The arrival of Tang Heping did not bring great changes to the NBsoft Group, at least ordinary employees have no special feelings, only know that such a high-ranking official has come, and they don't know anything else, for them, as long as the monthly salary is paid on time, and the benefits are normal, as for who is the boss, it is not particularly concerned.

As Xu Feng expected, Tang Heping also started a little action after taking office, such as arranging four cronies to enter the company to hold several major positions, but he didn't see other big moves.

At the end of October, the Xie Group finally completed the first batch of product production, eighteen original production lines, plus four new production lines, plus eight OEM production lines, a total of 30 production lines at the same time for large-scale production, this time Xie Group can also be said to be desperate, success is a lot of money, failure is a painful blow.

According to Xu Feng's plan, after the product is ready, it is to hold a press conference, and then sell it directly after it is hot on the Internet, this time the product line is also relatively extensive, covering more than 50 common models on the market, but most of them are conventional models, and those luxury cars are not prepared for the time being.

Which models are specific, this is also the result of Xie Anming's discussion with Xu Feng, for luxury cars, the vast majority of them come with their own original navigation, although luxury car owners have money, but they prefer to believe in the quality of the original navigation, even if the third party is better, most car owners will not choose to replace the existing navigation.

However, the regular models are different, and many models do not have navigation as standard or in the beggar's version. The price of the original navigation is very cranky, so many car owners choose to install third-party navigation products, and now if there is a good product on the market. It will definitely attract quite a few owners of regular models.

For NBsoft Group and Hsieh Group, the first batch of products on the market is to create a good reputation, whether it is product quality or function, it must win applause, when the first batch of users begin to praise them, it is the best time for them to seize the market.

The preparation of the new product was naturally reported to Tang Heping, and the launch of this product was Tang Heping's first battle after taking office. Therefore, this new boss also attaches great importance to it, and even directly overturned Xu Feng and Wei Jianfeng's usual release plan, and he wants to build a press conference with his own style.

November 1st. NBsoft Group officially held a new product launch conference in Yanjing, and after the release of the central intelligent module, just over a month apart, NBsoft once again launched a new product. It really surprised netizens and fans.

What surprised netizens was more than that. The scale of this NBsoft conference can be described as unprecedented, beyond everyone's expectations, this time the conference was directly held in the Yanjing City Hall, inviting dozens of news media at home and abroad, and even the guests are heavyweights, such as the president of the Huaxia Academy of Sciences and a group of leaders, the chairman and vice chairman of the Huaxia Automobile Industry Association and other major leaders, the leaders of the Huaxia Automotive Technology and Research Center, etc.

Netizens suddenly found out. This time, they no longer have to watch the NBsoft new product launch conference on the Internet, Huaxia CCDV Technology Channel, Huaxia CCDV Finance Channel, and Huaxia CCDV International Channel. The fact that these three official TV stations actually broadcast the whole process live is definitely a landmark event.

At the press conference, Tang Heping personally went into battle, for this press conference, this uncle who is over the middle of the year really made a bloody investment, not only spent a lot of effort to help NBsoft carry out such a large-scale publicity, but also made up all the information about the new product, watching the big leader work overtime until late at night every day, Xu Feng felt a little uncomfortable.

With such a big battle, coupled with Tang Heping's full preparation, this press conference was really a success, NBsoft's name once again caused a sensation in China, and even the world, and their new product, Newbi intelligent navigation system, also opened the eyes of the people of the world.

It's unbelievable that high-tech features that were once only available in science fiction movies can be realized in reality, with human-computer interaction, remote monitoring, and even unmanned driving being studied, but NBsoft does implement such a feature in the commercial video.

There was a riot on the Internet, and they all paid attention to the release date and price of this product, because they saw their own models in the first model, how could such a weapon that took into account both X and practicality not start at the first time?

In view of the fact that every product released by NBsoft is powerful to the sky, the Newbi intelligent navigation system has received widespread attention once it is released, but many functions of the Newbi intelligent navigation system are based on the central intelligent module, so you must also purchase the central intelligent module to enjoy all the functions.

The day after the press conference, all the Chinese people suddenly found that NBsoft Group, which rarely places advertisements on TV, has also started TV promotion, and the advertising scope covers almost all satellite TV, and even local stations in some important cities also have a large number of advertisements.

Not only on TV, but also in big cities like Shenhai Yanjing, many roadside light boxes have been replaced with NBsoft Group's promotional advertisements, buses, newspapers, news media, etc., as long as it can be widely advertised, NBsoft Group has appeared.

NBsoft, which has always been a very low-key super group, finally showed its strong strength in front of the people of China, and almost everyone knew such a super group through pervasive advertising, and for a while, NBsoft has become synonymous with Chinese enterprises.

All of this is Tang Heping's handiwork, unlike Xu Feng's low-key policy, he wishes that NBsoft would be the object of everyone's worship, and he wants to be the one who created all this.

2 billion!

This wave of NBsoft's publicity expenses is a full two billion, in order to let everyone know.

Among so many advertisements, the largest proportion is the advertisement of Newbi intelligent navigation system, but the advertisement does not indicate the official sale time of the product, but let everyone pay attention to the official website of Newbi intelligent navigation.

This is a brand new website, a website tailored for the Newbi intelligent navigation system.

After a period of publicity, this product that countless people are looking forward to is finally open for appointment purchase, and it is still limited, this set of marketing techniques is also led by Tang Heping, which is very similar to the marketing techniques of Huaxia rice mobile phones, but the popularity of the product is still beyond Tang Heping's estimate.

The first appointment sale, more than 50 models, each model limited to 20,000 units of Newbi intelligent navigation system, a total of more than 1 million, was ordered out in just three hours, the official forum was noisy, netizens have expressed their contempt for hungry marketing.

Xu Feng also personally found Tang Heping for this reason.

"Tang Dong, I personally don't approve of the sales of the Hunger Marketing model, the production line we have prepared can fully keep up with the sales, there is no need to use this way, Hunger Marketing has no benefit for us." Xu Feng is businesslike, so naturally he will not be too polite.

Tang Heping also knew that he had made a mistake this time, but he was also a little unhappy when Xu Feng pointed it out so unceremoniously.

"The company's established plan, you also agreed to it at the beginning."

Xu Feng's heart hurt for a while, since Tang Heping came, almost everything was handled by this Tang Dong, he had never heard what others said, relying on the agency of 51% of the shares, his words were absolutely effective.

"But now the facts have proved that this way is not right, our NBsoft's reputation has long been outside, whether it is hungry marketing or not, we will buy what we should buy, and if this continues, the company's image will be damaged." Xu Feng insisted that if one continued, NBsoft's face would be lost.

"Then what do you say now, do you cancel it directly, isn't that more tongue-in-cheek?" Tang Heping said unhappily.

Xu Feng has already had an idea, and what he can do now is to completely open the appointment and issue a statement on the official website, saying that the production capacity is not well prepared, but you can make an appointment to buy it in advance and send it out as soon as it arrives, which should alleviate the grievances of fans.

After listening to Xu Feng's thoughts, Tang Heping had to admit that doing what Xu Feng said should be able to alleviate the current situation, and let people start implementing it immediately.

As soon as the official website announcement was released, all the scolding immediately stopped, and many people began to understand NBsoft, after all, it is reasonable to release two heavyweight products at once, and the production capacity preparation is insufficient.

After solving this small problem, Tang Heping looked at the attention of the product and the sales of the reservation in the office, Rao was that he had seen the exaggerated gold absorption speed of Huaxia United Communications, and he couldn't help but be startled by the fans of NBsoft Group, and the sales really began to rise like they didn't want money.

Of course, in addition to Tang Heping's happiness, Xie Anming was also quite happy, when NBsoft Group provided sales data to Xie Group, Xie Anming's grinning mouth didn't close, and he kept laughing.

The benefits that this project can bring to the Xie Group are really unimaginable, this is only the first step of the plan, the industry benchmark is also being studied by both sides, and now that the NBsoft Group has an official background, then this matter is equivalent to half, once the set goal is achieved, it is really inexhaustible money.

With such a report card, Xie Anming's position in the Xie Group has become more stable, and the old man has not hesitated to praise Xie Anming after seeing the success of the project.

Three days, just three days, the chairman of the Xie Group officially announced his resignation, and his grandson Xie Anming took the helm of the Xie Group, and Xie Anming officially became the chairman of the Xie Group. (To be continued......)