187 Frontal collision

Watching this trailer with Wang Zhonglei, there are also the bosses of other large and small film and television companies, as well as countless ordinary viewers in other industries.

As Zhang Wei said, this time not only on the official website of AACC, but also on every mainstream video website, electronic advertising screens outside shopping malls and buses in more than ten provinces, have been covered by the figure of "Sinking Country".

And almost all of them saw this trailer, and the idea that came out of them was almost the same - that is, it was different from the previous eagerness.

Even the well-informed Huayi CEO is dumbfounded by the whole trailer, not to mention those ordinary consumers and spectators, in the eyes of most people, the film of the American imperialist is already the limit of shooting technology, and no one would have thought that their own local area could produce such an unconventional work.

Of course, because the trailer is too short, only about three minutes, many people are also worried about whether the three minutes in the trailer are the collection of all the special effects of the whole film.

is like "The Great Earthquake", which was previously crowned as a disaster movie, in fact, the real disaster scene is only a few dozen seconds, and its core is still a literary and family film.

No matter what ordinary viewers think, in the face of this sudden kill, many film and television companies still made the same decision as Wang Zhonglei, that is, they have adjusted the release schedule of their respective films to avoid colliding with this wonderful space army.

Since the beginning of the summer vacation in July, the major domestic cinemas have basically been occupied by imported foreign films, and all kinds of Western heroes are frantically grabbing the box office from the hands of Chinese audiences.

However, although most of the small and medium-sized film and television companies and some media giants in China chose to step aside to make way for the rapid progress of AACC, in the face of the box office of the summer file, there are also a large number of people who do not think that the release of "Sinking Country" will pose a threat to themselves, so they have not made any adjustments.

Albert of Warner Bros. Publishing is one of them.

Like everyone else, Albert was reminded by his staff to watch the trailer of "Fallen Country" created by Lancao, a local media and entertainment company in China, although he was also shocked by the filming technology that Huaxia people didn't know where to get it, but his attitude towards how to face this work has not changed much, and he doesn't think that this work will have any impact on his company's new work.

Albert is responsible for the distribution and promotion of Warner's new film "The Edge of Ming" in China.

This film is adapted from the light novel "All-You-Need-Is-Kill", which was originally purchased by Warner for $3 million for a film adaptation, and began filming as early as two years ago, and passed the introduction review a few months ago, and was arranged by Warner to be released at the end of July, grabbing the Chinese summer market.

As a sci-fi and action movie, "Ming Yue Edge" not only has American-style sci-fi and fight scenes, but also continues the suspense style in the original book. Both Warner's in-house production staff and Albert, who is already familiar with the storyline, have already regarded this work as another blockbuster in the film industry in 2014.

Perhaps it is from this kind of self-confidence that in the face of the upcoming head-to-head confrontation of "The Fallen Country", Albert has a marketing psychology of taking the opportunity, that is, by creating a topic of contrast, so that people can compare and speculate on these two works at the same time, just like gambling, adding fuel and vinegar to this confrontation and increasing popularity.

Although he may be a big step behind "Transformers", which sells copies, Albert believes that as long as he uses some additional publicity means under the banner of Hollywood, it will be easy for Chinese audiences to fall under Warner Films.

He also firmly believes that he has mastered the inner thoughts of the Chinese audience - although they all show great nationalism in words, when facing local works, the most common sentence is "what is strange, it is far worse than the United States, and the things that are played are eliminated by others." ”

Therefore, the day after Bluegrass Media announced the release date of "The Fallen Country", Albert directly threatened in an interview with reporters, "Our release plan has not and will not change." ”

The same decision was made by Albert, as well as Pixar Animation, Sony and other film and television entertainment giants, according to the plan, their works will also be released in their new films within a week before and after the release of "Fallen Country".

In the eyes of all industry insiders, unless AACC can really say that it can be assisted by a political axe, organize collective viewing in a way of forced consumption, or launch a theatrical public relations, it is really extremely difficult to get a share of the film schedule from so many blockbusters.

After all, this is the group's first film work, and it's hard to say anything based on a three-minute trailer alone.

But in the face of strong pressure from such opponents, Li Mo still chose to stick to his decision, and while continuing to strengthen publicity, he screened "Sinking Country" as scheduled.

Like Albert's self-confidence from Warner Group, this also stems from Li Mo's trust in the plane mall behind him, even without the support of the political axe level, he has no doubt about his real market.

…

"Senior, aren't you really nervous at all?"

Standing in a gorgeously decorated movie theater, Han so-in, wearing a mask and a cap, whispered to the side and asked, "This time I feel like I was looking at my report card in middle school......

Next to her was Li Mo, who was also wearing a black mask and couldn't tell the difference.

――In order to better see the effect of the film after screening, Li Mo chose to go to a local theater on the first day of the screening to experience it in person.

As a genuine girlfriend, Han Xiuyin's company is naturally indispensable for this trip.

"It's okay, I'm used to it."

Compared with the difficulties and obstacles suffered in the industrial field at the beginning, the release of this movie is no longer a heartbeat challenge for Li Mo.

With the help of the screen lighting, when there was less than a minute before the screening time, Li Mo and Han Xiuyin held hands and carefully walked to the predetermined seats.

At the same time, a golden dragon flew on the screen on a green background, and words such as a public release permit appeared below...

"It's begun, it's begun."

Seeing this, the originally chaotic chatting at the scene quickly disappeared, and everyone sat back in their seats and turned their eyes to the screen.

Most of the people who come to the theater to watch the movie have seen the trailer of this work through various channels before, and it can be said that this visually stunning trailer is also one of the main factors for them to come to watch.

There are also many AC fans who come with doubts and witness ideas, hoping that this time they can be the first to experience the new work of this national enterprise.

"This is our home, our only home..."

After the logo on behalf of Bluegrass Media is displayed, the movie "Sunken Country" begins with a narration, first showing people an overview of the planet where the protagonist lives.

In order to increase the popularity, Li Mo chose the traditional 2D movie playback mode instead of the more popular 3D this time, but with the help of the naked-eye 3D effect of the film itself, even if there is no external technical support, the whole film looks like it has enough three-dimensionality, which is also another side that has not been shown in the previous trailer.

And there are countless details like this in this film, such as those fight and fall scenes that seem to outsiders to be real people, most of them are actor models made by holographic technology, and vivid animals and plants... However, these were not promoted by Li Mo.

Compared with Gao Daquan's phantom special effects, such a technology is not worth Li Mo's special touting at all.

But in the eyes of the audience, this is obviously not the case, they thought that what they saw in the trailer was already the essence of this work, but they didn't expect that the film had just begun, and it went directly into the high-energy scene, and it covered one wave after another, whether it was the visual scene or the plot progression, to the dubbing soundtrack... All of them are shocking, and their hearts are turbulent.

For Li Mo, he used to come here to watch other people's movies, but this time he watched the movies produced by his own company, and it seemed to be a little different.

"Wow"

Just as Li Mo was immersed in thought, a wave of exclamation around him made him turn around and turn his attention back to the screen in front of him.

What is currently appearing is a battle scene between the protagonist and his party after entering a mysterious cave and the guardian inside, everyone's skills seem to burst out in an instant, a simple and powerful blow, and a happy collision, which seems to make all the audience directly substitute for it, becoming a member of the film, and watching it is a pleasure.

Then, Li Mo only felt that his right hand seemed to be tightly gripped, and when he turned his head, he saw Han Xiuyin looking at the screen nervously, and seemed to be completely caught in the plot.

If it were another movie, Li Mo would definitely laugh at her, "As for it." ”

However, in front of this movie, even Han Xiuyin, who completed the filming herself, saw the finished film for the first time, so Li Mo also understood her excitement and nervousness.

After all, when he saw the finished product for the first time, he was really taken aback, and he was amazed by this completely amazing effect.

One hour and forty minutes later, in the finale of the protagonist's return to his homeland, the ending music sounded, pushing the whole work to the final ** again.

After this journey to another world, everyone in the screening room didn't seem to have turned back, and even if the lights came back on, only a few people got up and left their seats, rushed to the toilet or made a phone call, and many more still sat in their seats, looking at the screen scrolling through the list of staff with a look of reminiscence.

Even a group of spectators sitting in the front row couldn't help but applaud directly, as a way to express their excitement.

"It's really a**"

"I didn't expect us to be able to make such a great movie ourselves."

"Look at it this way, Hollywood is so weak!"

…

Subsequently, all kinds of praise were like a long-held volcano, and finally burst out from the mouths of every viewer, in fact, when they watched the movie, they were already exclaiming, and at this time, they wanted to express their inner thoughts heartily like the film......

Many people found that the popcorn they had prepared long ago was still full of popcorn next to the seats, and they only cared about watching movies and completely forgot about eating.

What is the whole process without urine spots, this is called, even many people hold back, and they don't want to miss even two minutes of the plot.

"Senior, is this really our work this time... I can't believe it..."

Even though she witnessed her performance in person, Han Xiuyin still seemed a little unbelievable, she actually participated in the filming of such an excellent work, and even she is still immersed in the plot that she has long been familiar with.

"You have to believe in your own excellence."

Wiping his right hand, which was holding a little sweat, Li Mo looked at Han Xiuyin and smiled, "We will have more works like this in the future, how can this one be excited..."

Having said that, it is undeniable that Li Mo himself is also very satisfied with the actual screening effect of this film.

But before he could finish speaking, an exclamation suddenly came from the side, "Hey, isn't this the heroine of 'Sinking Country'?!" (To be continued.) )