Chapter 203 "Love Apartment" is ready to be launched

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"Love Apartment" has long been popular before it was broadcast, and among the TV series that have not yet been released, the ones that have received the most attention should be "Love Apartment" and "Snail House". Pen, fun, and www.biquge.info

Some people think that Su Li's road to fame is really incredible, as if in a short moment, he became popular in China.

In fact, his popularity still has roots - the first album of "All the World", which climbed high to the top of various charts, was daunting, and the popular songs made people remember this name that represented talent.

Then there was his film, when he suddenly started writing scripts, which caused a discussion, and after this long-lasting discussion, his fame was even greater. After that, he added a person who he didn't publicly admit but everyone already thought so, he was Zhang Yimou's apprentice! Then, his popularity became a natural succession overnight.

After the "Nightclub. "Supermarket" is indeed a testament to his keen grasp of screenwriting, and since that movie, many people have started to like him and look forward to his new film. As a result, although "Love Apartment" has not yet started to be promoted, this TV series has already gained a lot of attention.

Now, the propaganda offensive has officially begun, and with the conscious promotion of the publicity team, this TV series has received more and more attention. Su Li also began a new round of busyness, many times on the plane, back and forth between many cities, and back and forth in the propaganda meetings.

Their efforts have naturally achieved a lot of results, and now everyone's craze for watching TV series has been mobilized, and they are waiting for "Love Apartment" to officially appear in front of everyone.

On September 11th, all the post-production of "Love Apartment" has been completed, and Su Li and they have launched two trailers accordingly, and many fans who have been waiting for the trailer can now finally get a glimpse of it. Let's see what Su Li's new work will look like, and after the trailer is played, everyone will be able to get something they want.

There are two trailers, one is more than six minutes long, and Su Li and they also formalized the content of the trailer of this TV series after careful consideration. Some of the more funny parts are selected, but they must not reveal too much of the plot aspects, most of them are selected to ridicule each other and highlight the characteristics of several characters.

Zeng Xiaoxian has a lot of scenes in the trailer, and the sentence he said in it 'A good man is me, I am Zeng Xiaoxian' immediately caused everyone to scramble to watch, and some of the hilarious lines in it also vaguely let people know more about this TV series.

However, what makes people more interested is that some of the words that appear in it that they have never thought of at all, and any random sentence may lead the Internet trend! After all, it's only 2008, and many popular Internet terms are still lacking in the future, so the appearance of these words was immediately quoted by people.

This is just a trailer, but what is shown in it has made many young people firm that they must watch "Love Apartment". And some subtle language that suddenly popped up occupied the Internet market in a short period of time.

"The one riding the white horse is not necessarily a prince, but it may also be a Tang monk."

"Rape chicken rice flower."

"The cup." The appearance of these sentences and words instantly opened a door for people, and everyone saw something unusual in this door. As a result, these terms immediately went viral on the Internet, leading the trend, and when many people wondered where these new and interesting terms came from, many people were able to answer their question - from "Love Apartment".

So, this TV series has not yet started, at least it has been burning on the Internet, most people want to see the real content of this TV series, judging from the trailer that has been exposed so far, this TV series has been infinitely exciting, and many people can hardly imagine how witty and interesting this TV series will be. As a result, "Love Apartment" became a natural hit, and the sparks ignited overnight, and the power was irresistible.

"The recent publicity work has been quite successful." Su Li was discussing with Zhong Dajun in the company this day about the recent promotion of "Love Apartment".

"Yes, it's not bad, at least now "Love Apartment" is already the TV series that everyone pays the most attention to, and among young people, everyone is willing to watch this TV series." Zhong Dajun said with a smile: "We did a really good job this time, let's see the reflection of the ratings, but it shouldn't be low, and now so many people are paying attention." ”

Su Li nodded, looked at some documents on the table, and then said: "What about the broadcast of this TV series, what are the places where the quotation is sent now?" ”

Zhong Dajun said: "From the current point of view, there are many TV stations that hope to be able to buy this TV series, including Jiangsu, Yunnan, Shanghai Oriental, Yucheng, Tianjin, etc., these are the highest prices, and their prices are also very pertinent." After speaking, Zhong Dajun put a quotation in front of Su Li and asked him to read it for himself.

Su Li took a look, from now on, Shanghai Oriental gives the highest price, they can give a price of 600,000 yuan for an episode, this price is really not low, at present, among domestic TV stations, the price of a TV series is generally between 30-900,000 yuan. Of course, there are also a few ones, such as "My Leader, My Group", and the TV station that competed for the TV series was simply white-hot, everyone was bayonet-blooded, and even put forward multiple concepts such as 'seamless insertion'.

Other TV stations give less, for example, Yunnan TV can give 580,000 yuan, Jiangsu can give 550,000 yuan, and so on. In fact, even at the current price, as long as "Love Apartment" can sell two or three TV stations, it can recover its cost and earn several times.

The prices at which these TV stations buy TV dramas are more or less different, everyone wants to compete for the premiere rights, and some TV stations with lower ratings can also reduce some copyright purchase prices. And some TV stations are waiting to see if this TV series can become a hit, and if it is a hit, they may also follow suit and buy it.

"These TV stations are very good...... Su Li tapped his chin lightly with his fist, and then said, "You should be able to think about it." ”

"Yes." Zhong Dajun said: "But we can't relax the lower limit too much, we can't let the TV station take too much advantage, in fact, your name is the golden sign of this TV series, they can know the huge potential contained in it." ”

Although it is said that the more TV dramas sell, the better, but it does not mean that the more TV stations premiere at the same time, the better. They also have to choose their surnames, otherwise, on the issue of high and low prices, they may also cause a backlash from other stations.

"600,000 episodes...... Shanghai Oriental is relatively sincere, and the premiere right is counted as one of them, but if the price can be increased, it is better to fight for it. Su Li thought about it and said: "In addition, Yunnan TV also gave them a premiere right, anyway, I also came out there, which is good for everyone." Besides, they are also very sincere now, and this premiere right must be counted as one of them. In addition, there is Yucheng, which is also a priority. ”

As for why he gave priority to Yucheng, Su Li didn't say it, and he couldn't explain it.

Because, compared with the original version of "Love Apartment", Su Li's own screenwriting and self-directed "Love Apartment" has achieved great success in selling copyrights, at that time, "Love Apartment" was only broadcast by Yucheng Satellite TV and then slowly became widely known.

So Su Li decided to give Yucheng a premiere right, and he handed over the rest to Zhong Dajun to solve it himself. To be honest, Su Li only found out until now that this TV series is also quite profitable, actors, directors, crew-TV stations-advertisers-consumption, this is a huge industrial chain, the success of a TV series is not only the ratings that can fully explain the problem, but also the price at which it is sold.

After talking about the TV station, Zhong Dajun then told Su Li some websites or broadcast software on the Internet that planned to launch the premiere of "Love Apartment".

Su Li then remembered that there is still such a stubble, now that the network technology is becoming more and more mature, there are more and more netizens, and many people are also getting used to using the Internet to watch TV series, which can save the trouble of those advertisements, so online TV and video websites have also become important broadcast channels for a TV series.

These video sites are quite rich, and they are willing to spend a lot of money. In order to buy the right to broadcast a TV series, there are many websites and playback software that do not hesitate.

The prices offered by these video sites and streaming software are not low, and they can now offer a good price point as well.

You must know that among some of the future entertainment information that Su Li has seen, a giant Sohu video of online video, they even spent 30 million yuan to buy a "Ups and Downs"! That TV series is about to be able to recoup its costs even by relying on Sohu! Sohu later also participated in the bidding for "Palace Lock Bead Curtain", and was finally directly acquired by Tencent Video at a price of 1.85 million per episode.

It can be seen from this that these video sites are wealthy, and the purchase price of Tencent's 1.85 million episodes of TV dramas does not know how many people will secretly swallow a mouthful of saliva!

Moreover, "Love Apartment" was originally a young people's sitcom, and now it has begun to lead the trend in many online terms, and if it can be premiered on the Internet, this is a completely complementary thing. The original version of "Love Apartment" has also cooperated with Sohu, Youku, PPS and other video sites.

Now, there are not many video websites and playback software that have made offers to Su Li.

These include pps, pptv, etc., the offers they can provide are high and low, and now the web player is not as developed as it was a few years later, and there are many interested in this TV series, but there are not too many websites that can provide enough offers.

Su Li and Zhong Dajun discussed the issue of the premiere carefully, and then the two broke up and continued to be busy with their own affairs.

Su Li didn't leave the office for the time being, but sat inside and calculated the return on investment ratio of "Love Apartment".

A total of 4.74 million yuan has been invested in this TV series so far, and the publicity cost will be about two million, and the total investment of this TV series will be about seven million. However, judging from the current situation, they only need about two TV stations to buy TV dramas, and they can directly recover the cost!

It's a bit easier to get than making a movie, and there aren't as many people competing with you for a share of the profits, which is still quite impressive, even after some costs and other miscellaneous expenses.

"I'll have to do a TV series in the future." Su Li secretly thought in his heart, although his next plan was mainly on the movie, but the matter of the TV series could not be put down. When the time comes, I will casually copy the script of a popular TV series in later generations, and when the time comes, I will hang the name of a screenwriter on it, and leave the specific things to others, so that the money will flow into the company's account in an uproar.

TV dramas are also one of the main businesses of 'Le Kwong Entertainment Company'.

After thinking about these things, Su Li still couldn't help but secretly say something in his heart, but he has no other plans for the time being, "Love Apartment" has been a bit overpublicized recently, and everyone has been looking forward to it for a long time but the TV series has not been released for a long time, so there is a possibility of overdrawing public attention. Therefore, now the publicity offensive of "Love Apartment" is slightly lowered, and Su Li himself can be idle.

―――――― Su Li's free time, he was still not idle, first of all, he watched a lot of requirements, norms, and skills related to directors and actors, and further learned some things. In addition, he has also started the preparation of his new film, which he plans to start shooting directly around the end of November!

This is his first big investment in a movie, and it is also a serious drama, and the requirements for the scenes are extremely strict, and he needs to prepare for a long, long time. He wants to learn some knowledge systematically, and by the way, save a little points to directly improve his directing skills, and the rest is to prepare to rent a studio and find a film team.

The most important thing is to revise the script, because this movie is a big move from the United States, and the names of the people in it have to be changed, and some background settings have to be changed.

At this time, the official broadcast date of "Love Apartment" has also begun to be determined.

(To be continued)