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There were a few people sitting in the conference room of the Zhou Group, looking at each other, but no one said anything for a long time. Pen ~ fun ~ pavilion www.biquge.info

Originally, the highest-level conference room of the Zhou Group had to gather at least a dozen people when there was a major decision, but now there are only Zhou Zixu and Luan Yuqing, plus the general manager of the health care product company, and the chairman and deputy director of the group's business development department.

Nowadays, the situation of the newly developed product Life Spring Health Sports Drink of Zhou's Group is similar to that of Xinda Yuehua, and the production of overtime in recent times has been continuously manufactured to fill up several large warehouses in the company, and even the warehouse of a pharmaceutical factory under Zhou's has been borrowed half, and it is about to be filled at this time. Up to this point, the company had never sold even a single bottle of its products.

Although the unique fragrance of this fountain of life and its wonderful effect that can quickly refresh the mind make everyone who has tried it full of confidence in this new product, no matter how good the product is, it will not be recognized by others until the market is opened.

Suppressed by all aspects of Yuntian Group, the sales network of Zhou's Group, which was already completely paralyzed, was completely broken, coupled with the sensational accident of Zhou's health care products output some time ago, so that even the channel providers who were not affected by Yuntian Group were like avoiding snakes and scorpions, even if Zhou's conditions were so generous, and even Zhou Zixu simply made a free distribution, even if he promised to pay a high shelf fee, there was still no channel provider. Retailers have the slightest interest in the Chow Group's health care products.

This can't all be blamed on them, because after the last time Zhou's aphrodisiac tonic had an accident, many retailers also suffered a lot of lawsuits, and some also paid some compensation. And it's only been less than two months since that incident, and the scars from the last time haven't healed yet, with the lessons of the past, who is willing to take this risk again?

Originally, after Zhou Ziwei came back last time, he claimed that he could solve this problem, as long as he waited until three days later, there would naturally be big channel providers who would take the initiative to come to the door to seek cooperation.

For this chairman of the Shenlong who has no end in sight, those high-level employees in the company don't know much about it, and they only knew that this young master Zhou was the most famous loser in Quan Dangyang, a lustful man, and a bad gambler, but recently I learned that the formula of the amazing spring of life was actually developed by this loser, which also makes people a little confused whether the current chairman is a waste material or a genius, so I don't know whether to believe Zhou Ziwei's words.

And Zhou Zixu is skeptical of Zhou Ziwei's words, but as long as Zhou Ziwei makes a decision, Zhou Zixu has always strictly implemented it out of respect for his eldest brother and never discounted it.

It's just that the three days that Zhou Ziwei said before have passed, but there have been no channel dealers who have taken the initiative to come to the door, which makes Zhou Zixu can't help but doubt Zhou Ziwei's words again.

Since three days have passed, and Zhou Ziwei is not in Dangyang, he can't be contacted by phone, so Zhou Zixu has no choice but to preside over this meeting, ready to study how to open up the sales of this product next.

However, in the face of the current predicament, everyone knows that this matter is not so easy to do, Zhou has basically made the greatest concessions to various channel dealers and retailers, and the most favorable conditions, but no one is willing to cooperate with Zhou, which also makes it difficult for them to think of any better ways for a while.

Zhou Zixu sat on the main seat and waited for a long time, and saw that the director and deputy director of the business development department, plus the general manager of the health care product company, all made a meditative virtue, but no one farted out for a long time, and Zhou Zixu couldn't help but choke with anger, but it was not easy to say anything. In fact, he also understands that the two directors of the current business development department do not have the ability to sit in this position at all, but a few days ago, the former director and deputy director of the business development department were poached by Yuntian Group with high salaries. In desperation, Zhou Zixu had to temporarily promote these two people, but now it looks ...... His vision seems to be very problematic!

The general manager of the health care product company said a few words, but it made Zhou Zixu even more impulsive, because that guy only talked about how to advertise and how to publicize. One moment said that he wanted to find Feng Xiaogang to shoot an advertisement, and then said that he wanted to find Gillian as an image spokesperson, and when he talked about looking for Gillian to shoot an advertisement, this guy unconsciously showed a look of lust, and he almost wrote on his face that he wanted to put the unspoken rules of other female stars, and he even had some details when shooting commercials...... For example, how much clothes should be worn, or even whether clothes should be worn, or a few leaves casually glued to the three points on the body, so that Gillian said the idea of pretending to be a primitive person.

However, when Zhou Zixu couldn't bear to listen to the general manager's words, and asked him if he had anything to add, the general manager shook his head and only said that he had the contact information of Gillian economists, and if the company adopted his opinion, he could contact Gillian at any time to talk about this matter.

Zhou Zixu almost smashed the teacup in his hand directly on the guy's half-bald skull, Ya's dirty mind is estimated to be seen by one person, but this guy doesn't look in the mirror to see what kind of virtue he looks like, do you think you are Brother Guanxi? Everyone wants to have hidden rules! Where can a star of Gillian's level make people unspoken for an advertising endorsement? Besides...... Even if she really allows the unspoken rules, it won't be your turn as the general manager of the branch, right?

But these are not the focus of Zhou Zixu's desire to smash people, the focus is that what they are discussing now is how to let the company's backlog of products out of the warehouse and into the terminal sales links in various places. At present, there is no channel or retailer willing to distribute Zhou's products, and this Fountain of Life health sports drink cannot enter the shelves of major shopping malls and supermarkets. In this case, even if the Zhou Group directly spends a billion yuan to produce advertisements and publicity, what is the use? Even if the people of the whole country know that there is such a thing as the Fountain of Life, but there is no place to buy it, then the product still can't be sold in a bottle, and isn't all the advertising money in vain?

Zhou Zixu held back the anger in his heart, coughed lightly, and said, "Does anyone have any other ideas?" ”

Hearing Zhou Zixu ask, the two newly appointed directors and deputy directors of the business development department wanted to perform well in front of the second boss, but unfortunately they really couldn't think of any idea of building a surname, but they were so red that they could only shake their heads helplessly.

Zhou Ziwei sighed lightly, and was about to announce the end of the meeting, but Luan Yuqing, who heard it on the side, suddenly said, "I have a suggestion here...... Oh, but it's not my idea, it's Liu Xiaofei...... Last night when the two of us were chatting, she casually gave us a little idea. It's just that she doesn't want me to tell you, saying that she believes that since the chairman said that he can solve this matter, then it will definitely not be a problem, although now three days have passed, but it may only be delayed because of something, as long as we wait two more days, I believe that the current predicament will be over immediately. Therefore, she said that her suggestions should not be of much use, and her investment in these ideas will be relatively large, and I believe that there will be no more effective way to deal with it by the chairman. ”

Of course, Zhou Zixu knew who Liu Xiaofei was, but he was a little disapprehensive of the new "girlfriend" that his eldest brother suddenly brought home, he felt that the eldest brother already had a sister-in-law Wang Xuewei, and he really shouldn't mess with flowers and grass outside, and even if he did, he shouldn't bring it home in a big way!

And he also heard that the eldest brother's new girlfriend used to be a policeman in the south, how can a policeman understand economic things? Therefore, when Zhou Zixu heard that this suggestion was put forward by Liu Xiaofei, his interest naturally decreased greatly. However, he still agrees with Luan Yuqing's ability, and now that Luan Yuqing will say Liu Xiaofei's proposal at this meeting, it must not be too bad, no matter how bad it is, it will not be as insignificant as the general manager of the health care product company!

So Zhou Zixu waved his hand and signaled Luan Yuqing to continue, no matter whether it is useful or not, since it has been proposed, he should always listen carefully.

Luan Yuqing cleared her throat before she said with a serious expression: "Miss Liu talked a lot with me yesterday, but her most central meaning is only one point, that is...... Since almost all the country's channel merchants and retailers are unwilling to cooperate with our company and refuse to distribute our Zhou's products, then ...... Why do we have to cooperate with others and be at the mercy of others? Why can't we be our own retailer and our own terminal services? ”

"Be your own retailer? We also carry out our own terminal services! Zhou Zixu was stunned when he heard this, and couldn't help but scratch his head regardless of his image, and said, "This...... We are not a street soda factory, the daily output of this Fountain of Life Health Sports Drink is as much as tens of thousands of bottles, if we rely on our own retail, then we have to sell until what year and month? ”

Luan Yuqing smiled slightly, and said: "Of course, if it is all up to our group to do retail business by themselves, Miss Liu means that let's establish a chain of franchised retail stores, first of all, we can first carry out a few pilot projects in some big cities around Dangyang, and rent a commercial shop in each city, the store does not need to be too big, but the decoration must be high enough." Our own franchise store does not sell other products, only the Fountain of Life Health Sports Drink. And at the beginning of the opening of the new store, you can do free tastings and discounted promotions. ”

"I believe that everyone knows the advantages of our products, as long as the bottle cap is opened, the attractive fragrance will definitely attract the attention of many people, and a simple promotion will definitely make a large number of consumers accept our products. Speaking of which...... Our Zhou's Group has indeed caused a very bad impact because of the failed product case some time ago, but after all, the scope of application of that product is very small, and there are not many consumers who know about it, but the merchants are more resistant to us, so this kind of promotion will definitely be a great success! ”

"As long as our group company has achieved success in the initial establishment of several retail franchise stores, so that some discerning self-employed people can see the huge profits that can be created, then it is naturally not difficult to absorb a large number of people to join, so that we can not only quickly sell our products to all parts of the country through this chain of franchise stores, but also can earn a large amount of franchise fees. Of course...... If you want to market the product to the whole country as quickly as possible, then the initial franchise fee can also be waived. ”

"In the beginning, this kind of marketing may not be as good as the huge number of sales that can be generated by the agency operations of major retailers and distributors, but in the long run, it will certainly be more promising than the traditional marketing method. After all, no matter how good the product is, it will be overwhelmed by the dazzling variety of trademarks in the hundreds of similar products in supermarkets, shopping malls, and hotels. On the other hand, retail franchise stores, because the entire store only sells this one product, will naturally cause a strong visual impact on customers, thereby stimulating consumers' desire to buy. There is a saying among the common people that the goods sell a lot, and there is still some truth to this. ”

"In addition, another advantage of this kind of retail franchise store is that it can reduce the intermediate link of sales, so that we can ensure the maximum profit, or we can also return this part of the profit saved to consumers, but Miss Liu suggested that we should return to consumer profits in the form of promotions, and should not reduce the price of this product, after all, the products sold in this kind of retail franchise store should go to the middle and high-end price, otherwise it will make people feel that our products are not high-grade ......"

Next, Luan Yuqing said several detailed ideas around the marketing model of this retail franchise store in one breath, and stopped after talking for more than half an hour. Then he tilted his head and thought for a while under the stunned gaze of several people present, and then he exhaled and said, "It seems to be...... That's probably what Miss Liu told me...... Yesterday we just had a casual chat, huh...... There are some details that I don't remember very well. But fortunately, Miss Liu will not leave Dangyang for the time being, if the group wants to adopt this marketing method, we can ask Miss Liu to carry out another detailed classification. Not...... I personally approve of these ideas of Miss Liu. Since those channel providers and retailers are unwilling to cooperate with us, then we simply bypass them and produce and sell them ourselves, so that we can make more money. And what...... Once this marketing method is successful, we must only sell in this way in the domestic market, even if those channel dealers and retailers come to the door, we must not cooperate with them again, otherwise in the same city, if any supermarket and shopping mall have the same product sales, then the retail franchise stores we established before will lose the meaning of existence! All right...... That's all for my words, and as for whether the group company adopts it, we have to discuss it......"

After Luan Yuqing finished speaking, she immediately grabbed the mineral water on the table and poured it violently, for more than half an hour, she really said that she was a little dry!

"Pap, papa, papa......" Luan Yuqing finished speaking for a long time, and several people present did not react, until Luan Yuqing poured a small half bottle of mineral water in one go, Zhou Zixu suddenly took the lead and slapped his face.

"Well said......" Zhou Zixu stood up with some excitement and said: "Assistant Luan, your idea is too good, at least for now, there is no idea more suitable for the actual situation of our group......

Hearing this, Luan Yuqing hurriedly put down the mineral water bottle in her hand, waved her hand and said, "Didn't I say it?" This is Miss Liu's idea, I just conveyed it on her behalf, this has nothing to do with me! ”

Zhou Zixu nodded and said, "Or maybe it's really a bystander!" Speaking of which, Miss Liu's suggestion on establishing a retail franchise chain store is really not a new marketing method, but before that, the thinking of those of us was all into a dead end, and we only thought about how to persuade and win over those channel merchants and retailers, but we didn't think of this at all...... This kind of direct selling method may also have some drawbacks, but for producers like us who have been completely abandoned by channels and retailers, it is a best marketing method! ”

Zhou Zixu said and turned his head to look at the people attending the meeting, and said: "I personally agree with this marketing plan, I don't know if you have any different opinions?" ”

The two directors and deputy ministers of the business development department could only nod their heads in response to the words, but at the same time, they were annoyed in their hearts, feeling that this marketing plan was nothing special, wasn't it a direct sales plus franchise chain? They should have been able to think of this, and if they had thought about it in this direction from the beginning, they would definitely have made a better and more comprehensive marketing plan than the one Luan Yuqing just said, alas...... What a missed opportunity to perform!

As for the general manager of the health care company, seeing that the second boss agreed, he, a senior worker, naturally would not say a word. It's just that he hasn't given up on his advertising plans, and he feels that Liu Xiaofei's proposal doesn't seem to conflict with the advertising plan he said, so he also hurriedly stood up and said, "Okay...... Miss Liu's marketing plan is very innovative, and it should also have a great feasible surname. But what...... If it can be combined with a strong advertising campaign, the effect will be much better, you see...... Gillian, do you want me to contact you first? ”

Zhou Zixu listened to the first two sentences of this guy and nodded his head, but after listening to the old pervert, he was still thinking about it in the end, and finally couldn't bear to reach out and grab the mineral water bottle in front of him, slammed it on the old pervert's head, and scolded angrily: "Contact you...... Get lost! ”

(To be continued)