Chapter 582 Publicity Plan

Just when Donnie was injured in filming and went to the hospital, although Zhou Shaoming did not witness Downey's proposal to Susan on the spot, he knew about it as soon as possible!

Donnie is a blessing in disguise! On the other side of the company, the release of Batman, the premiere results were not as good as imagined, and there was only a premiere box office result of less than 50 million.

There may be a reason for the temporary replacement of Bale, but the Batman series has always been loved by the beautiful audience, in this case, Zhou Shaoming began to reflect that even in front of a famous movie like Batman, without a strong publicity, the box office results of the movie will be mediocre!

The premiere has just begun, and although the box office results of Batman's premiere were not as good as expected, the company's subsequent publicity plan can make up for it!

For Zhou Shaoming at this time, in view of the failure of the premiere of the film Batman, Zhou Shaoming began to say to Benjamin beside him at this time: "Ben, what do you think of our upcoming Iron Man movie?" ”

Benjamin didn't understand what Zhou Shaoming meant, and said, "I don't know what Zhou means? ”

Zhou Shaoming responded: "Iron Man does not have Batman at this time and has a deep influence in the United States, and the publicity we want to take must be far more than dozens of times stronger than Batman, how to promote the movie Iron Man?" ”

Benjamin was stunned, and Benjamin, who came back to his senses, hesitated and asked, "Zhou, then what should we do?" ”

Zhou Shaoming took a deep breath, smiled at the corner of his mouth, and said: "In terms of publicity, you start preparing now, I need a complete and powerful publicity plan, and this publicity will be promoted to the world." Let the movie Iron Man become one of the world's most watched movies. ”

Benjamin said: "But in this case, we may invest much more in the Iron Man movie than we expected, in which case, the Iron Man movie could be more than our estimate of $200 million!" ”

The corners of Zhou Shaoming's mouth twitched, snorted, and said: "Without a big investment, how can a great commercial blockbuster appear, when the Iron Man movie can become famous in the world, the income will far exceed the amount of investment we have invested, you don't have to worry too much." ”

Benjamin heard Zhou Shaoming's affirmative attitude. said, "Okay, Zhou." ”

George is helping with Batman's later publicity, and Iron Man's publicity plan can only be prepared by Benjamin first! After having a publicity plan, when Batman's side finished publicizing, then George took over and promoted Iron Man's publicity plan to the world!

This is what Zhou Shaoming planned, when Iron Man has not yet finished post-production, Zhou Shaoming has already asked Benjamin to start promoting the plan!

This time, Zhou Shaoming plans to give an unprecedented strong publicity to Iron Man! Not only North America and Asia, but also Europe. Propaganda in Africa and other places must be in place!

The film must have been positioned as global from before the film was filmed, and it would be released in more than 33 countries around the world, such a scale. Whether it is for Zhou Shaoming or Supernova Entertainment Film and Television Company, it is unprecedented!

Indeed, with such a huge film project, the amount of investment will certainly not be small. Originally, Zhou Shaoming planned that the amount of investment in the filming of Iron Man would not exceed 200 million, but with the completion of the filming, the post-production has not yet been completed. Even if Zhou Shaoming was already very budget-conscious during the filming!

It seems that with the strong promotion of the publicity plan, it is possible to exceed the expected investment of 200 million US dollars! Zhou Shaoming took a deep breath, do you still remember the tasks assigned by the system? The box office performance of this film should be at least one billion dollars, and if the investment amount of the film does not increase by a penny, it will have to be completed by five times the box office results!

Such a demanding requirement has made Zhou Shaoming always pay attention to the amount of investment in the film, but the construction of some exterior locations is always indispensable, such as the villa in the City of Light and Freedom, which has invested five million US dollars, some people may sigh that Zhou Shaoming is really an investment expert!

The villa built for Iron Man in the early stage may be worth several times because of Iron Man's fame, but only Zhou Shaoming knows it in his heart!

Every penny I invest in Iron Man will be based on the premise of five times the box office results, not to mention whether Iron Man can become famous, this villa will multiply several times, and this amount will not be counted in the box office results of Iron Man this time!

Zhou Shaoming thought about it and did it on the chair, perhaps because of too much pressure, seeing such a result as the premiere of Batman, if some box office results can be saved by publicity in the later stage, Zhou Shaoming estimates that the Batman movie will not earn more than 200 million US dollars in North America at most!

"What's going on with the Chinese film market?" Zhou Shaoming flashed in his mind that the Chinese film market has begun to rise in the film market, and at this time, there are constantly Hollywood blockbusters driving the box office revenue of the Chinese film market!

Benjamin frowned and said: "It's not optimistic, maybe this market will take a year or two of development before it can reach the tens of billions of annual revenue mark." ”

Zhou Shaoming coughed and said: "It's so slow, but if Iron Man can succeed in the Chinese film market this year, I hope that the total revenue of the Chinese film market can exceed the 10 billion mark, then our film's share of the market will be greatly increased." ”

Many people think that the annual income of the Chinese film market can exceed the 10 billion mark, and it will take at least ten years, but Zhou Shaoming doesn't think so, starting from the fuse, Zhou Shaoming saw little by little, whether it is a movie shot by himself, or a movie released by other directors of Supernova Entertainment Film and Television Company!

Perhaps within a year or two, the revenue of the Chinese film market will exceed the 10 billion mark, so that the return rate of supernova entertainment film and television has been developed in the Chinese film market will also be greatly improved!

"It would be nice if the Chinese film market could make a comeback this year." Zhou Shaoming is calculating the box office revenue of major film markets in his mind!

Of course, this is also Zhou Shaoming's positioning of Iron Man in the film market, and no one knows whether it can achieve the expected effect!

However, when the positioning of Iron Man is determined, then Zhou Shaoming will launch the most intense plan for the release of a movie!

In the film and television base, the post-production of Iron Man is in full swing, and Zhou Shaoming will go there every day, and Benjamin will come to Zhou Shaoming with a publicity plan in less than a week!

At this time, when Zhou Shaoming was discussing with Winston about the production of computer stunts in the Iron Man movie, Benjamin came to Zhou Shaoming's side and said to Zhou Shaoming: "Zhou, the publicity plan is out. ”

Zhou Shaoming raised his head and looked at Benjamin! Winston next to him said, "This part of the computer stunt is just done as we said." ”

Winston nodded in response. Zhou Shaoming walked out of the room and followed Benjamin to a quiet house!

Zhou Shaoming, who was on the sofa, took over the publicity plan brought by Benjamin! Zhou Shaoming read it in detail, and after Zhou Shaoming carefully read the plan!

After hesitating for a moment, Zhou Shaoming bit his lip and said, "Is this publicity fee the most conservative cost?" "30 million is not a small amount of money!

Benjamin said, "Yes. ”

Zhou Shaoming nodded, probably knowing the amount of publicity expenses, Zhou Shaoming, who hesitated, said: "Okay, just follow this plan." ”

"However, in the midst of such a huge publicity, I want Downey to get involved first! Carry out upfront publicity. Zhou Shaoming said what he thought in his heart!

Benjamin was stunned, I don't know what Zhou Shaoming thinks! "How did Donnie get involved?"

Zhou Shaoming said lightly: "Donnie is still in the hospital now, and after he is discharged, the time will almost coincide!" More than a month before the release of the movie, Donnie and Christina started the global promotion, and at this time I continued to stay in Los Angeles to put the finishing touches on the film! ”

"Do you want to start spreading the word a month ago? However, the release time of the Iron Man movie has not yet been determined. Benjamin said!

Zhou Shaoming pondered, "I discussed with George, and the expected release time is determined on November 20th, and now there are still 2 months before the release of the movie, and in early October, I will let Donnie and Christina start to promote!" ”

"By the time the publicity reaches November, the film will be released, and at this time, we will fully promote Iron Man." Zhou Shaoming said some of his thoughts! "In November, we will not only focus on the media, but also on the radio, and we can also try cheaper car body advertising."

"Body advertising?" Benjamin was a little dumbfounded, he heard him right! Benjamin originally wanted to ask, at this time, there was not even a promotional video and poster, how could Donnie and Christina be called to promote?

Zhou Shaoming said affirmatively: "Yes, the focus is on the North American market, special car body advertising, my plan is to increase the exposure rate with Donnie and Christina during the promotion period, then we can use Iron Man's suit, as well as promotional advertisements, posters and everything that can be promoted, in a special form, in a cheap car body way, tour the streets of the United States, so that more people know about the Iron Man movie!" ”

"Will this affect our company's reputation?" Benjamin is a little worried that investing in such a huge amount of money in a movie, but showing it in such a way, will make people feel like a price drop?

The corners of Zhou Shaoming's mouth twitched, and he said: "It is said that it is a special form, and the form of car body advertising can be used. As for the promotional video, it may not be produced until the beginning of November! ”

Regarding the time of Iron Man's publicity, Zhou Shaoming roughly told Benjamin that the publicity plan in front of him, although the publicity is very wide, but it is too pedantic, as in the past, Zhou Shaoming hopes to add his own elements to make this propaganda stronger! (To be continued......)