandon the cheap low-alcohol rice wine sales market in the township and focus on the medium-strength rice wine market in the county and urban areas. After all, the higher the concentration of rice wine, the price and profit have increased accordingly, and Liu Rui runs a wine shop, so he naturally wants to chase profits.

In Liu Rui's long-term plan, bulk mid-range rice wine is only a stopgap measure, and bottled wine should have greater development prospects in the future. In the past few years, when the football league was hot, many sponsors were liquor companies, which can reflect from one side that the profits of the liquor industry are considerable. Of course, Liujia Distillery is still just a small workshop in the countryside, and there is still a distance of 108,000 miles from those famous wines that have been inherited for hundreds of years.

However, Liu Rui is looking forward to the future!

Since discovering that the rice wine brewed by the space spring water is more mellow and delicious than the previous products, Liu Rui has more thoughts. With the rice wine he carefully brewed, Liu Rui found Wang Huatai, Yang Zheng and Yu Shanwei and other well-informed people who tested alcohol and let them taste and comment.

After all, Liu Rui is only a young man of seventeen or eighteen, and he has never seen much of the world, although he knows that the rice wine he brews is good, it is just compared with his previous products. As for how good these rice wines are now, and how different they are from the high-end bottled wines on the market, Liu Rui really has no bottom in his heart.

Wang Huatai is a political axe official, and he has countless entertainments every year, and he naturally tastes a lot of fine wine without having to pay for it himself, so let him judge it, and he is naturally the best candidate. As for Yang Zheng and Wang Huatai and others, they have traveled all over the country and are well-informed, and they can also provide useful advice to Liu Rui.

With the help of Wang Huatai and others, Liu Rui gradually researched the secret recipe of koji left behind by the winery, and brewed rice wine with better quality and more mellow than ordinary bulk rice wine. Liu Rui is now waiting for himself to complete the original accumulation, and then purchase more advanced brewing equipment and filling production lines to produce bottled rice wine.

Because of the secret existence of space springs, Liu Rui is naturally reluctant to partner with others, fearing that the secret will be leaked and he will become a guinea pig. He preferred to slowly carry out primitive accumulation, waiting until the time was ripe to expand production. For Liu Rui, as long as Shennong Space is in hand, even if the development is a little slower, it will always be wrong to play steadily.

In Liu Rui's planning, after the nature reserve is opened in the future, the beautiful mountains and rivers will also become a selling point of his winery. The Ancient Tea Horse Road, which has existed for hundreds of years, will also become one of the selling points of the liquor factory, after all, the liquor industry has many cultural and natural factors mixed in, and some gimmicks and hype are essential if you want to sell high-priced liquor.

However, these will have to wait for the gradual improvement in the future!

(To be continued)