Chapter 356: Ruifeng Game Company
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"Not having much of an advantage in technology is their fatal flaw, and what we have is something they have to compromise, and that is the market!" Wang Zhengfei said confidently. Pen? Interesting? Pavilion wWw. biquge。 info
It is not without reason that Wang Zhengfei has such self-confidence, that is, he has 350 million crooked users in his hands, as well as Renren users, Renren blog users, and Ruifeng users almost control six or seven percent of Chinese netizens, as long as he has the heart to promote, even now, it is not impossible to reproduce the grand occasion of the game "Legend" at that time, even if the game "Legend" is now a rough typical in the eyes of most people.
In fact, later dn was able to reach the brilliant achievement of more than 100 million registered users in a short period of time, in addition to dn itself does have a considerable playable surname, the most important reason is that it has Tencent's huge platform, when Tencent promoted DN, it has the influence of the platform, and it is not crooked now, of course, if it is compared with Ruifeng Technology, which has a large subsidiary, there is naturally a big gap, and Wang Zhengfei, who has a stronger promotion platform than Tencent in his previous life, naturally has this kind of self-confidence.
In his previous life, why was Tencent arrogant, wasn't it because of his customer base, because he had enough customers, and he kidnapped all Tencent's customers into his carriage and crushed all his opponents.
The current Ruifeng is similar to Tencent in the previous life, Wang Zhengfei only needs to copy the strategy of Tencent in the previous life, how many are crushed, and which one emerges will be suppressed, before the absolute strength, all the actions of the mantis arm as a car are floating clouds.
Wang Zhengfei has a deep understanding of this, before Renren at the beginning of the powerful Tencent, not to mention the pressure in his heart, the company up and down are panicked, for fear that when he wakes up tomorrow he hears the news of the company's collapse, the pressure in his heart can be imagined, basically no one is optimistic about Renren, although Renren was developing well at that time, but compared with Tencent, it is really an elephant and an ant, and there is no comparable surname at all, and the ending that everyone can imagine must be that Renren finally raised the white flag and surrenderedIn fact, this kind of thing has not happened once or twice, but everyone didn't expect that in the end, it would be Renren.com that won a big victory, and Ruifeng Technology also took advantage of the victory to counterattack, and in one fell swoop put its tentacles into the field of Tencent's forbidden instant messaging software, and also successfully knocked Tencent to the ground.
But in fact, it looks easy, it seems that Tencent will be knocked to the ground without any waves all the way, but in fact, this is not the case, there is no comparable surname in the whole process, and there is no surname to learn from, because all this comes from Wang Zhengfei's advantages in the future, so he will take the initiative step by step, lead Tencent, step by step, turn Tencent's play, and surpass Tencent in the last move.
But this is only suitable for Wang Zhengfei who has a future, no one else is suitable, with a unique surname, and I haven't seen any company in the previous life that jumped the frame positively Tencent succeeded, and in the end it must be a failure, and there are not a few who are crushed to death.
Therefore, up to now, Ruifeng Technology can still initially have the powerful situation of God blocking and killing God, and Buddha blocking and killing Buddha.
"As long as the market is in our hands, he can't turn it over!" Wang Zhengfei said with a smile, originally he was not going to come over for this negotiation, there was no need, in his opinion, it was nine out of ten, and even if it failed, it would not affect too much, after all, the game development team of Ruifeng Technology did not eat for nothing.
Now that the business of several subsidiaries of Ruifeng Technology has become saturated, the following is as long as it is smoothly promoted, so Wang Zhengfei settled down to open up a new market direction, and finally chose the direction of games.
In 2005, the market environment and competition pattern of online games in China were unprecedentedly fierce, and the number of online game products increased at an average rate of more than 20 per month, and by the end of 2005, there were more than 200 products of various types on the market, but less than 10% of them were truly profitable. On the other hand, the overall market share of online games is still growing rapidly, and the profits are still huge. At the same time, the traditional profit model point card model has been affected by the new model, that is, free game time, game value-added fees, and the online game industry is still under pressure from the society, but it is undeniable that the game industry is still a sunrise industry, especially the online game market.
Online games have shown a certain profit potential and broad development space, so Internet companies that are worried about cash income have invariably set their sights on online games and taken practical actions. With the sharp increase in the number of game developers and operators, the online game market has become a new focus of China's software and network industry overnight, and has also become the latest profitable service project in the domestic T industry and Internet industry.
In the first half of 06 alone, the total profit of the online game industry has exceeded one billion, which can be said to be a very big cake, of which role-playing online games account for more than ninety percent, and the growth of the large-scale role-playing online game market is mainly due to the growth of several classic large-scale role-playing online games from mainstream manufacturers, such as: the grand "Legend" series, NetEase's "Journey to the West" series, the ninth city's "World of Warcraft" and Shanghai Zhengtu Company's "Journey", etc.
Especially "World of Warcraft", last year's World of Warcraft landed in China strongly, indisputably becoming a symbol of the entire industry, "World of Warcraft" after the unprecedented success, quickly led to the comprehensive upgrade of the configuration of Internet cafe machines, enlightened the Chinese online game market, for the next stage of some high-end online game works to enter the market to provide hardware support, for the first time triggered a similar "Hollywood blockbuster" style "online game following effect"; It has changed the understanding of Chinese players about games and improved the game taste of many players.
In the past, those terrible games could be mixed in China, I have to say, mainly because I haven't seen it, I haven't seen a great game, and now "World of Warcraft" suddenly appeared, and it pointed out the direction to countless players at once.
And Wang Zhengfei has always wanted to get involved in the online game market, but I don't know how to start, last year's Warcraft quarterly average income of more than 100 million myths, no company is not tempted, and Wang Zhengfei has also accelerated the actions under his hands, including the farm series, and "Three Kingdoms" is a typical example in this regard, with the strong performance of these games, Ruifeng Technology occupied half of the casual games in one fell swoop, until the results calculated in the middle of this year, from June 05 to June 06 in this year's time, With an annual revenue of 800 million yuan, Ruifeng Technology occupies 50% of the casual game market, and in one fell swoop, it has beaten down the long-traveled "Audition", "Gym", "Bubble Hall", "Adventure Island" and a series of casual games.
Among them, the Three Kingdoms Kill has swept the Chinese-speaking region and has become the most popular casual game, and the previous farm series games have also led wave after wave of frenzy, "stealing vegetables" and "planting vegetables" have set off a new concept.
After sweeping the casual online game market, Wang Zhengfei's eyes naturally looked at the role-playing game market that was several times larger than the casual game market.
Therefore, acting for a game is the best choice, if it is a general company at this time, it is inevitable that there will be some clueless, because there are too many directions to choose at this time, basically it can be said to be picky, but it is not a difficult thing for Wang Zhengfei, there are so many games that entered China in the previous life, big waves and sands, what is a boutique, what is garbage, what can be accepted, what is unacceptable, so from the beginning his purpose was very clear, and he went directly to the dn with hundreds of millions of registered players.
Of course, the best choice in Wang Zhengfei's heart is actually World of Warcraft, this online game version of Warcraft launched by Blizzard, which has attracted the attention of countless players from the beginning.
Blizzard is a myth in the gaming industry, creating an unprecedented classic in 10 years. There are many mysteries to its success, but it is obvious to all that in the game industry, producing authoritative titles has always been Blizzard's signature, and Blizzard's business strategy is to be a brand, not a brand. Famous brands are not equal to brands, the reason is very simple, famous brands are just familiar faces, and brands are the real identity of players!
For the sake of quality, although they repeatedly jumped tickets, they were not scolded, but became a typical benchmark in the industry and were sought after by countless people.
Wang Zhengfei was also a veteran player of World of Warcraft in his previous life, so he naturally hoped to act as an agent for World of Warcraft, but when he could start negotiations, Ruifeng Technology's career had just started, and he didn't have the energy to take care of the game at all, and even Wang Zhengfei's ambition was not so big at that time, just limited to Renren.com, but Wang Zhengfei knows that there will be another opportunity in two years, and then the agency of the World of Warcraft will flow out of the hands of Jiucheng, and it is still unknown who will be the flower at that time, and Wang Zhengfei will not go all out.
Since it is planned that games will be counted as the fifth area of Refine Technology's full development in the future, it is imperative to form a new subsidiary, Refine Games.
(To be continued)