Chapter 278: Calling Highlander

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"Today in Nanyang City, a number of well-known independent brand automobile companies in China signed a joint announcement, the main content of this announcement is that in the next five years, China's famous automobile manufacturing enterprise Huayang Power Automobile Manufacturing Co., Ltd., will set up a Huayang Seiko enterprise, specifically for other domestic independent brand automobile manufacturing enterprises, to provide equipment and technical support. The main automobile manufacturers who signed this announcement include Huayang Power, Liji Group, Ricky Group, Great Wall Group, BYD Group, and JAC Motors and other well-known automobile manufacturing enterprises in China. At the same time as the signing of this announcement, it also means that China's own brand of the automobile industry, for the first time independently formed a large-scale strategic alliance relationship, according to the signing ceremony of the chairman of Huayang Power Mr. Jin Xiaoqiang said, after the signing of this agreement, Huayang Power will gradually a subordinate group Huayang Seiko, and Huayang Seiko will be dedicated to other automobile manufacturers in the alliance, to provide engine technical support, transmission technical support, as well as turbocharging and other technical support and so on. This will also be a great progress in China's automobile industry, and will bring great vitality and vitality to China's automobile manufacturing industry. Also participating in the signing ceremony of the joint announcement were Comrade Liu Heming, Secretary of the Municipal Party Committee of Nanyang City, Qingyuan Province, and Liu Yonghao, Minister of the Ministry of Industry and Information Technology of the Central Committee, and other important leading comrades...... Comrade Liu Yonghao said...... Let's take a look at the detailed report sent back by this reporter in Nanyang......"

Huayang Power once again appeared on the news express program of the Imperial Court Channel, but this time the position they stood in was already the position of the leader of the alliance of independent brand automobile enterprises in the Celestial Empire.

Moreover, this news broadcast also made a good advertisement for the soon-to-be-born Huayang Seiko, and the impact was even more far-reaching.

Huayang Power has formed an alliance with so many independent brand enterprises and provided them with technical support without discrimination, which is tantamount to dropping a bombshell for the entire automobile manufacturing industry in the Celestial Empire.

It is now 2005, and in this year, the German, Japanese, and American cars relied on their technological leadership and technological blockade, and it was the time to wantonly divide the territory in the automobile market of the Celestial Empire and make money in a big way.

The automobile market of the Celestial Empire began to warm up in 2003, and after adjustment in 2004, it has begun to gradually enter a state of blowout by 2005.

In the first three months of this year, major automakers have achieved amazing results in the automobile sales market, and SAIC, for example, their sales in the first three months have reached the sales volume of last year's first half of the year.

Needless to say, several other major joint venture car companies, such as FAW and GAC, have achieved good results, while on the side of independent car companies.

After Ricky announced a big price cut for QQ and Cowin series, in addition to achieving a certain amount of sales, Huayang Power is the most dazzling.

Their sales in the first three months of today, not only are they not worse than those large joint venture car companies, but even exceed the sales volume of FAW, biting tightly behind the top spot of SAIC-GM, they have sold 150,000 cars in just three months, such a performance can really be said to be crazy.

You must know that unlike SAIC-GM's perfect product line, they are now launching a total of three models, although there are several other models that have been perfected, but those models will not be launched globally until the Shanghai Auto Show in April.

With just three models, such sales results have been achieved, which is enough to see the solid foundation of Huayang Power, as well as the recognition of the brand of Huayang Power by the people of the Celestial Empire.

In the direct dialogue with Huayang Power, the most injured companies in the head-to-head confrontation are GAC Toyota, Honda, SAIC Volkswagen, and Hyundai.

Volkswagen's Santana and Jetta were completely defeated in front of Huayang Power's Octavia models, and the Passat of medium-sized cars was beaten by Huayang Yidong.

In front of Yidong, there are also heavy losses in front of Toyota Camry and Honda's Accord, originally all kinds of data of these two cars are similar to Huayang Yidong, but the appearance is not so ingenious. …,

And the fact that Japanese cars are cans is something that everyone can't help but admit, so after Huayang Yidong quickly established a reputation in the mouths of consumers, who would be willing to pay more money for every can car to play with their lives?

But after all, the Japanese are more flexible than the Germans, and they quickly took price reduction measures, which allowed the Accord and Camry to keep a part of the market, while the Germans, who think very highly of themselves, can only watch Huayang Yidong continue to attack and grab land in the low-end car market.

In the urban SUV area, Huayang's Yihu is simply an invincible level of pure in, originally in the urban SUV area, in the Celestial Empire market is a blank, and the timely appearance of this car is very perfect to make up for this market gap.

And this car can be said to be a rear force, after entering 05 years, the sales of this car, even once exceeded the original sales of the best Octavia.

Of course, this is also related to the consumption concept of our people, even in the future of high oil prices, it cannot reduce people's obsession with SUV models.

We are a big country, and as a big country, we should like big cars!

Now many joint venture car companies, and foreign-funded car companies, are thinking about how to deal with Huayang Power in the Celestial Empire market.

Originally, everyone had a wait-and-see mentality, planning to see if Huayang Power could ensure the quality of their products and their three-pack commitment, but now that everyone has done it, then they must take it.

Originally, several giants also planned to join forces to engage in some small means, but now they have formed an alliance with a number of automobile companies, which is not easy to do.

Although the members of this alliance are all relatively weak companies except for Huayang Power, and many of them are in the hands of these large car companies, if they force people to be anxious and people completely fall to Huayang Power, then the loss will be great.

Originally, the best way to control their famous family was to jam their necks on some parts, but now if they are stuck, people can go to Huayang Seiko, what can I do now?

Japanese car dealers have given the best way, that is, to reduce prices and fight a price war with Huayang.

Japanese car dealers began to cut prices, SAIC-GM followed, and Huayang's products themselves were not expensive, which stimulated the rapidly growing Tianchao automobile consumer market, but this time the companies that responded slowly seemed to be excluded from this gluttonous feast......

As for whether Volkswagen can lower its profile and join the price war in the end, Jin Xiaoqiang doesn't care at all, because at this time he is investing in the copycat plan of another model.

This time, the model he wants to copycat is still from Hyundai, but it belongs to Hyundai's work that was only launched in 2012, and the new Shengda is Hyundai's IX45.

The reason why we want to copy this model is to continue to make up for the gap in our Tianchao SUV market, especially in the gap of large-scale urban SUV models and 7-seat SUVs.

And the object of this model is Toyota's Highlander!

Toyota's Highlander model was officially born in January 2001, derived from the Lexus RX300 platform, this model was originally developed by the Japanese for the Americans.

As we all know, in the country of the United States, people's obsession with large cars can be said to be crazy, not a model of SUV, a large model of pickup, a large model of family car, in short, one of the characteristics of American cars, is that the model should be large!

The Japanese have studied the hearts of Americans, so in 01, they launched this Highlander 7-seater urban SUV.

As soon as this car was launched, it was popular in the American market, and because of the Japanese people's consistent exquisite style, the interior of this car is quite good, coupled with the Japanese people's consistent energy-saving and fuel-saving style, so soon this SUV was on the hot sales list of American SUV models.

After the success of Highlander in the United States, it has also been conquering cities and territories in other parts of the world, especially after entering the market of the Celestial Empire, and once became the sales champion of about 300,000 SUV models.

With good handling performance and fuel economy performance, this car has become the sales champion of about 300,000 SUV models for several consecutive times, and has earned enough military spending for the Japanese. …,

This car was introduced into the Celestial Empire in 2007, but it was introduced in a purely imported way, the price at that time was not low, and then it was not until 09 years after cooperation with GAC that the car was officially localized, and the price was much cheaper after localization, but the quality also dropped a lot.

And in 09, Highlander also broke out a scandal with a 30-degree slope, a group of car enthusiasts, driving a car out for an outing.

In the face of a country road with a slope of only 30 degrees, Polo, Xiali, Chang'an Bread and other models have successfully reached the top, but only these two Highlanders, whose net worth is several times higher than other models, cannot climb up.

At that time, this issue once caused a hot hype in the Celestial Empire, and many netizens left messages to tease, and Highlander also became famous in the Celestial Empire.

However, in the end, the Japanese still relied on their strong economic backing to block the scandal.

However, our Celestial Empire people are very forgetful, and it didn't take long for this Highlander to still become one of the main forces of the best-selling cars.

In fact, if you want to say anything, there is nothing new, that is, because in the 7-seat large urban SUV area, our Tianchao car companies are a blank in this area.

Not to mention that no one in our domestic manufacturers is willing to produce such models, even large car companies in Europe and the United States are not willing to produce such models.

After all, it involves 7 seats, and in the eyes of Europeans and Americans, it is better to buy an MPV, which is more comfortable.

And if you buy such a large SUV, people are willing to buy a hard-core SUV instead of this urban SUV!

This has also caused Highlander to dominate the market in this area!

But now that Jin Xiaoqiang has been reborn, of course he can't let the Japanese live so comfortably, and continue to enjoy the benefits of taking advantage of loopholes.

This time, he chose the copycat Hyundai IX45, which was specially developed by Koreans in 2012 to challenge Highlander.

It is also a large-size urban SUV with five doors and seven seats, but the Hyundai IX45, which introduces the concept of three-dimensional sculpture in appearance, is more than a step ahead of Highlander!

Jin Xiaoqiang, who has already copied the Hyundai Sonata VIII and IX35, certainly does not want to give up such an important part of this car series, and at the same time, it can be regarded as completing the entire Edo car series.

In terms of appearance, this Hyundai IX45 can be said to be completely superior to the Highlander, and on the inside, his performance is not bad, and in terms of materials for the center console, he is even more authentic than the Highlander.

Because of the Japanese principle of cutting corners, Highlander's center console uses a lot of hard plastic, which will inevitably cause air pollution and other problems, after all, hard plastic is a cheap material, and many times release formaldehyde to endanger the health of drivers and passengers, and Hyundai's IX45 is partially made of hard plastic.

But what Jin Xiaoqiang intends to do is more generous than modern, that is, to use soft materials in a large area.

Not to mention the engine, there is a gap between the engine technology of the Koreans and the Japanese, although this Hyundai IX45 was launched in 2012, but there is still a certain gap with the Highlander in terms of engine.

But there is no such problem with the current Huayang power, their current engine technology, if you say, is really not much worse than the Japanese, even in front of Toyota, which has always been known for its energy saving, they also have their own merits.

The six-cylinder engine is not too much of a problem for the current Huayang Power, but in this model, Jin Xiaoqiang does not plan to be equipped with the ECOBOOST engine, after all, it is necessary to make this car and the Qoros series of Encle a certain distance, so the six-cylinder engine with turbocharging and variable valve timing technology will be the theme of the engine equipped with this car!

In this way, the shortcomings of the 5 7-seater SUVs can be made up by Jin Xiaoqiang.

As soon as the sketch was completed, Jin Xiaoqiang immediately sent it to the dark clouds, asking them to make a hardware model, and then quickly input computer modeling, and then hurry up to produce a few prototypes...... )