Chapter 189: Official Car! Official car! 【Four more monthly passes】
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What is the best car to sell in Celestial Empire?
Undoubtedly, it is a high-priced car, a luxury product, and it is best to sell! Don't you see those world famous brands that have become big road goods on the streets of the Celestial Empire?
What Gucci, what Parada, what LV is brought all over the streets by those rich second generations and official second generations!
And what BMW, Mercedes-Benz, Land Rover, Cayenne and other world-famous cars, in the Celestial Empire are also full of streets!
From these points, it can be seen that the consumption power and consumption psychology of the people of the Celestial Empire, especially the consumption psychology and consumption habits of the rich!
In fact, as far as cars are concerned, those famous cars that cost millions at home are not expensive abroad, which is of course related to the luxury tax levied by the state.
But everyone in the car industry also knows that these cars are subject to high tariffs, but the profit margins in them are also not small.
Therefore, in the next few years, the major independent car companies in the Celestial Empire, as well as foreign-funded car companies, have sharpened their heads and want to occupy a place in this market.
Don't look at the sales of these luxury cars, it may not be as much as a fraction of those models that look like the general public, but for car companies, even if you buy a million ordinary family cars, the profit is not necessarily higher than that of people buying 100,000 luxury cars.
Therefore, when Jin Xiaoqiang planned to let Huayang Power start to get involved in the field of high-end cars, he had been thinking about how to open up the sales of the high-end cars they produced.
Most of the wealthy people in the Celestial Empire have a mentality, that is, the moon of foreign countries is round, and the quality of foreign goods is good, so when they pay for those foreign luxury goods, they are also willing.
But when faced with domestic products, this mentality has changed, the quality of domestic products is poor, and domestic products cannot create high-quality products, which has been imperceptibly changed for so many years, and a deep-rooted concept has been formed in the hearts of these rich people, so if you want to change their concept, or their consumption habits, so that the people of the Celestial Empire support the Celestial Empire, you have to start from some tricky aspects!
For example, Jin Xiaoqiang's idea of playing the official car now, it is not only those celebrities who can lead the trend of the times in the Celestial Empire, but also those celebrity hype, and the propaganda of foreign companies, and the political axe of the Celestial Empire, which also has a certain dominant surname in some aspects.
For example, in terms of official car procurement, I think that before Audi entered the mainland market, in the international market, it can really be described as surviving, and it was defeated by luxury cars such as Mercedes-Benz and BMW.
Later, after entering the Celestial Empire market, especially after becoming the purchase car of the Celestial Empire, Audi came back to life all of a sudden, and even a few years later, it could compete with BMW Mercedes-Benz in the luxury car market.
The process of Audi's nirvana rebirth can be said to have contributed quite a lot to the political axe of our Celestial Empire.
So how much money does the Celestial Empire political axe spend on official cars every year?
Statistics show that the number of official cars in the Celestial Empire will rise to 3.5 million in a few years, and the annual cost of raising these official cars alone will cost 300 billion yuan, which is more than the total education and medical expenses of the whole country, accounting for 90 percent of the administrative costs, and even far exceeding the military expenditure of the Celestial Empire.
This is a very powerful consumer group, although the money spent is the people's money, but every year to see so many people fat and ointment flow into the hands of foreigners in vain, but also help people establish brands, squeeze the living space of our own national enterprises, Jin Xiaoqiang every time he sees such a phenomenon, he feels particularly sad.
Jin Xiaoqiang remembers very well the data in a report on the official car of the Celestial Empire in his last life, that is, in 2004, that is, this year, the purchase amount of the official car of the Celestial Empire was 50 billion yuan, and in 2005, the cost of the political axe for the purchase of official cars was 60 billion yuan, and in 07 it was 68 billion yuan, and in 08 it rose to 70 billion yuan, and the total cost of bus purchases in the country in recent years was only 72 billion yuan.
It can be seen that my civil servant's spending power is strong, and such a big piece of cake was taken away by foreigners in vain, which is also a little too much.
So Jin Xiaoqiang made up his mind as early as the beginning of the development of his new car, and he must intervene in the official car market, although he also knows that this requires a strong background support, but it is better to do it than not to do it.
And as long as this market is opened, once Qoros can get an official order and be recognized by them, then in this way, it will also determine the status of Qoros as a high-end car.
When Audi became a political axe to purchase cars, Audi's annual sales to the private sector showed a double-percentage growth.
Therefore, Jin Xiaoqiang is thinking and understanding, if you want to open the road of this mid-to-high-end car, you must start from the government!
And if you want to win the favor of those civil servants, you have to come up with something that can cater to their appetites, such as the dashboard as red as the Audi, the people of the Celestial Empire just like red, red symbolizes auspiciousness and festivity.
For example, the domineering appearance, although his car is less round than the Audi, the more aggressive appearance highlights the domineering of this car.
Moreover, the good name of Qoros also symbolizes the good fortune of officials, 6 and 8, which are the two favorite numbers of the people of the Celestial Empire, and have different meanings for officials and businessmen.
Therefore, Jin Xiaoqiang believes that with the extraordinary powertrain of this car, coupled with the domineering appearance, meticulous interior, and chic name, and then go through some officialdom routes, it is not difficult for this car to be on the catalog of political axe procurement cars at that time!
Chen Lei finished asking the question he wanted to ask, he didn't ask any more questions, he wouldn't ask questions about the surname of this car, in his opinion, even if Jin Xiaoqiang had a certain exaggeration of their car and powertrain, then we Celestial Empire people can't expose their shortcomings.
If you have your own children, you have to love them!
As for the reporters from other countries, they all got what they wanted to ask at this time, and there were no other questions, only the reporters from Germany and Ben were pale and sad.
Volkswagen's said that it is going to be difficult, but fortunately, Huayang Power is currently just developing a new powertrain, and there is still a period of time before the new car is launched, hoping that Volkswagen can quickly adjust its strategy to deal with this newly rising strong opponent!
And I also have the same idea here, originally and the American car pays attention to luxury, large displacement, strong power, German cars pay attention to heavy, solid, driving fun is different, said that the car is fuel-efficient, and there is a fuss about intense driving.
Now this suddenly appeared Huayang power, but in the challenge of the German car expertise at the same time, but also to challenge the specialty of the said, so many years of the car dealers, has indeed been lying on the credit book to sleep, has not launched any powerful new products, it seems that now they are really vigilant, because the Celestial Empire people are coming!
After all, Huayang Power is not the only company in this exhibition hall, but also Volkswagen and BMW.
At this auto show, Volkswagen launched the Golf R32, and BMW launched the Z4 sports car, there should be some things worth interviewing, you can go and get some material back, by the way, go and talk about the situation of Huayang Power here and there, and see what kind of reaction Volkswagen and BMW will have.
So the reporters dispersed one after another, of course, some chose to stay, they wanted to interview closely and carefully, and watch other models launched by Huayang Power.
Although Jin Xiaoqiang brought Qoros 6 and Qoros 8 this time, the two are just concept cars, but it can be said that these two cars are the absolute highlights of this auto show.
Before the launch of this auto show, in fact, many reporters have already obtained some information about their show cars from some other manufacturers.
At this Frankfurt Motor Show, because the main topic is energy conservation and environmental protection, and the development of new energy vehicles, there are not many new cars listed at this auto show, most of them are modified versions of some old cars, or some new energy vehicles are the first version.
However, at present, the research and development of new energy vehicles is still very immature, and whether these new energy vehicles can gain a firm foothold in the market is still a big problem.
In the eyes of these reporters, compared with those new energy vehicles that are somewhat fantastical, the powertrain launched by Huayang Power is the most interesting, because he tightly buckles the main body of energy conservation and environmental protection, uses less energy, but can get more surging power!
And if you follow the speed and style of Huayang Power, these two cars should soon appear in front of everyone and become another beautiful scenery on the street.
Therefore, everyone will naturally pay more attention to Huayang Power's products, after all, such a machine is more reliable, and on the other hand, Huayang Power did not bring a new car this time.
Although the tough guy style is not very popular with Europeans, such a boxy big guy is very appetizing to Americans and British.
Slightly similar to the style of Jeep, but if you take a closer look, you can distinguish the difference between the two, different from the ruggedness of American Jeep, this tough guy series of Huayang Power, but it is more chic, especially the grille that is different from Jeep, and the two slender streamlined headlights that are different from Jeep's round headlights, making the style of this car more chic and more durable.
(To be continued)