108 Attack the heart first
On weekends, the sun is shining.
In the past, Li Mo basically went out with his family to play, or made an appointment with a few colleagues and friends of the same age to play ball, and enjoyed a rare relaxing time on Sundays.
But since the start of the battle with "Hengjiu Huabai", Li Mo has not gone out to relax for two weeks, basically in the office or at home to indulge the entire group, and the only relaxation pastime is to occasionally chat with Han Xiuyin, who is filming a campus movie, on the phone.
At this moment, with his back against the giant screen of the new office building of AACC, Li Mo, who was shrouded in the orange light of the morning sun, attached his hands to the keyboard, using the computer to find something.
After the baptism of the special training camp, Li Mo's body at this time is obviously much stronger than before, giving people a particularly tough feeling.
"Dangdang"
"Please come in."
Li Mo had long been accustomed to such a temporary and rapid knock on the door, and he was still staring intently at his computer screen at the moment.
"Boss, this is already the tenth business to go bankrupt in two weeks."
Before Li Mo's words fell, Lu Siming pushed open the door and hurriedly walked in with a document in his hand, "Are you sure you want to continue?" ”
"Why not?" Li Mo raised his head and looked at Lu Siming, "Didn't you buy these companies?" ”
Long before the war, Li Mo had expected this result, before the four major alliances in the south fell, there would definitely be a group of small and medium-sized enterprises that could not withstand the impact of the war and were on the verge of bankruptcy.
Although legally speaking, the competition of the ugly fish is completely in line with the business rules and does not show any tricks, but in order not to provoke the municipal axe of the southern province as much as possible, and to expand his own strength, Li Mo chose a comprehensive acquisition strategy.
That is, to close down one and buy the next, so as to prevent these workers from losing their jobs under the impact of ugly fish and burdening the local political axe.
"Bought ... However, if so many small and medium-sized enterprises have to buy them, it means that we need to support a large number of people, and there may be serious overcapacity. ”
Lu Siming said on the side, "According to the calculation of the financial department, if we can't solve this problem within two weeks, then we will enter a state of loss from the current state of profit, that is, to sell products with money." ”
"How long do you think those big manufacturers can last?"
Li Mo asked rhetorically.
"Half a month at most, according to the report of the headhunting company, there have been a number of middle-level people who have begun to consider joining the ugly fish, these middle-level people have just been trained by the other party with a lot of effort, and there is a lot of room for promotion in the future, if it is not a last resort, they should not make such a decision."
"Then continue to follow the original strategy, and..."Li Mo looked at his computer, "What do you think of the current political axe and the people's opinion of us?" ”
"Although we have fully acquired these closed workshops or factories, some cities and counties in the south are still very wary of our attitude, and they will definitely not give preferential policy support like the base camp, as for consumers... Very satisfied with the quality, but word-of-mouth... Debatable..."
Although relying on the strong public relations of "Huaao", even the media in the south has basically never had negative news about ugly fish, but at the consumer level, there is really no emotion at all.
"So, I'm going to add another one on the other hand."
Li Mo turned the computer screen and smiled at Lu Siming, "Since we started to get involved in the cultural industry, it seems that we haven't done any serious positive publicity, and I plan to start from these places." ”
Staring at the landscape photos on the monitor, which were either rugged ravines or rushing rivers, Lu Siming didn't understand for a while, what Li Mo let himself do with these landscape photos.
That is, until he saw the picture below.
Some children are rubbing their palms together in a simple house, or they are led by adults to rely on suspension ropes, risking their lives to cross shocking rivers and even canyons to rush to the school on the other side...
"Hope Elementary?"
Lu Siming was stunned for a moment, and then blurted out.
"Half, but not all." Li Mo shook his head, "Don't you think there are too many so-called Hope Elementary Schools?" Although I didn't do it with the intention of being a philanthropist, I still didn't want to go down this path, and since I was going to spend money, I wanted to do something practical -- I planned to arm a hundred non-hope elementary schools. ”
"Not Hope Elementary School?"
Lu Siming turned his head to look at Li Mo, trying to find some specific explanations from his eyes that no one could understand.
"It is those schools that are not among the political axe hope primary schools and are still neglected, I have just asked agents and franchise factories across the country to send people to do local investigations, and the results are expected to be available in two days."
"And what are you going to do?"
"It's all you can think of, sponsoring stationery, books, building school buildings in the name of AACC, heating equipment..."Li Mo explained, "You can also understand it as... Attack the heart. ”
Although Li Mo did not deliberately stammer, whether it was for the local political axes in the north or the south, he would never take the initiative to offend.
After all, in a country with such a system, offending the local government is undoubtedly the most taboo thing for businessmen.
And in consideration of the brand image, it is necessary for Li Mo to show the flowers in his hand when he moves the knife and the gun.
"Indeed... We're too murderous this time. ”
Lu Siming did not object to Li Mo's idea of costing money, and he also felt that it was time to show the positive power of the ugly fish.
In response to that sentence, the siege is the bottom, and the attack is the top.
If we can win the hearts and minds of the people, and if the hostile attitude of the foreign political axe towards the ugly fish can be changed and the door can be opened, then it will undoubtedly be extremely beneficial for the development of more business in the future.
"But if it's money..."
In this regard, Lu Siming had to consider another issue.
"Stationery, we are not overcapacity, this is not a big problem, I just contacted Shanda for books, and I plan to auction the follow-up copyright of "Sinking Country", and then find some network writers with good relationships to sponsor books, and by the way, help them improve their favorability among teachers, as for school buildings and tables and chairs, it should not be a problem for Ida and Wumart to give a cost price..."
As he spoke, Li Mo tapped on the keyboard again and replaced it with the page where he had already calculated the results of the morning, "According to the statistics of my upper limit of 100 non-hope primary schools, without the sponsorship of others, it will be 100 million at most." ”
Spending 100 million to do a charity promotion is indeed expensive from the advertising level.
But for Li Mo, who once fantasized about what would happen if I had a few hundred million, and who was also from a poor background, such a move can be regarded as a fulfillment of one of his fantasies and dreams.
In addition to actually helping children who are facing pain, the impact it brings is far beyond what advertising can match.
"Why not donate directly to a charity or a local political axe department? It also saves us from running around and contacting ourselves..."
Lu Siming was still a little puzzled.
"Although I may not be suitable for this sentence..." Looking at this returnee who basically spent his student days abroad, Li Mo coughed and smiled, "But do you know that there is a saying on the Internet called Too young, too simple Tucson breaking?" ”
Seeing that the other party was still at a loss, Li Mo put away his smile again, "Although this time is still a commercial activity, in my conscience, I still want to do something practical, you know, I am also the son of a poor man." ”
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